Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

SingularitySales

Sales Veteran - B2B, Sales, Sales Strategy, high probability selling, Growth Hacking, Scaling Up und Sales Mentoring

Senior Partner

kommitment GmbH & Co. KG

Wir sprechen Tech, bewegen Menschen und verstehen Organisationen. 
Unsere Arbeit hilft Unternehmen ideale Wege für veränderte Rahmenbedingungen zu finden.

Wachstum & Kommunikation | Manager on Demand | Kommitmensch

Train4Success - Learning Experience

Sinn stiften, inspirieren, helfen und zeigen was möglich ist
(Leading / Coaching by Example).

Projekte bei Train4Success:

• Training Sales und Business Development auf Führungsebene
• Leadership Coachings
• Sales Performance Optimisation and Inspiration

Leadership-Coach, Sales & Performance Trainer 

NeuroNation

DiGA, NeuroNation MED, first licensed DiGA App for kognitive training (on F06.7 indication) on the German market

Growthhacking

Technische Universität Berlin

Inspiring master students to get an idea what it means to become a successful founder.
Not just the brillant idea makes the business flow so what does it need to make it fly?

What is the most important?
Investors need to become curious and to be transferred into the mindset 
"Now I want to know more!"

Let's call ist a shark-tank training.
From dry study knowledge to adapt reality and integrate value story telling into your founders concept pitch. Plus being prepared perfectly for your next steps.

Mentoring Students on the Master's Study Program "Innovation Management, Entrepreneurship & Sustainability" at the Venture Campus/University of Applied Sciences for Business and Management, Center for Entrepreneurship. (https://www.tu.berlin/en/entrepreneurship/research-and-teaching/teaching/startup-seminar-venture-campus-english)

Mentor & Lecturer -  "Innovation Management, Entrepreneurship & Sustainability" - Master program

SalesPlaybook

on demand hands-on support with all my sales & growth experience

Mastermind 

Mentoring and Coaching.
Leading by example. 
Driving Success for >40 students. 
Preparing, developing, setting up, testing and structuring the basics and educational content for the Sales Development Academy (of 12 weeks duration). 
Similar to a process as a full and successful Onboarding for any SDR  / BDR should be.

Mentor & Head-Coach B2B Tech Sales Academy

AUTO1 FT

Restructuring, Investor Relations, Sales Management, Change Management, internal communication management, Marketing management, market analysis, goto market conception, new market management, product development assistance,....

Director Sales, Marketing & Accountmanagement

Airy

Head of Sales MiD Market DACH 

McMakler 

Team of >50 FTE _ Sales + Backoffice + Remote Brokership,... 
Procura McMakler Sales UG, 
Mentoring, Coaching, Teambuilding, People Management, Strategy, Performance Management, Change Management, Leadqualification, optimizing efficiency and success by >200% yoy

Head Of Sales

Experienced Mentor hands-on & out of the box | leading by example | goal-achieving: reach the 120% with a smile | one step ahead | Shark-tank Training - knowledge to reality

Stell dir vor, das ist die Realität in Deinem Unternehmen:
✅ Change und alle machen begeistert mit.
✅ Eine Feedback Kultur, die alle glücklich macht.
✅ Keine langweiligen und unnützen Meetings mehr.
✅ Mitarbeiter kommunizieren nur noch in Lösungen.
✅ Höchste Transparenz & klares Erwartungsmanagement.
✅ Keine Baustellen mehr; nur noch qualifizierte Ideen-Vorträge.
✅ Alle Abteilungen entwickeln gemeinsam wirtschaftlichen Nutzen.
✅ Jeder kennt seine Top3 Prioritäten und arbeitet sie fokussiert ab.
✅ Deine Direct Reports liefern zu 100 % erledigte Aufgaben... vor der Deadline.
✅ Deine Top-Performer entwickeln freiwillig Kollegen, die aktiv nach Unterstützung suchen.
✅ Alle Deine Mitarbeiter unterstützen die Talentfindung aus voller Kraft und tiefstem Herzen.

"Mit über 15 Jahren Hands-On Erfahrung im strategischen Vertrieb, Business Development und Leadership, bringe ich genau diese Magie in Dein Unternehmen."

Ergebnisse. Was hab ich abgeliefert?
- Skalierung internationaler Sales-Teams (+ 31 % – 67 % Wachstum p.a.)
- Umsatzsteigerung um bis zu 200 % p.a. durch datenbasierte Optimierung
- Aufbau von selbstständigen Vertriebsteams, die nachhaltig performen
- strategische Ausrichtung & Identifizierung neuer Chancen & Geschäftsfelder 

Mit diesem Credo:
👉 „Sales mit Leidenschaft funktioniert am besten.“
👉 „Ein Team ist nur so gut wie sein Leader.“
👉 „120% OTE, mit einem Lächeln, ist möglich."

"Mit über 15 Jahren Hands-On Erfahrung im strategischen Vertrieb, Business Development und Leadership, bringe ich genau diese Magie in Dein Unternehmen."

Für meine Kunden entsteht echter Mehrwert, indem ich:
- Wachstum mit klarer Strategie und Struktur unterstütze. Vom Startup bis zum etablierten Unternehmen.
- Vertriebsteams aufbaue, die eigenverantwortlich handeln und nachhaltig skalieren.
- statt leerer KPIs echte, messbare Erfolge liefere. Langfristig und wirksam.
- Führungskräfte zu echten Leadern entwickle, die ihr Team stärken und inspirieren

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