Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

You raised capital. Now "the ARR clock is ticking".
When do you "hire" AI, a human, or do it yourself?

What CRM setup do you need, at what stage, why?

How do you scale sales pipeline & ARR, not costs?

Startups do not lack ambition, but open dialogue.

That's why we are co-hosting a "closed door" GTM breakfast with HubSpot & Workist within START Global Summit.

Operators sharing openly what breaks and what works.
0 slides, 0 BS, 40 Seed/Series A founders & revenue leaders.
Markus Bimüller sharing how he's saving EUR 200k, per year.

3 key topics that I got asked weekly about:
1/ Scaling Complexity vs ARR
- When is an "enterprise tech stack" a growth blocker?
- How do I avoid adding too much complexity, too early
- How do I do less to grow better, already before 7-figures?

2/ Scaling Efficiently ≠ Slow Growth
- How do I build a "Revenue Factory" instead of silos?
- When is hiring people the wrong answer to do more?
- Is scaling efficiently an excuse to grow slowly? (Nope...)

3/ "Open Operator Q&A"
- "Raw" questions on GTM tech, hiring, fundraising & more
- Candid feedback on where "the LinkedIn hype" is untrue
- What still truly works in 2026, and what is truly "dead"

👉 Join Markus Bimüller, Fabian Hartmann & me on Friday 20th March@St. Gallen to discuss how to scale revenue, not costs? https://lnkd.in/eaQTUkFC

Helping DACH B2B software firms to scale sales quickly, efficiently & without 6-figure mistakes with done-for-you pipeline generation, fractional sales & HubSpot services.

Cold Calling ist nicht tot. Aber 2026 oft einfach "zu spät".
Weil B2B-Entscheider Lösungen ohne Sales evaluieren.
Hier ist die Realität aus 400+ B2B-Kunden in DACH:

Das Problem: Der Call kommt nach der Entscheidung
- Wer nur am Skript optimiert, optimiert am falschen Ende
- Weil Käufer googeln, LinkedIn lesen & ChatGPT prompten
- Weil Bewusstsein & Vertrauen vor dem ersten Gespräch entstehen

Aufmerksamkeit ohne Kontext ist kein Dialog
- Executive-Led Content schlägt anonyme Brand-Posts
- Klare Positionierung am Markt schafft Wiedererkennung
- Wiederholung einer Kernbotschaft > 20 austauschbare Themen

Wenn man dich nicht einordnen kann, spricht man nicht mit dir.

Weil Vertrauen vor, nicht im Erstgespräch Gespräch entsteht
- Menschen, nicht Logos schaffen Vertrauen
- Ehrliche Einschätzungen, nicht Features
- Kunden Case Studies, nicht "Immer 10x"

Ganz ehrlich: CEOs als sichtbare Experten bauen mehr Pipeline auf als jeder Junior SDR mit schlechten Outreach-Sequenzen

Und nein, zum Hörer zu greifen und anzurufen ist NICHT tot.

Aber bessere Opener & Fragen im Call geben bessere Deals.

Und genau das ist der Shift vom Cold Call zum Warm Call
- Gespräche starten auf Augenhöhe
- Inhalte werden aktiv referenziert
- "Einwände" werden zu Dialog

Der Call bleibt. 
Das Telefon bleibt.
Der Mensch bleibt.

Mit "Rückenwind" durch starke Persönlichkeiten & Point of Views.

👉 Hier gerne der gesamte Artikel zum Thema beim aus meiner Sicht #1 Calling-Partner in DACH speziell für B2B Software REP - Revenue Excellence Partners - thanks for having me Julius Dany Robert Borchert Rebecca auf'm Kamp & Felicia Moser & Julius Göllner!

https://lnkd.in/e9xk8SDC

If my CEO asked me as a CRO to 4x scale ARR from 2.5 to 10 Mio. ARR within 2 years with minimal additional headcount, 0 external funding at low risk, here’s exactly what I would do"

First: I would NOT hire 5 more people.

More people on a broken system just create more entropy.

At 2.5M ARR, you typically do not have a growth problem.

You have a focus, process & pipeline problem.

Here’s what I'd do step-by-step:

1/ Pick one "sport", not 2-5.
- Most 2–4M companies try to do
- Enterprise (think 100k ultramarathons)
- Mid-market (think half-marathons)
- SMB (think 5k runs)
- PLG (think 100m)
Usain Bolt does not do Marathons.
Natascha Badman does not sprint.

Here's what I would do instead:
- Define a tight ICP of 2,000–5,000 target accounts
- Align on 1 ACV band (e.g. 30-100k) -> GTM Motion
- Build messaging for Decision Makers & Champions

2/ (Re)Build the revenue engine before pushing the gas
If you cannot answer these 5 minutes, you can't scale:
- Which 20% of channels drive 80% of ARR?
- What pipeline coverage do I need for 10M?
- Where does churn and expansion happen?

What I would do:
- Replace "CRM Theater" with a single source of truth
- Map the full lifecycle: Awareness → SQL → Closed → Expansion
- Track NRR (Net Revenue Retention) as aggressively as New ARR
   (100% NRR at 5M ARR means you only need to add 5M for 10M!)

3/ Scale 3-5x pipeline without 3-5x headcount
Scaling from 2.5 to 10M with 50k ACV means:
- You need ~150–180 active customers.
- That requires 3–5x more qualified pipeline.
- Without adding 250-400k in annual costs.

Here's what I would do instead:
- Define your TAM (Total Addressable Market
- Invest into a solid LinkedIn GTM Engine via content
- Run signal-based outbound, not generic AI spam
(Creating text is free. Losing Trust is expensive. 

Ignore all the "Outbound is dead. Everything is dead."
Outbound still works beautifully, IF 
- It is tied to real, relevant triggers
- It is synced, continuously with CRM
- It is stacked upon high awareness & authority

Not when you send 2,000 "Quick Question" emails.
But when you turn CxOs into KPIs: Key Persons of Influence
CxO-led sales doesn’t scale. But CxO-led trust does.

Here's what I would do:
- Position 1–2 executives as category voices
- Publish 2–3 sharp, buyer-relevant posts per week
- Align outbound messaging around this Point of View
- When a prospect receives an email or LinkedIn DM then
- ...and already knows you from LinkedIn, velocity + win rate works

Your goal is to 
A/ Build the engine within 2-4 weeks
B/ Validate the engine within 2-4 months
C/ Scale the engine within 2-4 quarters

Once you know: "If I put X in, roughly Y comes out."
Then you press "the Fast & Furious NOS button".
Before that, please do NOT press the button.
Because scaling chaos is a death spiral.

Some CROs try to "brute-force" growth from 7- to 8-figures.
If you were a CRO, what would you prioritize first and why:
A) Pipeline, B) Process or C) People?

As a Founder CEO, I get pitched 10+ sales tools a week.
95% are noise. Only about 5 I use +/- daily, like Surfe.

Here is why it "made my 95/5" cut: 0 context switch.

Context switching kills consistent concentration.

Every time you need to jump LinkedIn x CRM x Gmail:
- You lose momentum
- You delay follow-ups
- You forget tasks
- It sucks energy

Surfe fixes 3 common issues here:

1/ Fill the CRM from LinkedIn without leaving LinkedIn
- Create a Contact, Company and/or Deal in seconds
- Assign a task to myself or a colleague quickly
- See context such as existing deals instantly

2/ Instant contact creation + enrichment
- Add a LinkedIn profile to HubSpot in one click
- Find the right email directly within seconds
- Write an email after sending a connect/DM

3/ Better CRM data = Better Deal Flow
- Deals in 2026 fail because the rep only knows 1-2 contacts
- I now add +3-5 Budget Holders + Influencers to my Champion
- In this way, I map the full buying center to my deal at the start

👉 Connect to David Chevalier if this makes sense for you as well?

(And yes, you get my email address + even mobile phone no.
Send me that Loom video if you can truly solve a problem for me...)

"Dad, humans & guinea pigs are obviously not animals, because they have no tails!" - "KI: Koala Intelligence" aka Matteo (my 4-year-old).

OK, let's rewind time to 5 minutes before that statement.

Matteo: "Dad, are we also animals?"

Manu: "Matteo, what do you think, and why?"

Matteo: "NO dad, we are OBVIOUSLY not animals!?!"

Manu: "OK, you told me your opinion. So why not then?

Matteo: "Because all animals have tails, and we do not."

Manu: <Thinking, actually for quite some time...>
           <Thought many animals have no tail...actually not>
           <Scanning fish, birds, reptiles, insects, mammals....   >

Manu: "Hmm...interesting statement indeed. 
           So anyway, tell me, if a living being had no tail...
           ...would it then not be an animal, according to you?"

Matteo: "Yes dad, as I already told you, of course!"

Manu: <"ManuGPT", belated result : Guinea Pigs!>
           Guinea pigs have no tail, so they are no animals then?

Matteo: "Yes, obviously dad, humans and guinea pigs then!"

Manu: "Amazing son, I truly love your thought process here!"
----
"BONUS Dialogue"
Matteo: "Dad, do I know get a guinea pig as a pet?

Manu: "If you still want, maybe once you go to Kindergarten"

Matteo: "So when can I go to Kindergarten?!?"

Manu: "This summer, upon Mid-August."

Matteo: "When is this summer, Mid-August?"

I will always love dialogue with my kids more than any AI ever!

(Yes, this post was pre-scheduled since Wednesday=Dad Day.
Yes, I will most probably reply to 0 comments here today.)

I’ll take 1 view from a committed DACH B2B Software CRO triggered to have a deep conversation over 100,000 views from "influencers" any day.

Every. Single. Time.

Look, I am perfectly happy on a personal level without LinkedIn.

I posted 0,0 times during my 10 weeks paternity leave.

The whole point of this platform is (or was?) 
to help fellow professionals elevate their game
learning from trusted advisors about their expertise.

Not to amass followers.
Not to bath in impression screenshots.
Not even "Comment Below" engagements.

It has always been about scaling B2B Buyer Trust.

Here is an uncomfortable truth:
100k view posts often have LESS impact than 1k views.
Because "the nerdy, but useful stuff" is less "click-baity".

So I will remain adamant of rarely posting that stuff:
- "Everything is Dead, AI solves everything"
- "Unrelated Selfie meets shallow GTM stuff"
- "VCs are evil and the world is a tough place"

But I will keep posting about what revenue leaders care about:
- How to scale B2B Buyer Trust
- How to solve the right problems in the right sequence
- How to avoid 6-figure pipeline, process & people mistakes
- How to leverage tech to buy back your time to be a human

If this resonates, I would shift your strategy:

1. Write for the 5 "Economic Buyers" who can actually say yes
- Use their CxO/VP language, not "creator-influencer-speak"
- Address board-level pressure, not surface tactics
- Talk in revenue, costs, profit, risk & proof

2. Signal depth, not popularity
- Share a sharp Point of View, not copied frameworks
- Show trade-offs and second-order effects
- Be so specific that consumers tune out

3. Measure the right leading indicators
- Profile views from ICP titles, not impressions
- Inbound from decision-makers, not "influencers"
- Conversation & pipeline quality, not comment count

The LinkedIn algorithm rewards dopamine attention.

Revenue rewards deep authority & trust.

Scale authority & trust?

----
Thanks for Diego Sosa for sharing the table and Shield for creating it.

Personal Branding Strategist | Social Media Manager | LinkedIn Ghostwriter | Tech | Finance | Marketing | DM for LinkedIn Profile Management

We live in a digital age where your online presence and reputation matter more than ever.

Hi there 👋 I’m Naman. I’m a Personal Branding Strategist.

I love to help people shine online and become their own brands. The power of social media is undeniable.

Building your personal brand is like planting a seed today that will grow into a fruitful tree tomorrow.

You might be wondering how can I help you grow your personal brand online. I can help you in following ways:-

👉 Content Marketing
👉 LinkedIn Marketing
👉 Social Media Marketing
👉 Marketing Consultation

If you are someone who wants to harness the power and potential of branding the right way online, let’s connect.

For Services Related Inquiry & brand collaborations DM me or drop a mail at n.toshniwal2828@gmail.com

Naman Toshniwal

Idea → Working App → Live on Phone
All in 5 minutes.

I didn’t know mobile dev.
I didn’t hire anyone.
I didn’t touch Xcode or APIs.

Here’s what I did:

1️⃣ Open Replit.
2️⃣ Type one sentence: “Build me a project tracker app with reminders and dashboards.”
3️⃣ Scan the QR code. App works on my phone.

3 clicks later → App Store ready.

No backend headaches.
No auth nightmares.
No wasted months.

Start building here 👉 https://lnkd.in/gn3SR3gn
Get $10 Replit Core credit when you upgrade through this link!

The lesson: you don’t need to know everything to ship.
You just need to start.

Cancel your AI subscriptions.

I know that sounds dramatic. But I actually did it after 2 years of paying for almost every AI tool out there.

I was opening ChatGPT for writing, research, and summaries.
Gemini for images.
Kling for videos.
Another tool for vibe-coding apps.
Another one for presentations.

Nothing was wrong with the tools. The problem was fragmentation.

Then I moved everything into ChatLLM by Abacus hi AI. - 

One place for all major AI models
GPT-5.2, Claude 4.6, Gemini 3 Pro, Grok 4.1 Fast, DeepSeek, LLaMA, same workspace, same context.


Images and videos without switching products
Nano Banana Pro, FLUX, Seedream, Ideogram for images.
Sora, VEO, Kling, Runway, Luma, Grok Imagine for videos.


Full-stack apps, websites, and SaaS from prompts
Type an idea and see it live. Layout, colors, copy, and logic all editable.


Presentations that don’t feel empty
Simple inputs turn into structured decks with research, charts, and flow.


An assistant who keeps working in the background
Tasks, searches, and workflows progress even when I’m not active.


PDFs become interactive
Upload documents, ask questions, and extract notes instead of reading line by line.


AI text that sounds human
Generate, humanize, choose a tone, and use it as-is.


Real-time web research
Answers come with sources, visuals, and context.


Deep Agent for real outputs
Apps, reports, dashboards, workflows, micro-SaaS.


A code editor that actually supports building
Write, run, debug, and improve without chaos.
At some point, it stopped feeling like using tools.
It felt like working inside one system.

That’s why I cancelled everything else.  Try it now, it’s only $10 a month - http://chatllm.abacus.ai

I thought people were exaggerating when they said “AI agents change everything.”

Then I watched one quietly build an app from scratch.

In a few minutes, it had the frontend, backend, database, and logic in place.
Nothing fancy on the surface - it just… worked.

This is Abacus AI Deep Agent 
An AI agent that handles execution the way a small engineering team would.

👉 http://deepagent.abacus.ai

Here’s what really stood out:

➡️ FULL-STACK APPS FROM ONE PROMPT
UI, backend, databases, and forms created together in one flow.
And now mobile apps too. Describe what you want, and Deep Agent builds a full app you can publish.

➡️ LAUNCH AN ONLINE STARTUP IN MINUTES
Landing pages, login systems, payments, and data storage are handled together instead of pieced apart.

➡️ COMPLEX SOFTWARE & SAAS USING SIMPLE TEXT
You explain how it should look and work.
Deep Agent figures out the structure and builds it.

CRMs, internal tools, Notion-style systems, HR software built for real usage.

➡️ MICRO-SAAS IDEAS THAT FEEL POSSIBLE
Resume tools, niche utilities, and lead magnets ideas that used to feel heavy now feel worth trying.

➡️ APPS & GAMES GENERATED QUICKLY
Sudoku, Minecraft-style games, Conway’s Game of Life, and interactive tools - ready to use as soon as they’re created.

➡️ BUILD YOUR OWN CHATGPT-STYLE APPS
Founder assistants, workout planners, diet tools, research helpers, domain-specific AI tools.

➡️ REPORTS, DECKS & PRESENTATIONS
Charts, visuals, and structured insights put together in minutes.

➡️ SPREADSHEETS → INTERACTIVE DASHBOARDS
Upload Excel or CSV files and get metrics, explanations, and visuals automatically.

➡️ IMAGE & VIDEO GENERATION BUILT IN
Work with text, PDFs, images, videos, and code in the same place.

➡️ TURN RESEARCH PAPERS INTO AUDIO
Deep Agent turns long papers into audio conversations you can actually listen to.

➡️ DEEP AGENT BROWSER EXTENSION
Describe a workflow, and it executes each step automatically with no manual setup.

For founders, this changes how fast ideas can be tested.
For teams, it changes how work gets distributed.

Worth keeping an eye on.
👉 Abacus AI Deep Agent
http://deepagent.abacus.ai

A pattern I’ve noticed in high performers:

They never stop being students.

No matter their title.
No matter how busy their schedule is.

Because they understand one thing:

The world rewards people who keep upgrading.

Not the ones who stay comfortable.

Today, learning a new skill doesn’t require a classroom.
It just requires the decision to start.

And sometimes the right opportunity makes that decision easier.

For the Holi season, Coursera Plus Annual is available at ₹7,499 instead of ₹13,999 (till 9th March).

With one subscription you get access to:

➡️ 10,000+ programs
➡️ Courses from leading universities
➡️ Practical skills in AI, business, technology, leadership and more

Think about it.

One new skill can change how you work.

Two can change how you earn.
A few more can completely change your career path.

Holi is about bringing new colours into life.

Maybe this year, one of those colours could be learning something that moves you forward. 🎨

If you want to explore it, here’s the link:
https://lnkd.in/gx7WMKs7

Keep growing. Keep learning. 🚀

I think we’re underestimating what AI agents can actually do.

I watched Abacus AI Deep Agent take a simple prompt and build a full working app in minutes.

Not slides. Not concepts.
An actual product with frontend, backend, database, and logic already connected.

That’s when it clicked for me.
👉 http://deepagent.abacus.ai

Here’s what stood out:

• FULL-STACK APPS FROM ONE PROMPT
UI, backend, databases, and forms built together in one flow.
And now mobile apps too. Describe your idea, and Deep Agent builds a full app ready to publish.

• LAUNCH AN ONLINE STARTUP IN MINUTES
Landing pages, login systems, payments, and data storage created in the same build.

• COMPLEX SOFTWARE & SAAS WITH SIMPLE TEXT
You explain how it should work.
Deep Agent handles the structure and builds it.
CRMs, internal tools, Notion-style systems, and HR software usable tools.

• MICRO-SAAS IDEAS THAT FEEL REALISTIC
Resume tools, niche utilities, and lead magnets are easier to test and launch.

• APPS & GAMES CREATION
Sudoku, Minecraft-style builds, Conway’s Game of Life, and interactive tools.

• CREATE YOUR OWN CHATGPT-STYLE APPS
Founder assistants, workout planners, research helpers, and domain-specific AI apps.

• REPORTS, DECKS & PRESENTATIONS
Charts, visuals, structured insights - ready quickly.

• SPREADSHEETS → INTERACTIVE DASHBOARDS
Upload Excel or CSV files and get metrics and visual breakdowns.

• IMAGE & VIDEO GENERATION BUILT IN
Work with text, PDFs, images, videos, and code in one place.

• TURN RESEARCH PAPERS INTO AUDIO
Deep Agent converts research into listenable conversations.

• DEEP AGENT BROWSER EXTENSION
Describe a workflow, and it executes it step by step.

For founders, this speeds up idea testing.
For teams, it changes how work gets executed.

👉 Abacus AI Deep Agent
http://deepagent.abacus.ai

Most smartphone brands promise everything… and then hide behind pages of fine print.

POCO isn’t playing that game.

With the X8 Pro Series, they’ve taken a fearless stance: All Power. No BS.

To prove it, they launched the Fastest BS Service,
India’s fastest rapper, Gaush, speed-raps competitors’ disclaimers so fast, you can’t even understand them.

It’s clever. It’s bold. It’s uncomfortable… because it’s true.

This isn’t just marketing. It’s category disruption. It’s a statement that authenticity and courage in branding get noticed.

If your product is strong enough, why dilute it? POCO just showed how you dominate with honesty, and a little swagger.

All Power. No BS. 

That’s how you challenge the status quo

▶️ https://lnkd.in/gU3h9mSy

I'm not from Mumbai. I was just there for two days for a client meeting.

And yet,  I'm writing a LinkedIn post about a bus I saw there. That should tell you everything.

A Protean Wrapped across a bus in the most confident, colourful branding I've seen in a while.

I had to look it up. PAN services, KYC solutions. eSigning solutions. Fintech APIs. & Other digital backbone.

I've been a user of these services forever. I never knew who built the rails I was running on.

That's the power of Out-of-Home done right it doesn't just reach your eyes. It reaches your curiosity.

One bus. One moment. One Google search. Now I'm writing a post about it.
Protean eGov Technologies 

#OOH #BrandAwareness #Protean #DigitalIndia #DPI #ImpactingEveryoneEveryday

Motivation is rarely the real problem in fitness.


The drive to the gym.
Crowded floors.
Waiting for your turn on machines.

By the time the workout begins…
Most of the energy is already gone.

This is why consistency breaks for so many people.

Not because they don’t want to train.
Because fitness doesn’t always fit into real life.

That’s where Portl Ultragym shifts the model.

A full workout setup that lives inside your space.

No travel time.
No queues for equipment.
No need to dedicate an entire room to fitness.

Just a compact, thoughtfully designed system that blends into modern homes while still delivering serious workouts.

Because the easier it is to start…

The easier it is to stay consistent.

And consistency is what actually builds results.

Portl 

#KoiBhiKahinBhi #PortlUltraGym

"Isko Hara Re!" - Today it’s not just a line. It’s the nation’s collective mood.

OTTplay’s latest IND vs ZIM print ads tap perfectly into the do or die T20 World Cup moment. Running across both HT and Hindustan, the idea captures one unified fan emotion while speaking to audiences in their own language. The entire nation wants this to happen!

The genius also lies in the wordplay. “Isko Hara Re!” cleverly echoes Harare, the capital of Zimbabwe, and the Hindi ad smartly anchors that context so the pun lands instantly with readers.

What stands out is how both creatives carry their own charm. One feels bold and high energy, the other feels rooted and culturally sharp. Same thought, two distinct flavours.

Smart timing. Smart writing. Smart cultural connect.

Catch the action and get 30+ OTTs in 1 App at OTTplay.

Avinash Mudaliar Amit Gupta Shruti Sen 

#IskoHaraRe #T20WorldCupOnOTTplay #INDvsZIM

I was flipping through a magazine today when a full-page ad stopped me.

“The best camera we’ve ever made.”

At first glance, I thought: Okay, another serious camera brand pushing its gear. The styling, the setup, everything screamed professional photography. I was ready to move on… until I opened the French window.

And that’s when the twist hit.

The camera… slipped into a pocket. And the line read: “It’s also a smartphone.”

In that moment, it all clicked. Xiaomi isn’t just building smartphones anymore they’re building professional camera experiences that happen to live in your pocket. Leica co-engineered imaging, 200MP continuous optical zoom, Photography Kit Pro all the tools a photographer dreams of, yet all inside a device you carry every day.

It’s simple, but brilliant. A print ad that surprises, delights, and tells a story in just two moments. One glance and you see a camera. Open it, and you see the future of smartphone photography.

This is how storytelling in print still works. Smart. Unexpected. Memorable.

#Xiaomi17Ultra #LeicaImaging #CameraFirstSmartphoneSecond #PrintDoneRight #ImagingInnovation

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The Battle

Manuel Hartmann

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manuel Hartmann's LinkedIn Performance

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