Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Sales Cloud GmbH

Sales Cloud is dedicated to supporting founders and sales leaders in their journey to build and scale their sales organisations. Together, we empower you to build a sales foundation and propelling your company towards its growth targets in a capital efficient way
Over 80+ fast-growing companies have chosen us as their partner on the road to success, and we are thankful for their trust. We guide you by our expertise to build a Predictable Sales System, lead your Team with Operational Excellence and grow markets across Europe.

Senior Sales Unit Building Consultant

Sales Unit Building Consultant / Junior Project Lead

Consultative Selling Expert

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

SalesHookup

SalesHookup is a sales networking platform that sets up 1:1 online networking between sales professionals across the globe to grow their network, get inspired, share ideas and learn.

GTM Alliance

Community Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Sales Hacker

Sales Hacker is the leading community for the next generation of salespeople. 
Together we aim to elevate the sales profession by uncovering and sharing the innovative sales strategies, tactics, and hacks being employed by the fastest growing companies in the world.

Sales Enablement Collective

The Open SaaS Institute

Teralytics

Sales Manager Data Analytics

nyris GmbH

Sales Manager

Guiding B2B SalesLeaders to Predict. Revenue - +25 Sales Orgs grew more scalable with my support

In my close to 10 years in B2B Sales I’ve been collaborating with 30+ Startups helping them grow revenue. Sales Leaders and Founders rely on me as Co-pilot to build a systematic and predictable sales engine and scale it later on.

Having seen the range from Seed to Series B to mature companies I learned to prioritize and solve the challenges towards 20M ARR. As I mostly work with Startups in fast changing environments under high pressure, setting priorities and focusing on biggest outcomes is my usual work habit.

After all these years I'm still following my curiosity as a major driver. I am always eager to meet new startups and their leaders to learn about their business and challenges. The initial exchanges and creating value through my expertise motivates me to grow and learn further. I've seen do’s and don'ts for sales orgs and am more than happy to share knowledge and best next steps based on your situation.

Feel free to reach out if you're interested in some initial feedback regarding your Sales!
https://calendly.com/philipolesch/intro-call

In cases you only skimmed for bullet points or read until here, see below for some of my highlights:
- optimized several Sales Units for further scalability to grow above 10M ARR
- made multiple market entries successful in parallel
- enabled Sales leaders to optimise their internal and external teams while building required structures
- helped Startups from Founder-Led Sales to Revenue systems


Fun fact: my first B2B Sales activity was a mass mailing by fax machines to reactivate former clients.

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The Battle

Manuel Hartmann

Philip Olesch

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