Manuel Hartmann

Founder & CEO@SalesPlaybook | Build & scale B2B sales without trial & error

Transforming B2B SaaS Sales in the DACH Region

With over 5 years of experience, I built SalesPlaybook from CHF0 to 30k MRR in under 18 months and scaled it to a 7-figure annual revenue with fewer than 6 FTEs. I’ve supported 300+ B2B SaaS and Professional Service Entrepreneurs to:
- Achieve EUR 0-10 Mio. ARR in under 3 years profitably
- Accelerate ARR growth by over 5x from 0-1 Mio. in less than 18 months
- Close 10-50x larger deals through Message-Market-Fit & Value Selling
- Implement & optimize HubSpot Sales Hub & Outbound Sales from scratch

Career Highlights:
- 2009: Launched sales career with 3-figure NPO donations
- 2012: Reached 6-figure sales with sportscars@Tesla
- 2014-2016: Led 7-figure CRM transformations@Accenture
- 2017-2019: Managed 5-figure AI SaaS@Onedot
- Present: Driving 5-figure deals@SalesPlaybook

What I Offer:
- Pipeline Generation: Developing and executing strategies to build robust sales pipelines.
- Sales Enablement: Equipping sales teams with the tools and training needed for success.
- HubSpot Services: Comprehensive implementation and optimization of HubSpot CRM

Personal Interests: 
- I’m an avid UFC fan, active (kick)boxer, snowboarder, and musician (piano + e-guitar). 
- I enjoy taking on challenges like writing a book in under 30 days or completing 1,000 push-ups

Education: Master’s Degree in Business Innovation from HSG with MBA Exchange in Canada

Let’s connect if: 
- You're a B2B entrepreneur looking to scale sales quickly, efficiently & without 6-figure mistakes
- You identify as a Top 1% talent on hunger & drive, urgent curiosity, intelligence & integrity

Founder & CEO

Join 220+ customers to build & scale sales with the #1 B2B SaaS Startup Sales Journey Partner in DACH.

All the expert sales help you need to fast forward your B2B SaaS Startup.

👉 Book a 1:1 Sales Assessment Call: https://thesalesplaybook.com/bookacall
👉 Get proven hands-on sales resources: https://thesalesplaybook.com/resources
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Track Record:
❖ 0-2M booked ARR in <15 months by finding message-market-fit in <9 months (boostbar)
❖ 0-7 figure ARR in <12 months by hitting message-market fit, setting up outbound sales engine & more (Kyan Health)
❖ 0-7 figure ARR in <18 months by hitting message-market-fit, building outbound sales & training first sales hires (Archlet)
❖ >10 projects to 50+ subscriptions to exit after building outbound sales from 0 (Airica)
❖ 0-2M+ ARR in <18 months by building a sales team from scratch (rready)
❖ 5x MRR by building scalable sales & hiring first sales rep (Turbit)
❖ Ramp 5 SDRs to quota in less than 3 months (Beekeeper)
❖ 4x annual revenue after closing 700k deal with Fortune 500 company by leveraging value-selling (novoMOF)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)
❖ 370k+ deal closed through hands-on support, approaching 7-figure revenue (56k.Cloud)
❖ 2x ARR in 9 months by 10x'ing ACV by 10x, winning 100K+ deals & hitting 90% reply rates (Classtime)
❖ 2x MRR in 3 months, from 5-10k deals to EUR 150k contract, hitting 30% booking rates (wowflow)
❖ 2x MRR in 6 months from group coaching sessions & more (Houston & Ko)
❖ 250k ARR deal closed by changing their positioning & negotiation approach (Linimex)
❖ <5% to 80% opening and 30%+ reply rates on scalable outbound sales (TRESIO)
❖ 2x MRR in 6 months by niching down on Ideal Customer Profile (Houston & Ko)

Hi, I’m Sebastian. Here’s what’s important to me.

1. Education: I enjoy the process of learning foreign languages. So I speak four today, taught two and practice basic Swahili on Duolingo from time to time.

2. Sports: running & kitesurfing. Favorite spots: Atins and Jeri in Brazil.

3. Impact: I’ve joined the Swiss startup Taskbase (ETH-Spinoff) after Series A in sales. My task is to build new collaborations in Brazil, Portugal and France. These cultures and languages are close to my heart, which makes this mission a joy. Our goal is to contribute to better education with AI.

We want that students don't abandon learning and practicing. We want that students practice, thrive and reach their goal. Growing and acquiring new competences. 

Therefore, our vision is to allow students to learn according to their individual needs at the level that's right for them. For teachers, we can give back time they’re not having today. 

Are you involved in designing e-learning or assessment tools? Or are you a teacher / professor yourself? 

Then this could be for you:

Today we can say today: teachers using Taskbase can save up to 75% of their correction time. This took almost one decade of research as ETH-Spinoff and many iterations.

Recently, a professor from a UK university achieved 82% time saving, using Taskbase to evaluate his open-ended exam. For transparency, the saving can be less also. It depends on factors like your exam or exercise format.

Important: the feedback gets more consistent, avoiding individual differences such as nice or tough grading style.

We focus on ensuring our system aligns with your teaching approach, your didactic concept. You remain in control. You can define the evaluation criteria and finetune the feedback. 

Taskbase acts as your teaching assistant who adapts to your style, at scale. 

That means, we do the repetitive part. You are the human in the loop and give the feedback your final touch.

Are you curious what using Taskbase would mean for you? If so, please reach out. 

 +41 79 592 16 92.
____________________________________________________________________
PS: you work at an educational Publishing House?

Depending on the task, we can run Taskbase AI fully on autopilot for personalized feedback.

We do so for Klett & Balmer, Cornelsen, Universität St. Gallen or Gymnasium St. Gallen (with Lernnavi). 

I'm happy to share more, if relevant to you.

taplio

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Manuel Hartmann

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