Hithentic.com

🌟 Hithentic.com - A Legal Niche Blog

Content Strategy: Identified effective keywords around contract clauses for quick organic search ranking.

Content Writing: Wrote helpful long-form law based content. Posted 11 articles.

Swift Indexation: Google indexed all of them within 3 days of publication.

Rapid Rankings: Remarkably, 9 out of 11 articles ranked on Google US within 67 days after domain registration.

Keyword Dominance: Secured rankings between positions 15-39, despite a challenging keyword difficulty of 40.

Semantic Success: 279+ semantic keywords, many on the 1st page for low-volume keywords.

SEO Excellence: Consistent score of 100 in SEO and Best Practices on Google PageSpeed Insights.

SEO Strategist & Legal Content Writer

Law blog isn't getting leads? Gain Exposure $ Pay After your blog post reaches Google's Page 1 or I lose 80% sweat ✦ Results-based Legal Marketing Strategy ✓ SEO Content Writing ✓ Skyscraper Technique ♔

Have you heard about GfK's survey on what consumers think of custom content?

The results might surprise you:

→ 70% percent of people like learning about a brand from articles instead of ads.

→ 78% of companies creating custom content are not solely focused on sales. They aim to create lasting bonds with their customers.

💡 Real content is the key to authenticity amidst countless advertisements.



🙋‍♂️ Hi! I'm Hitesh Haryani

@ I use my legal expertise and strategic content skills to create effective content that drives organic growth.

@ Whether it's drafting contracts like a pro or decoding legal jargon for a wider audience, I make law engaging and accessible.



🤔 Who Am I?

↳ Analytical Mind & INFJ Soul: Delving deep to provide well-reasoned content.

↳ Slight OCD: Ensuring meticulous attention to every detail.

↳ Artistic Touch: Giving content a unique flair.

↳ Every piece I craft is aimed at one thing – relieving your audience's headaches.



🛠️ My Approach?

+ Effective Writing: Legalities can be complex, but with my in-depth knowledge, I simplify them into digestible, engaging narratives.

+ Strong SEO Strategy: I ensure the content follows guidelines set by Google and social media platforms, making it easily accessible to your target audience.



🎯 Why Choose Me?

# Niche Expertise: Deep dives into the legal realm aren't everyone's cup of tea. For me? It's a daily brew.

# Result-Oriented: Beyond clicks, I aim for conversions, driving actions that matter.

# Adaptable & Ever-Evolving: Digital dynamics change. So do I. Always learning, always growing.

# Commitment: To me, every word is a gold coin. I focus on quality and timeliness.



Show, Don't Just Tell - Here's a Snapshot:

🌟 Hithentic.com - A Testimony to My Content Marketing Skills

✅ Content Strategy: Identified effective keywords for quick organic search ranking.

✅ Content Writing: Wrote helpful long-form legal content. Posted 11 articles.

✅ Swift Indexation: Google indexed all of them within 3 days of publication.

✅ Rapid Rankings: 9 out of 11 articles ranked on Google US within 67 days after domain registration.

✅ Keyword Dominance: Secured rankings between positions 15-39, despite a challenging keyword difficulty of 40.

✅ Semantic Success: 279+ semantic keywords, many on the 1st page for low-volume keywords.

✅ SEO Excellence: Consistent score of 100 in SEO and Best Practices on Google PageSpeed Insights.



📌 Allow me to boost your digital presence by writing content that will help your target audience find you.


Let's connect!

📩 hitesh@hithentic.com

Thank you 😊

Hitesh Haryani

Massumi + Consoli LLP

Director of Marketing & Business Development

Cohen & Gresser LLP

• Led the firm’s Marketing & Communications team. Areas of oversight included brand management, digital marketing strategy, public relations, content strategy, internal communications, marketing technology, directories and awards submissions, and event management. 
• Developed, executed, and implemented a strategic communications and marketing plan that aligns with the firm's long-term strategy and advances the firm’s market position and brand in multiple jurisdictions. 
• Oversaw the firm’s digital marketing and creative strategy and identified new channels and opportunities to communicate with target audience and advance targets along the client journey. 
• Developed and implemented an analytics program to monitor and evaluate campaign performance, understand the client journey, and track and communicate marketing return on investment (ROI) to leadership.   
• Directed the strategic distribution of content across firm channels and identified opportunities to repurpose content to 
maximize value. 
• Oversaw the firm’s marketing technology stack and identified new technologies to improve efficiency and deliver enhanced client service. 
• Led the firm’s internal communications strategy and facilitated opportunities to increase employee engagement.
• Ran the firm’s media relations efforts and oversaw the work of the firm’s PR agency to identify and create profile-raising opportunities for the firm and individual practices. 
• Managed the submission process for all legal rankings and awards. Implemented a new approach that led to 29 new or improved lawyer recognitions and eight new or improved practice group rankings in Chambers and The Legal 500. 
• Led the firm’s event marketing and ticket programs and developed strategies to enhance business development opportunities from these programs. 
• Oversaw and approved all internal and external firm communications.
• Hired and managed a team of three marketing and communications professionals in Washington, DC and New York.

Marketing Communications Manager

Eversheds Sutherland

• Developed and led a communications and PR strategy for the firm’s largest and most active practice group, consisting of over 100 lawyers.
• Created a content strategy that led to a 127% increase in media coverage, a 100% increase in client alerts, and a 182% increase in blog posts compared to previous years.
• Met with partners to create individual communications plans specifically tailored to their
business development goals and clients’ needs.
• Identified and produced content that aligned with the client lifecycle and improved the client experience.
• Oversaw the tax practice's message creation and story development for local and national media relations efforts. 
• Managed content distribution channels, including the practice’s website, blogs, videos, app, and social media handles, and successfully launched new channels, including a podcast, microsite, and multiple newsletters, in order to reuse and recycle the practice's key messages across multiple client touchpoints. 
• Increased page views of the practice’s cornerstone content and key channels by 120%.
• Drafted, updated, and created client-centric content that included one-pagers, pitch materials, website copy, attorney bios, and press releases.
• Managed and wrote submissions for legal awards and press releases.
• Managed internal communications within the practice and with the firm to help facilitate cross-selling opportunities.

Tax Public Relations & Communications Specialist

Morgan, Lewis & Bockius LLP

• Developed and implemented digital strategy and social media campaigns that developed brand awareness and fostered digital engagement.
• Identified new methods to communicate with target audiences and delivered tailored content to key stakeholders. 
• Provided one-on-one coaching and team training sessions for lawyers that included social media audits and provided tactics and tips on how to improve social media efforts and increase exposure. 
• Identified, monitored and reported on key analytics to ensure successful social media campaigns and show ROI to management.
• Recognized opportunities for visual storytelling and collaborated with creative team to produce graphics and videos that were consistent with brand messaging, tone and voice.
• Created the #TechMayRathon social media campaign, generating 150,000+ impressions and 1,800+ engagements in one month.
• Employed a digital strategy that led to Morgan Lewis’ recognition as a top ten AmLaw200 firm across all social media platforms, including an increase of social media followers by twenty percent and an increase in engagement rate by 100 percent.

Social Media Coordinator

McDermott Will & Emery LLP

•	Created and executed a social media plan that resulted in McDermott being recognized as the number one law firm on LinkedIn and top five AmLaw200 firm across all social media platforms.
•	Ran and frequently updated the firm’s website, and various social media accounts, including LinkedIn and Twitter using Hootsuite, ClearView Social, Adobe Spark and other software.
•	Coached and provided media training for attorneys. 
•	Drafted and distributed press releases to spread news of high-profile new hires, accolades and awards and significant case victories.
•	Wrote pitches to press members to generate news coverage and arranged and staffed attorney interviews with publications such as The Chicago Tribune, Corporate Counsel, Thomson Reuters, Bloomberg BNA, Law360, etc.
•	Managed the process of attorney nominations and surveys, including the tracking, drafting and submitting for various contests.
•	Created comprehensive quarterly analytical reports, and used the data to better facilitate media placement and coverage of the firm.

Public Relations Coordinator

Media Relations Assistant

Supreme Court of the U.S.

•	Conducted research and analyzed primary documents to assist with inquiries about the Court from members of the press.
•	Participated in the supervision of prep work for televised interviews with the Justices.
•	Assisted in the organization of seating assignments for press members in high profile cases.
•	Performed legal research to assist prisoners in their attempt to file cases before the Court.

Public Information Intern

A.C. Moore

•Managed all sales floor operations and supervised 7-8 associates in the process.
•Held meetings to communicate important topics and information to store employees.
•Organized and promoted merchandise, which drove sales and increased overall profit.
•Delegated specific tasks and jobs to associates.
•Oversaw and developed a new procedure for in-store advertising.
•Trained new associates on register and explained to them their expected responsibilities.

Merchandise Supervisor

New York State Assembly

•Conducted meetings with lobbyists and constituents to discuss concerns and issues with the government.
•Conducted legislative and bill research.
•Managed the schedule of the Assemblyman and his office staff.  
•Compiled lists of pertinent information for the district, and organized this information into databases using Microsoft Excel. 
•Reviewed constituent casework and developed solutions for their issues.

Intern

In today's digital environment, communications and marketing initiatives must be aligned with client expectations to drive business growth. I am a digital strategist and legal marketer with extensive experience overseeing and directing law firm communications and public relations strategies. I bring a business development mindset to designing strategic communications and marketing initiatives that advance law firm brand and market position and facilitate client lifecycle engagement. I've worked with firm leaders to create positioning statements and key messages that help differentiate their brands from competitors. 

I have significant experience partnering with lawyers to fully understand their business objectives and develop communications and marketing campaigns designed to strengthen relationships and deliver excellent client service. I have trained hundreds of lawyers on traditional and social media to provide them with the tools to succeed in today's digital environment. 

I have worked with top AmLaw 100 law firms to help expand and strengthen their digital footprint through various tactics, including the successful launch of websites, blogs, video series, podcasts, microsites, and email marketing initiatives. I also have significant experience with law firm social media management and have designed and implemented two social media strategies recognized by Good2BSocial in the Top 10 of the annual Social Law Firm Index. 

Specialties: Digital Strategy; Social Media Marketing; Content Marketing; Copywriting & Editing; SEO & SEM; Graphic Design; Web Design; Strategic Communication; Web Analytics; Media Outreach; Media Relations; Paid Social Media; Press Releases; Video; Speech Writing; Management; and Leadership.

taplio

The Battle

Hitesh Haryani

Brian Gallagher

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?