Confidential

Oversee HR operations for businesses with more than 500 employees in various fields, including aeronautics, automotive, audiovisual, and hospitality.

•	Ensure legal compliance with labor regulations, managing contracts, medical exams, and new hire onboarding.
•	Oversee payroll preparation and processing, conflict resolution, and disciplinary actions.
•	Manage employee leave (paid leave, sick leave, etc.) and occupational accidents (AT).
•	Develop and maintain HR dashboards and reporting systems to monitor KPIs.


RECRUITMENT & TALENT ACQUISITION

•	Post job advertisements across multiple platforms and manage candidate sourcing and screening.
•	Conduct interview debriefs and generate recruitment reports.
•	Build and maintain relationships with employment agencies such as ANAPEC and OFPPT.


TRAINING AND DEVELOPMENT

•	Participate in the creation and execution of company training policies.
•	Design and implement training programs and plans based on organizational needs.
•	Coordinate training actions and follow up on their implementation.
•	Select training providers and consultants, while managing partnerships with ongoing education organizations like OFPPT and GIAC.


BUSINESS DEVELOPMENT

•	Expand the firm’s client portfolio by securing new HR contracts and fostering strong client relationships.

Chargée de comptes RH

Dewhirst

•	Conducted physical and chemical tests on textile materials (raw, semi-finished, and finished products).
•	Analyzed test results and prepared technical reports for internal and external stakeholders.
•	Supervised and mentored new team members, ensuring smooth lab operations.

Technical Laboratory Specialist

To put it briefly ” A gem cannot be polished without friction, nor a man perfected without trials"

They say that life is full of surprises, and trust me, it is.

Life can be hilarious at times, and other times, it can be downright challenging.

However, regardless of whether life is making you laugh or cry, there's one thing for sure - it's always teaching you some valuable lessons‼️

One of the most important lessons that life has taught us is that a gem cannot be polished without friction, nor can a person be perfected without trials. 

Just like a gem, we need a little friction along the way to bring out our shine. 

It's through the trials we face that we learn, grow, and become the best version of ourselves.


💙💚
#HasnaeAddioui

Hasnae Addioui

Fill My Funnel

Lead demand generation strategy and team development for an ad agency specialising in B2B LinkedIn advertising campaigns across fintech, cybersecurity, legal tech, energy, banking, online education, recruitment sectors, and more.

• Manage a team of 5 strategists across a portfolio of 35+ B2B clients, establishing advertising strategies, training frameworks, hiring processes, and quality standards

• Develop attribution models and revenue intelligence frameworks using DreamData, 6Sense, Salesforce, HubSpot, and Pipedrive to connect paid media to pipeline outcomes.

• Develop multi-layered ABM strategies and campaign frameworks for clients across EMEA, APAC, and the Americas.

• Partner with the CEO and operations leadership to improve client retention, service delivery, and profitability

• Work with clients to align demand generation ad campaigns with business objectives.

Head of Strategy

Cristina Malita

Partner with B2B and B2C clients to strategise, develop, launch, and optimise LinkedIn advertising campaigns.

• Managed LinkedIn ad budgets up to $30K monthly, developing scalable playbooks for different budget tiers ($5K-$30k)

• Helped clients achieve 30% cost-per-lead reduction with LinkedIn Ads compared to Meta Ads

• Conduct account audits to identify strategic gaps in campaign execution and targeting

• Advise clients on funnel optimisation, audience segmentation, and campaign scaling strategies

Ready to explore working together?

Book your complimentary LinkedIn Strategy Call with me here 👇
https://calendly.com/malitacristina/60min

Senior LinkedIn Ads Media Buyer

High-Performing Coach

Led demand generation for B2B training and coaching company ($1.5M annual revenue) serving professional coaches and consultants, managing digital marketing team and $50K monthly cross-channel media budget.

• Generated an average of 585 qualified B2B leads monthly through LinkedIn advertising, contributing to consistent 6-figure monthly revenue

• Coordinated with Google, YouTube, and Facebook ad agencies to optimise cross-channel campaign performance and attribution

• Collaborated cross-functionally with copywriters, tech support, and email specialists to improve conversion rates throughout the multi-stage customer journey

• Drove event marketing strategy that consistently filled virtual and in-person events with 150-250 qualified prospects bimonthly

• Achieved 27 high-value client acquisitions from a single event through strategic audience targeting and nurture campaigns.

Digital Marketing Director

ScaledOn

Led paid media team and developed professional services division for digital marketing agency serving B2B and B2C clients across coaching, ecommerce, and professional services sectors.

• Led media team: Managed multi-channel paid media strategy (LinkedIn, Google, Meta, Amazon) for B2B and B2C clients.

• Built and scaled new service line: Developed professional services department offering email marketing, lead nurturing, CRO, copywriting, and design services, creating additional revenue streams and increasing client lifetime value.

• Full-funnel optimisation: Consulted clients on marketing funnel improvements across all stages (Attract > Engage > Delight), implementing product offerings, upsells/downsells, and automation that improved conversion rates while reducing sales cycle friction.

• Team development: Mentored and trained team members on campaign strategy, client consulting, and cross-functional collaboration.

Digital Marketing Manager

Indri Digital

• Drove 110% y-o-y increase in gross revenue for a client in the pet luxury
industry
• Successfully managed $400,000+ in ad spent on pay-per-click campaigns for
70+ clients (on Google Ads, Bing Ads, Facebook Ads, and more)
• Formed and led a team of 5 (pay-per-click specialists, data analysts, and
reporting specialists) + external contractors (graphic and web designers,
copywriters, and web developers)
• Improved employee productivity and clarity on projects by implementing/
testing multiple project management software like Basecamp, Kanbanize,
Trello, and later on, Asana
• Successfully delivered 3 WordPress website builds and kept all stakeholders
(clients, web designers, web developers, copywriters) aligned and on track
• Continuously improved results by adopting a testing mentality (I built 50+
dedicated landing pages using Unbounce, LeadPages, and proprietary
software)
• Improved the accuracy of our work and eased the onboarding process for
new members by developing process docs and checklists for our marketing
activities
• Made the on-boarded of new pay-per-click specialists more efficient by
delivering in-house Google Ads training
• Upgraded the company's messaging and positioning, look, and feel by
rebranding it to Indri Digital (formerly Indri).

Digital Marketing Coordinator 

• Ran 500+ Pay-per-Click media campaigns on Google Ads, Amazon Ads,
Facebook Ads, Bing Ads, The Trade Desk etc.
• Managed $250,000+ in media budgets per year
• Managed 70+ accounts for clients in DRTV, CPG, Pet, Fashion, Home
Goods, Luxury, and more, mainly from the US
• Ran 100s of A/B tests for copy, landing pages, call-to-actions, and more.

Pay-per-Click Specialist

Helping Coaches raise their visibility &implement a scalable marketing system to fill their calendars with coaching discovery calls from LinkedIn. Know where your next client will come from. LinkedIn Marketing Consultant

I'm a Senior Growth Marketing Strategist specialising in demand generation and LinkedIn advertising for B2B SaaS companies.

As Head of Strategy at Fill My Funnel, a LinkedIn Ads agency, I lead strategic planning and team development for clients with complex sales cycles, driving qualified pipeline through multi-channel paid media campaigns with a particular expertise in LinkedIn advertising.

MY APPROACH: 

Over 12+ years in digital marketing, I've managed $1M+ in ad spend and developed a methodology that combines strategic thinking with hands-on execution. 

I don't just run campaigns. I build testing frameworks, establish attribution models, and translate data into actionable insights that inform broader go-to-market strategy.

My background includes leading strategy for B2B clients across cybersecurity, fintech, recruitment, AI tech, legal tech, professional services, and online education, consistently delivering measurable pipeline impact.

WHAT I BRING

✔️ Strategic Leadership: Team management, cross-functional collaboration, and mentoring junior marketers in a remote-first environment

✔️ LinkedIn Ads Expertise: Certified LinkedIn Ads Professional with 4+ years of deep platform knowledge and proven results in enterprise B2B markets

✔️ Attribution & Revenue Intelligence: I build frameworks that connect marketing activity to revenue outcomes using platforms like DreamData, 6sense, and Fibler

✔️ Growth Mindset: Commitment to continuous testing, iteration, and sustainable results over quick wins

I'm currently focused on attribution modelling and revenue intelligence for B2B sales. 

Open to discussing attribution strategies, B2B growth tactics, and paid media performance. 

Let's connect if you're working on similar challenges.

taplio

The Battle

Hasnae Addioui

Cristina Maliţa

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