LinkedIn Ghostwriter who builds Personal Brands of Founders and Solopreneurs | Newsletter Lead @ The AI Life

“I want your product/services, how should I transfer the money?”

This is what the first message from a customer will look like.

But only if you have a strong personal brand and a great story. 

If you are still reading, chances are you either:

1.	Approach your clients yourself (Cold outreach).
2.	Or you are getting inbound leads but they are not qualified. 

You are spending thousands of dollars on paid marketing. 
Only to get a few clients who may not even buy your product.

You may be good at what you do, but your prospects are Not Confident that you can solve their problems.

They don’t know you; they don’t know what you do, they don’t know who you help. 

You might have a fancy website and great SEO but it doesn’t mean a thing if your brand isn’t strong enough. 

You are not telling both your own story and your brand’s story properly. 

If you are asking yourself: “Okay, I get it but how do I even do all of this?”

This is exactly where I come in. 


•	LINKEDIN GHOSTWRITING (I will do all the difficult stuff on LinkedIn for you and create posts to make you an industry leader and develop your personal brand)

•	THE STORYTELLER (I will be your guide and help you develop a strong personal story and brand story, whether it be me writing your story or DIY.)

•	LINKEDIN PERSONAL BRANDING COACHING (Teaching you all the stuff that I know about LinkedIn and that has helped me grow by over 200% in the last 4 months and what not to do)

•	POWERFUL COPYWRITING (I will help you increase your conversion by writing powerful landing pages, sales pages, LinkedIn profiles, Ads, and more.)

Oh, and did I tell you, all of this comes with a 100% Money Back Guarantee?
 
No questions asked whatsoever, you say the word and I will send it back to you immediately.

Now, if you are serious about developing your personal brand and being a leader in the industry.

Send me a DM with the word “Now” or head over to my featured section and book a call.

Talk to you soon,
Hassan.

Hassan Bin Arshad

Physical therapist turned writer and storyteller for healthcare companies. On a mission to end boring & ineffective marketing that repels patients | healthcare | writing | medtech

Healthcare professionals know how to treat patients but don't know how to market themselves. 

The reason is because they don't teach marketing in graduate school. 

But healthcare is a business. You have to communicate the value of your service to strangers.

Fortunately, the principles of marketing apply to healthcare as much as any other industry. You have a service. You find people who need it. You charge money for it. 

Healthcare businesses typically make one of several mistakes:

They rely on word-of-mouth marketing and referrals.
They don't differentiate in a crowded market. 
They rely too much on ads and social media.
They emphasize credentials, years of experience, and science too much.

Word-of-mouth marketing is slow and outside your control. Every other private practice offers the same services. Dancing reels on Instagram are cute, but they don't lead to more revenue. And patients don't care about the science, only the outcome.

ATTENTION VS RETENTION

It's one thing to get attention on social media or with SEO, but it's another matter to retain it. 

Retention is what makes a private practice successful, not just attention. Once a patient comes in for an initial consultation or evaluation, you want to keep that patient/client for life. 

Your website should turn visitors into patients. You should be flooded with inquires and consultation requests. If you're not, it's because people visit your site and leave. 

There's nothing compelling. The service descriptions aren't interesting. The blog hasn't been updated in a year. There's no newsletter. Your social media posts are nothing but discounts.

Without the right strategy, you won't do that, and you will constantly have to find new patients to keep your business afloat.

MARKETING PHILOSOPHY

The key to great healthcare marketing is to apply of the fundamentals. 

Your writing should be skimable, engaging, and concise. Mix education with entertainment. Tell more stories and fewer facts. Create more content from the founder. Take a stand. Be polarizing. Have a consistent message. 

Clever marketing might arouse a few laughs (Super Bowl commercials, anyone?) but they won't earn you lifelong patients.

MY CAREER

I've been a physical therapist since 2015. At first, I was more interested in anatomy and exercise. As my career progressed, I started to become more interested in business, sales, and marketing. 

INTERESTING FACTS

Born in 1986.

I write with my left hand but do everything else with my right hand.

My last name is pronounced BUR-see-AW-guh. It's a Basque surname.

taplio

The Battle

Hassan Bin Arshad

Kevin Burciaga, DPT

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