Rocket Venue

We help venue owners cut costs and scale their sales with proven systems, automations, and playbooks.

Co-Owner

DieHard Digital Marketing

We use proven strategies to grow your online sales funnel.

Chief Digital Strategist

AutoPal Loan Servicing Software

I help develop and execute our online marketing campaigns. I create videos, design everything from web banners to email templates in an effort to solidify our web presence.

Digital Marker

I'm a Dad, author of a middle school survival guide for indoor enthusiasts, and I currently hold a Guinness World Record for fastest half marathon dressed as a mummy. I also help venue owners optimize their space and scale their sales with proven strategies, systems, and playbooks.

Hayden Holm

Flywheel Advisors, Inc.

I fix broken sales systems and build predictable revenue engines for B2B companies facing growth plateaus or missed targets.

Core Focus Areas: • Revenue system diagnostics and reconstruction • Sales process re-engineering for complex B2B sales cycles • Channel strategy development for limited direct sales capacity • Operational scaling for teams navigating rapid growth

Representative Client Results:

✅ DeepTech Manufacturer | Fractional CRO
Rebuilt failing supplier program, securing two multi-year $20M+ contracts with leading furniture and building product distributors.

✅ Sports/Entertainment Ticketing Platform | Partnerships Consultant
Discovered untapped distribution channel, redesigned pricing model increasing margins from 2% to 600%, positioning for successful acquisition.

✅ ERP System for Elections (GovTech) | Fractional GTM Lead
Devised market expansion program from 2 US states to 21, leading to additional venture investment and 300% revenue growth.

Industries of Expertise:
B2B SaaS • Manufacturing • DeepTech • Industrial • Professional Services

Methodology:
My 90-day revenue transformation process delivers:
• Diagnostics identifying exact points of sales system failure
• Quick-win implementation within 30 days
• Sustainable revenue infrastructure development
• Knowledge transfer for continued success post-engagement

B2B Revenue Architect | Transforming Missed Targets into Reliable Growth

Insyghtful.ai

Go-to-market strategy, industry insights, & corporate development.

Advisor

Boardy

VIP Connector

RevTech Labs

B2B sales strategy and execution expertise and guidance to participants of RevTech Labs, a 12-week hybrid accelerator program for post-revenue, venture-backed fintech and insurtech startups from around the world.

Serve as advisory board members during each cohort (8 cohorts to date).

Executive in Residence

Techstars

Global investment business that provides access to capital, one-on-one mentorship, a worldwide network and customized programming for early-stage, venture-backed entrepreneurs.

Mentor

Fusion3 - 3D Printers

Family-owned, manufacturer of USA-made, affordable, high-performance 3D printers with sales over $25MM to commercial (SMB to Fortune 50), government, military, and educational customers. Led company operations, emphasizing long-term goals, growth, profit, and ROI. Entire company responsibility including R&D/Product, Customer Support, Sales & Marketing, Procurement/Supply Chain, Manufacturing, Shipping/Store Fulfillment.

CEO | Co-Founder | Board Member

Lenovo

Drove growth, profitability, and stronger corporate relationships for Lenovo (OTC ADR: LNVGY) with key global partners and suppliers, including a strategy shift from sole-source to dual-source processors for Think line of PCs.

Director, Corporate Global Alliances

Business leader for strategic alliances, business development, and partner management in support of the successful launch of the company’s global consumer PC business, reporting to senior executives in the US and China.

Alliance Director, Consumer Business Group

Dell, Inc.

Recruited to turn around neglected marketing partnerships with Intel and Microsoft for Dell (NYSE: DELL) and grow mobile broadband alliances (AT&T, Sprint, Verizon) for Dell’s U.S Consumer Segment and Small and Medium Business divisions ($14 billion annual revenues).

Alliance Marketing Lead, US Consumer & Small & Medium Business

Led Dell's highly profitable TV retail distribution initiatives with full P&L and operational management, including contract negotiation and maintenance, partner management (buyer/executive), offer development and pricing, and brand stewardship.

Business (General) Manager, US Consumer

NaviSite, Inc.

Business development lead, streaming media business segment, for Navisite (NASDAQ: NAVI) dominant cloud/application hosting company and subsidiary of CMGi (NASDAQ: CMGI). Negotiated network access pricing agreements and managed corporate relationships for streaming media aggregation service.

Director, Business Development

Do your sales forecasts feel more like wishful thinking than reliable predictions?
Tired of explaining missed sales targets to your board?

Your $2M-$25M B2B company deserves a revenue system that delivers when you need it most, not constant revenue anxiety and last-minute scrambles.

Unlike consultants with theories, I've been there, have the t-shirts:
- Grown two companies to successful exits
- Generated $400MM in direct sales
- Secured over $1B in partnership contracts
- Transformed struggling GTM strategies into predictable revenue

Your company needs systems that work reliably, not just advice. Here's a small sample of our recent work:

✅ Ticketing distribution platform facing margin collapse → Alternative channel sales strategy → 600% margin increase → PE acquisition

✅ DeepTech manufacturer stuck in R&D mode → Rebuilt customer engagement process & revops → Two $20M+ contracts in 180 days

✅ Consumer tax software hitting growth ceiling → Engineered B2B pivot → 10X revenue growth → Acquired by Credit Karma

Stop guessing what's wrong with your revenue system. In 90 days, you'll know exactly what's broken and how to fix it.

The first step is a 30-minute call to start diagnosing your specific situation:

📞 919.352.9809 | 📧 croyce@flywheeladvisors.com

Book directly: https://tidycal.com/chiproyce/25minutevirtual

Chip Royce

Stop trying to generate more leads. 
That's the wrong goal, and you're draining your marketing budget. 
The fix lies in asking better questions...

You’re burning money on ads, outreach, and content, and getting nothing in return. You call it a “lead gen problem.” I call it a failure of strategy.

Why? You skipped the work. You built a great product based on the assumption that you know exactly what customers want and will buy.

Effective marketing doesn’t depend on luck. It occurs when you take the right steps in the right order.

Want to see quick improvements in your go-to-market? Answer these questions:

𝟭. 𝗪𝗵𝗮𝘁 𝗲𝘅𝗰𝗿𝘂𝗰𝗶𝗮𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗼𝗹𝘃𝗲?
Few B2B customers invest to make life easier. They will rush to buy a solution that generates more revenue or prevents losing customers.

𝟮. 𝗪𝗵𝗶𝗰𝗵 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗳𝗲𝗲𝗹𝘀 𝗽𝗮𝗶𝗻 𝘀𝗼 𝗯𝗮𝗱𝗹𝘆 𝘁𝗵𝗲𝘆’𝗹𝗹 𝗽𝗮𝘆 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗶𝘁?
Niche down or go broke.

𝟯. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝘀𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻?
Prospects don't care about technical jargon or product features. They care about their problems.

𝟰. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗴𝗼 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀?
Stop trying to create new demand. Go where the money is already flowing.

Don't start with lead generation. Successful lead gen is the result of doing the advanced planning that everyone else ignores.

𝙎𝙩𝙧𝙪𝙜𝙜𝙡𝙞𝙣𝙜 𝙩𝙤 𝙘𝙤𝙢𝙚 𝙪𝙥 𝙬𝙞𝙩𝙝 𝙖𝙘𝙘𝙪𝙧𝙖𝙩𝙚 𝙖𝙣𝙨𝙬𝙚𝙧𝙨 𝙩𝙤 𝙩𝙝𝙚𝙨𝙚 𝙛𝙤𝙪𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨?
You may be too close to the business to see things from the customers' standpoint.

I specialize in this type of assessment and in building an effective GTM that makes lead gen easier. Let's connect.

Charles (Chip) Royce

Fractional CRO for B2B SaaS & DeepTech | Fix Stalled Growth | Validate Markets | Effective GTM Strategy

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Hayden Holm

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