Haydn Fleming 🧩

2POINT Digital Agency

Helping ambitious companies grow to $100M+ with scalable multi-channel marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Chief Marketing Officer

Marketing 123's

Join 400+ Marketers and get my Content Repurposing Playbook for free + weekly marketing content.

Newsletter Writer

Marketing Minds

Marketers from all walks of life share their experiences & lessons.

Podcast Host

Dropoff

Dropoff is the fastest-growing same-day delivery service in the US. 

We don't believe in the "one size fits all" business model that so many logistics companies have come to rely on. We create one-to-one custom solutions to guarantee the highest degree of reliability & unbeatable service for all of our clients. Read more on our website linked below.

Marketing Coordinator

VideoWise

VideoWise is the most advanced video marketing platform built from the ground up to help eCommerce businesses grow. 

Increase traffic, on-site engagement, time-on-site, conversion rates, and more.

I was a foundational marketer at VideoWise, even helping to develop the initial brand name. I was dedicated to growing all channels through content writing, video editing, social distribution, community engagement, and much more.

Head of Content Marketing

Star Tech Studios

I strive to build and lead teams of forward thinking creators with a strong focus on the consumer.

Our interest was in the future of the #nocode movement. 

The idea that anyone can create interesting software without having to learn the intricacies of the various programming languages is groundbreaking. 

I oversaw all application development, marketing strategy/execution, maintained company workflow, and managed company resources.

CEO & Co-Founder

Premium Retail Services

Taught, Coached, Mentored and Inspired Wireless Professionals.

I recruited and developed top tier talent.

Lead Wireless associates to become the next generation of successful Wireless Leaders. 

Was driven to execute above and beyond any and all sales expectations provided to expand and grow the business.

I directly managed a team of 4 locations and an average of 15-20 associates that generated over 1.4M in revenue during 2020.

Area Manager

GameStop

Held the responsibility of leading a team of sales associates, assisted by an assistant manager.

I focused on leading my team in executing the core company KPI's. 

Co-ordinating efforts with upper management, maintaining clear communication lines between C-Suite and the storefront. 

I oversaw all P&L expectations for my location, and strive to provide the best in class selling and customer service behaviors.

Store Manager

Key asset in all areas of employee management, schedule management, loss prevention, store security, sales, customer support, resource management, and inventory control. 

Manage controlled marketing both physical and digital.

Assistant Store Manager

Worked as a team leader, doing all elements of retail work. 

Managing, shipping, handling shipment, inventory management, customer service, sales, releasing product, handling outgoing customer calls, event management and coordinating successful product release.

Senior Guest Advisor

Twitch

I was a partnered streamer on Twitch. 

I developed a brand and generated an audience based around video games and humor. 

I signed a contract of exclusivity with Twitch in April of 2016 and spent most of my spare time tending to that audience and growing it while maintaining my part time job and school work. 

During my time streaming on Twitch I reached an audience of 8500+ people and had a steady stream of income.

Online Entertainer

Hey there! 👋

Thanks for checking out my profile.

Here's what you need to know about me:

👉 I build sustainable multi-channel marketing programs that make growth inevitable.

👉 I share my experiences here on LinkedIn, in my Newsletter, and on my Podcast. 

👉 I do this so others can learn from my life lessons and become better marketers themselves. 

[+ I find joy in the process]

I'm the CMO of 2POINT Agency and the Managing Partner of the 2POINT Dallas branch. 

This means I'm plugged into 100s of companies' marketing programs at all times and can help you with your marketing too.

🧩 If you want to get the most out of my profile at no cost, make sure to check out my featured section for all my free resources and hit the bell on my profile to get notified when I post.

I love getting to know other people in the space and helping out in any way I can.

Hit connect & shoot me a DM to start a conversation!

- Haydn


Ps. I don't reply to sales pitches

Helping ambitious companies grow to $100M+ with scalable multi-marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Haydn Fleming ✍️

Helping visionary founders & execs be radically original on LinkedIn using The Creative Catalyst Method | Building $1M+ pipeline strategies | Founder @ Kennedy Creative

Most executives treat LinkedIn like a resume.

I treat it like a revenue engine.

I work with enterprise B2B executives and founders in the 7–9 figure range to turn authority into measurable growth.

Through The Creative Catalyst Method — a system built on content + outbound — my clients transform visibility into deal flow, building 7+ figure pipelines in as little as 6 months.

And the results speak for themselves:
	
• 30+ MQLs generated in less than 60 days
• Clients getting 3+ leads every week with content + outbound
• A 5-figure deal closed by an agency in under 60 days
• $100K pipeline built in less than 90 days for a SaaS company

What makes this possible isn’t just content.

It’s the combination of strategic positioning, executive voice, and consistent outbound touchpoints that makes your brand unforgettable — and turns authority into revenue.

If you’re an executive ready to move from authority → pipeline → growth, let’s talk.

👉 Book a call or connect with me here on LinkedIn.

Doug Kennedy

10 things I’m thankful for…

1. My wife, who holds everything together
2. My kids, who remind me what joy looks like
3. My clients who trust me
4. The opportunity to build something from nothing
5. The ability to provide for my family
6. Early mornings with coffee and quiet
7. The people who sharpen me and push me forward
8. The hard seasons that taught me more than the easy ones
9. The friendships that feel like family
10. The grace of God over my life, which is more than I deserve

Happy Thanksgiving! 

What are you thankful for?

Helping B2B executives turn authority into revenue on LinkedIn | Building 6+ figure pipeline strategies with content + outbound using The Creative Catalyst Method | Founder @ Kennedy Creative

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I used to think I was a good writer.

I didn’t have the training.

I just enjoyed writing, so in my head…that meant I was good at it.

Then I joined this tiny chat group with a few guys who wrote online. 

Nothing fancy. Just a handful of people trying to get better and calling each other out.

And the rule was simple:

→ Drop your draft
→ Take the feedback
→ No hurt feelings

The first time they went through one of my posts, I felt it.

I wasn’t nearly as good as I thought.

I realized I had a few habits that were holding me back:

→ I wrote sentences that sounded great in my head but didn’t land
→ I rambled when I wasn’t sure what my point was
→ I relied on passion instead of clarity
→ I used extra words to make weak ideas feel stronger
→ I had a “voice,” but no real structure behind it

That group changed everything for me.

They gave me something I didn’t have before: a standard.

And once you see that higher bar, you can’t unsee it.

- You start noticing what makes writing sharp.
- You start tightening your ideas.
- You stop hiding behind fluff.

Here’s the part that stuck with me:

Most people aren’t bad writers.

They’ve just never had their writing pushed.

You don’t get better by writing alone in your corner. You get better when you let people tell you the truth about your work.

That’s when the real growth happens.

If you want that same push for your content and your brand, send me a DM and I’ll send you the one-pager for my Growth Partner Catalyst Program.

“Good news….your personal brand is gonna make it.

But you need to strengthen your message a bit.”

- Dr. Doug 

Most leaders don’t catch clarity erosion early because they’re so close to their own expertise.

Everything sounds great until you realize…”oh my audience isn’t interested in what I have to say.”

Here’s the checkup I give when I’m assessing a CEO’s messaging clarity:

1. The Identity Check

Can you explain who you are professionally in one clean sentence?

If it takes a paragraph, your authority is scattered.

2. The Expertise Line

What are the 1–2 things you want to be known for?

Executives who pick two lanes build influence.

Executives who pick ten build confusion.

3. The Stakes Analysis

Why does your work matter?

Leaders lose attention because they talk about tasks, not impact.

Stakes = what changes because of you.

4. The Repeatability Test

Could your ideal buyer repeat your message after reading two posts?

If not, it isn’t sharp enough.

Repeatability is the real KPI of positioning.

5. The Resonance Review

Are you speaking to the right people or the loudest people?

Executives who write for “everyone” get engagement.

Executives who write for someone get opportunities.

Your message is the foundation.

When it’s clear, everything else (trust, visibility, inbound) becomes inevitable.

If you want me to run this same checkup on your profile and content, DM me “AUDIT.” I’ll tell you exactly where your message needs to be strengthened.

The other day, I shared the last 10 years of my life with someone I had just met.

•  My relationship with God.
•  How I met my wife.
•  Why I moved to Delaware County, PA.
•  How I started writing on LinkedIn and X.

It’s a crazy story and I didn’t expect him to be all that interested. 

But to my surprise, he was locked in, listening to every word.

That moment reminded me:

→ Someone out there needs your story. People are drawn to real, authentic journeys.

→ Gratitude shifts everything. Telling my story reminded me of how good God has been.

I’m stepping into 2025 with excitement and gratitude, ready to build relationships that matter.

Your story matters too. 

Who’s someone you could share it with this week?

I posted something yesterday and my first thought was: This is horrible.

Not because the idea was bad…but because it didn’t sound like me at all.

Here’s what my post was missing (and why it matters):
	
1. Personality

My post had zero flavor. No beard jokes. No Star Wars references. Nothing that sounded like Doug.

And here’s the truth: personality is what makes writing memorable. It’s the quirks, tone, and edges that make a post feel alive.

When you strip that out, your content becomes generic, technically correct, and emotionally empty.
	
2. Deeper insight

I shared a point, but none of the meaning behind it. It was shallow, like a headline without an article.

Great content doesn’t stop at “what.” It digs into the “why,” the “how,” and the lived experience behind the idea.

Insight is the difference between a post people skim… and a post people save.
	
3. A unique angle

My post could’ve been written by anyone. 

No twist. 
No tension. 
No reason to stop scrolling.

Your angle (your worldview, your story, your interpretation) is the differentiator.

It’s what turns common ideas into uncommon content.

4. A strong hook

My hook didn’t hook ME… so it wasn’t going to hook anyone.

The first line is the gatekeeper. It creates curiosity, contrast, or a moment that forces someone to keep reading.

If the hook is weak, the rest of the post never stood a chance.

These 4 ingredients are what take a post from “fine” to “worth reading.”

Miss one and the post suffers.

Miss all 4 and…well, you get yesterday.

(I deleted the post so don’t even try to go back and read it lol) 

It happens.

• Sometimes we drift from our own voice.
• Sometimes we write fast instead of honest.
• Sometimes we forget what makes us us.

The fix is simple:

Re-center.
Reconnect.
And write from who you actually are.

That’s where the best content lives.

Have you ever lost your voice in your content?

It didn’t click right away…

If I’m honest, it took closer to 6–8 months before anything meaningful happened.

In the beginning, it felt like I was talking into the void:

→ Posting late at night after work
→ Getting a handful of likes
→ Wondering if anyone was actually reading
→ Fighting the quiet urge to stop because “maybe this isn’t working”

But I showed up anyway…not because of motivation, but because I understood one thing:

Brands are built on repetition, not reactions.

And then the shift started…slowly, then suddenly:

→ Someone messaged, “I’ve been following your content for months.”
→ Someone else booked a call because “your posts changed how I think about this.”
→ People recognized my name before I even introduced myself.
→ Prospects showed up warm, already trusting me without a single sales pitch.

That’s when it clicked:

Personal branding works, but it works on compound interest, not instant gratification.

• Every post is a deposit.
• Every story is a seed.
• Every insight is one more brick in a relationship you don’t even know you’re building.

Most people quit right before it compounds. 

Right before the trust, the visibility, and the opportunities start stacking!

If you stick with it for 90 days with:

→ a clear message
→ a repeatable content rhythm
→ and consistency that outlasts the noise

…everything changes.

If you’re serious about building that kind of momentum, you don’t need more hacks….

you need a plan, accountability, and a system that removes the guesswork.

If you want a structured 90-day plan and someone in your corner each week, my Growth Partner program is built for that. DM me “GROWTH.”

A CRE leader didn’t say it directly, but I could tell he wasn’t convinced LinkedIn could work for him. 

But he heard it worked for other people and wanted to take the risk.

A fair place to start.

He didn’t want engagement. He wanted pipeline.

So we focused on the fundamentals:

→ Tightened his positioning
→ Clarified his message
→ Built content around the real problems his CRE buyers face
→ Paired it with a targeted DM strategy designed to start real conversations

By the end of our first week together: 

8 leads.

Here’s why this worked:

1. He got specific.

We stopped writing broad “real estate” content and shifted to content that spoke directly to decision-makers:
	
• buyer frustrations
• deal blockers
• investor mistakes 
• CRE challenges he sees every day

When your content speaks to the right people, the right people respond.

2. He wrote from real experience.

No generic market updates.

No surface-level industry takes.

We used:
	
• deals he’s worked
• objections he hears
• patterns he sees weekly
• insights only a practitioner would know

This builds trust faster than anything else.

3. His message and his outreach worked together.

Most people post and pray. We built a system.

His content attracted attention.

His DMs converted it.
	
• DM people who engaged with posts
• DM people who viewed his profile
• Open conversations with his ICP
• Outreach that matched his positioning

Content creates interest. DMs create opportunities.

He came in a tad bit skeptical.

He became a believer by the end of Week 1.

If you want your profile, content, and DM strategy reviewed and a plan to turn visibility into booked calls, book a call or DM me “AUDIT.”

taplio

The Battle

Haydn Fleming ✍️

Doug Kennedy

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taplio

The Battle

Haydn Fleming ✍️

Doug Kennedy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Doug Kennedy's LinkedIn Performance

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