Haydn Fleming 🧩

2POINT Digital Agency

Helping ambitious companies grow to $100M+ with scalable multi-channel marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Chief Marketing Officer

Marketing 123's

Join 400+ Marketers and get my Content Repurposing Playbook for free + weekly marketing content.

Newsletter Writer

Marketing Minds

Marketers from all walks of life share their experiences & lessons.

Podcast Host

Dropoff

Dropoff is the fastest-growing same-day delivery service in the US. 

We don't believe in the "one size fits all" business model that so many logistics companies have come to rely on. We create one-to-one custom solutions to guarantee the highest degree of reliability & unbeatable service for all of our clients. Read more on our website linked below.

Marketing Coordinator

VideoWise

VideoWise is the most advanced video marketing platform built from the ground up to help eCommerce businesses grow. 

Increase traffic, on-site engagement, time-on-site, conversion rates, and more.

I was a foundational marketer at VideoWise, even helping to develop the initial brand name. I was dedicated to growing all channels through content writing, video editing, social distribution, community engagement, and much more.

Head of Content Marketing

Star Tech Studios

I strive to build and lead teams of forward thinking creators with a strong focus on the consumer.

Our interest was in the future of the #nocode movement. 

The idea that anyone can create interesting software without having to learn the intricacies of the various programming languages is groundbreaking. 

I oversaw all application development, marketing strategy/execution, maintained company workflow, and managed company resources.

CEO & Co-Founder

Premium Retail Services

Taught, Coached, Mentored and Inspired Wireless Professionals.

I recruited and developed top tier talent.

Lead Wireless associates to become the next generation of successful Wireless Leaders. 

Was driven to execute above and beyond any and all sales expectations provided to expand and grow the business.

I directly managed a team of 4 locations and an average of 15-20 associates that generated over 1.4M in revenue during 2020.

Area Manager

GameStop

Held the responsibility of leading a team of sales associates, assisted by an assistant manager.

I focused on leading my team in executing the core company KPI's. 

Co-ordinating efforts with upper management, maintaining clear communication lines between C-Suite and the storefront. 

I oversaw all P&L expectations for my location, and strive to provide the best in class selling and customer service behaviors.

Store Manager

Key asset in all areas of employee management, schedule management, loss prevention, store security, sales, customer support, resource management, and inventory control. 

Manage controlled marketing both physical and digital.

Assistant Store Manager

Worked as a team leader, doing all elements of retail work. 

Managing, shipping, handling shipment, inventory management, customer service, sales, releasing product, handling outgoing customer calls, event management and coordinating successful product release.

Senior Guest Advisor

Twitch

I was a partnered streamer on Twitch. 

I developed a brand and generated an audience based around video games and humor. 

I signed a contract of exclusivity with Twitch in April of 2016 and spent most of my spare time tending to that audience and growing it while maintaining my part time job and school work. 

During my time streaming on Twitch I reached an audience of 8500+ people and had a steady stream of income.

Online Entertainer

Hey there! 👋

Thanks for checking out my profile.

Here's what you need to know about me:

👉 I build sustainable multi-channel marketing programs that make growth inevitable.

👉 I share my experiences here on LinkedIn, in my Newsletter, and on my Podcast. 

👉 I do this so others can learn from my life lessons and become better marketers themselves. 

[+ I find joy in the process]

I'm the CMO of 2POINT Agency and the Managing Partner of the 2POINT Dallas branch. 

This means I'm plugged into 100s of companies' marketing programs at all times and can help you with your marketing too.

🧩 If you want to get the most out of my profile at no cost, make sure to check out my featured section for all my free resources and hit the bell on my profile to get notified when I post.

I love getting to know other people in the space and helping out in any way I can.

Hit connect & shoot me a DM to start a conversation!

- Haydn


Ps. I don't reply to sales pitches

Helping ambitious companies grow to $100M+ with scalable multi-marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Haydn Fleming ✍️

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

Fitness, B2B, Professional Services, Ecommerce:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplies

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

----

Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

Jesse McFarland

In 2026, “publish more content” is not a strategy.

If search engines and AI can’t clearly understand and trust your brand, everything downstream underperforms:
content, rankings, conversions, even sales cycles.

This is Phase 1 of my 90-Day Brand-First B2B SEO Roadmap:
Brand foundations + entity cleanup (Weeks 1–4)

What this phase actually does:

Tightens your brand story

Fixes trust and clarity gaps on your site

Cleans up entity signals (GBP, citations, schema, sameAs)

Removes technical issues that silently block growth

Next week I’ll share Phase 2: Brand Proof + Demand Engine.

Comment ROADMAP if you want the full 90-day plan.

#SEO #B2BMarketing

Owner - Spearpoint Marketing | Conversion-Based SEO That Prioritizes Sales and Leads—Not Just Rankings.

B2B SEO Roadmap for 2026 Phase 1

Beware of the SEO noise on LinkedIn.

Every day I see countless posts about SEO & Organic traffic dying.
🔹 Zero-click searches
🔹 Less traffic in 2026
🔹 “SEO is no longer about traffic”
🔹 Etc. etc.

Sure, traffic may be harder to come by.
There are more ways to search now, many of them outside the Google SERP.

But here’s what I’m actually seeing.

Most of my established customers were impacted in March of 2025.
Around Q3, and into Q4 2025, organic traffic started growing again.

Yes, some new tactics are involved.
Yes, branded searches are higher than ever.

But guess what?
We’re still delivering traffic and I don’t see that slowing down.

Now, traffic isn’t our main KPI.
Leads and revenue are.

Still, I’m a little tired of the noise.
Or maybe I’m just cranky today.

Either way, I’ll leave you with this:

Always take the SEO / GEO noise on LinkedIn with a grain of salt.
Meanwhile, nearly all of my customers are increasing organic traffic.

#SEO #GEO

Work hard. Build the business. Chase the goals.

But don’t forget what actually matters.

This is me and my son Maximus at a recent Broncos game.
One of those moments you don’t get back and wouldn’t trade for anything.

Work is important.
Putting in the effort matters.
But success means very little if you miss the moments that matter most.

As we head into 2026, my reminder is simple.
Work hard. Stay driven.
But prioritize time with your family and the people you care about.

Those meaningful moments are the real wins.

And don’t forget to root for the Broncos in the playoffs.

#Entrepreneurship #SEO #BroncosCountry

Want SEO to pay off in 2026?
Fix the pages buyers see right before they book a call.

Most B2B teams do the opposite:
They publish more content… while their highest-intent pages stay generic, thin, or unclear.

This is Phase 2 of my 90-Day Brand-First B2B SEO Roadmap:
Brand Proof + Demand Engine (Weeks 5–8)

Here’s the sprint:

Week 5: Brand Proof Library + High-Intent Pages
Identify 3–5 revenue-critical offers and build one page per offer with:

- ICP-specific headline
- problem → solution → outcome
- process in 3–5 steps
- proof (logos, quotes, mini case studies)
- primary CTA + low-friction micro CTA:
Add an evaluation asset like “[Your Brand] vs [Competitor]” or “Best [category] platforms for [ICP] in 2026”.

Week 6: Thought Leadership at Scale (Fuel for AEO + LMO)
Pick one strategic topic cluster and publish:

- 1 pillar guide
- 3–7 supporting pieces (FAQs, how-tos, comparisons, checklists)
Structure them for AI answers with short definitions, clear headings, and original frameworks.

Week 7: Reputation Engine (Reviews + Testimonials + Proof)
Build a review system across the platforms that matter (GBP, G2/Clutch/Capterra, directories).
Ask at key moments, make it easy, and respond to every review.

Week 8: Own Your Social Real Estate (Branded SERP Control)
Clean up your LinkedIn, YouTube, X, and Reddit presence so when someone searches your brand, you own the screen.
Publish a simple cadence: proof, POV, and helpful micro-content pulled from your pillar pages.

Phase 2 isn’t about “more SEO activity.”
It’s about making your brand the obvious choice when buyers are evaluating vendors.

Want the full 90-day roadmap?
Comment ROADMAP and I’ll send it.

#SEO #B2BMarketing

B2B SEO 90 Day Roadmap for 2026

As your business grows, your family time won’t “happen” you have to design for it.

SpearPoint Marketing LLC is growing, and I’m grateful for the momentum.

But every year, one of my core resolutions stays the same:
Make time with my family.

In theory, that gets harder as responsibilities stack up.

In practice, it’s doable if you:

Plan ahead (put family time on the calendar first)

Delegate (hand off what doesn’t require you)

Build coverage (so the business doesn’t pause when you step away)

This year we’ve been leaning into more of those small moments that matter, like a pickleball match on a workday afternoon with my wife and son.

And in 2026, I’m keeping that priority.

What’s one resolution you’re committing to in 2026?

#Entrepreneurship #Family #SEO

Will B2B SEO work in 2026?

A lot of B2B teams are asking this as AI search changes the game.

So here’s a simple real-world answer from 2025:

We work with B2B companies spending $80K+/month on paid ads.
And even then, 30%+ of their qualified leads came from organic search.

Their SpearPoint SEO investment? $3K/month.

If your competitors zig — try zagging.

Paid is rented attention.
SEO is owned demand.

And in 2026, I’d rather own more of the pipeline.

If you want more owned demand in 2026, DM me and I’ll share a simple 90-day SEO game plan.

#B2BSEO #SEO #DemandGen

It's 2026, and we're still using different language and clever and not-so-clever acroynms for the same thing:

- trying to optimize for getting appeared in AI tools like ChatGPT, Perplexity, Claude, AI Overviews, etc.

What's the deal people...

Some of us are going the extra mile trying to say that these terms have a different meaning.
- That's fine, but can we at least have an umbrella term.

We're better than this.

Let's find a term or acroynm we can all use.

Vote in the poll.

And if none of these fit, drop what you’re calling it in the comments.

#SEO #GEO #AEO #LMO #Whatever...

The author can see how you vote. Learn more

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The Battle

Haydn Fleming ✍️

Jesse McFarland

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The Battle

Haydn Fleming ✍️

Jesse McFarland

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse McFarland's LinkedIn Performance

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