Haydn Fleming 🧩

2POINT Digital Agency

Helping ambitious companies grow to $100M+ with scalable multi-channel marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Chief Marketing Officer

Marketing 123's

Join 400+ Marketers and get my Content Repurposing Playbook for free + weekly marketing content.

Newsletter Writer

Marketing Minds

Marketers from all walks of life share their experiences & lessons.

Podcast Host

Dropoff

Dropoff is the fastest-growing same-day delivery service in the US. 

We don't believe in the "one size fits all" business model that so many logistics companies have come to rely on. We create one-to-one custom solutions to guarantee the highest degree of reliability & unbeatable service for all of our clients. Read more on our website linked below.

Marketing Coordinator

VideoWise

VideoWise is the most advanced video marketing platform built from the ground up to help eCommerce businesses grow. 

Increase traffic, on-site engagement, time-on-site, conversion rates, and more.

I was a foundational marketer at VideoWise, even helping to develop the initial brand name. I was dedicated to growing all channels through content writing, video editing, social distribution, community engagement, and much more.

Head of Content Marketing

Star Tech Studios

I strive to build and lead teams of forward thinking creators with a strong focus on the consumer.

Our interest was in the future of the #nocode movement. 

The idea that anyone can create interesting software without having to learn the intricacies of the various programming languages is groundbreaking. 

I oversaw all application development, marketing strategy/execution, maintained company workflow, and managed company resources.

CEO & Co-Founder

Premium Retail Services

Taught, Coached, Mentored and Inspired Wireless Professionals.

I recruited and developed top tier talent.

Lead Wireless associates to become the next generation of successful Wireless Leaders. 

Was driven to execute above and beyond any and all sales expectations provided to expand and grow the business.

I directly managed a team of 4 locations and an average of 15-20 associates that generated over 1.4M in revenue during 2020.

Area Manager

GameStop

Held the responsibility of leading a team of sales associates, assisted by an assistant manager.

I focused on leading my team in executing the core company KPI's. 

Co-ordinating efforts with upper management, maintaining clear communication lines between C-Suite and the storefront. 

I oversaw all P&L expectations for my location, and strive to provide the best in class selling and customer service behaviors.

Store Manager

Key asset in all areas of employee management, schedule management, loss prevention, store security, sales, customer support, resource management, and inventory control. 

Manage controlled marketing both physical and digital.

Assistant Store Manager

Worked as a team leader, doing all elements of retail work. 

Managing, shipping, handling shipment, inventory management, customer service, sales, releasing product, handling outgoing customer calls, event management and coordinating successful product release.

Senior Guest Advisor

Twitch

I was a partnered streamer on Twitch. 

I developed a brand and generated an audience based around video games and humor. 

I signed a contract of exclusivity with Twitch in April of 2016 and spent most of my spare time tending to that audience and growing it while maintaining my part time job and school work. 

During my time streaming on Twitch I reached an audience of 8500+ people and had a steady stream of income.

Online Entertainer

Hey there! 👋

Thanks for checking out my profile.

Here's what you need to know about me:

👉 I build sustainable multi-channel marketing programs that make growth inevitable.

👉 I share my experiences here on LinkedIn, in my Newsletter, and on my Podcast. 

👉 I do this so others can learn from my life lessons and become better marketers themselves. 

[+ I find joy in the process]

I'm the CMO of 2POINT Agency and the Managing Partner of the 2POINT Dallas branch. 

This means I'm plugged into 100s of companies' marketing programs at all times and can help you with your marketing too.

🧩 If you want to get the most out of my profile at no cost, make sure to check out my featured section for all my free resources and hit the bell on my profile to get notified when I post.

I love getting to know other people in the space and helping out in any way I can.

Hit connect & shoot me a DM to start a conversation!

- Haydn


Ps. I don't reply to sales pitches

Helping ambitious companies grow to $100M+ with scalable multi-marketing programs.

Primed to help you:

✅ Attract your ICP
✅ Convert qualified buyers
✅ Tap into unaddressed markets
✅ Create unparalleled creative assets

(SEO, SMM, PPC, Personal Branding, Email Outreach, Email Marketing, Website Design/Dev, Influencer Marketing, PR)

Haydn Fleming ✍️

SpearPoint Marketing LLC

Principal Owner, Marketing Consultant

Brands and Brews Marketing Podcast

Host of the Brands and Brews Marketing Podcast. Where we talk about marketing - while drinking beer.

Jessemcfarland.com

Marketing strategy and demand generation consulting services.
As well as monthly digital marketing such as: SEO, PPC, local search, and digital marketing services.

Marketing Consultant

VITAC

Created 2022 GTM plan and demand gen engine from ground up for the Media vertical at Verbit and VITAC – a human, SAAS, and AI company that provides accessibility and inclusive products and services.

Senior Director of Demand Generation

Net Health

[Acquired Optima Healthcare Solutions June 2019]
Director, Founder, and Head of Growth of Digital Marketing Solutions and Patient Engagement Marketing product lines at Net Health (SaaS healthcare solutions). 

Jesse's Journey at Net Health:

● 2016 - 2020: General Manager of BuildPT a startup marketing agency. Became the fastest growing digital marketing brand in physical therapy

● 2018: Optima Healthcare Solutions acquires BuildPT

● 2019: Net Health acquires Optima Healthcare Solutions and transitioned BuildPT to Net Health Digital Marketing Solutions

● 2019 - 2021: Radically grew ARR and expanded Digital Marketing Solutions into SNF, ALF, Hospice, Wound Care, and Hospital markets. Created new product line: Patient Engagement Marketing.

Highlights:

● 4900%+ increase in ARR from 2016 to 2020: 
    ◦ Created demand generation engine through thought leadership and multichannel content marketing campaigns via: Webinars, Blogging, SEO, PPC, email marketing, and trade shows

● Founder and P&L owner of two business/product lines: Digital Marketing Solutions & Patient Engagement Marketing
    ◦ Created BuildPT product line in 2016
    ◦ Rebranded BuildPT to Digital Marketing Solutions and revamped product line in 2019
    ◦ Founded Patient Engagement Marketing in 2021

● Innovative Leader in Healthcare SAAS Digital Marketing and Patient Engagement
    ◦ Webinar Presenter
    ◦ Panelist & Speaker

Director of Digital Marketing Solutions

BuildPT

Accelerated BuildPT into a top digital marketing agency within the physical therapy marketing vertical with 4900% revenue increase between 2016 and 2020.

I achieved this by:
● Creating and launching scalable digital marketing products for healthcare practices
● Developed a demand generation engine with a focus on industry leading thought leadership with webinars, speaking engagements, multichannel content marketing campaigns, and targeted paid advertising.
● Launched focused ABM campaigns targeting hospitals and enterprise practices

BuildPT was the fastest growing digital marketing agency in the physical therapy marketing space and was acquired by Optima Healthcare Solutions in October of 2018 and then Net Health in June of 2019. The BuildPT brand sunset in 2021 and transitioned to Net Health Digital Marketing Solutions.

Director of Marketing & General Manager

Smart Reach Digital - Powered by Entercom

Product Manager of: Website Development, SEO, & Social Media at Entercom Communications Corp. (NYSE: ETM) - a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events.

Manage all aspects of these products from the proposal to sales to fulfillment. This includes: sales training, vendor management, strategy, troubleshooting, process, billing, reporting, as well as the industry expert of these products for our 200+ radio stations in 25 markets across the country.

Product Manager - Digital Marketing 

ShopAtHome

Managed, created, and optimized SEM campaigns (Google Adwords, Bing Ads, AdRoll, and other 3rd party vendors)

Worked with a small team that successfully managed a $40 MM annual SEM budget for major retail brands that include: Macy’s, Target, Kroger, and more.

Search Engine Marketing Manager

51Blocks

Responsibilities: 
~ SEO Strategic Researcher/Account Analysis
~ Local Search Product and Department Manager
~ PPC & Paid Search Company Expert + Product and Department Manager
~ Managed a small team of SEO and Local Search Specialists

Digital Marketing Manager

McFarland Training

Owner

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

SaaS, B2B Ecommerce, Consulting Firms, Technology, and Cybersecurity:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most SaaS and B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplie

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

----

Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

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Haydn Fleming ✍️

Jesse McFarland

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