•	20+ years of publishing and marketing experience: research, writing, editing, publishing, content strategy, content creation, marketing, social media messaging, brand messaging, paid  and organic media messaging,  internal and external communications, and SEO.
•	Experience managing freelance writers and copy, assigning articles, designing layouts, and orchestrating marketing campaigns.  
•	Beats have included education, politics, tech, business, youth trends, crime and up to eight municipalities at a time.
•      Extensive experience working on Diversity, Equity, and Inclusion (DEI) initiatives. I was responsible for the content strategy and the copywriting for Meta's new Business Equity (DEI) page.
•      Experience with podcast production and editing, video production and editing and photography, and photo editing.
•      I was responsible for creating the SEO guidelines and best practices used at Audible. Additionally, I was part of a team that did keyword research and rewrote product descriptions to be SEO optimized for 500 books.
•      I am skilled in prompt engineering. I know how to design, develop, and refine AI text prompts, how to optimize prompt performance, and how to improve the AI prompt generation process for various applications. I can also create, communicate, and teach best practices for using AI.

Heather Kays

When I go quiet here, it’s usually because life is kicking me around.
Which is exactly what’s happening right now.

But I’m still writing.
Still reading my poetry.
Still showing up in the ways that matter.

I have to remind myself that effort counts. Even when it’s quiet. Even when it’s hard.

P.S. If you want to cheer me up (and support an indie writer), my new chapbook 𝐺𝑒𝑛𝑜𝑚𝑒𝑠 𝑎𝑛𝑑 𝐿𝑖𝑒𝑠 is on Amazon. ❤️ 

#AmWriting #PoetryCommunity #CreativeLife #Resilience #IndieAuthor #Storytelling #CreativeEntrepreneur

Marketing Manager & Literary Manager ✨💖 | Author of Myths in the Feed (sold out 6x) | Crying Heart Press Best-Selling Author | 2x Pushcart Nominee | I make strategy feel like storytelling — and vice versa.

Blanchet House & Farm

Organizational Ambassador: Advocate for Blanchet House’s mission through outreach, fundraising, and donor engagement.

Financial & Policy Oversight: Approve budgets, ensure fiscal responsibility, and establish operational policies.

Mission Stewardship: Safeguard long-term organizational continuity and strategic direction.

Board & Committee Leadership: Serve on committees, recruit new board members, and uphold governance standards.

Board Member

Logical Position

Leadership & Strategy: Spearheaded Paid Media efforts across Operations and Customer Success teams, driving strategic execution for 5,000+ clients, overseeing $5M+ in monthly recurring revenue (MRR), and managing $18M+ in ad spend.

Growth & Optimization: Developed and implemented comprehensive growth strategies focused on optimizing efficiency, increasing product adoption, and boosting employee satisfaction while managing P&L. Increased feature adoptions across platforms and tools used with a focus on improving customer experience and flow with AI automation and implementation. 

Leadership Development: Fostered collaboration with leadership and cross-functional teams to improve communication, align objectives, and maximize resource utilization. Mentored and developed leadership teams and individual contributors, both internally and externally, enhancing organizational growth and talent retention. Between 50% to 140% increase in eNPS scores.

Microsoft: Global Channel Partner of the Year 2024
Google: Agency Excellence Awards Finalist – Search Transformation & International Growth 2024
Microsoft: Channel Partner of the Year & Audience Excellence Award 2023
Google: Premier Partner Awards Lead Generation 2022

VP of Paid Media

Oversee, motivate, and engage Search teams and assist in furthering the development of the department by setting the tone for each team’s work ethic, efficiency, proficiency, and professionalism. 

Testing & Analysis: Used A/B testing for proper tracking and implementation of tests being used across all teams. Seamless customer experience, reporting & account management. Improved client churn by over 30% and NPS by 60%. 

Workflow Optimization: Improved upon optimization process by using tools like QuickBase, injecting Asana into leadership roles and adding review processes for quality checks. Created quality assurance roles and tasks for accountability measures and individual performance reviews.

Director of SMB Search

PPC Strategy & Optimization: Developed and execute strategies to enhance campaign performance across multiple channels. Oversaw priority accounts and troubleshoot complex client challenges to ensure top-tier service. Guide the team on best practices, troubleshooting, and emerging digital marketing trends.

Training & Performance Management: Foster a high-performance culture through mentorship, feedback, and best practices. Identify skill gaps, coach team leads, and provide ongoing training to elevate expertise.

Senior Search Team Lead

Team Leadership & Development: Lead and mentor a team of eight specialists, enhancing their PPC expertise and strategic thinking. Work closely with Account Managers to refine campaign performance and ensure seamless execution.  Advise clients on landing page improvements and business changes to drive higher conversion rates.

Client Strategy & Performance Analysis: Align campaign strategies with client goals through data-driven insights and continuous optimization. Evaluate campaign data to provide actionable insights, refining tactics for maximum impact. Stay ahead of industry trends, leveraging new tools and strategies to enhance efficiency and results.

Search Team Lead

PPC Campaign Management: Build, optimize, and manage paid search campaigns, including keyword research, bid strategies, and ad copywriting. Continuously analyze campaign data, providing actionable insights to improve results. Work with Account Managers to define KPIs and deliver performance reports aligned with client objectives. Stay up to date with evolving PPC strategies, leveraging new tools and best practices for campaign efficiency.

Paid Search Specialist

Client Services Representative

Mt. Hood Meadows Ski Resort

• Supervise and organize event setup and employees
• Manage/communicate between departments for all catering and event setup
• Communicate with outside vendors expectations and guidelines
• MC for different events

Event Coordinator

Intel Corporation

• Summer Internship to help ease department transfer.
• Organize cubicles, move employees to cubicles, and cubicle setup.
• Filing/scanning/copying, ordering/shipping, data entry & other various projects.

Administrative Assistant

Milestone Systems

• Organizational projects, updating website/blog/forum, customer service, emailing potential clients, filing/scanning/copying, ordering/shipping, data entry, & various other projects
• Started with the marketing department but worked with sales, accounting, HR department and international employees
• Certified to sell surveillance software
• Worked on conference, workshop, and various event planning

Marketing Intern

I’m a digital marketing executive with 15+ years of experience leading cross-functional teams and building scalable measurable programs that deliver results. I have worked with early-stage growth start-ups to mature enterprises, I’ve helped brands grow through strategic media execution, data-driven insights, and integrated go-to-market leadership.

My strengths lay in turning complications into clarity by aligning strategy, creative, analytics, and team members. Creating testing models to deliver results that move both the metrics and the mission. I have managed multi-million dollar advertising portfolios, led large teams through organizational changes, and built the operational systems that keep strategy and execution aligned from the ground up.

I’m energized by roles that combine strategic ownership, team development, and the chance to shape how businesses connect with the customers they serve. No challenge is too big or small to overcome.

taplio

The Battle

Heather Kays

Youssef El-Mansy

Followers

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taplio

The Battle

Heather Kays

Youssef El-Mansy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Kays's LinkedIn Performance

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Performance ScoreHeather Kays's LinkedIn Performance