Heather Melton

Account Executive | ex-Hopin | Listening to problems and trying to fix them 🔹 Full Cycle Sales 🔹 Creative Outbound 🔹 Below Average Golfer

What if an hour a month could fill your top of funnel and make your next fundraise easier? I help founders turn their expertise into an authentic LinkedIn presence that builds the brand awareness and community investors and customers notice.

I've always been a builder.

I started with a language school in Spain over 20 years ago and built that from scratch. Then I moved into tech sales in the SaaS space because I wanted to try building something else. That's what I do: continuously build and move into new areas so I'm constantly learning and growing.

I spent two and a half years in the bid management space, working for bid management platforms and building communities on LinkedIn. I got to know so many bid professionals, learned what they actually do, and saw their desire for systems and processes that make their work better. I'm the same way: always looking for ways to improve things.

That's where I saw the pattern. Bid professionals and founders face the same problem: they're brilliant at what they do, but they don't have systems to share what they know consistently. Marketing teams turn them corporate. Ghostwriters make them sound like everyone else. And manual posting? Unsustainable.

So I built Loro Flow to solve it. LinkedIn content systems and automation infrastructure that preserves authentic voice while scaling execution. Not just content: full GTM systems. Outbound automation. Competitive analysis. The things that fall through the cracks when everyone's doing multiple jobs.

I also created bidfolk, a community and podcast for bid professionals. That content gives me genuine joy, so it's staying. Different page now, same commitment to making the bid world better.

My toolkit: Clay (Bootcamp grad and moderator), n8n, MCP development, automation and AI for go-to-market growth. I like process, being helpful and having fun while doing both.

If you're a founder who needs systems that actually work, or a bid professional looking to connect, book some time with me. I'm always up for a conversation about building things better.

Enterprise Business Development Representative (Redundancy due to global restructure)

Helping educate customers all over Europe and Africa on how to make their events more engaging and interactive.
▪️Outbound,  Use Multi-channel approach - Social, email, calls, video
▪️120% - 220%  Meeting Quota Attainment every month
▪️Expert user - Salesforce, Outreach, Zoominfo, Sales Navigator
▪️Video tools - Zoom, Streamyard, Tolstoy, Loom, Vidyard, Google Meet
▪️Sales Training  - Winning By Design
▪️Ongoing certification - AWS Cloud Practitioner, CRM Fundamentals and Practice: Salesforce Reports, Objects, and Data Management
▪️Built out territories in BeNeLux, Nordics, Southern Europe and Africa
▪️Enterprise BDR for UK/I - experienced in mapping accounts and speaking with C-Level Prospects
▪️Cross-collaboration with marketing, SE and management to leverage company-held events and public tenders

Personalised landing pages and research engines - built in seconds, not hours.
                                                         
I joined Tanay Mishra's Claude Code cohort in Clay Bootcamp 🥾 already knowing quite a bit about Claude Code. Still learned a ton!         

Week one, we built landing pages that automatically adapt based on a prospect's company and services. The kind of personalisation that used to take hours per prospect now happens instantly with MCP integration. I walked through one of mine in the carousel below - every personalisation touch I added and why it works.)

Week two, we integrated Exa search directly into Claude Code. This allows you not just personalise static content but pull live, relevant data into every touchpoint.

 But what made this cohort stick was the people.

Ana Sofia Grass Giraldo 🥾 creates the most beautiful websites and landing pages. I genuinely loved watching what she built. Nilesh Patil has this endless stream of marketing ideas that made you rethink your own approach. Everyone brought something different.

I've done courses where you follow along and forget everything in a week. This one stuck because you were learning from the cohort as much as from the curriculum. For me, that's the best recipe for a short-term course. 

Personalisation can be so manual and time-intensive. Now it's systematic, scalable, and actually enjoyable to set up.

Great experience. Thanks to Nathan Lippi 🥾 and Tanay for letting me take part!

There's another cohort starting mid-March. Reach out to Tanay if you're interested.

I help founders build their brand by scaling their voice and building systems. | Using AI and automation to build pipeline and brand awareness. | GTME

Personalised landing pages with Claude Code

Three research tools. Three completely different strengths. One architecture. 

The challenge: When we started researching a company, it used a massive amount of tokens and context in the window, which isn't sustainable for scale.

I also noticed that as soon as Exa was introduced. Everyone started throwing out names - "What about Parallel? What about BlitzAPI?"

Solution: This week I learned about sub-agents. The idea that instead of one AI researcher doing everything, you spin up agents that handle specific tasks. In our case companies. 

However, all researchers aren't the same. They have their strengths. So I added in that the subagents could choose which tools they needed to get the job done.
 
🔹 Need company structure and roles? It calls Exa. 
🔹 Need recent news and signals? It calls Parallel Web Systems. 
🔹 Need verified contact details? It calls BlitzAPI. 

The agent picks the right tool for the job. I don't have to map it out manually every time. 

The quality of the output was great! Quotes from podcasts the CEO has appeared on, acquisitions, contact details, etc. The bit that really got me was people search. When I was researching bid professionals in companies, they were always absorbed into sales or marketing. A company might look like it has ten proposal people or none because they're hidden under Sales Operations or Business Development Manager. 

Having an agent that knows to dig into role structures and find the actual humans? That would have been gold. One agent per company. Three specialist tools it can draw from. 

Zero duplication or wasted tokens. 

I'm enrolled in the first Claude Code Cohort with Tanay Mishra 🥾 and Clay Bootcamp 🥾. Looking forward to Thursday!

demandDrive

As the Director of Marketing, I oversee all of demandDrive's content, branding and promotion efforts. I also manage a team of contributors within demandDrive who are committed to improving our digital and social media presence. 

Marketing Communication Efforts - Original content creation and promotion: Blog posts, Whitepapers, eBooks, Infographics, Web Copy

Social Media Presence and Branding: Twitter, Instagram, LinkedIn, Facebook

Sales Team Support: Generation and Management of Inbound Leads, Creation of targeted collateral

demandDrive's Partnership Program: Management and Development of a partnership network to help improve reach and presence of the demandDrive brand. 

Shared responsibility for client-facing program descriptions and productization of services, as well as other growth-focused initiatives within the management team.

Director of Marketing

As the Marketing Manager, my primary responsibility focused on leading the Marketing Communication efforts to develop original content (whitepapers, eBooks, blog posts, infographics, web copy) as well as targeted collateral for sales campaigns. 

As a Sales Development Manager, I worked with demandDrive clients to provide customized, outbound demand generation campaigns, while also acting as an extension of their own internal sales team. In addition to finding qualified leads, I worked with clients to develop their ICP and gain a better understanding of the competitive landscape for their product.

Marketing + Sales Development Manager

As one of demandDrive's SDR's I worked with clients in the software industry to provide customized, outbound demand generation programs in support of their internal sales teams. 

I would run my own personalized outbound campaigns while simultaneously working with my client to support their inbound campaign efforts. Additionally, I would collect industry and market intelligence to further establish client's ICP and understanding of their technology compared to competitors.

Sr. Sales Development Representative

The UNSUBSCRIBE Podcast

Want less of those nasty UNSUBSCRIBE emails in your inbox? Well, then you've come to the right podcast! 

We put our own spin on Sales Development to help SDRs and Managers alike better their prospecting efforts, manage their teams, and prepare them for the (sometimes cruel) world of sales development.

--

Want to be a guest on the show? Email "marketing@demanddrive.com" to get in touch!

Co-Host

Pitchfire

Working with the Pitchfire team to help spread the word on a new channel for sales - paid prospecting.

What is Pitchfire? It's the one place you'll like getting pitched. Get paid to respond to sales pitches.

Learn more: 👉 https://www.pitchfire.com/

Pitch me! 👉 https://app.pitchfire.com/@aj-alonzo

Member

DataFuel

Advisor

SDRevolution

SDRevolution is a community devoted to empowering sales development reps, trainers, and managers with expert interviews and content.

In our first series, we interviewed 7 experts on modern best practices for hiring, training, and onboarding sales development or business development reps.

Co-Founder & Creator

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Modern Sales Pros

Modern Sales Pros is the world's largest community for leaders in sales, operations, enablement and related disciplines. Our mission is to help our community learn how to solve the biggest challenges they face (and would otherwise bang their heads against the wall trying to solve). Our 13,000 members learn from each other through our online message board and through amazing in-person events.

Sales Hacker, Inc.

Sales Hacker is the smartest community of B2B sales professionals on the planet.

Founding Member

Ohio Wesleyan University

As a student ambassador at Ohio Wesleyan I worked within the admissions office as a tour guide and overnight host. I also assisted the office in working special recruiting events and visit days. I gained invaluable personal skills as tour guide, giving 3-5 tours of the campus a week that ranged between 1 and 2 hours long. As an overnight host I would assist prospective students in immersing themselves into the college lifestyle. I also aided the admissions staff with large visit events and specialty tours.

Student Ambassador

Wilder & Chavez

Working as a general office intern as well as learning the ropes of a real estate and development company. This includes managing accounts and receipts, mastering efficiency in terms of timeliness and quality, preforming some general labor, and recognizing where and how to make a profit.

Intern

Helping SaaS companies unlock the potential of their SDR function🥏 Amateur Disc Golfer & Ultimate Player 🥃 Whiskey Enthusiast 🎮 Lifelong Pokémon Fan 🐶 Dog Lover

⛵ "A rising tide lifts all boats" ⛵

I’m a big believer in 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲. I love bringing people together to talk about something they’re passionate about. It’s energizing, addictive, and fuels progress.

Sales isn’t a "lone wolf" kind of job anymore. I know that first hand.

I struggled out of the gates as an SDR. I thought I knew what I was doing, that I didn’t have to follow the rules, and that I could make it on my own.

Boy was I wrong.

I learned some hard lessons early on. I was lucky enough to have the support of a great company and network of peers to pick myself back up and give it another shot - this time with a different attitude. 

The sales development community gave me the advice, direction, and wake-up call I needed to succeed in the SDR role. 

Now, as I head up the Marketing efforts for demandDrive and work to build out my own community in SDRevolution, I want to pay it forward. I’m about as sympathetic to SDRs as anyone, and I'm working to get sales development a seat at the C-Suite table.

--

There are a lot of gaps that exist in the world of sales development. As the role begins to modernize and buyers change their behavior, that gap is only going to get wider. I create content to bridge that gap and help sales development professionals:

- Understand the true value of the SDR position
- Reduce friction between SDRs <> AEs
- Educate reps on the importance of asking 𝐰𝐡𝐲
- Inject authenticity, passion, and empathy in their messaging (real empathy, none of that fake stuff)
- Realize the value in an outsourced sales development partner (#shamelessplug)

I love to talk with other sales and marketing folks (casually or on my podcast) - feel free to shoot me an email or connection request if you ever want to chat! 

Get in touch with me: 👉 https://linktr.ee/aj_alonzo 👈

--

Outside of work, you can usually find me on the Ultimate Frisbee field, the disc golf course, or chowing down on a burrito from Anna’s Taqueria (best burritos in Boston, trust me). 

I’m (unashamedly) a huge fan of Pokemon (Haunter is my all-time favorite) and Dungeons & Dragons (currently playing as a Human Fighter//Monk named Thad Argentine). 

I love a good bourbon (give me an Eagle Rare any day of the week 😁)

My dog’s name is Frankie (on Instagram? Check him out instagram.com/frankie.a.pup/) and he's the goodest boy in the world.

taplio

The Battle

Heather Melton

🏁 ☀ AJ Alonzo

Followers

Posts

Engagements

Likes

Performance ScoreHeather Melton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Heather Melton

🏁 ☀ AJ Alonzo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Heather Melton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHeather Melton's LinkedIn Performance