TheSchuck.Agency

As a fractional Chief Revenue Officer, I don't just build go-to-market strategies—I build holistic revenue systems that align marketing, sales, customer success, and product teams under a shared vision. 

Here are just a few of the ways I help founders and leadership teams drive measurable results:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• Market & Opportunity Gap Analysis
• Positioning and messaging overhauls
• Data-driven Go-to-Market Strategies
• Growth Scenario Forecasting
• Revenue Models and identifying additional revenue streams

𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭

• Create/Execute ABM and Demand Generation programs 
• Breakdown silos between sales and marketing 
• Create customer-centric journeys
• Revamp sales processes to shorten sales cycles and boost conversions
• Build detailed Sales Playbooks to ensure adoption
• CRM and Automation implementation and optimization

I work on both a retainer and/or project basis, please feel free to DM to start a conversation about your growth needs.

Founder

Advantien

Advantien provides implant revenue management and supply chain optimization support to Ortho/Spine Ambulatory Surgery Centers (ASCs).

Chief Revenue Officer (CRO)

Glamajama LLC

As the founder and CEO, I transformed a kitchen table idea into an international children’s lifestyle brand, with products sold in thousands of stores including national powerhouses like Target, JCPenney, Nordstrom, Barneys, and Sears. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Our hybrid business model included retail direct-to-consumer, wholesale partners, and brand licensing which alone contributing over $12 million in additional revenue.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led a dynamic team of six employees, collaborated with three international distributors, and coordinated 12 regional sales representatives to streamline operations and boost market reach.

𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Created a pioneering new media campaign leveraging social media, video, and blogging, fostering an engaged online community of over 50,000 members.

𝗛𝗶𝗴𝗵-𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆: Spearheaded publicity initiatives that attracted celebrity endorsements and earned prominent media features, including on 𝘖𝘱𝘳𝘢𝘩, 𝘜𝘚𝘈 𝘛𝘰𝘥𝘢𝘺, and the 𝘛𝘰𝘥𝘢𝘺 𝘚𝘩𝘰𝘸.

𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Managed the Atlanta-based showroom, Texas flagship retail store and warehouse, traveling frequently to trade shows and market centers to drive business growth.

𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Conducted and coordinated domestic and international production, ensuring compliance with industry and regulatory standards.

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Regularly analyzed sales and market data to refine business strategies and identify new growth opportunities.

Glamajama LLC will always be one of my proudest achievements and stands as a testament to my dedication to entrepreneurial growth, creative marketing, and ability to scale a business from concept to a multi-million-dollar enterprise recognized worldwide.

CEO/Founder

glamaLIFE Media

With a career spanning impactful media presence, public speaking, and authorship, I leveraged my voice to empower, educate, and inspire:

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿/𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁: Featured speaker at prominent business conferences such as SXSWi, Disney Social Media, and MomCom, sharing insights on entrepreneurship, marketing, and work-life balance.

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿: Wrote 𝘛𝘩𝘦 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘔𝘰𝘮 𝘔𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘰, a #42 Amazon-ranked book in Women in Business, providing strategies and inspiration for working mothers navigating their professional and personal lives.

𝗘𝘅𝗽𝗲𝗿𝘁 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 & 𝗪𝗿𝗶𝘁𝗲𝗿: Served as a freelance writer and expert contributor for 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘕𝘢𝘵𝘪𝘰𝘯.𝘤𝘰𝘮, and numerous other publications, delivering articles and advice that resonate with both aspiring and established entrepreneurs.

𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻: Represented major national brands such as Optimum Nutrition, Endomondo, and Premier Protein, connecting with audiences through authentic advocacy.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗛𝗼𝘀𝘁: Produced and hosted the branded web series 𝘍𝘪𝘵 𝘢𝘯𝘥 𝘍𝘦𝘢𝘳𝘓𝘌𝘚𝘚 𝘍𝘪𝘭𝘦𝘴, combining storytelling and practical advice for new Moms and ambitious professionals.

𝗠𝗲𝗱𝗶𝗮 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲𝘀: Made guest appearances on various media platforms, including local/regional news stations, 𝘍𝘰𝘹 & 𝘍𝘳𝘪𝘦𝘯𝘥𝘴, 𝘌𝘹𝘵𝘳𝘦𝘮𝘦 𝘔𝘢𝘬𝘦𝘰𝘷𝘦𝘳: 𝘏𝘰𝘮𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯, 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 𝘊𝘩𝘢𝘯𝘯𝘦𝘭’𝘴 𝘖𝘯𝘭𝘺 𝘪𝘯 𝘈𝘮𝘦𝘳𝘪𝘤𝘢, and 𝘔𝘰𝘮 𝘓𝘪𝘧𝘦.

𝗣𝗿𝗼 𝗕𝗼𝗻𝗼 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆: Regularly offer pro bono consulting to mom entrepreneurs and women in business, reinforcing my commitment to supporting their growth and success.

My journey through glamaLIFE Media reflects a dedication to empowering others through impactful speaking, writing, and strategic consulting, bridging the gap between professional and personal fulfillment.

Speaker, Advocate, and Author

Wachovia Securities, LLC

During my tenure, I specialized in analyzing complex financial data systems to identify lucrative investment opportunities and maximize client returns. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted in-depth analysis of technical and complex financial data to uncover high-potential investments, helping clients make informed decisions that aligned with their financial and retirement objectives.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Delivered personalized guidance to clients, implementing and monitoring tailored investment strategies while adapting to changing financial landscapes.

𝗠𝗮𝗿𝗸𝗲𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Prepared comprehensive market studies and specialized research reports, responding swiftly to shifting economic events and industry headlines.

𝗧𝗿𝗲𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proactively researched market trends to offer timely portfolio management options, ensuring clients' investments were well-positioned in evolving markets.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Compiled and presented detailed financial reports, synthesizing data for clients, management teams, and regulatory bodies in clear, actionable formats.

𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the execution of stock, bond, and other securities transactions on behalf of clients, ensuring efficiency and compliance.

𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Participated in comprehensive training and thorough reviews to meet SEC standards, maintaining rigorous documentation and regulatory adherence.

𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀 & 𝗟𝗶𝗰𝗲𝗻𝘀𝗲𝘀: Held Series 7, 63, 65 licenses, and Life Insurance certification

This multifaceted experience honed my ability to navigate complex financial landscapes, deliver results-oriented client support, and uphold strict regulatory standards—all pivotal to thriving in dynamic financial environments.

Registered Financial Associate

Chief Revenue Officer • Ortho ASC Growth Strategist • Fractional CRO/CMO • Author, The Working Mom Manifesto

"Heather helped me grow sales 10X in a few short months. If anything, my problem now is how to manage all the rapid new sales growth. In fact, I've already referred her to four different friends, and I've become yet another online commenter who raves about Heather Schuck. She's just that good." - Matt Sparks, CEO Pika.Life & Capital Toolbox.

"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals.  Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation." - Elyse Archer, Instant Impact 

"From the first strategy session, Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease. The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward." - David Montesano, College Match

"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather." Mason Engel, Founder

Heather Schuck

Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

Ken Levine has been building Judas for 10 years. 

It took him 5 of those just to shape the characters. 

In my next episode, he opens up about the challenges behind creating a world where every choice reshapes the story. 

Comment KEN and I'll send you the link the moment the episode drops.

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

taplio

The Battle

Heather Schuck

Peter George Bell

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The Battle

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Engagements

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