TheSchuck.Agency

As a fractional Chief Revenue Officer, I don't just build go-to-market strategies—I build holistic revenue systems that align marketing, sales, customer success, and product teams under a shared vision. 

Here are just a few of the ways I help founders and leadership teams drive measurable results:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• Market & Opportunity Gap Analysis
• Positioning and messaging overhauls
• Data-driven Go-to-Market Strategies
• Growth Scenario Forecasting
• Revenue Models and identifying additional revenue streams

𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭

• Create/Execute ABM and Demand Generation programs 
• Breakdown silos between sales and marketing 
• Create customer-centric journeys
• Revamp sales processes to shorten sales cycles and boost conversions
• Build detailed Sales Playbooks to ensure adoption
• CRM and Automation implementation and optimization

I work on both a retainer and/or project basis, please feel free to DM to start a conversation about your growth needs.

Founder

Advantien

Advantien provides implant revenue management and supply chain optimization support to Ortho/Spine Ambulatory Surgery Centers (ASCs).

Chief Revenue Officer (CRO)

Glamajama LLC

As the founder and CEO, I transformed a kitchen table idea into an international children’s lifestyle brand, with products sold in thousands of stores including national powerhouses like Target, JCPenney, Nordstrom, Barneys, and Sears. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Our hybrid business model included retail direct-to-consumer, wholesale partners, and brand licensing which alone contributing over $12 million in additional revenue.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led a dynamic team of six employees, collaborated with three international distributors, and coordinated 12 regional sales representatives to streamline operations and boost market reach.

𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Created a pioneering new media campaign leveraging social media, video, and blogging, fostering an engaged online community of over 50,000 members.

𝗛𝗶𝗴𝗵-𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆: Spearheaded publicity initiatives that attracted celebrity endorsements and earned prominent media features, including on 𝘖𝘱𝘳𝘢𝘩, 𝘜𝘚𝘈 𝘛𝘰𝘥𝘢𝘺, and the 𝘛𝘰𝘥𝘢𝘺 𝘚𝘩𝘰𝘸.

𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Managed the Atlanta-based showroom, Texas flagship retail store and warehouse, traveling frequently to trade shows and market centers to drive business growth.

𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Conducted and coordinated domestic and international production, ensuring compliance with industry and regulatory standards.

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Regularly analyzed sales and market data to refine business strategies and identify new growth opportunities.

Glamajama LLC will always be one of my proudest achievements and stands as a testament to my dedication to entrepreneurial growth, creative marketing, and ability to scale a business from concept to a multi-million-dollar enterprise recognized worldwide.

CEO/Founder

glamaLIFE Media

With a career spanning impactful media presence, public speaking, and authorship, I leveraged my voice to empower, educate, and inspire:

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿/𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁: Featured speaker at prominent business conferences such as SXSWi, Disney Social Media, and MomCom, sharing insights on entrepreneurship, marketing, and work-life balance.

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿: Wrote 𝘛𝘩𝘦 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘔𝘰𝘮 𝘔𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘰, a #42 Amazon-ranked book in Women in Business, providing strategies and inspiration for working mothers navigating their professional and personal lives.

𝗘𝘅𝗽𝗲𝗿𝘁 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 & 𝗪𝗿𝗶𝘁𝗲𝗿: Served as a freelance writer and expert contributor for 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘕𝘢𝘵𝘪𝘰𝘯.𝘤𝘰𝘮, and numerous other publications, delivering articles and advice that resonate with both aspiring and established entrepreneurs.

𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻: Represented major national brands such as Optimum Nutrition, Endomondo, and Premier Protein, connecting with audiences through authentic advocacy.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗛𝗼𝘀𝘁: Produced and hosted the branded web series 𝘍𝘪𝘵 𝘢𝘯𝘥 𝘍𝘦𝘢𝘳𝘓𝘌𝘚𝘚 𝘍𝘪𝘭𝘦𝘴, combining storytelling and practical advice for new Moms and ambitious professionals.

𝗠𝗲𝗱𝗶𝗮 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲𝘀: Made guest appearances on various media platforms, including local/regional news stations, 𝘍𝘰𝘹 & 𝘍𝘳𝘪𝘦𝘯𝘥𝘴, 𝘌𝘹𝘵𝘳𝘦𝘮𝘦 𝘔𝘢𝘬𝘦𝘰𝘷𝘦𝘳: 𝘏𝘰𝘮𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯, 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 𝘊𝘩𝘢𝘯𝘯𝘦𝘭’𝘴 𝘖𝘯𝘭𝘺 𝘪𝘯 𝘈𝘮𝘦𝘳𝘪𝘤𝘢, and 𝘔𝘰𝘮 𝘓𝘪𝘧𝘦.

𝗣𝗿𝗼 𝗕𝗼𝗻𝗼 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆: Regularly offer pro bono consulting to mom entrepreneurs and women in business, reinforcing my commitment to supporting their growth and success.

My journey through glamaLIFE Media reflects a dedication to empowering others through impactful speaking, writing, and strategic consulting, bridging the gap between professional and personal fulfillment.

Speaker, Advocate, and Author

Wachovia Securities, LLC

During my tenure, I specialized in analyzing complex financial data systems to identify lucrative investment opportunities and maximize client returns. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted in-depth analysis of technical and complex financial data to uncover high-potential investments, helping clients make informed decisions that aligned with their financial and retirement objectives.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Delivered personalized guidance to clients, implementing and monitoring tailored investment strategies while adapting to changing financial landscapes.

𝗠𝗮𝗿𝗸𝗲𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Prepared comprehensive market studies and specialized research reports, responding swiftly to shifting economic events and industry headlines.

𝗧𝗿𝗲𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proactively researched market trends to offer timely portfolio management options, ensuring clients' investments were well-positioned in evolving markets.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Compiled and presented detailed financial reports, synthesizing data for clients, management teams, and regulatory bodies in clear, actionable formats.

𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the execution of stock, bond, and other securities transactions on behalf of clients, ensuring efficiency and compliance.

𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Participated in comprehensive training and thorough reviews to meet SEC standards, maintaining rigorous documentation and regulatory adherence.

𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀 & 𝗟𝗶𝗰𝗲𝗻𝘀𝗲𝘀: Held Series 7, 63, 65 licenses, and Life Insurance certification

This multifaceted experience honed my ability to navigate complex financial landscapes, deliver results-oriented client support, and uphold strict regulatory standards—all pivotal to thriving in dynamic financial environments.

Registered Financial Associate

Chief Revenue Officer • Ortho ASC Growth Strategist • Fractional CRO/CMO • Author, The Working Mom Manifesto

"Heather helped me grow sales 10X in a few short months. If anything, my problem now is how to manage all the rapid new sales growth. In fact, I've already referred her to four different friends, and I've become yet another online commenter who raves about Heather Schuck. She's just that good." - Matt Sparks, CEO Pika.Life & Capital Toolbox.

"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals.  Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation." - Elyse Archer, Instant Impact 

"From the first strategy session, Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease. The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward." - David Montesano, College Match

"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather." Mason Engel, Founder

Heather Schuck

Belio.co | Safeguarding Your Business in the Digital Age

In a digital ecosystem where threats evolve faster than they can be mapped, Belio stands as a vanguard for startups and SMEs. As a founder and the chief strategist, I've nurtured Belio to not just answer the "how" of cybersecurity but also the "why," instilling a proactive rather than reactive culture.

Our Vision:

Tailored Cybersecurity: 
Engineering bespoke vCISO services and Security Gap Assessments to build cyber resilience that's not one-size-fits-all.

Strategic Risk Management: 
Weaving compliance and risk management into the DNA of businesses, so they thrive secure and unencumbered.

Holistic Cyber Health: 
Developing strategies that serve as the cornerstone of trust between our clients and their customers.

Join us to sculpt a future where cybersecurity is a silent promise — delivered with conviction, crafted with intelligence.

CISO  | Founder

PROXIMA ICS

As the CEO and CISO at Proxima ICS, I wear multiple hats, leading both the business and information security fronts. With over 20 years of experience in IT Governance and Risk Management, I've been pivotal in shaping Proxima's growth and service offerings, particularly in the realms of information security and IT governance.

🔑 Key Responsibilities:

Strategic Leadership: Developed and executed overarching business strategies, focusing on business development, sales, and marketing.
Holistic CISO Services: Acted as CISO, Virtual CISO, and Interim CISO for a diversified portfolio of clients in banking, finance, and e-commerce sectors.
Customized Security Roadmaps: Created tailored information security strategies, risk assessments, and compliance roadmaps.
Team and Stakeholder Management: Orchestrated team performance improvements, coaching, and managed high-level stakeholder relationships.
Compliance and Certification: Assisted clients in achieving and maintaining compliance with international standards such as GDPR, ISO 27001, and NIST.


🌟 Notable Achievements:

Business Strategy: Drove end-to-end business strategy, positioning Proxima ICS as a leader in the information security domain.
Innovation: Accelerated DevOps processes, reducing time-to-production from one year to just 12 weeks.
Performance Culture: Instilled a culture of excellence, ensuring timely and budget-friendly project completion.


📊 Selected Projects:

Large International Bank: As a Security Wizard, I provided expertise in cloud architecture and threat modeling, significantly improving DevOps compliance with Microsoft Azure best practices.
Pharmaceutical Company: As an Interim CISO, I oversaw SOX compliance and third-party risk management, improving audit outcomes by 25%.
My dual role allows me to align complex security strategies seamlessly with business objectives, reinforcing Proxima ICS's commitment to providing a secure, compliant, and efficient operational landscape for our clients.

CEO/ CISO/ virtual CISO/ Interim CISO

Novartis

As Head of IGM GIS at Novartis, I led a team of up to 20 professionals, providing governance and information security oversight for the design, development, and operation of IT services, processes, and technologies across the organization. My leadership and expertise in information security and service delivery contributed significantly to the growth and success of the company's IT services.

Key Responsibilities:

* Established and managed a team of information security professionals, driving the design and implementation of the Information Security Strategy.
* Led major Information and IT Security-related projects, ensuring alignment with risk and compliance management requirements.
* Oversaw governance in GIS, including Process Lifecycle Management, Roles and Responsibilities, and the overall roles RACI matrix and Job Profiles updating initiative.
* Acted as a member of Steering Committees, representing GIS and providing insights in the areas of Information Security, Information Governance, and IT Service Management.

Key Achievements:

* Team establishment and growth: As Deputy IT HUB Head, I contributed to the establishment of the Prague IT HUB, which grew from 3 to 150 employees within 18 months. Successfully established a team of 20 IGM professionals in Prague.
* Leadership and Team Management: Managed geographically and culturally diverse teams located in the US, Switzerland, and the Czech Republic.
* Key Strategic Projects Management: Directed several key strategic global projects in the areas of Information Security, Governance, and Compliance, ensuring that the organization's security posture remained strong and up-to-date.

Head of Information Governance and Management (IGM) - Global Infrastructure Services (GIS)

T-Systems

As the ITSM Manager and Governance Officer at T-Systems, I was responsible for the overall leadership, management, and compliance of ISO 20000 certification, involving over 700 IT professionals. I coordinated the implementation of best practices for IT processes in line with ISO 20000, ITIL, and other relevant standards while ensuring compliance with rules set by Deutsche Telekom and T-Systems International.

Key Responsibilities:

* Overall responsibility for ISO 20000 certification process, including process analysis, mapping, optimization, and ownership of process models.
* Management of the PDCA Cycle for processes and systems connected with ISO 20000, ensuring compliance with the standard.
* Coordination and support of process owners, integrating process management tools with other management systems used in T-Systems.
* Ensured alignment with various ISO standards, including ISO 27000 (Information Security Management) to maintain a strong security posture.

Key Projects and Achievements:
*Internal audits of ISO 9000, ISO 20000, ISO 27000, ISO 14000, and ISO 18000 - Conducted internal audits to identify nonconformities and areas of improvement, ensuring compliance and maintaining certifications.
*Act4Service - Acted as one of the main local project managers for an internal transformation project, involving organizational structure, job roles, processes, and financial structures, based on blueprints provided by international project management.
*Continual service improvement process - Oversaw improvement processes in the ISO 20000 area, including Quality Assurance, by running workshops, Process Improvement Team meetings, and monitoring and setting targets and KPIs.
* E-learning pilot project - Developed and implemented an e-learning platform for internal employee training, contributing to improved security awareness and skills development.

ITSM Manager (ISO 20000) and Governance Officer

Compagnie Financière Tradition

As the Group IT Auditor for Compagnie Financière Tradition, one of the world's largest interdealer brokers in OTC financial and commodity-related products, I played a pivotal role in establishing and maintaining a strong IT audit and risk management framework for the organization. Reporting directly to the Global Head of Audit and Compliance, my role required a high level of seniority, comprehensive experience, and the ability to work collaboratively with various stakeholders across the organization.

Key Responsibilities:
* Developing and implementing risk-based IT audit strategies and plans for the entire Tradition Group, consisting of approximately 90 financial companies and subsidiaries, which involved evaluating the effectiveness of IT controls and identifying opportunities for improvement.
* Performing integrated and IT audits, as well as special assignments in major financial centers, including Paris, London, New York, and other key offices of the Tradition Group, focusing on key areas such as information security, data privacy, and IT governance.
* Collaborating with non-IT audit teams, providing insights and expertise in IT-related risks and controls, and contributing to the overall improvement of the organization's risk management and compliance posture.
* Identifying emerging technology risks and ensuring that the IT audit strategy remained responsive to the evolving risk landscape.
* Communicating audit findings and recommendations to senior management and relevant stakeholders, ensuring that remediation actions were properly tracked and effectively implemented.

My experience in managing IT audit processes and working within a highly regulated industry provides me with a strong foundation in risk management, compliance, and information security. This role has also enabled me to develop strong communication and leadership abilities along with a deep understanding of the complex interplay between technology, business, and regulatory requirements.

Group IT Auditor

Deloitte

Managed numerous audit engagements, performing a number high-level and detailed reviews of all aspects of IT risk and controls including Information Security, IT Operations, Project Management, IT Strategy and Contingency arrangements for key clients.  

Managed and coordinated number of international teams performing audit work for clients located in several countries.  Engagements involved understanding critical processes, identification of risks and testing controls, development of recommendations for clients in UK, USA, Switzerland, France, Sweden, Hong Kong and Japan.  

Participated in three months long internal audit co-sourcing project for a major global oil company, providing assurance around the processes in place over large (Billion USD) SAP deployment project - to provide comfort over the quality, reliability and repeatability of future SAP implementations. 

Managed an EU Legislation compliance engagement in airline tickets booking industry.

Detailed information will be provided upon request.

Manager - Enterprise Risk Services

KPMG

In RAS - IRM focused on projects on security reviews and risk and process analyses of the IT environment of KPMG’s audit clients and provided advisory in all areas of IT security.  Apart from other services, primarily dealt with the following:

Business Continuity Management/ Disaster Recovery Planning – risk and vulnerabilities analysis, BIA analysis, recovery strategies, BCP/DRP plan development and testing, documentation of BCP/DRP plan administration procedures and processes.

IT consulting, including risk analysis, BPA - Business Process Analysis, security reviews, creation of policies and procedures and project management.

Financial Audit Support – this consists mostly of documenting IT controls as part of financial audit engagements.

SOX advisory projects, including the identification, documentation and testing of key business process and general IT controls for several companies in UK and Czech Republic.

Detailed information will be provided upon request.

Assistant Manager in Risk Advisory Services (RAS) - Information Risk Management (IRM) department

Ernst & Young

Specialization in IS/ IT Security Architecture, Information Security and Risk Management and ERP Security/Process Integrity; participation in various Audit and Internal Audit projects; involvement in Business Risk Services projects (specialized audits, Due Diligence).

Detailed information will be provided upon request.

Consultant in Technology and Security Risk Services (TSRS)

🔒 Follow for Daily Insights on Cybersecurity

Hi, I am Petr.

I help businesses elevate their security posture and achieve compliance.

My goal is straightforward: to deliver Best Value Cybersecurity Strategies. Specifically, I focus on providing resource-efficient and effective security solutions that offer the best return on investment.

Having collaborated with industry leaders like Deloitte and KPMG, I've shaped robust security strategies across sectors such as banking, finance, and pharmaceuticals.

I want to bring this expertise to you.

Being an IT Auditor for many years, I can help you understand how to prepare for and pass audits for ITGC, ISO 27001, SOC 2, GDPR, and others.

I assist with compliance requirements and needs. Compliance is viewed as either an advantage or burden by many businesses. Failing to leverage compliance misses out on a great opportunity to create a lasting culture of security that will grow with your business.

As the founder of Belio, I offer tailored solutions like vCISO services and Security Gap Assessments, designed to establish trust and enhance security. My approach goes beyond threat mitigation; it aligns security strategies with your core business objectives, ensuring long-term resilience.

I bring a holistic perspective to the role of a CISO, encompassing governance, compliance, risk management, and incident response.

Feel free to reach out! 

📞 +31 6 1901 2448
✉ Or share your visions and challenges with me via peter@belio.co

I'm always open to discussing cybersecurity and compliance goals, challenges, strategies, and innovations.

taplio

The Battle

Heather Schuck

Petr C.

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