TheSchuck.Agency

As a fractional Chief Revenue Officer, I don't just build go-to-market strategies—I build holistic revenue systems that align marketing, sales, customer success, and product teams under a shared vision. 

Here are just a few of the ways I help founders and leadership teams drive measurable results:

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧

• Market & Opportunity Gap Analysis
• Positioning and messaging overhauls
• Data-driven Go-to-Market Strategies
• Growth Scenario Forecasting
• Revenue Models and identifying additional revenue streams

𝐒𝐚𝐥𝐞𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭

• Create/Execute ABM and Demand Generation programs 
• Breakdown silos between sales and marketing 
• Create customer-centric journeys
• Revamp sales processes to shorten sales cycles and boost conversions
• Build detailed Sales Playbooks to ensure adoption
• CRM and Automation implementation and optimization

I work on both a retainer and/or project basis, please feel free to DM to start a conversation about your growth needs.

Founder

Advantien

Advantien provides implant revenue management and supply chain optimization support to Ortho/Spine Ambulatory Surgery Centers (ASCs).

Chief Revenue Officer (CRO)

Glamajama LLC

As the founder and CEO, I transformed a kitchen table idea into an international children’s lifestyle brand, with products sold in thousands of stores including national powerhouses like Target, JCPenney, Nordstrom, Barneys, and Sears. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵: Our hybrid business model included retail direct-to-consumer, wholesale partners, and brand licensing which alone contributing over $12 million in additional revenue.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led a dynamic team of six employees, collaborated with three international distributors, and coordinated 12 regional sales representatives to streamline operations and boost market reach.

𝗔𝘄𝗮𝗿𝗱-𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Created a pioneering new media campaign leveraging social media, video, and blogging, fostering an engaged online community of over 50,000 members.

𝗛𝗶𝗴𝗵-𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆: Spearheaded publicity initiatives that attracted celebrity endorsements and earned prominent media features, including on 𝘖𝘱𝘳𝘢𝘩, 𝘜𝘚𝘈 𝘛𝘰𝘥𝘢𝘺, and the 𝘛𝘰𝘥𝘢𝘺 𝘚𝘩𝘰𝘸.

𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Managed the Atlanta-based showroom, Texas flagship retail store and warehouse, traveling frequently to trade shows and market centers to drive business growth.

𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Conducted and coordinated domestic and international production, ensuring compliance with industry and regulatory standards.

𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Regularly analyzed sales and market data to refine business strategies and identify new growth opportunities.

Glamajama LLC will always be one of my proudest achievements and stands as a testament to my dedication to entrepreneurial growth, creative marketing, and ability to scale a business from concept to a multi-million-dollar enterprise recognized worldwide.

CEO/Founder

glamaLIFE Media

With a career spanning impactful media presence, public speaking, and authorship, I leveraged my voice to empower, educate, and inspire:

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗦𝗽𝗲𝗮𝗸𝗲𝗿/𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁: Featured speaker at prominent business conferences such as SXSWi, Disney Social Media, and MomCom, sharing insights on entrepreneurship, marketing, and work-life balance.

𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿: Wrote 𝘛𝘩𝘦 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘔𝘰𝘮 𝘔𝘢𝘯𝘪𝘧𝘦𝘴𝘵𝘰, a #42 Amazon-ranked book in Women in Business, providing strategies and inspiration for working mothers navigating their professional and personal lives.

𝗘𝘅𝗽𝗲𝗿𝘁 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 & 𝗪𝗿𝗶𝘁𝗲𝗿: Served as a freelance writer and expert contributor for 𝘌𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳 𝘔𝘢𝘨𝘢𝘻𝘪𝘯𝘦, 𝘚𝘵𝘢𝘳𝘵𝘶𝘱𝘕𝘢𝘵𝘪𝘰𝘯.𝘤𝘰𝘮, and numerous other publications, delivering articles and advice that resonate with both aspiring and established entrepreneurs.

𝗕𝗿𝗮𝗻𝗱 𝗦𝗽𝗼𝗸𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻: Represented major national brands such as Optimum Nutrition, Endomondo, and Premier Protein, connecting with audiences through authentic advocacy.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗛𝗼𝘀𝘁: Produced and hosted the branded web series 𝘍𝘪𝘵 𝘢𝘯𝘥 𝘍𝘦𝘢𝘳𝘓𝘌𝘚𝘚 𝘍𝘪𝘭𝘦𝘴, combining storytelling and practical advice for new Moms and ambitious professionals.

𝗠𝗲𝗱𝗶𝗮 𝗔𝗽𝗽𝗲𝗮𝗿𝗮𝗻𝗰𝗲𝘀: Made guest appearances on various media platforms, including local/regional news stations, 𝘍𝘰𝘹 & 𝘍𝘳𝘪𝘦𝘯𝘥𝘴, 𝘌𝘹𝘵𝘳𝘦𝘮𝘦 𝘔𝘢𝘬𝘦𝘰𝘷𝘦𝘳: 𝘏𝘰𝘮𝘦 𝘌𝘥𝘪𝘵𝘪𝘰𝘯, 𝘏𝘪𝘴𝘵𝘰𝘳𝘺 𝘊𝘩𝘢𝘯𝘯𝘦𝘭’𝘴 𝘖𝘯𝘭𝘺 𝘪𝘯 𝘈𝘮𝘦𝘳𝘪𝘤𝘢, and 𝘔𝘰𝘮 𝘓𝘪𝘧𝘦.

𝗣𝗿𝗼 𝗕𝗼𝗻𝗼 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆: Regularly offer pro bono consulting to mom entrepreneurs and women in business, reinforcing my commitment to supporting their growth and success.

My journey through glamaLIFE Media reflects a dedication to empowering others through impactful speaking, writing, and strategic consulting, bridging the gap between professional and personal fulfillment.

Speaker, Advocate, and Author

Wachovia Securities, LLC

During my tenure, I specialized in analyzing complex financial data systems to identify lucrative investment opportunities and maximize client returns. 

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted in-depth analysis of technical and complex financial data to uncover high-potential investments, helping clients make informed decisions that aligned with their financial and retirement objectives.

𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝘃𝗲 𝗖𝗹𝗶𝗲𝗻𝘁 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Delivered personalized guidance to clients, implementing and monitoring tailored investment strategies while adapting to changing financial landscapes.

𝗠𝗮𝗿𝗸𝗲𝘁-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Prepared comprehensive market studies and specialized research reports, responding swiftly to shifting economic events and industry headlines.

𝗧𝗿𝗲𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Proactively researched market trends to offer timely portfolio management options, ensuring clients' investments were well-positioned in evolving markets.

𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Compiled and presented detailed financial reports, synthesizing data for clients, management teams, and regulatory bodies in clear, actionable formats.

𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the execution of stock, bond, and other securities transactions on behalf of clients, ensuring efficiency and compliance.

𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲: Participated in comprehensive training and thorough reviews to meet SEC standards, maintaining rigorous documentation and regulatory adherence.

𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀 & 𝗟𝗶𝗰𝗲𝗻𝘀𝗲𝘀: Held Series 7, 63, 65 licenses, and Life Insurance certification

This multifaceted experience honed my ability to navigate complex financial landscapes, deliver results-oriented client support, and uphold strict regulatory standards—all pivotal to thriving in dynamic financial environments.

Registered Financial Associate

Chief Revenue Officer • Ortho ASC Growth Strategist • Fractional CRO/CMO • Author, The Working Mom Manifesto

"Heather helped me grow sales 10X in a few short months. If anything, my problem now is how to manage all the rapid new sales growth. In fact, I've already referred her to four different friends, and I've become yet another online commenter who raves about Heather Schuck. She's just that good." - Matt Sparks, CEO Pika.Life & Capital Toolbox.

"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals.  Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation." - Elyse Archer, Instant Impact 

"From the first strategy session, Heather Schuck’s marketing savvy and grounded approach to marketing put me at ease. The questions that Heather asks are insightful and based on her great depth of experience. Heather challenged me to see my business the way online customers see it. Heather’s unique ability is begin able to empathize with challenges while helping you spot the opportunities for growth and chart a clear path forward." - David Montesano, College Match

"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather." Mason Engel, Founder

Heather Schuck

Intterra

Chief Customer Officer

Chief Sales & Marketing Officer

Intterra is changing the Fire Service.  Our cloud-based data visualization software is used by the United States Forest Service to protect our nation’s forests. Ventura County, CA used our software to help battle the Thomas Fire – the largest in California history. Intterra is also partnering with the Western Fire Chiefs’ Association to help bring data best practices and shared learning to fire agencies by creating the Fire Data Lab. 

As Director of Sales, I own revenue growth at Intterra, including all direct sales to new and current clients, implementation and management of our channel partnership program, as well as our marketing organization.

"Public Safety has always been close to my heart. I get to work each and every day with people who commit their lives to saving others' lives and property -- it doesn't get much more rewarding than that for someone in my role. As Director of Sales at Intterra, I have the privilege of working to change the Fire Service by putting critical data into the hands of first responders and fire chiefs all over the country in real-time. What departments of all sizes can achieve through visualizing their data with Intterra is unprecedented; helping them accomplish the critical task of protecting our communities is humbling and I'm thrilled to be a part of it."

Director of Sales

Acceleration Strategies

Acceleration Strategies is a turn-key,  sales outsourcing & enablement firm at a fraction of the cost of a direct hire.  We are your CRO Solution!  We offer a multitude of services, no matter where your organization may be right now; struggling to engage with clients effectively and close business or looking to optimize your organizations' teams, Acceleration Strategies can help.  
Just a few of our core strengths include:
-Defining your unique value proposition AND ensuring your sales & marketing teams know how to use it!
-Sales process design & implementation- daily tactical through enterprise strategic
-Sales Metric development
-Outsourced Sales & Marketing Management
-Recruiting, on-boarding, training, incentive plan development & maintenance, off-boarding.
-Direct, Indirect, Inside & Hybrid programs available
-Program evaluation, recommendations, training & coaching, workshops
-Easily applicable sales & marketing program development & management across the portfolio
-Risk Mitigation through consistent application of programs and time-proven techniques
-Ability to scale properly, adapt quickly, replicate revenue rapidly and apply accountability!
-Lower cost, higher return or investment in Sales & Marketing
-Fortune 500 horsepower available on any budget

Chief Revenue Officer

SambaSafety

60% of underwriting dollars for commercial and personal automobile insurance policies go towards the acquisition of motor vehicle records.  At SambaSafety, we help Insurance carriers, brokers, managing general agents and agencies across North America and Canada optimize their MVR spend WITHOUT sacrificing underwriting performance.

WaterSmart Software

WaterSmart is changing the way the world uses water. We help water utilities safeguard precious resources, operate more efficiently, and nurture relationships with their customers. Our platform allows water utilities to rapidly benefit from best practices in data science, user experience design, and customer engagement.  We are bringing state of the art digital solutions to the world's toughest problem- one that impacts 5 billion people on a global scale.

My role is to develop the Mountain West Region for WaterSmart into a viable, productive, thriving business! I am accountable for direct sales, channel partnerships, trade events, speaking engagements and customer relationships in the region.

Regional Sales Director

Dynamiq

Dynamiq empowers you to protect your people, operations and reputation anywhere in the world, 24/7. 
We do this by providing integrated solutions tailored to our clients and the environments in which they operate.  

We deliver services in the following areas: 

•	Technology 
•	Business Resilience 
•	Emergence Response 
•	Security and Emergence Response Staffing 
•	Training 
•	24/7 Assistance and Response 
•	Medical Services 

My role is to work closely with the founder, board, other senior executives across the globe and our north american team to rapidly expand our already strong existing footprint in the north american market.  My responsibilities include collaboratively developing and delivering on a comprehensive go to market strategy as well as executing on our core growth objectives.

Vice President of Sales & Marketing- North America

Silk Road Equity

►	Managed direct, inside, and channel sales throughout the US, Europe, Africa, Malaysia, and Australia for a large portfolio of Fortune 500 clients, including Intel, Caterpillar, Nike, Bosch, GAP, FedEx, Smith & Nephew, eBay, PayPal, and others.
►	Increased annual revenue growth by 25% and pipeline by 50% year over year.
►	Re-designed and implemented a successful marketing strategy, resulting in a 500% increase in marketing qualified leads from 2014 to 2015.
►	Developed and implemented a re-designed company website that incorporated the first social media, blog, webinar, and global SEO implementation and optimization program, resulting in web-based search optimization, increasing website traffic three-fold and conversation rate ten-fold.

Vice President- Global Sales & Marketing

CML Emergency Services

At CML I managed the western US, engaging directly with public safety entities of all sizes to ensure they had access to the CML suite of products and services.  I was directly responsible for the US' first VOIP 911 system implementation, working closely with our channel partners in Montana to sell the largest deal in company history which subsequently resulted in the sale of CML to Plant.

Witness Systems

Corporate Accounts

Dictaphone

Area Sales manager

Pitney Bowes

Area Sales Manager

#DOTHEWORK 

I'm a rainmaker  with purpose- I only work with organizations looking to achieve beyond the bottom line.  

If you are looking for someone to sit in the back of the room, take notes and maintain the status quo for your organization, please stop here- I am NOT the contact for you.  If, however you are looking for an enterprise sales Jedi Master; a dynamic leader with extensive experience growing revenue with enterprise strategic accounts direct and through channels, building teams, and foundations for substantially increased sales velocity- well then read on!  I am the right person to reach out to.  I’ve done it- and done it right- because I LOVE doing it!

"Always use the word impossible with the greatest of caution."  Werner Von Braun



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