Heather Robinette, MBA

AppOmni

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

• Led the optimization and integration of Salesforce, Groove, and LeadIQ, streamlining data flows and automating reporting, leading to a 30% reduction in manual data entry and a 20% increase in operational efficiency
• Built account scoring in Clay that incorporates weightings for employee size, tech stack, and industry to produce a score and tier used in dynamic territory planning for improving rep ramp time and quota attainment 
• Crafted an internal sales methodology called PIPE and created the fields, logic, and scoring in Salesforce to help guide the sales team during the sales process and improve VPs ability to understand opportunities at risk 
• Improved customer renewals by establishing automated workflows in Salesforce to manage upsells and renewals and enhancing cross-departmental collaboration between sales and customer success teams
• Developed Lead Scoring in HubSpot using fields, workflows, and calculated properties to create firmographic, behavioral, and demographic scores to equal the AQL score, which provided more flexibility and accuracy

Senior Revenue Operations Manager

Robinette Marketing

Part-time consultant helping companies with marketing, sales, and revenue operation needs. Experience in multiple HubSpot and Salesforce instances.

RevOps Consultant

Pavilion

Pavilion (formerly Revenue Collective) is a private membership for high-growth individuals who are looking to thrive in today's evolving business world.

Rising Executives School Graduate (June 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level.

Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.

Marketing School Graduate (May 2022). Learned how to improve skills as a marketer, manager, and ethical leader by covering the pillar disciplines of marketing and core tenets of sales. 

RevOps School Graduate (February 2022). Learned actionable insights into the core functions of a RevOps leader.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Associate Member

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Member, Emerging CMO

Asite

Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use Asite to manage their projects and supply chains collaboratively to get the information they need – when and where they need it.

• Worked with the global sales teams to gain consensus on the sales process that was documented and operationalized using a 40-page Revenue handbook and rolled out system-wide changes in Salesforce and HubSpot
• Provided sales and marketing enablement training to 50+ users across systems such as ZoomInfo, LinkedIn Sales Navigator, 6sense, HubSpot, and Salesforce to increase adoption and user productivity 
• Developed and implemented a first touch/last touch attribution model using automation to provide cleaner, more accurate reporting to illustrate sales and marketing pipeline contributions 
• Laid off due to a company restructure that eliminated the RevOps team

Revenue Operations Manager

Conexlink (MyCloudIT)

Conexlink is a SaaS company committed to empowering every business to take advantage of the cost and performance benefits of delivering IT in the cloud. MyCloudIT provides automated solutions for moving businesses into the cloud and taking advantage of cost-saving optimization strategies.

• Grew HubSpot usage from a few emails to fully leveraging Marketing Hub, Sales Hub, and Service Hub which included building out automation for email campaigns and building out the knowledge base
• Established and documented the sales and marketing process and metrics, including starting weekly and monthly meeting cadences, which drove accountability across the entire team 
• Built and managed marketing and sales operations, including the tech stack, processes, and reporting across the company and teams 
• Promoted from Marketing Manager to Director of Marketing in 2020

Director of Marketing

Cunningham Group at RE/MAX Advantage

Cunningham Group at RE/MAX Advantage is a Las Vegas and Henderson-based real estate team serving dream-seeking home buyers, cutting-edge sellers, and investors. Community and Service are a core focus of our business. 

• Created KPI reporting to measure the success of omnichannel marketing efforts and align with company growth goals, which resulted in an ROI of 120% in 2016 
• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy, which diversified lead sources and accounted for 20% of the revenue

Marketing Manager

SteelSentry

SteelSentry is the leading manufacturer of technical, industrial, and laboratory furniture in the United States. 

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines 
• Researched and developed easy-to-understand presentations and collateral for the sales team on customer product uses
• Provided recommendations to leadership on website changes based on Google Analytics and worked with the web admin to implement changes which resulted in an increase in website traffic

Marketing Analyst

Materials Transportation Company

Materials Transportation Company is an employee-owned company that was founded in 1946. MTC engineers, designs, and manufactures a complete line of integrated food process systems and battery-handling equipment to companies worldwide. 

• Collaborated with the VP of Sales to create sell sheets, and redesigned the product catalog and website, which increased website traffic
• Coordinated a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Created and implemented initial training for 2 new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

Sales & Marketing Administrative Coordinator

Oracle

Oracle Corporation (Oracle) provides products and services that address all aspects of corporate information technology (IT) environments, including application, platform and infrastructure.

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles 
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions  
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity

Business Development Consultant

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

No Decks. No Fluff. We Rebuild Revenue Engines for B2B Teams Stuck Under $20M!  Building systems that convert and close. We use GTBM, Go To Bigger Market strategies and implement them.

I’m Judd. And I help small and mid-sized businesses unlock growth they didn’t think was possible—without burning out, selling out, or settling.

Your business isn’t just a business. It’s your vision. Your risk. Your legacy. And if you’re like most founders, you’re carrying more weight than anyone knows.

My journey started at 14, running a barber shop on my front porch. 
Since then, I’ve scaled companies across health, wellness, and tech—serving Navy SEAL commanders, pro athletes, and Fortune 100 execs.

I co-founded GTM Partners, the first Go-To-Market analyst firm. 
Now I lead RevSymphony, where we help business builders like you:

Most companies don’t have a lead problem—they have a system problem.

Leads trickle in. Funnels leak. Sales and marketing drift apart. Founders hustle to hold it all together. Sound familiar?

That’s where I come in.

I help B2B founders, C-suite teams, and growth-stage companies go from scattered tactics to synchronized strategy—aligning brand, marketing, and sales to drive repeatable revenue.

✔️ Revenue growth strategy built for traction
✔️ Full-funnel marketing execution—outsourced or fractional
✔️ Systems, not guesswork: from positioning to pipeline
✔️ Clear messaging, clean ops, real results


🧠 A few of our real results: 
Delivered systems that drove 3x revenue growth from $1-3 M in under a year. 
Built scalable systems that unlocked 3x pipeline for a SaaS startup in 90 days.
Helped a $20M services company grow 32% in under 12 months. 
Advised a Direct To Consumer wellness brand through an eight figure exit. 


The revolution isn’t coming—it’s already here. 
And if you’re a founder ready to stop guessing and start scaling, let’s talk.

👉 DM me or hit Connect with a note that says “Let’s talk growth.” 
You’ll walk away with at least one growth lever you can pull today.

Judd Borakove

Winning teaches almost nothing. Losing teaches everything.

Niki Lauda understood that better than almost anyone alive.
A world champion.
A survivor of a near-fatal crash.
A man who came back to compete when everyone thought he was done.

And in one of the most memorable award moments in sports, he stood onstage surrounded by champions and said something almost nobody expects from a legend.

He accepted his award in celebration of the losers.
Because he learned more in losing than he ever did in winning.

There is something powerful about that truth.

Pressure teaches faster than comfort.
Defeat sharpens what victory hides.
The moments that break us open often become the moments that rebuild us stronger.

We spend so much of life chasing the win
that we forget where the real growth happens.

In the setback.
In the silence.
In the moment everything tilts and we are forced to see ourselves clearly.

The leaders who grow the fastest are not the ones who avoid failure.
They are the ones who study it.
They are the ones who let the hard moments shape their judgment, their character, and their standards.

We rise because of what did not go our way.

What has losing taught us?


🎥VC: money.focus

#sales #Marketing #GTM

No decks. No fluff. We rebuild revenue engines for B2B teams stuck under $20M. Operator. Builder. Co-founder of QuantumSite.

Some moments just remind you what joy feels like.

You do not expect it.
You are not looking for it.
And then something small hits you right in the chest.

A spark.
A smile.
A feeling you forgot you still had.

Life moves fast.
Most days blur together.
But every once in a while, something simple snaps you awake and makes everything feel lighter for a moment.

We all need more of that.

When is the last time something this simple made you smile?

🎥VC: megtuoheyofficial

#sales #Marketing #GTM

Everyone talks about “big personalities” on teams… but no one talks about whether they’re actually dependable.

Because confidence is easy to perform.
Dependability is harder to prove.

And this little moment captures the difference perfectly.

Two dogs look bold with a door between them.
The moment it opens, everything changes.

That is how it works in real teams too.

Some people sound strong until something real shows up.
Some get louder when nothing is at stake.
Some are great in calm moments but disappear when the situation shifts.

And then there is a different kind of person.

The steady one.
The grounded one.
The one who shows up the same way with or without an audience.
The one whose confidence does not need volume.
The one others quietly rely on.

We all know the difference.
We feel it immediately.

Every team has noise.
But not every team has trust.
And trust is built by the people who stay consistent when conditions change.
They do not need a stage.
They do not need attention.
They do not need a barrier.

They just keep showing up.

Where have you seen confidence shrink the moment the “door” opens?

🎥VC: leejbjb

#sales #Marketing #GTM

The most impressive pitch I have seen this year came from a dog.

There is something hilarious and oddly relatable about watching a dog present his entire value proposition better than most brands do.

No jargon.
No fluff.
No twenty slide deck.

Just a simple message that lands:
Here is what I do.
Here is why it matters.
Here is why I belong with you.

And honestly, a lot of teams forget how powerful that is.

We try to impress instead of being clear.
We try to sound important instead of showing impact.
We try to convince when all we really need to do is communicate.

People remember what you show them far longer than what you tell them.

Harvey doesn’t posture.
Harvey demonstrates.
And that is why it works.

Sometimes the clearest value comes from the most unexpected places.

What would Harvey put on your highlight reel?

🎥VC: theadnetwork

#sales #Marketing #GTM

The number of great ideas that die inside companies would break your heart.

Not because people lack creativity.
Not because teams don’t care.
But because the gap between “this would change everything” and “I can actually build it” used to be massive.

That gap kills more innovation than budget cuts ever will.

I’ve watched people pitch solutions that would save weeks of work…
only to watch the idea get buried because no one had the time, skill, or support to turn it into something real.

So the idea sits.
Everyone nods.
Everyone agrees it’s smart.
Nothing happens.

But something interesting is happening right now.

People are building real, production-ready apps using the same plain English they use to describe the idea in the first place.
No background.
No setup.
No wrestling with APIs.
No “we’ll prioritize this next quarter.”

Just type what you want.
Refine it.
Build it.

Replit is the platform behind this shift.

It connects directly to the tools people already run their lives and businesses on.
Notion, Slack, HubSpot, Dropbox, Google Drive.
Sign in.
Start creating.

It gives you access to hundreds of AI models in one place.
Text, images, audio, video.
No switching tabs.
No wasted time.

And it works on mobile.
Ideas don’t wait for a desk anymore.
People are building from airports, gyms, back seats, hallways and coffee lines.

Entrepreneurs are spinning up tools they used to dream about.
Sales teams are building their own workflows instead of waiting on engineering.
Ops teams are finally solving the problems that slow everyone down.
Designers are turning Figma files into working apps in minutes.

The distance between “idea” and “it exists” is disappearing.

What’s the idea that’s been sitting in your notes app way too long?

Tagging Replit so you can see what this unlocks.
replit.com
replit.com/mobile

🎥VC: longliveai

#sales #Marketing #GTM

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The Battle

Heather Robinette, MBA

Judd Borakove

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The Battle

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Judd Borakove

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Judd Borakove's LinkedIn Performance

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