Heather Robinette, MBA

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

Senior Revenue Operations Manager

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

Lee Moskowitz 🌈

Growth Marketing Director Seeking New Roles | LGBTQ+ Advocate 🏳️‍🌈 | HubSpot, Paid Media, Marketing Strategy, SEO, Content

Hey, thanks for checking my profile! 

I'm a data-informed growth marketing expert specializing in demand generation, brand awareness, paid media, and social media.

Disclaimer: many of my posts are satire, jokes, or memes.

I've helped a wide range of organization, from SMBs to Fortune 500s to innovative startups.

I'm passionate about B2B & SaaS marketing, EdTech, CRM & data hygiene, paid media, content strategy, RevOps, and inbound marketing. Experienced in growth marketing and digital marketing strategy, management & execution.

Skilled in HubSpot, Google Ads, Facebook Advertising, Instagram Advertising, LinkedIn Advertising, Inbound Marketing, Marketing Automation, Email Marketing and CRM management.

Deep Domain Expertise in: B2B, SaaS, EdTech, Sales Tech, RevOps, Sustainability, Cleantech

Passionate about sustainability, LGBTQ rights, equality, mental health advocacy, animal rights, and diversity.

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Heather Robinette, MBA

Lee Moskowitz

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