Heather Robinette, MBA

AppOmni

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

• Led the optimization and integration of Salesforce, Groove, and LeadIQ, streamlining data flows and automating reporting, leading to a 30% reduction in manual data entry and a 20% increase in operational efficiency
• Built account scoring in Clay that incorporates weightings for employee size, tech stack, and industry to produce a score and tier used in dynamic territory planning for improving rep ramp time and quota attainment 
• Crafted an internal sales methodology called PIPE and created the fields, logic, and scoring in Salesforce to help guide the sales team during the sales process and improve VPs ability to understand opportunities at risk 
• Improved customer renewals by establishing automated workflows in Salesforce to manage upsells and renewals and enhancing cross-departmental collaboration between sales and customer success teams
• Developed Lead Scoring in HubSpot using fields, workflows, and calculated properties to create firmographic, behavioral, and demographic scores to equal the AQL score, which provided more flexibility and accuracy

Senior Revenue Operations Manager

Robinette Marketing

Part-time consultant helping companies with marketing, sales, and revenue operation needs. Experience in multiple HubSpot and Salesforce instances.

RevOps Consultant

Pavilion

Pavilion (formerly Revenue Collective) is a private membership for high-growth individuals who are looking to thrive in today's evolving business world.

Rising Executives School Graduate (June 2022). Learned the leadership, management, and core competencies needed to succeed at the executive level.

Enterprise GTM School Graduate (June 2022). Learned how to build and execute effective Enterprise GTM strategies.

Marketing School Graduate (May 2022). Learned how to improve skills as a marketer, manager, and ethical leader by covering the pillar disciplines of marketing and core tenets of sales. 

RevOps School Graduate (February 2022). Learned actionable insights into the core functions of a RevOps leader.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Associate Member

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Member, Emerging CMO

Asite

Asite helps people share information and build knowledge in a secure environment in the cloud. Every day, people all over the world use Asite to manage their projects and supply chains collaboratively to get the information they need – when and where they need it.

• Worked with the global sales teams to gain consensus on the sales process that was documented and operationalized using a 40-page Revenue handbook and rolled out system-wide changes in Salesforce and HubSpot
• Provided sales and marketing enablement training to 50+ users across systems such as ZoomInfo, LinkedIn Sales Navigator, 6sense, HubSpot, and Salesforce to increase adoption and user productivity 
• Developed and implemented a first touch/last touch attribution model using automation to provide cleaner, more accurate reporting to illustrate sales and marketing pipeline contributions 
• Laid off due to a company restructure that eliminated the RevOps team

Revenue Operations Manager

Conexlink (MyCloudIT)

Conexlink is a SaaS company committed to empowering every business to take advantage of the cost and performance benefits of delivering IT in the cloud. MyCloudIT provides automated solutions for moving businesses into the cloud and taking advantage of cost-saving optimization strategies.

• Grew HubSpot usage from a few emails to fully leveraging Marketing Hub, Sales Hub, and Service Hub which included building out automation for email campaigns and building out the knowledge base
• Established and documented the sales and marketing process and metrics, including starting weekly and monthly meeting cadences, which drove accountability across the entire team 
• Built and managed marketing and sales operations, including the tech stack, processes, and reporting across the company and teams 
• Promoted from Marketing Manager to Director of Marketing in 2020

Director of Marketing

Cunningham Group at RE/MAX Advantage

Cunningham Group at RE/MAX Advantage is a Las Vegas and Henderson-based real estate team serving dream-seeking home buyers, cutting-edge sellers, and investors. Community and Service are a core focus of our business. 

• Created KPI reporting to measure the success of omnichannel marketing efforts and align with company growth goals, which resulted in an ROI of 120% in 2016 
• Introduced paid search with Google Ads and Facebook Ads to the marketing strategy, which diversified lead sources and accounted for 20% of the revenue

Marketing Manager

SteelSentry

SteelSentry is the leading manufacturer of technical, industrial, and laboratory furniture in the United States. 

• Led a 5-person cross-functional team through the design and development of the first product catalog, which included working with different departments, overseeing the design, and meeting tight deadlines 
• Researched and developed easy-to-understand presentations and collateral for the sales team on customer product uses
• Provided recommendations to leadership on website changes based on Google Analytics and worked with the web admin to implement changes which resulted in an increase in website traffic

Marketing Analyst

Materials Transportation Company

Materials Transportation Company is an employee-owned company that was founded in 1946. MTC engineers, designs, and manufactures a complete line of integrated food process systems and battery-handling equipment to companies worldwide. 

• Collaborated with the VP of Sales to create sell sheets, and redesigned the product catalog and website, which increased website traffic
• Coordinated a large-scale trade show in Chicago involving logistics of equipment for MTC and a Polish partner company, booth design and layout, traditional and online marketing efforts, and a budget of $100,000
• Created and implemented initial training for 2 new sales coordinators, including procedure guides, hands-on training, and facility tours to introduce them to other departments

Sales & Marketing Administrative Coordinator

Oracle

Oracle Corporation (Oracle) provides products and services that address all aspects of corporate information technology (IT) environments, including application, platform and infrastructure.

• Created a training guide as part of the peer mentoring initiative to help new hires transition into their roles 
• Cultivated strong relationships with customers, identified and addressed business needs, and provided possible solutions  
• Developed and organized in-depth territory and account knowledge including contact information, current product ownership, current and future technology plans and targeted areas of opportunity

Business Development Consultant

Up until 2021, my career was centered on Marketing. I went to school for marketing, the first part of my career was in marketing, and everything seemed to be on track.

Then, in 2021, I was laid off as a Director of Marketing for a tech startup after roughly 60 days. Everything happens for a reason, right?  

I had the unique opportunity to spend time reflecting on my career and figure out what I really wanted to do next. And looking back, it all makes sense now.

In my previous role, the projects and tasks I enjoyed working on the most were centered around operations. 

After 2 short months, I was hired into a Marketing Operations role, and by day 3 (seriously), it became a Revenue Operations role as I started working with the sales, marketing, and customer success teams. 

Needless to say, Revenue Operations found me! 

A few highlights have been:
• Creating a Revenue Handbook to document and operationalize the global sales process 
• Building email automation and lead routing to help increase efficiency for the marketing team and decrease speed to lead time for the sales team
• Developing a First Touch/Last Touch Attribution model to reduce human error, improve reporting accuracy, and better illustrate pipeline contributions

AppOmni is the leading provider of SaaS Security Management software. AppOmni provides unprecedented data access visibility, management, and security of SaaS solutions, enabling organizations to secure mission-critical and sensitive data. AppOmni’s patented technology deeply scans APIs, security controls, and configuration settings to evaluate the current state of SaaS deployments and compare against best practices and business intent. With AppOmni, organizations can establish rules for data access, data sharing, and third-party applications that will be continuously and automatically validated.

Lee Moskowitz 🌈

Raptor Technologies, LLC

SmartPass was acquired by Raptor in December 2024

Director of Growth Marketing

SmartPass

Leading all growth marketing and demand generation initiatives. Marketing Strategy, Paid Media, Content Marketing, SEO, GTM.

Lee2B

Join Lee for fun conversations with the brightest and funniest minds in B2B and beyond. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.

Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Podcast Host

SetSail

Led, executed, and managed all digital marketing strategies and activities for SetSail, including SEO, social, paid media, demand generation,  email marketing, website build out, influencer campaigns, and community building

Generated 2.5x growth in the number of enterprise meetings set in H1 2023 through cross-channel campaigns and demand generation efforts

Increased Domain Rating (DR) from 30 to 57 and increased overall web traffic 25% QoQ  through SEO, blogging, website expansion, and backlink building, securing placements in HubSpot, Wordpress, Monday.com, and more

Grew social media presence, increased company LinkedIn followers from ~3k to 6k, and achieved 3x engagement

Managed HubSpot for marketing, integration with SFDC. Implemented lead and account scoring models, lead routing processes, and other marketing operations initiatives.

Antenna

-Develop strategy and oversee the execution of integrated marketing campaigns that include content marketing, SEM, social media, SEO, HubSpot, email marketing, and marketing automation
-Lead paid media and martech teams across the agency, providing direction, training, and mentorship
-Built HubSpot division, establishing agency as a Platinum-Tiered HubSpot Partner, rising from non-tiered status
-Manage, implement, execute, strategize, and consult on all aspects of HubSpot, helping clients achieve goals and leverage HubSpot as a full-service inbound marketing platform
-Launch and optimize cross-channel advertising campaigns, providing strategy and directly managing campaigns on Google Ads, LinkedIn Ads, and Facebook ads
-Lead client calls, manage deadlines, delegate tasks, providing strategy, direction, and account management

Senior Director of Growth Marketing

Director of Inbound Marketing

Marketing Automation & Operations Specialist

IMG Digital Inc - Digital Marketing Agency (formery InspiriaMedia)

IMG Digital was formerly InspiriaMedia Group / Inspiria Outdoor

•Develop strategies for inbound marketing campaigns and manage their execution
•Develop strategies and execute paid campaigns on platforms including Google Adwords and Facebook
•Manage HubSpot portals and lead the execution on all features including list segmentation, marketing automation workflows, landing pages, CRM, etc.
•Manage the execution of website launches

Head Of Marketing Operations

•Collaborate as a member of the marketing team to develop marketing strategy and implement digital & inbound marketing campaigns.

•Set up and manage PPC campaigns on Google Adwords, Facebook, and LinkedIn for agency and all clients.  Conduct keyword research, competitive research, search terms report analysis/ negative keywords, campaign development & optimization, ad copywriting, and conversion tracking.

•Analyze and track KPIs, including clicks, CTR, CPC, impressions, impression share, utilizing data to look for opportunities and make strategic recommendations.

•Manage the design, build and execution of marketing automation processes to nurture leads, improve operations & account management, and to optimize sales efficiency using Hubspot.

•Execute DNS changes to launch websites and manage email servers

Marketing Analyst + Inbound Marketing Specialist

•Utilize HubSpot for email marketing, marketing automation, landing pages and forms for internal and client marketing communications to effectively target and nurture prospects and leads
•Analyze and track lead and revenue data using excel to present to management team
•Assist in developing and executing marketing operations to establish and maintain processes that drive company efficiency, as well as to manage aspects of marketing communications.

Marketing Associate

ZWILLING J.A. HENCKELS

• Demonstrated strong attention to detail by proof reading product packages for accuracy
• Conducted competitive analysis market research and outlined findings to Product Managers for pricing strategy
• Calculated and updated product price lists

Marketing Intern

InspiriaMedia Corp.

•	Worked with management team on internal marketing to brand the agency to its NY Metro target market.
•	Built workflows to nurture and convert prospects and leads into customers.
•	Obtained certification in Hubspot software for use in  marketing automation, calls-to-action, and analytics.
•	Created email campaigns utilizing personalization features and marketing automation to attract and target clients based on the unique interests of each recipient.

Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands

• Developed, researched and built networks in healthcare, legal, and financial industries for ongoing sales campaigns. 
• Targeted and contacted prospective clients through strategic eMarketing, social media campaigns, and sales outreach. 
• Performed outbound calls to potential clients, delivered sales pitch, and gathered lead details.
• Wrote a wide range of informative articles that were published across numerous company websites.

Sales and Marketing Associate

Growth Marketing Director Seeking New Roles | LGBTQ+ Advocate 🏳️‍🌈 | HubSpot, Paid Media, Marketing Strategy, SEO, Content

Hey, thanks for checking my profile! 

I'm a data-informed growth marketing expert specializing in demand generation, brand awareness, paid media, and social media.

Disclaimer than many of my posts are satire, jokes, or memes.

I've helped a wide range of organization, from SMBs to Fortune 500s to innovative startups.

I'm passionate about B2B & SaaS marketing, EdTech, CRM & data hygiene, paid media, content strategy, RevOps, and inbound marketing. Experienced in growth marketing and digital marketing strategy, management & execution.

Skilled in HubSpot, Google Ads, Facebook Advertising, Instagram Advertising, LinkedIn Advertising, Inbound Marketing, Marketing Automation, Email Marketing and CRM management.

Passionate about sustainability, LGBTQ rights, equality, mental health advocacy, animal rights, and diversity.

taplio

The Battle

Heather Robinette, MBA

Lee Moskowitz

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