BrightLogic, LLC

I believe experts should be experts, not task-jugglers. That's why I use AI and automation to free up 5-10 hours a week for service-based businesses. Less busywork, more genius work.

My passion lies in solving sales process challenges. If you're struggling to follow up with your leads, have a large client or lead database you haven't done anything with, or need to book more appointments, send me a DM with "AI Sales"

CEO - ⚙️ Chief AI Consultant

I have spoken (in person & online) at over 80 conferences and events worldwide since 2016. Find my sessions at: https://sessionize.com/heidi-araya/

Current focus of talks: How AI will impact jobs and careers; AI for non-tech folks; Improving Business Results with a holistic, customer-focused approach 

I am an approved Pluralsight author, international speaker, innovator, and experienced workshop designer and facilitator. My book on Lightweight Value Stream Mapping will be complete in 2024.

International Keynote Speaker, Author, Approved Pluralsight Trainer

Crooms Academy of Information Technology

Business Advisory Council

Young Entrepreneurs of Surry

Advisor

ForeverQuest

To empower individuals to unleash their infinite potential by guiding them on a transformative journey of personal growth and self-evolution. Enabling people to reach and exceed their business goals in a rapidly changing world with pragmatic business mentoring and coaching, based on 25 years of experience and ICF coach training. 
Check it out at www.foreverquest.org

Business and Personal Reinvention Guide (passion project)

Value Stream Management Consortium

Designing AI-powered experiences as a Director on the board. I pitched and implemented FlowBuddy, an AI chatbot designed to answer common questions about Value Stream Management.

Director, Board of Directors

BotLogic

We help businesses integrate generative AI technologies to improve productivity. 
We share generative AI tools and techniques for small and medium-sized businesses and organizations. 
We build, train, and maintain AI chatbots for clients.
 Check out our YouTube channel https://www.youtube.com/@brightlogicai

Technical Advisor, AI Automations

Xpirit | Part of Xebia

Coaching, Consulting for Enterprise Transformation
Empowered clients to maximize their time and energy by leading strategic organizational transformations. Utilized a comprehensive approach, including productivity workshops, one-on-one coaching, and tailored interventions to identify inefficiencies and implement streamlined processes. Served as a Delivery Lead, ensuring successful adoption of productivity-enhancing solutions and facilitating lasting, positive change.
In this role, I:
Conducted in-depth assessments to uncover productivity bottlenecks and areas for improvement
Designed and delivered engaging workshops to educate teams on productivity best practices and tools
Provided personalized coaching to help individuals develop more efficient work habits and mindsets
Implemented strategic solutions to optimize workflows, and eliminate time-wasters
Acted as a Delivery Lead, overseeing the seamless execution of productivity initiatives and ensuring measurable results
Empowered clients to reclaim their time, reduce stress, and focus on high-value activities that drive growth and success
By leveraging my expertise in productivity optimization and change management, I helped clients transform their organizations and unlock the full potential of their teams.

Enterprise Transformation Consultant - Delivery Lead

Citrix

As a Director of TPM/Agile in the Engineering Operations Team at Citrix, I spearheaded the transformation of our software development processes, establishing a vision for lean-agile ways of working that empowered teams to deliver value faster and more efficiently. By focusing on principles and outcomes rather than prescriptive processes, I helped create an environment where innovation could thrive, and teams could adapt quickly to changing market demands.
Key achievements in this role included:
Developing and implementing a lean-agile framework that streamlined workflows and eliminated waste
Coaching teams and fostering a culture of continuous improvement
Establishing guardrails and principles to ensure alignment and consistency across the organization
Empowering teams to take ownership of their processes and make data-driven decisions
Driving significant improvements in productivity, quality, and time-to-market

Director, Engineering Operations - Technical Program Management

Enterprise Agile Coach (Director)

The Open Leadership Network

see www.openleadershipnetwork.com
The mission of the OLN is to advance real and lasting progress in the domain of business agility and organizational development through effective change management (e.g., Invitation-Based Model of Coaching)

Founding Member and Advisory Board Member

Coaching Agile Journeys

Coaching Agile Journeys was an online meetup held on Zoom (way before COVID!). We grew a community of passionate meetup attendees that engaged regularly with us for over five years, with average attendance of 50-90 people for the main monthly events. Once a month, we had a main event with a speaker. In between, we scheduled special events, like a special series, an agile cocktail, coaching circle, lean coffee, or meet up to discuss our podcast. Check the recordings out at www.coachingagilejourneys.com

Co-founder and Community Leader

Empowering small businesses to reclaim time and accelerate growth through AI-powered automation | Inventor | Keynote Speaker

Are you tired of feeling overwhelmed by inefficient processes and missed opportunities? 

As a business owner, you wear many hats, but juggling them all can leave you feeling stretched thin and unable to focus on what truly matters – growing your business.

Every inefficient process = A missed opportunity for growth

It's frustrating, isn't it? 
→ Wasting time on repetitive tasks 
→ Struggling to streamline operations 
→ Trying to keep up with the competition

Meanwhile... 

→ Productivity suffers 
→ Valuable time is lost on low-value activities

I UNDERSTAND YOUR STRUGGLES. I'VE BEEN THERE. 

Let's revolutionize your business processes.

With over 20 years of experience in process improvement, I've helped countless businesses like yours break free from the daily grind and unlock their true potential.

Here's how I can help:

My 3-step strategy to transform your business: 

✓ I identify inefficiencies and areas for improvement. 

✓ Together, we develop custom AI solutions tailored to your unique needs. 

✓ You experience increased productivity, streamlined operations, and more time to focus on growth.

AI handles repetitive tasks, freeing up your time and resources. Boost efficiency and productivity without adding to your workload. No more missed opportunities and no more time wasted on manual processes.

My goal: You focus on what matters --Growing Your Business-- while AI takes care of the rest, from data entry and customer inquiries to complex workflows.

→ 50% more time for high-value activities 
→ Streamline your operations and reduce costs 
→ Scale your business without scaling effort

With our AI-Powered Process Improvement System 

You get all this without increasing headcount in a done-for-you system.

Curious to learn more? DM me.

Heidi 💡 Araya

Huvoo

• Supported Agile delivery for Prudential and Estee Lauder teams, enabling better alignment, faster cycles, and improved transparency.

• Boosted team velocity by 25% and reduced cycle time by 20% through better backlog hygiene and planning.

• Orchestrated all Scrum ceremonies and enabled strong team rhythm in distributed settings using Jira, Rally, and Miro.

 • Encouraged feedback loops and delivery consistency through metrics and sprint retrospectives.

Client Highlights:

• Prudential: Led Agile delivery for Compensation and Incident Management systems; improved cycle time by 20% and ensured alignment with business and compliance needs.

• Estee Lauder: Supported development of global AI chat/call bots; improved customer engagement and release coordination.

Methods & Tools: SAFe, Scrum, Jira, Rally, Confluence, OKRs, Remote Facilitation, Power BI

Sr. Scrum Master

ASCAP

• Led two Scrum teams modernizing a high-volume payment platform to AWS cloud.

• Improved delivery reliability by 40% using metrics dashboards and structured sprint planning.

• Led backlog grooming, sprint reviews, and demos for stakeholders in a highly regulated domain.

• Partnered with product owners and tech leads to reduce defects and delivery delays.

Tools & Methods: Scrum, Kanban, Agile Metrics, Jira, Confluence, Cross-Team Coaching

• Delivered Agile transition support for QVC and UHG across both feature and support teams.

• Improved focus and delivery predictability through backlog management and story mapping.

• Coordinated release planning across dependent teams and improved stakeholder visibility using Jira and Rally.

Client Highlights:

• QVC: Streamlined workflows and split a 16-person team to boost delivery output and reduce rework.

• UHG: Supported the development of a healthcare analytics dashboard that improved claims visibility and care coordination.

Tools & Methods: SAFe, Scrum, Jira, Rally, Miro, Lean UX, Release Coordination

Scrum Master

Known for bringing structure, focus, and transparency to Agile delivery teams across industries.

I’m a Certified Scrum Master with 10+ years of experience helping cross-functional teams deliver faster and more predictably, especially in remote, high-stakes environments. I focus on execution, business alignment, and continuous improvement through clear goals, feedback loops, and smart metrics.

I’ve led Agile delivery across various industries, including healthcare (UHG), finance (Prudential), e-commerce (QVC, Estée Lauder), and media (ASCAP), consistently improving cycle time, velocity, and collaboration.

I work fluently with Jira, Rally, Confluence, and Miro, and hold credentials including SAFe SPC, Scrum Alliance CTC, OKR Coach, and Power BI certifications. I take pride in being both outcome-driven and people-aware.

Let’s connect if you value Agile delivery that’s structured, transparent, and team-centered.

taplio

The Battle

Heidi 💡 Araya

Andrey Grubin

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