BrightLogic, LLC

I believe experts should be experts, not task-jugglers. That's why I use AI and automation to free up 5-10 hours a week for service-based businesses. Less busywork, more genius work.

My passion lies in solving sales process challenges. If you're struggling to follow up with your leads, have a large client or lead database you haven't done anything with, or need to book more appointments, send me a DM with "AI Sales"

CEO - ⚙️ Chief AI Consultant

I have spoken (in person & online) at over 80 conferences and events worldwide since 2016. Find my sessions at: https://sessionize.com/heidi-araya/

Current focus of talks: How AI will impact jobs and careers; AI for non-tech folks; Improving Business Results with a holistic, customer-focused approach 

I am an approved Pluralsight author, international speaker, innovator, and experienced workshop designer and facilitator. My book on Lightweight Value Stream Mapping will be complete in 2024.

International Keynote Speaker, Author, Approved Pluralsight Trainer

Crooms Academy of Information Technology

Business Advisory Council

Young Entrepreneurs of Surry

Advisor

ForeverQuest

To empower individuals to unleash their infinite potential by guiding them on a transformative journey of personal growth and self-evolution. Enabling people to reach and exceed their business goals in a rapidly changing world with pragmatic business mentoring and coaching, based on 25 years of experience and ICF coach training. 
Check it out at www.foreverquest.org

Business and Personal Reinvention Guide (passion project)

Value Stream Management Consortium

Designing AI-powered experiences as a Director on the board. I pitched and implemented FlowBuddy, an AI chatbot designed to answer common questions about Value Stream Management.

Director, Board of Directors

BotLogic

We help businesses integrate generative AI technologies to improve productivity. 
We share generative AI tools and techniques for small and medium-sized businesses and organizations. 
We build, train, and maintain AI chatbots for clients.
 Check out our YouTube channel https://www.youtube.com/@brightlogicai

Technical Advisor, AI Automations

Xpirit | Part of Xebia

Coaching, Consulting for Enterprise Transformation
Empowered clients to maximize their time and energy by leading strategic organizational transformations. Utilized a comprehensive approach, including productivity workshops, one-on-one coaching, and tailored interventions to identify inefficiencies and implement streamlined processes. Served as a Delivery Lead, ensuring successful adoption of productivity-enhancing solutions and facilitating lasting, positive change.
In this role, I:
Conducted in-depth assessments to uncover productivity bottlenecks and areas for improvement
Designed and delivered engaging workshops to educate teams on productivity best practices and tools
Provided personalized coaching to help individuals develop more efficient work habits and mindsets
Implemented strategic solutions to optimize workflows, and eliminate time-wasters
Acted as a Delivery Lead, overseeing the seamless execution of productivity initiatives and ensuring measurable results
Empowered clients to reclaim their time, reduce stress, and focus on high-value activities that drive growth and success
By leveraging my expertise in productivity optimization and change management, I helped clients transform their organizations and unlock the full potential of their teams.

Enterprise Transformation Consultant - Delivery Lead

Citrix

As a Director of TPM/Agile in the Engineering Operations Team at Citrix, I spearheaded the transformation of our software development processes, establishing a vision for lean-agile ways of working that empowered teams to deliver value faster and more efficiently. By focusing on principles and outcomes rather than prescriptive processes, I helped create an environment where innovation could thrive, and teams could adapt quickly to changing market demands.
Key achievements in this role included:
Developing and implementing a lean-agile framework that streamlined workflows and eliminated waste
Coaching teams and fostering a culture of continuous improvement
Establishing guardrails and principles to ensure alignment and consistency across the organization
Empowering teams to take ownership of their processes and make data-driven decisions
Driving significant improvements in productivity, quality, and time-to-market

Director, Engineering Operations - Technical Program Management

Enterprise Agile Coach (Director)

The Open Leadership Network

see www.openleadershipnetwork.com
The mission of the OLN is to advance real and lasting progress in the domain of business agility and organizational development through effective change management (e.g., Invitation-Based Model of Coaching)

Founding Member and Advisory Board Member

Coaching Agile Journeys

Coaching Agile Journeys was an online meetup held on Zoom (way before COVID!). We grew a community of passionate meetup attendees that engaged regularly with us for over five years, with average attendance of 50-90 people for the main monthly events. Once a month, we had a main event with a speaker. In between, we scheduled special events, like a special series, an agile cocktail, coaching circle, lean coffee, or meet up to discuss our podcast. Check the recordings out at www.coachingagilejourneys.com

Co-founder and Community Leader

Empowering small businesses to reclaim time and accelerate growth through AI-powered automation | Inventor | Keynote Speaker

Are you tired of feeling overwhelmed by inefficient processes and missed opportunities? 

As a business owner, you wear many hats, but juggling them all can leave you feeling stretched thin and unable to focus on what truly matters – growing your business.

Every inefficient process = A missed opportunity for growth

It's frustrating, isn't it? 
→ Wasting time on repetitive tasks 
→ Struggling to streamline operations 
→ Trying to keep up with the competition

Meanwhile... 

→ Productivity suffers 
→ Valuable time is lost on low-value activities

I UNDERSTAND YOUR STRUGGLES. I'VE BEEN THERE. 

Let's revolutionize your business processes.

With over 20 years of experience in process improvement, I've helped countless businesses like yours break free from the daily grind and unlock their true potential.

Here's how I can help:

My 3-step strategy to transform your business: 

✓ I identify inefficiencies and areas for improvement. 

✓ Together, we develop custom AI solutions tailored to your unique needs. 

✓ You experience increased productivity, streamlined operations, and more time to focus on growth.

AI handles repetitive tasks, freeing up your time and resources. Boost efficiency and productivity without adding to your workload. No more missed opportunities and no more time wasted on manual processes.

My goal: You focus on what matters --Growing Your Business-- while AI takes care of the rest, from data entry and customer inquiries to complex workflows.

→ 50% more time for high-value activities 
→ Streamline your operations and reduce costs 
→ Scale your business without scaling effort

With our AI-Powered Process Improvement System 

You get all this without increasing headcount in a done-for-you system.

Curious to learn more? DM me.

Heidi 💡 Araya

Aptimized

Full-time contract for EisnerAmper as Director of Technology Delivery & Demand for the Enterprise Technology & Information division (leading their PMO)

Director Project Management Office

ARRIVED

Director of Venue Relations - Short term contract

Wirecutter

Associate Director Project Management Office (PMO)

Adaptavist

Empowers teams  to work in more efficient and productive ways that bring value to customers faster, as well as more economically, via storytelling & data

● Creates and implements solutions (people, process, tools) for Fortune 500 companies implementing agile at scale practices
● Coaches teams how to collect & curate meaningful project data to drive process improvements and strategic decisions
● Collaborated with marketing to create SAFe campaigns & behavior science survey/study regarding The Great Disconnect
● Industry thought leader, public speaker, & data/process evangelist
        ● Creator & presenter of my own original workshop, “How to tell the right story with the right data”
        ● Co-author for white paper, “Building software at scale with SAFe 5.0 & Atlassian Tools”
        ● Speaker,  Global SAFe Summit ‘21, “Storytelling with Data”
        ● Co-Speaker at Atlassian Team ‘21: “Scaling DevOps Strategies using Jira Align”
        ● Co-Speaker at Agile & DevOps: “Scaling DevOps Strategies”
        ● Webinar host, “Choosing the right toolset for Agile at Scale”
        ● Author, Adaptavist Blog - multiple posts
        ● Guest, Adaptavist Team Titans podcast
Co-Host, Team Titans w/ Easy Agile C0-CEO, Nick Muldoon

Transformation Consultant

Kognito

Enabled cross-functional team efficiency, productivity, & professional development; leader of PMO & Content QA Dept

● Cut audio pipeline duration down by 80%
● Built LOE tool & template for CapEx planning & day-to-day budgeting
● Created & implemented a budget management system via Jira
● Created & implemented project health dashboards in Jira
● KPI reporting
● Agile coach & team therapist

Manager, Product Operations

Medidata Solutions

Product Manager for customer-facing Help Center supporting Medidata Clinical Cloud

●  Developed & implemented Customer Success Center product roadmap 
●  Analyzed & managed Google Analytics, Zendesk Analytics + Full Story metrics for a comprehensive 
view of our customers and their journey when using our Customer Success tools 
●  Managed cross-functional development team using JIRA & Scrum
●  Launched Global Product Rollout for online Customer Success Help Center (powered by Zendesk)
   --> Audience growth doubled in first quarter
   --> Implemented chat across Medidata products
   --> Wrote & published data-driven client-facing Knowledge Management articles
   --> Managed translations of articles into Japanese, Chinese, & Korean
   --> Created pieces of training regarding content & process for global Customer Success team

Product Manager - Customer Success

●  Certified Scrum Master & Agile coach for 3 product teams 
●  Created all Agile collateral + facilitated all Agile rituals 
●  Managed cross-functional global teams located in NY, CA & UK

Agile Project Manager (PMO) + ScrumMaster

* Responsible for administration/coordination of the Global Development department
* Assembly of product and release metrics
* Internal portal content maintenance
* Resource tracking

Product Development Department Coordinator

New York University

Taught students how to use improv techniques to grow their range of choices when tackling scripted pieces for auditions

Guest Teacher - "Acting For Camera"

Scholastic

Wrote news articles for students Scholastic News Online

Freelance Writer

Aéro Film

●  Administrative support for startup production company
●  Coordinated purchase orders, time cards, all supplies for office 
●  Managed team of interns’ daily tasks and performance

Office Manager

Self Employed: Social Media Manager

Content management for small businesses, & start-ups

●  Facebook, Facebook Pages, Facebook Advertising, Twitter, Hootsuite, YouTube, Vimeo, 
Blogger, Google+, Pinterest, Instagram, Tumblr, Etsy
●  Ghost writer for articles/blogs
●  Content creation/production for all platforms
●  Scheduled distribution of content

taplio

The Battle

Heidi 💡 Araya

Jennifer Eolin

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