BrightLogic, LLC

I believe experts should be experts, not task-jugglers. That's why I use AI and automation to free up 5-10 hours a week for service-based businesses. Less busywork, more genius work.

My passion lies in solving sales process challenges. If you're struggling to follow up with your leads, have a large client or lead database you haven't done anything with, or need to book more appointments, send me a DM with "AI Sales"

CEO - ⚙️ Chief AI Consultant

I have spoken (in person & online) at over 80 conferences and events worldwide since 2016. Find my sessions at: https://sessionize.com/heidi-araya/

Current focus of talks: How AI will impact jobs and careers; AI for non-tech folks; Improving Business Results with a holistic, customer-focused approach 

I am an approved Pluralsight author, international speaker, innovator, and experienced workshop designer and facilitator. My book on Lightweight Value Stream Mapping will be complete in 2024.

International Keynote Speaker, Author, Approved Pluralsight Trainer

Crooms Academy of Information Technology

Business Advisory Council

Young Entrepreneurs of Surry

Advisor

ForeverQuest

To empower individuals to unleash their infinite potential by guiding them on a transformative journey of personal growth and self-evolution. Enabling people to reach and exceed their business goals in a rapidly changing world with pragmatic business mentoring and coaching, based on 25 years of experience and ICF coach training. 
Check it out at www.foreverquest.org

Business and Personal Reinvention Guide (passion project)

Value Stream Management Consortium

Designing AI-powered experiences as a Director on the board. I pitched and implemented FlowBuddy, an AI chatbot designed to answer common questions about Value Stream Management.

Director, Board of Directors

BotLogic

We help businesses integrate generative AI technologies to improve productivity. 
We share generative AI tools and techniques for small and medium-sized businesses and organizations. 
We build, train, and maintain AI chatbots for clients.
 Check out our YouTube channel https://www.youtube.com/@brightlogicai

Technical Advisor, AI Automations

Xpirit | Part of Xebia

Coaching, Consulting for Enterprise Transformation
Empowered clients to maximize their time and energy by leading strategic organizational transformations. Utilized a comprehensive approach, including productivity workshops, one-on-one coaching, and tailored interventions to identify inefficiencies and implement streamlined processes. Served as a Delivery Lead, ensuring successful adoption of productivity-enhancing solutions and facilitating lasting, positive change.
In this role, I:
Conducted in-depth assessments to uncover productivity bottlenecks and areas for improvement
Designed and delivered engaging workshops to educate teams on productivity best practices and tools
Provided personalized coaching to help individuals develop more efficient work habits and mindsets
Implemented strategic solutions to optimize workflows, and eliminate time-wasters
Acted as a Delivery Lead, overseeing the seamless execution of productivity initiatives and ensuring measurable results
Empowered clients to reclaim their time, reduce stress, and focus on high-value activities that drive growth and success
By leveraging my expertise in productivity optimization and change management, I helped clients transform their organizations and unlock the full potential of their teams.

Enterprise Transformation Consultant - Delivery Lead

Citrix

As a Director of TPM/Agile in the Engineering Operations Team at Citrix, I spearheaded the transformation of our software development processes, establishing a vision for lean-agile ways of working that empowered teams to deliver value faster and more efficiently. By focusing on principles and outcomes rather than prescriptive processes, I helped create an environment where innovation could thrive, and teams could adapt quickly to changing market demands.
Key achievements in this role included:
Developing and implementing a lean-agile framework that streamlined workflows and eliminated waste
Coaching teams and fostering a culture of continuous improvement
Establishing guardrails and principles to ensure alignment and consistency across the organization
Empowering teams to take ownership of their processes and make data-driven decisions
Driving significant improvements in productivity, quality, and time-to-market

Director, Engineering Operations - Technical Program Management

Enterprise Agile Coach (Director)

The Open Leadership Network

see www.openleadershipnetwork.com
The mission of the OLN is to advance real and lasting progress in the domain of business agility and organizational development through effective change management (e.g., Invitation-Based Model of Coaching)

Founding Member and Advisory Board Member

Coaching Agile Journeys

Coaching Agile Journeys was an online meetup held on Zoom (way before COVID!). We grew a community of passionate meetup attendees that engaged regularly with us for over five years, with average attendance of 50-90 people for the main monthly events. Once a month, we had a main event with a speaker. In between, we scheduled special events, like a special series, an agile cocktail, coaching circle, lean coffee, or meet up to discuss our podcast. Check the recordings out at www.coachingagilejourneys.com

Co-founder and Community Leader

Empowering small businesses to reclaim time and accelerate growth through AI-powered automation | Inventor | Keynote Speaker

Are you tired of feeling overwhelmed by inefficient processes and missed opportunities? 

As a business owner, you wear many hats, but juggling them all can leave you feeling stretched thin and unable to focus on what truly matters – growing your business.

Every inefficient process = A missed opportunity for growth

It's frustrating, isn't it? 
→ Wasting time on repetitive tasks 
→ Struggling to streamline operations 
→ Trying to keep up with the competition

Meanwhile... 

→ Productivity suffers 
→ Valuable time is lost on low-value activities

I UNDERSTAND YOUR STRUGGLES. I'VE BEEN THERE. 

Let's revolutionize your business processes.

With over 20 years of experience in process improvement, I've helped countless businesses like yours break free from the daily grind and unlock their true potential.

Here's how I can help:

My 3-step strategy to transform your business: 

✓ I identify inefficiencies and areas for improvement. 

✓ Together, we develop custom AI solutions tailored to your unique needs. 

✓ You experience increased productivity, streamlined operations, and more time to focus on growth.

AI handles repetitive tasks, freeing up your time and resources. Boost efficiency and productivity without adding to your workload. No more missed opportunities and no more time wasted on manual processes.

My goal: You focus on what matters --Growing Your Business-- while AI takes care of the rest, from data entry and customer inquiries to complex workflows.

→ 50% more time for high-value activities 
→ Streamline your operations and reduce costs 
→ Scale your business without scaling effort

With our AI-Powered Process Improvement System 

You get all this without increasing headcount in a done-for-you system.

Curious to learn more? DM me.

Heidi 💡 Araya

Ping Identity

Infrastructure leader/manager of engineering, architecture, and operations functions within the Ping Identity  Security team across UK, US, and Canada. Rebuilt team and integrated security architecture and operations functions within the first six months, onboarding multiple security engineers following period of high attrition in the department. Re-architected vulnerability management solution for FedRAMP compliance in Q3 2022. Led improvements in monthly ConMon submissions and the creation of MITRE based alerting and dashboards in GovCloud environments. Modernized endpoint security footprint and led upgrade to EDR and elimination of low-value DLP/AV tooling. Led triage, response, and customer communication on multiple corporate and cloud security events. Currently driving efforts to eliminate low-ROI vendors, reduce SIEM costs and minimize security theatre while simplifying security alerting, modernizing vulnerability management, and bringing DevOps to SecOps. Security lead for ForgeRock and Ping technology integration efforts.

Director, Security Operations & Engineering

Alyssum Global Services

CrowdStrike

Led multiple engineering teams within CRWD Professional Services that built tools and infrastructure in support of Global DFIR service offerings. Partnered with legal to onboard replacement NDR vendor solution, while stabilizing operational support of in-house solution. Supported  product, sales and customer escalations for Beta Linux/Mac Forensics offering. Streamlined hiring processes to select and attract talent during a hyper-competitive market for Golang developers in Q1 2022. Left the team in a better place than when I started and achieved a smooth transition after giving notice despite my short tenure.

Director, TechOps

T. Rowe Price

Initially joined as an IC then transitioned to EM that led the design, development, and operation of AWS-based CIAM platform and anti-fraud tooling within Enteprise Security. Grew and reshaped a diverse team of full-stack engineers during a global pandemic and a period of extreme market volatility and business uncertainty. Led replatforming of complex multi-vendor, multi-region EC2 CIAM solution to containerized packing and delivery. Led modernization and cloud migration of proprietary Java SSO middleware solution that improved automation, resilience, and observability. Led the re-engineering of maturation of Python anti-fraud tools and data platforms to scale detection and response to identity threats across multiple business units.

Principal Architect, Enterprise Security

COFENSE

Led multiple infrastructure and security teams in U.S. and Romania that supported the PhishMe, Triage, and Vision anti-phishing solutions in AWS. Rebuilt Infrastructure Engineering & Security teams following PE acquisition, strengthened relationships with offshore engineering teams, and maintained high morale in my department during multiple rounds of cost cutting. Matured SaaS Platform management and AWS governance by attracting key talent. Directly led appliance platform team, partnering with sales and product to develop Azure offerings for Triage and Vision. Partnered with legal and sales teams to review and approve hundreds of contracts and data privacy addendums.

VP, Production Engineering & Security Operations

Thales Digital Security and Identity (ex Gemalto)

Led the global DevOps team within Gemalto Software Monetization product development that delivered Sentinel SaaS and Managed Services offerings in AWS and on-prem datacenters. Led multiple application, infrastructure, and datacenter migration projects that dramatically improved reliability, resiliency, and observability. Partnered with sales and product to drive SaaS adoption and growth in North America and Europe and rebuilt North American team in 2015 following Gemalto M&A of SafeNet. Led pre and post-sales support for large customers and partnered with professional services to migrate from legacy licensing solutions. Managed multiple high-visibility operational incidents and customer escalations. Led the defintion and development of improved software delivery solution based on AWS (replacing legacy CDN solution) from POC to GA.

Director, Service Operations

Mandiant

Founding Infrastructure leader that grew the Cloud Operations team that launched the Cloud SIEM that is now called Helix (Trellix Product) Led deployment automation and observability platform development across multiple generations of microservices and data pipelines that ingested 100s of terabytes security events for search, analytics, and alerting. Matured operational processes established strong relationships with software development teams during a period of rapid growth and change prior to the FireEye acquisition of Mandiant.

Cloud Operations Manager

ZeniMax Online Studios

Grew a team of infrastructure and release engineers that supported the development of Elder Scrolls Online from pre-announcement to open beta in datacenter and AWS. Served as DevOps and Security Product Owner. Managed multiple rounds of 3rd party network and application pentests. Led multiple platform and technology migrations to include operating system, virtualization, configuration management, and build system changes.

Operations Engineering Manager

SAIC

Architected security solutions and led consulting engagements for Federal and Commercial customers to include vulnerability management, network IDS, firewall architecture, server hardware, and virtualization. Hired nationwide team focusing on Energy (Oil and Gas, Electric, Nuclear) CyberSecurity security and compliance. Led full-stack penetration testing of multiple Smart Grid solutions and out and managed Smart Grid security testing lab. Wrote proposals, priced T&M and FFP engagements, contributed to capture efforts.

Principal Security Engineer

Tenable

Developed and taught face to face and online courses on vulnerability scanning, network security monitoring, and log management. Developed Tenable's first product training certification and online courseware.

Product Training Lead

Over two decades of technology and cybersecurity experience with a passion for building, running and securing cloud platforms, mostly in AWS. Global builder and leader of diverse teams from 5 to 25. Champion of organizational and platform resilience, with a proven track record of guiding teams through periods of transformation, growth and disruption.

(I'm also curious about military history and strategy,  intelligence and information warfare, national security and international relations, disinformation, as well a theology and religion. Connect if you we have any shared personal or professional interests and see my Calendly schedule to meet and greet!)

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The Battle

Heidi 💡 Araya

Matthew Franz

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