Ruokaboksi

Group Growth Officer

Leading Ruokaboksi's growth including

👉 Customer acquisition using online and offline channels
👉 Revenue growth by optimizing LTV and AOV
👉 Increase profitability by optimizing retention

Read more about the outstanding growth we achieved in 2021 from this short link: bit.ly/3Pjb8FX

Growth Officer

Planet Amino / Aminoversum Oy

Grew Planet Amino's sales by 290 % (jul-sep vs previous period), making their ecom store their primary sales channel.

Here's a quote from the customer once we started scaling, leading them to bake their power cookies non-stop:
"I don't know if you've heard of a concept that's popular in Silicon Valley called 996. Legend has it that at Huawei, people work from 9 a.m. to 9 p.m., six days a week. If you want to succeed, you have to follow it, and that's what we've been doing this week :D"

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle.

2. Refining their offer to lower the friction for consumers to purchase. This included introducing bundles, highlighting the most popular bundle, price anchoring, free shipping and more.

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition.

4. Creating crucial email automations incl. welcome series, abandoned checkout and post-purchase flow.

5. Optimizing their landing page by including conversion elements e.g. social proof, USPs, professional imagery of their power cookies and key features of their product.

6. Fixing their pixel tracking setup and introducing server-side tracking.

7. A set of ads to drive TOF traffic and CRO.

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Growth Advisor

Huoleton Oy

Grew Huoleton's ecom sales by 640+ % within 3 months of working together, making their ecom store their primary sales channel.

In the first few months of working with them we made the following major changes to achieve these results:

1. Defining their target audience and unique selling points together with key objections to tackle

2. Refining their offer to make it a no-brainer for the consumer to buy incl. price-point, free delivery and a 100 day money back guarantee

3. Looking into their existing channel mix and identifying the one channel to focus on for customer acquisition

4. Switching from Wordpress to Shopify

5. Adding educational content to their store with clear guides and social proof

6. Creating custom landing pages for TOF traffic

7. All the technical nuances such as inventory alerts, contribution margin tracker, conversion tracking...

8. A set of ads to drive TOF traffic and CRO

9. Getting volumes up to decrease production costs

And a bunch more... Hit the connect button to get growth tips. I'll be sharing actionable growth tips derived from real-life experiments.

Genero – The Growth Marketing Co.

Senior Growth Marketer

Growth Marketer

Junior Growth Marketer

Genero’s aim is to help our customers grow and achieve better results. That is why we focus on measurable digital marketing. Pleasant statistics alone are not enough to satisfy us — we measure, test and make sure that everything we do really works.

Growth Marketer Trainee

HELT

In short:
Building the AirBnB of wellness services.


Caught your attention? Read on:
The wellness industry is fragmented.

🤔 What's that one brand that comes to your mind when you'd want to order a ride? How about rent a place when going abroad? You can probably think of a few brands right.

😒 Now, what is that one brand you go to when you want to improve your wellness? Google and referrals are at least common means for screening different service providers. But is that really how the experience should be? Fragmented and inconvenient.

😏 Next, imagine for a moment being a wellness center owner or professional. You want to build your online business. You buy a domain. Put up a website. Integrate video hosting. Add payment gateways. Some customer support functionality. The list goes on. You probably got a headache just by reading that.

💡 By building the AirBnB of wellness services, HELT brings convenience to consumers by enabling them to screen through different service providers, compare them, purchase and consume their services inside one platform. On the other hand, wellness centers and professionals get a powerful tool for building their online business with a snap of a finger.


HELT's vision is to make the 🌎 a healthier place.

Co-founder, Marketing

Giveaway App

Building the Instagram of product trials and freebies.

Giveaway App is building a hub for giveaways, freebies and product trials to help consumers discover new products and brands by gamifying the experience. Businesses, on the other hand, can reach new audiences, increase their social presence and acquire leads cost-efficiently.

Helsinking

Brands around the world strive to be relevant for an increasingly global, yet increasingly fragmented audience. Beyond gaining a brief blip of attention, how do you build trust and ongoing engagement? Not with consumers, but with people? The key to that long-term relationship is to create value by making a meaningful impact on and in people’s lives.

This is what we do.

The HELSINKING Experience is a collaborative creative process that digs deep into the brands core and strives to define what’s next for it.  We work best with partners that want to challenge the status quo, toss out tired ways of thinking, and have a curiosity for the unknown. Partners that are the vanguards of their respective fields. Ones that want to create what’s next for them, us and the world, together.

www.helsinking.com

SomeWorks

A result oriented social media marketing agency. We deliver services tailored to our clients needs including social media maintenance, content generation, social media advertisement and optimization, social media strategy and consulting services.

TASKS: Managing a team of Social Media Producers to deliver outstanding results for our clients.

Erimover Oy Ab

TASKS: Operational and developmental tasks of Erimover and its daughter companies.

COO Trainee

Viima Solutions Oy

THESIS TOPIC: Engineering Viral Growth

RESEARCH: Focus of the research is on how B2B SaaS companies can engineer virality into their products. Areas that are covered in this research are: key drivers of virality and factors affecting on virality, types of virality and viral growth tactics, challenges associated with engineering viral growth, virality in B2B context, factors that affect the performance of viral growth tactics, and engineering viral growth.

METHODOLOGY: Systematic literature review together with semi-structured interviews of various companies.

OUTPUT: Recommendations for Viima Solutions Oy to drive their growth.

Master Thesis Worker

🅰️ctionable growth tips | From €3M > €21M ARR profitably in 2 years | Growth Officer @Ruokaboksi

Looking to 2x your business? This is how data-driven growth marketing can get you there 👇

Results for clients across different industries:

🚀 Increased month-over-month online sales of a meal-kit company by 278 % with a -60 % lower CAC. How: implementing proper tracking, restructuring and optimizing ad accounts (Facebook and Google) together with conversion optimization.

🚀 Decreased cost per lead from around €115 to €8 within 2 days for an apartment construction company. How: restructuring their Facebook ad account.

🚀 54% more leads at a -55% lower cost per lead for a roofing service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 55% more leads for a B2B flooring service company. How: optimizing their channel mix, targeting and ads incl. Google search and display ads, and Facebook ads.

🚀 -47% cost per lead for a cleaning service company. How: using Messenger chatbot and Facebook ads.

🚀 0,67€ cost-per-install for a media app. How: optimizing ad placement creatives on Facebook and Instagram.

🚀 2483 leads acquired at a price of 0,68€ per lead for a coffee subscription company. How: Facebook and Instagram ads amplified with referral marketing.

🚀 -68% cost per lead for an online health coaching company. How: optimizing creatives, landing page, and Facebook ads.

🚀 55% increase in seasonal sales with a ROAS of 1,80 (profitably) for a consumer magazine company. How: optimizing Facebook ads including targeting and ads.

🚀 Increasing an underperforming search campaign's ROAS from under 1 to 2,8 for a consumer magazine company. How: optimizing campaign structure, keywords (also negative ones), ads, and extensions.

Areas I specialize in?
- Growth strategies
- Social media marketing
- Search engine marketing
- Search engine optimization
- Conversion optimization
- Viral marketing (especially SaaS and apps)
- Analytics

Experience?
- 8+ years in growth marketing
- Managed in total 5 mil euros (and growing) advertising budget
- Scaled accounts to over 300k euros per month incl. Meta, Google, TikTok and Pinterest ads
- Industries: Ecom, consumer products and services, software, apps, B2B
- Scope: From early-stage start-ups to multi-brand organizations
- Tools: Facebook Business Manager, Google Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, Google Analytics, Supermetrics, Data Studio, SEMrush, Google Search Console, Keywordtool, MailChimp, Google Tag Manager, Zapier, Integromat...


Start with a hello 👋 and let's see where that takes us.


Keep growing,
Heiman

#growth #marketing

Heiman Safeen 📦

LJV Media

We help E-Commerce businesses scale to seven and eight-figures through Paid Advertising.

Stop wasting time and money on faulty and ineffective ad campaigns. It's time to make your ad-budget count, scale your business and blow up your sales.

What do we offer?

Ads, Just Ads. 

We do one thing - we just do it with a monastic focus and better than anyone else. If you want an agency that offers a full service solution of everything that won’t move the needle forward, we’re not for you. 

If you want an agency where with two clicks, you can get a clear breakdown of how much was spent, how much was made & what your net profit was - we’re for you.

Founder

My name is Lachezar, founder of LJV Media.

We help 7-,8- & 9-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

Third-person POV ads are currently crushing on social media.

The reason this is a great ad is that it looks super organic.

It has nothing to do with direct-response marketing and everything to do with producing something that people are used to seeing on their feed.

When you 'sneakily' film someone else performing an action (which is staged, of course), people don't perceive it as an ad because they are not used to seeing many ads like this one.

It does not trigger their pattern-recognition system.

And the reason why typical talking-head UGC ads don't work anymore is because they trigger the pattern-recognition system - people know that most ads are the same - someone talking to the camera, pitching a product.

So when you do something out of the box, it usually works.

People watch it for longer, the algorithm prioritises it as it's keeping users on the platform, which makes the ad cannibalize all the ad spend.

This is a big swing idea that you should try if your product allows you to.

They are harder to execute, but when done right, the upside is huge.

If you’re spending $100k+/mo on Meta and you’re looking to scale with more winning ad creatives, my DMs are open.

Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

I just wrote a 40-page breakdown on the strategy we used to scale a client from $100k/mo to $700k/mo in 7 months.

And I am giving it to you for free.

The level of depth that I went in is unmatched by any other resource you might see on the internet.

I go into deep psychology-driven, direct-response ad creative tactics that not many marketers and eComm brands use to acquire new customers.

The whole PDF is focused on acquiring cold audiences.

It’s a direct-response marketing masterclass.

I show you:

👉 why traditional ad creative agencies fail
👉 why your favorite guru is lying to you
👉 the Larger Market formula
👉 the More Volume = Better Results lie
👉 how to use AI for customer research beyond basic demographics
👉 the evolution of UGC
👉 the segmented targeting approach
👉 how you should approach the writing of a high-converting VSL
👉 how to create ads that generate millions

and soooooo much more.

We’ve used the same approach across 10+ different eComm industries to scale brands to $1m+/mo.

This is not a guarantee that you’ll scale to the same level because statistically, your chances are less than 0.1%.

But your chances would go exponentially higher if you’re not lazy and just spend 30 minutes going through all 40 pages of the document.

You are your own enemy.

This document is your friend.

💬 Comment “send” and I will DM it to you. We have to be connected!

I just finished analyzing a $1M/month direct-response advertising funnel crushing on Meta right now.

This is one of the greatest funnels you will see in 2025.

It consists of:

👉 whitelisting pages
👉 direct-response static ads
👉 advanced ad copy frameworks that make the viewer glued to the screen
👉 pre-sell Landing Pages to educate the customer
👉 advanced AOV lifting strategies
👉 cold-friendly offer that protects margins

This is a direct-response advertising masterclass that every DTC brand needs to understand.

If you want access to the file to study, learn, & apply the exact strategy used by a brand generating $1,000,000+ in monthly sales ...

💬 Comment “send” and I’ll send it to you. We need to be connected!

CPMr is the most underrated metric to look at when analyzing your ad performance.

CPMr = Cost per 1,000 Accounts Centre accounts reached

We recently started working with a brand that came to us saying they can not scale their ad account and believe the issue is not having any cold-audience ad creatives.

When I analyzed their ad account, I saw that all of their ads were product demonstrations.

Nothing else.

When your ad library is full of ads that only focus on your product, you're targeting a Solution Aware market.

A Solution Aware market is a pool of people who have a pre-existing desire. 

They know they have a problem, they are aware of multiple solutions on the market, they just don't know your solution exists yet.

This is the audience that 90% of the eCommerce brands focus on.

And it’s a pretty small audience in most cases so you saturate it quickly.

This client was producing new ads every week.

They've been sold on the 'creative volume' lie that every single guru is selling you on.

More creatives = better results.

That's wrong.

They did not know what the problem was, so I decided to go deeper.

When you go inside the Ads Manager, click on Columns, and select Delivery.

What I saw there told me everything I needed to know.

CPM = $11.47
CPMr = $32.40

This is the clearest indication that your ads are NOT hitting new audiences. 

They are cycling through people who've already seen your ads before.

If your goal is to constantly reach new audiences with your ads, your CPMr should be as close as possible to your CPM.

This is what a true TOF winning ad looks like.

ROAS is cool, but it's not the best metric to actually understand what's going on inside your ad account.

Here’s why you should run low-production static ads that make no sense to be published as an ad.

If your product is solving a painful problem and you’re selling to a 55+ year old audience, you have to understand what’s going on in the minds of these people.

These are people who’ve been raised with a newspaper in their hand - that’s how they are used to getting informed.

Through reading.

They don’t have a problem with attention spans, like a Gen Z audience would.

They still use Facebook to catch up with their friends.

And the photos they post are usually such that a Gen Z would cringe at.

But that’s how you communicate, and this is the only thing you need to care about.

So the reason why you should run boring static ads with no captions and no offers is that this is the easiest way to capture their attention.

And if you are skilled enough to write a highly-converting ad copy that follows the typical direct-response structure of:

> Relatable Hook
> Problem introduction
> Problem Agitation
> It got worse
> Until I found this one product
> That changed my life in so many amazing ways
> And so many other people have benefited from it
> So, for a limited time, you can get it at a discounted price

You’re going to tap into an audience that most advertisers won’t even know to speak to.

So your ads are going to hit harder.

And work better.

And if you work with us, you don’t even need to know all that because we’ll be doing it for you. If you’re looking to scale your eComm brand to 8-figures with more winning ad creatives, my DMs are open.

One of our clients just scaled from $1M ARR to $10M ARR in 12 months.

The key - winning ad creatives.

12 of the ads we created for them have generated over $100,000 each.

2 of them have generated over $200,000.

Here’s how we did it:

1. Persona Diversity

We used a CSV export of 4000 reviews to understand who our customers were.

As a result, we created 4 truly different customer avatars.

We went 1 layer deeper and created sub-avatars for each avatar.

Then started producing content for each of them.

2. Angle Diversity

Initially, you would have no idea what’s going to work. That’s why you need a diverse set of angles for each avatar:

Problem → Solution
Solution → Problem
Shocking facts
Product Demonstrations

Test everything and scale what works.

3. Format Diversity

The essence of good creative strategy in 2026.

You can’t only rely on UGC if you want to scale.

We used:

> podcast ads,
> founder-led content,
> POV ads,
> green-screen ads,
> listicles,
> advertorial static ads.

Let Meta serve the most relevant ad to the most relevant person.

Don’t restrict the algorithm.

In January, the brand did $100k in sales.

In August, we hit $800k.

In November, we're about to hit $1M.

If you’re looking for an ad creative agency that knows how to produce winning ads, my DMs are open.

Ridge Wallet just showed everyone (again) the No.1 smartest & most profitable strategy to implement for a successful BFCM.

Open their website.

ridge.com

The first thing you’ll see is a pop-up meant to do 2 simple things:

👉 inform you about their upcoming BFCM (already started) 
👉 collect your email

During Q4 2025, Meta is expected to collect $56B in revenue from selling ad impressions.

As a DTC brand, you’ll be competing with millions of advertisers, and you’ll be paying the most expensive CPMs you’ll pay all year.

Growing your email list becomes your top priority. That’s how you maximise every ad dollar you spend.

Email will also be your most profitable channel during Q4.

On average, Omnisend customers get $68 back for every $1 they spend on email marketing - that’s one of the highest ROIs in marketing.

Automations such as the BFCM one you see from Ridge account for just 2% of email volume but drive 37% of all email sales.

Think about all the money you’re losing if you’re not collecting emails.

If you want to set up those automations the right way and get enterprise ESPs at a smarter price, Omnisend will make your transition seamless, as any brand on their higher-tier plan gets a free personal migration assistant to move your automations and flows.

Get 30% off for the first 3 months using this link: https://lnkd.in/dB6T2Z_A

Or just use code BFCM-2025 at checkout.

#OmnisendPartner

Brand partnership • Talks about eComm, Ad Creative Strategy & AI | Founder @ LJV Media | Producing winning ad creatives for 8- & 9-figure eComm brands

It’s official - IM8 is the fastest company to reach $100M ARR ever.

Here’s what we know:

- $9M revenue in Oct with 32% growth MoM
- 80% of new orders turn into subscriptions
- $145 AOV

Two things stand out to me that have led to this phenomenal growth rate.

1. Phenomenal marketing team(s)

I do know a few of the people/agencies supporting IM8 with their marketing efforts, who I consider to be A-Teams, some of the best in the industry.

On top of that, partnerships with top-tier sportspeople David Beckham and Aryna Sabalenka are attracting a huge amount of interest from professional and amateur athletes.

2. Riding a wave

To me, this is the biggest part of their success.

Entrepreneurs who jumped on the wave of Facebook advertising back in 2015 - 2016 made a lot of money and built extremely successful DTC brands.

People who jumped on the fidget-spinner & dropshipping wave back in 2016 - 2017 made a lot of money.

Content creators who jumped on the TikTok wave in 2019 - 2020 became extremely popular and successful.

Now, in 2025, longevity and health optimisation are becoming bigger & bigger every single day.

AG1 was the first on the market, and they are now valued at $1B+.

Devices like Oura Ring and Whoop are used by millions of people every single day.

Grüns is now a $500M brand, 2 years after its inception.

This is a wave, and IM8 is riding it quite successfully, to the point where they are growing faster than tech companies.

Working with a team of experts and having the right product at the right time is how you create such video-game-like numbers.

—

We’re an ad creative agency that knows how to produce winning ads. Our eComm clients now spend $3M/month on our ad creatives. We know what works. If you’re interested in working with us, my DMs are open.

If you’re competing against popular brands and you’re trying to steal their market share with Meta ads,

one ad creative concept that you absolutely must film is the following.

Write a script that discredits your competition by listing out all the reasons why they are a terrible choice.

Get a content creator to visit a grocery store and visually demonstrate why your competitors suck (showing & explaining ingredient list, demonstrating the lack of functionality, etc).

After 60 - 90 seconds of roasting your competitors, introduce your solution.

This is a super organic & viral concept that’s trending right now on social media.

It goes after a solution-aware audience segment that is currently buying or considering buying from your competitors.

You don’t need to sell them on why they need your solution - they already want it.

You are just tapping into a pre-existing desire and benefiting from all the efforts your competitors are making to educate the audience on why they need to care about the problem they are solving.

agency recap: november 🤯

272M impressions on Meta.
$3.8M spent.
$9M generated.

Wild.

The biggest BFCM winners were:

a. Bid Caps

Not a huge fan of bid caps, but we had a client that scaled from $5k/d in ad spend to $25k/d in 3 days using bid caps.

One of our ad creatives took most of that spend, driving over $200,000 in sales.

b. Non-stop creative testing

One of our clients had a 150% increase in sales compared to Nov 2024.

They produced over 250 ads just during their BFCM promo campaign. This is how you scale past $1m/month.

c. Evergreen ad creative scaling

One of our clients who did $2M+ in Nov tested fewer BFCM ad creatives (80 in total) but relied heavily on scaling their evergreen ad creatives.

This is my favorite strategy.

Your evergreen ads generate an insane amount of sales, which helps the algorithm optimize your placement even further.

And your evergreen ads collect an insane amount of engagement, which usually extends their lifespan much further.

I would not say that I saw anything unexpected during the busiest month of the year.

The same strategies work well every year.

The key to successful BFCM for our clients this year was - more.

More ad creatives.
More emails.
More testing.

You don’t build a $1B company by using UGC content creators.

You build one through identity marketing.

You polarize 80% of the market in order to build a fanatical connection with the remaining 20%.

This is the "Secret Enemy" framework in action. 👇

I just analyzed a supplement ad that is likely printing money. Why? Because it executes one of the oldest rules in Direct Response:

Don't sell the improvement. Sell the solution to a crisis.

Here is the 3-step script structure:

> problem: You feel weak, emotional, and lethargic.

> reframe: It’s not a character flaw, it’s a biological attack = mineral deficiency + societal programming).

> solution: The only way to fight back is to fix your biology with this specific product.

It’s aggressive.

It’s controversial.

But it’s also effective because it turns a "nice to have" supplement into a "must-have" for identity preservation.

We oversee over $2M/mo in spend, including AI-generated ad production through MakeUGC V.2, and here are the top 3 insights from the past month:

1. Awareness-Level creative still wins

Most brands are still stuck on product-heavy ads - targeting only the “Most Aware” audience.

It’s why their frequency spikes and scaling stalls.

The best results now come from storytelling built for the Unaware and Problem Aware stages - emotional, cinematic, and curiosity-driven.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling) - paired with its new AI agents - makes this easy by letting you prototype awareness-stage narratives in hours, not days.

2. Micro-Avatar Targeting

“People who need this product” isn’t a target.

You need sub-avatars - variations of pain, motivation, or lifestyle.

Example:

👉 Desk workers with chronic back pain
👉 Parents needing quick fixes for their lower back issues
👉 Fitness enthusiasts chasing fast relief

AI agents can now segment audiences automatically and brief MakeUGC to generate tailored creative sets for each - same product, unique story.

3. Iterations are dying - New Concepts win

You can’t just tweak hooks anymore.

We’ve tested endless micro-variations - they rarely outperform the original.

New concepts consistently win: fresh angles, new emotions, and new faces.

AI agents now analyze performance data and generate those new concepts on autopilot.

AI video isn’t about producing faster.

It’s about producing smarter - with systems that evolve while you sleep.

💬 Comment "send" and I’ll DM you a 20-page PDF breaking down the top ad creatives for us after spending over $20M on Meta. We have to be connected!

This is how UGC 2.0 and the Larger Market Formula allowed us to scale to $1,000,000 per month in sales within 11 months.

Both concepts are quite easy to understand.

The Larger Market formula implies that only 3% of your market is ready to buy immediately.

So if you want to scale, you have to acquire the 97% of the market, which is still gathering information or is not familiar at all with your product.

UGC 2.0 is the implementation.

Yes, UGC still works, but if you want to grow fast, you have to stand out from all your competitors that are also using UGC to acquire customers.

UGC 2.0 is based on 3 layers of creative diversity.

1. Persona Diversity
2. Angle Diversity
3. Format Diversity

Layer No. 3 is the most important one.

Understanding what’s the type of content your prospects consume on social media will allow you to produce ads that they would be interested in watching.

Educational content such as VSLs and Podcast Ads.

Entertaining content such as street interviews or comedy skits.

Emotional content, such as founder-led ads or storytelling UGC.

I’ve created a 20-page PDF breaking down all those strategies in much more detail + real-life examples.

💬 If interested, comment ‘send’ and I will DM it to you. We have to be connected!

Every week, I write an email to my email list on what’s currently working for our eComm clients, spending over $2.5M/mo on Meta.

Top ad creatives.
E-commerce trends.
Ad creatives to test.
$1M/mo funnel breakdowns
Ad creatives that currently work.
Internal ad creative systems.
SOPs.
Best practices.

I usually share a lot more useful information than you’d see from me on social media.

I also go behind the scenes of what it takes to scale an ad creative agency.

All the wins and all the losses.

You can subscribe here: https://lnkd.in/dqQ7kQNf

taplio

The Battle

Heiman Safeen 📦

Lachezar Voynov

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Lachezar Voynov

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