Ultimate Beauty

Ultimate Beauty is a fast-growing, people-first, fully remote organization. Our purpose is to enable our team members to live their best life, while doing this "business thing" really really well.

As Chief People Officer, I'm responsible for developing a world-class culture as we 10x our business. This means I get to play with radical, leading-edge concepts such as Remote Work, Unique Ability, EOS, and Best life Coaching.

The bigger goal is to first prove we can have a couple hunded people live their best lives, while delivering outsized results.. -> And then share our learnings to inspire a million people to live better lives through better work.

Chief People Officer

Running Remote

Community Member

The Future is Remote

Ex-management consultant/entrepreneur/leader → turned Remote Evangelist. On a mission to inspire, educate & coach individuals, teams & organizations to succeed in a remote world.

20-30 minute conversations with the leaders, thinkers, and doers of Remote Work. 

Highlighted episodes
🎙 Humanizing Remote w/ Chase Warrington, Head of Remote @ Doist (https://spoti.fi/3U7N8b7)
🎙 The Benefits of Remote Work w/ Tony Jamous, Founder @ Oyster (https://spoti.fi/3hd1TL7)
🎙 Asynchronous Work w/ Nicolas Cava, Engineering Manager @ Zendesk (https://spoti.fi/3h36QWE)

Podcast Host / Remote Evangelist

Beleco

70% of companies are already hybrid (intentional or not). However most companies do not know how to realize the benefits (up to 50% reduced cost, while increasing productivity and engagement)

Beleco helps companies with the transition to Hybrid, through subscription based furniture for Offices and Home Offices. 

As Head of Hybrid I lead our internal Hybrid Transformation, and act as a thought leader with the wider community. 

As VP of Sales, I am  building a World Class Sales Organisation, to help our customers with their Hybrid Transformation, and create great workplaces for their employees - wherever they are.

Head of Hybrid / VP of Sales

NetSuite

Sales Manager, Nordic Startup & Scale-up segment. 
Led the turnaround of an underperfoming sales team of 11 remote account executives.

Sales Manager, Nordics

Google

Leading Google's engagement with startups across Northern Europe (Nordics & Benelux) 
- Grew function by >120% to 42M ARR
- Managed Google's portfolio of top 10 Scaleups to help drive hypergrowth (~200% YoY)
- Engaged with VCs and the Startup Ecosystem to support top 100 startups at scale

🚀 Head of Startups, Northern Europe

- Account Executive for Spotify, one of Google Cloud's top 3 customers globally (>300M ARR)
- Grew product adoption -> account revenue by 57%
- Led team of 16 cross-functional Googlers (Stockholm, New York, Dublin)

Account Executive, Top Account, Google Cloud

Business developer responsible for larger technology partners in Northern Europe and FRITES. Worked with two of Sweden's most exciting startups, helping them develop world class ad-tech products. 

Responsible for progressing and closing the largest deal in Channel Sales EMEA history.

Strategic Partner Developer, Channel Sales

- Helped Secure 50M SEK investment form Norrsken Foundation
- Hired and managed product and tech team
- Responsible for product strategy and development

Head of Product

Kugghuset AB

- Responsible for Future Labs (Product development hub)
- Managed design and development of a sales competition tool for Bambora
- Implemented internal sales pipeline & dashboards
- Trained colleagues in relationship driven sales

Product Developer

Seed Nordic

Startup Accelerator / Startup Factory

- Invested in 3 startups and led them through a 4 month program (1 exit) 
- Delivered startup-as-a-service innovation projects (6 weeks from idea to first paying customer)

Sample projects:
- Bambora Growth Capital
- Butlr
- Pimobo
- Frameworks
- NYFoodBox
- GetSocial

CEO / Product Developer

Serendipity

Serendipity Innovations was a management company with specialist expertise in innovation processes and early corporate development. 

- As a business developer I supported clients with their innovation needs, while continuously identifying establishing and growing new businesses.
- I was the initiator of S:Growth Accelerator, which we spun off and renamed Seed Nordic.

Business Developer

Head of Hybrid @ Beleco 🏡👨‍💻 Subscription based furniture for office and home office 📢 Remote Evangelist 🌟

🚀 On a mission to inspire a million people to live better lives through better work
🌟 Strategic thinker with 19 years experience across consulting, technology, commercial & people roles. 

Chief People Officer at Ultimate Beauty, ensuring that our people are happy, healthy engaged and able to do great work remotely.

🎙️ Podcast Host for "The Future is Remote", I engage in insightful conversations with industry leaders and thinkers in the remote work landscape.

Kenneth Hellem

Shaping a flex future of work for everyone / Remote first advocate - Co-Founder @ eu4ua.org 🇺🇦 - Board Member @ La French Tech Madrid 🇪🇸

After finishing my studies, I moved to London with a suitcase, a guitar (I never actually played guitar but was definitely believing I would) and a 1,000€ student 0% loan.

After a year of doing not so interesting jobs and learning English, I somehow ended up working in recruitment, starting to open the French and Belgian markets from scratch.

Loads of downs, amazing ups, building a team of 40+ multicultural people, invoicing a few M£ (circa 20 to be exact), my employer then sent me to Paris to open the French subsidiary. I was 31 and a new dad. 

After 2 years living in the (not so) beautiful French capital, I quit. 
With 0 back up plan
2 weeks later, the Covid lockdown happened
F***

To make things spicier, I decided to start a company with a Belgian guy I talked to twice on Zoom call. While everyone thought it was a crazy idea, I took my chances and never looked back. After 5 years of building, failing, raising money, selling, meeting people, learning, the business took a U-turn and I decided to step down my operational role as a co-founder.

Now I'm in a path of finding my next job opportunity, meeting founders, CEOs and Country Managers. Real estate projects are my #1 choice. Doing sales consulting for a few months until I find what will excite me for the next 10 years.

I have also launched a project that helped 40,000 Ukrainian people to relocate through Europe in 2022. 
I am a board member of la French Tech Madrid
I am a lecturer in Universities and Business Schools
I help people find a remote job through a Masterclass
I own 7 apartments in France and Spain
I love meeting people with great ideas
I own a 1964 Triumph Spitfire

That's a bit about me

Alex Hernandez

I've been doing this for 16 years
And I've never seen a pipeline move this fast

In the last 48 hours: leads from Ireland, Belgium, the Netherlands, France, Germany, Sweden, the US.. 

All asking the same question: "how do I get a share of a home in Spain?"

The answer used to be simple: you can't 
Not unless you had half a million euros sitting on your bank account

That's why we built VIVLA

And last weekend we opened what will probably be the most demanded destination: Marbella

Casa Saladillo. Mediterranean light. 12 minutes from the beach. 5 minutes from the heart of Estepona. One of the Costa del Sol's most coveted stretches, and from June 2026, you can own a share of it

Not rent it. Own it
1/8 ownership. Premium property. Real asset on your balance sheet

This is what VIVLA does: it takes the destinations where Europe's wealthiest families have always gone,  and opens the door to the families who've always deserved to be there.

Ibiza. Menorca. Baqueira. Sotogrande. Formentera. And now, Marbella.

The pipeline doesn't lie. Demand for smart second-home ownership isn't cooling, it's accelerating. Fast.

If you've been waiting for the right moment to stop renting and start owning your piece of Spain, this is it.

👉 What's your dream destination?

Helping European buyers access luxury homes in Spain with fractional ownership | Board Member @ French Tech Madrid 🇪🇸 | Real Estate & Airbnb investor | Lecturer & Startup Mentor

I feel really lucky to work for VIVLA and being able to see these amazing houses all over Spain

Our house in Calle Hermosilla still has 2 fractions available 
Price: 485,000 Euros for 6 weeks guarantee of use per year

DM if you want more info about it

Yes, owning a holiday home in Spain has never been so easy

For around 200,000 Euros, you can own (real ownership, not the timeshare from the 90s) a 1/8 of a luxury home in a fabulous destination in Spain

This fraction gives you a guarantee of 6 weeks of use per year, fully maintained, across all seasons

We have amazing homes in: Marbella, Ibiza, Mallorca, Menorca, Canary Islands, Baqueira, Cadiz, Madrid, Asturias and Cantabria

Reach out to me if you want to see which houses we still have available
Exciting times ahead

VIVLA is opening the Costa del Sol (Malaga, MIjas, Marbella, Estepona) region

We are now offering 6 brand new houses under the co-ownership model
Fraction price starting at 135,000 Euros

Every fraction gives you a guarantee of 6 weeks of use per year, with a house fully maintained

If you love the idea, reach out to me, the fractions will sell fast

If you love the Costa del Sol (Marbella region), see below 👇


Price starting at 135,000 Euros, you can access a 3-bedroom appartment, with sea view, between Estepona and Marbella, with 6 weeks guarantee of use per year

The 8 fractions are selling fast but there are still available
DM if you want more info

Sotogrande might be the most rational second-home location in Southern Europe right now

Not because it’s trendy
Not because it promises high rental yields
But because it’s stable, international, low-density, and capital efficient

In this week’s newsletter, I break down:
🔥 Why Sotogrande is different from the rest of the Costa del Sol
🔥 Why full €2–3M second-home ownership is often inefficient
🔥 Why co-ownership may be the smarter structure for CSP+ investors
🔥 How Andalusia’s tax framework changes the equation

If you’re considering a serious move into Spanish real estate, or just want to understand your options, this one is worth reading

If you’ve been watching Spain from a distance, intrigued, but unsure, there’s one place that deserves your calm, serious attention. Not Barcelona. Not

Open article: Sotogrande: the quiet powerhouse of Southern Europe by Alex Hernandez • 4 min read

Sotogrande: the quiet powerhouse of Southern Europe

Mallorca is changing

A new direct flight between New York and Palma is connecting the island to American capital like never before

This isn’t just tourism
It’s liquidity, pricing pressure, and a new buyer profile entering the market

But here’s the bigger question:
Will this make Mallorca more seasonal…or finally help it live 365 days per year?

The future of Mallorca may not be about owning more
It may be about owning smarter

In this week’s newsletter, I break down:
✅ What the NYC–Palma route really means
✅ Where prices could move
✅ Why seasonality is the island’s core issue
✅ And how co-ownership might change the game

For years, Mallorca has been Europe’s summer jewel. Beautiful. Expensive. Seasonal. Now something structural is happening. A new direct flight between

Open article: Mallorca 2026: The Americans are coming. And it could change the island forever by Alex Hernandez • 4 min read

Mallorca 2026: The Americans are coming. And it could change the island forever

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The Battle

Kenneth Hellem

Alex Hernandez

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taplio

The Battle

Kenneth Hellem

Alex Hernandez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Hernandez's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Hernandez's LinkedIn Performance