Ultimate Beauty

Ultimate Beauty is a fast-growing, people-first, fully remote organization. Our purpose is to enable our team members to live their best life, while doing this "business thing" really really well.

As Chief People Officer, I'm responsible for developing a world-class culture as we 10x our business. This means I get to play with radical, leading-edge concepts such as Remote Work, Unique Ability, EOS, and Best life Coaching.

The bigger goal is to first prove we can have a couple hunded people live their best lives, while delivering outsized results.. -> And then share our learnings to inspire a million people to live better lives through better work.

Chief People Officer

Running Remote

Community Member

The Future is Remote

Ex-management consultant/entrepreneur/leader → turned Remote Evangelist. On a mission to inspire, educate & coach individuals, teams & organizations to succeed in a remote world.

20-30 minute conversations with the leaders, thinkers, and doers of Remote Work. 

Highlighted episodes
🎙 Humanizing Remote w/ Chase Warrington, Head of Remote @ Doist (https://spoti.fi/3U7N8b7)
🎙 The Benefits of Remote Work w/ Tony Jamous, Founder @ Oyster (https://spoti.fi/3hd1TL7)
🎙 Asynchronous Work w/ Nicolas Cava, Engineering Manager @ Zendesk (https://spoti.fi/3h36QWE)

Podcast Host / Remote Evangelist

Beleco

70% of companies are already hybrid (intentional or not). However most companies do not know how to realize the benefits (up to 50% reduced cost, while increasing productivity and engagement)

Beleco helps companies with the transition to Hybrid, through subscription based furniture for Offices and Home Offices. 

As Head of Hybrid I lead our internal Hybrid Transformation, and act as a thought leader with the wider community. 

As VP of Sales, I am  building a World Class Sales Organisation, to help our customers with their Hybrid Transformation, and create great workplaces for their employees - wherever they are.

Head of Hybrid / VP of Sales

NetSuite

Sales Manager, Nordic Startup & Scale-up segment. 
Led the turnaround of an underperfoming sales team of 11 remote account executives.

Sales Manager, Nordics

Google

Leading Google's engagement with startups across Northern Europe (Nordics & Benelux) 
- Grew function by >120% to 42M ARR
- Managed Google's portfolio of top 10 Scaleups to help drive hypergrowth (~200% YoY)
- Engaged with VCs and the Startup Ecosystem to support top 100 startups at scale

🚀 Head of Startups, Northern Europe

- Account Executive for Spotify, one of Google Cloud's top 3 customers globally (>300M ARR)
- Grew product adoption -> account revenue by 57%
- Led team of 16 cross-functional Googlers (Stockholm, New York, Dublin)

Account Executive, Top Account, Google Cloud

Business developer responsible for larger technology partners in Northern Europe and FRITES. Worked with two of Sweden's most exciting startups, helping them develop world class ad-tech products. 

Responsible for progressing and closing the largest deal in Channel Sales EMEA history.

Strategic Partner Developer, Channel Sales

- Helped Secure 50M SEK investment form Norrsken Foundation
- Hired and managed product and tech team
- Responsible for product strategy and development

Head of Product

Kugghuset AB

- Responsible for Future Labs (Product development hub)
- Managed design and development of a sales competition tool for Bambora
- Implemented internal sales pipeline & dashboards
- Trained colleagues in relationship driven sales

Product Developer

Seed Nordic

Startup Accelerator / Startup Factory

- Invested in 3 startups and led them through a 4 month program (1 exit) 
- Delivered startup-as-a-service innovation projects (6 weeks from idea to first paying customer)

Sample projects:
- Bambora Growth Capital
- Butlr
- Pimobo
- Frameworks
- NYFoodBox
- GetSocial

CEO / Product Developer

Serendipity

Serendipity Innovations was a management company with specialist expertise in innovation processes and early corporate development. 

- As a business developer I supported clients with their innovation needs, while continuously identifying establishing and growing new businesses.
- I was the initiator of S:Growth Accelerator, which we spun off and renamed Seed Nordic.

Business Developer

Head of Hybrid @ Beleco 🏡👨‍💻 Subscription based furniture for office and home office 📢 Remote Evangelist 🌟

🚀 On a mission to inspire a million people to live better lives through better work
🌟 Strategic thinker with 19 years experience across consulting, technology, commercial & people roles. 

Chief People Officer at Ultimate Beauty, ensuring that our people are happy, healthy engaged and able to do great work remotely.

🎙️ Podcast Host for "The Future is Remote", I engage in insightful conversations with industry leaders and thinkers in the remote work landscape.

Kenneth Hellem

Coaching and developing people has always been an area of great passion.  I believe in providing psychologically safe spaces to help people understand their barriers and capabilities to achieve sustainable success.  

I have worked alongside some of the biggest companies in the world, helping GTM teams apply AI where it improves outcomes and avoid it where it destroys trust, clarity, or judgment.

Blending Human, Artificial, and Business Intelligence has been key to driving innovative spaces for leaders and their teams to develop new performance metrics.

Leading with an AI first mindset, will win the innovation race and create the space needed to focus on the human skills that really matter.  

Improving emotional intelligence means not only can you better serve yourself, but, significantly develop those around you too.

As a huge advocate of well-being and mental health, I believe for teams to build thriving and high performing cultures, stress and resilience practices needs to be intentionally embedded.  Emotionally intelligent leaders can identify the needs of their people and catch burn out before it causes harm.

Dannii Mathers

I love a good announcement, so here's one from me to kick the week off.

Last year I partnered with SBR Consulting to deliver highly successful projects to some incredible GTM teams.  

Not only did I enjoy learning about their methodologies, their approach to transformation and watching their clients metrics improve significantly.  What I loved the most was observing the way they worked together as team.

When people genuinely make you feel like you're part of their team, despite being on the 'outside', you know you're on to a good thing.  

When you know you can learn from some of the brightest minds in the industry and when your values are completely aligned, the rest is easy..

So...I no longer wanted to work from the outside.  

I am excited to say I have joined the team and I’m looking forward to continuing to build deep, applied capability in AI, sales and leadership performance for the teams we serve.

Bringing the power of Emotional Intelligence & Artificial Intelligence together to improve leadership capabilities and holistic performance

These are my people…

Last week we came together and I met many of the team for the first time.

I thought I’d be spamming you all with endless selfies today, especially as it was the first time Celine Grey and I met in person after all these years of friendship!!

However, I was so engrossed in deep conversation, making deep connections that my phone didn’t make an appearance. 

This is the moment I knew I’d found my people.. They’re smart, they’re funny and they care immensely about the work they achieve for clients.

I heard this first hand from an incredible client that came along to give their experience.

Now, I’m off to my next high, as I head off to the mountains ⛷️.  Until next week folks

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Half of CEOs now believe their job depends on getting AI right this year and they're putting their money where their anxiety is...

→ CEOs are doubling down (literally). Companies plan to double AI spending in 2026 - from 0.8% to 1.7% of revenue. 

This is creating an internal frenzy "what can we quickly get AI to do..."

Many Exec teams are purposefully slowing down AI rollouts due to error concerns, so don't fall into the speed trap.

Think of your new agents as new employees, they still have learning and onboarding to do before you can fully trust the outputs.

If you're in RevOps or Enablement, bridge the trust gap by showing tested quick wins and managing change carefully.

It's interesting listening to a number of women talk about their aggressive health goals for January and it sounds a little like this;

More restriction.
Fewer calories.
More “discipline”.
Especially when weight loss suddenly feels harder in your 40's & 50's.

The problem....
Your brain experiences chronic dieting as stress - not self-improvement.  This means:
• Less fuel for the brain
 • Higher cortisol
 • Slower cognition
 • Poor mood regulation

Now add a demanding leadership role.
Strategic thinking.
Complex decisions.
Emotional regulation.
Executive presence.

All of these rely on cognitive energy and nervous-system stability.  Avoid under-fueling a high-performance brain.

I built a free custom GPT and an app through Google AI Studio, to provide guidance around the nutrients needed for optimal health for women in their 40's and above.  If you want free access to help with your brain performance DM me.

Many GTM leaders think they are comfortable with they’re knowledge.  In reality, they’re more likely  complacent.

I spent last week on the slopes.  Usually, I’m a "Red and Blue" runner. I know the rhythm, I know my speed, and I know I’ll get to the bottom safely. It’s comfortable.

But this time, I stared down a Black Run.
My heart rate spiked. My brain screamed "stay on the red." But I realised something…

Comfort is a reward for past work,
Complacency is a risk to future growth.

I took the Black Run. It was scary, it was far from perfect, and it required a level of focus I hadn't used before. 

By the time I hit the bottom, something clicked and changed for me.


In GTM, the "Black Runs" are the AI shifts we’re all avoiding.

It’s easy to stick to the "Blue Run" of incremental efficiency.

It’s scary to attempt the "Black Run" of restructuring your entire GTM architecture around what is now possible.

The difference between the two?
• Comfort is knowing your current AI stack works.
• Complacency is assuming it will still be enough six months from now.

If you aren't feeling that slight "top of the mountain" vertigo in your strategy right now, you aren't growing. You’re just sliding.

How are you pushing your boundaries this quarter?

The "locked-in" SaaS contract is officially dead in the EU. 

If you’ve been relying on renewal dates to protect your revenue, the rules of the game just changed. New regulations mean your competitors can now poach your clients mid-contract. The safety net is gone.

This isn't just a compliance headache, it’s a big shift in how we have to run GTM teams. If you aren't providing value every single day, your customers are free to walk.

So, how do you respond when "guaranteed" revenue isn't guaranteed anymore?

This isn’t a process tweak.
It’s a capability shift.
What your people can consistently do, in the moment, at pace, under pressure.

If you’re leading GTM in an EU SaaS business, this is one of those moments where being early matters.

Comment “ACCELERATOR” and I’ll send the signup details (or DM me) to join the webinar for more essential insight.

The perpetual AI race continues...Anthropic announces Claude for Healthcare following OpenAI’s ChatGPT Health release. 

Claude just made a pretty clear statement: healthcare AI isn’t a side quest anymore.

Anthropic’s new Claude for Healthcare is aimed at the unglamorous work that creates bottlenecks with revenue + care.

This is big leap forward, but I am sure it will be contentious for some people as compliance moves from “risk” to a trusted “ready-to-buy.” 

I believe this will be instrumental for healthcare and no doubt save countless lives.  People are already using AI for self-diagnosis, at least now this can be wrapped around with more regulations.

Your GTM team doesn’t need “more AI.”

They need AI that understands your messy context, without 12 tabs and a Slack/Teams detective mission.

Start by understanding what capabilities you already, where small tweaks can make a big difference.  

If you use Google Workspace, this post is for you....

This week, Google Gemini introduced Personal Intelligence that lets Gemini connect the dots reason across multiple sources (e.g., Gmail, Photos, Search/YouTub), not just fetch a single email/photo. (Opt in - safety first)

This means better account prep + follow-ups because context lives everywhere (inboxes, notes, links, screenshots).

Antigravity adds “Agent Skills: Google shipped a way to package repeatable skills agents can use when needed.  Claude have been doing this already and it's been a big success.

RevOps + Enablement can bake the playbook into the workflow (naming rules, CRM hygiene, approvals) so the team isn’t reinventing process in every prompt.

That's all for now...

LeanData's 2026 report confirms what operators already suspected when it comes to success or failure of AI projects.  AI amplifies whatever you've built. Clean data and clear routing, you are off to the races.

Messy handoffs and lack of ownership? AI makes it worse, faster!  RevOps leaders should audit processes before adding intelligence layers, not after.

What to pay attention to:
Fix foundations first before feature chasing.  Think "where does our process break?" before asking "what can AI do?" 
Design AI as part of a system, don't bolt it onto broken workflows.

One thing you can do this week: 
Audit one GTM process where your team loses deals or wastes time. 

Before adding AI, ask: "is the underlying logic clear enough that a new hire could follow it?" If not, AI won't fix it, it'll just automate confusion.

I feel a paradox Friday theme coming along..

A recent survey shows 45% of Americans say they’d rather live in the past than the future (largely due to fear of AI and the Terminator coming to a town near you)

At the same time, OpenAI launches ChatGPT Health. (I love this by the way)

Public sentiment says: “AI isn’t safe.”
Institutional behaviour says: “AI is trusted in one of the most regulated environments we have.”

That matters to your teams.

If AI can operate in healthcare, does this mean the bar for “AI-ready” GTM teams just moved??

The real shift:
AI is moving from assistive to decision-grade, even while fear remains high.

Average teams will add tools.

AI ready teams will redesign decision rights;

What humans approve, 
What AI recommends, 
What AI decides.

"Less than 5% of UK adults receive regulated financial advice. Yet most advice models still target the wealthiest 1%."

Our latest podcast is with Jonathan Tweedie from RBC Brewin Dolphin “Wealth management & leadership advice”

Listen to part 1 here: https://lnkd.in/eVaYyiCE

Less than 5% of UK adults receive regulated financial advice. Yet most advice models still target the wealthiest 1%. (Source: FCA Financial Lives Survey)

The regulator’s push for “targeted support” is a start, but the industry must go further, creating graded, affordable advice journeys that build trust and relevance for the majority.

At SBR Consulting, we help firms rethink engagement strategies to make advice accessible and sustainable. 

Jonny Adams Matt Best Mandy Hudson Bill Bauer Katia Sand Alan Morton Kryštof Hon Josef Dvorak Stuart Lotherington Issy Philpot (née Chappel)

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