Gipsyy

Gipsyy what moves you, moves us.

When it comes to bus travel, we cracked the code on smart and sustainable mobility with a growing offer of 2000 destinations.

From Europe to South America, with a DNA in mobility, our platform offers both, the best experience, and the most affordable price on the market. The world in one click; no waste, carbon neutral, comfort on board, free wi-fi and pet friendly.

Respect for our passengers is our main priority, therefore no matter where you go with us, we offer you a safe, equal, and inclusive atmosphere.

Sustainable development inspired us to create Gipsyy. All the seats we offer at our platform would’ve otherwise gone to waste, thus creating CO2 emissions.

When you buy a Gipsyy bus ride, you are not only going somewhere, but you are also supporting our cause and purpose.

No seat should ever be empty, as a company our CO2 emissions are compensated through carbon offsets as well as supporting diverse environmental causes all over the world.

Head of Growth

Stealth Startup

I work as a head of growth for companies that need growth.

Growth Hacker

ACE Startups

Growth Mentor

TheChecker (Acquired by Emailable)

I created and led special projects that involved multidisciplinary teams in more than four countries, remotely and before the pandemic. These projects impacted the company's growth without significant investments in paid media (PPC and Paid Social) and retention (DAU, WAU, and MAU).

The SEO project consisted of migrating the site to Webflow and developing content that would improve conversions and sustain a price increase. In addition, this project helped TheChecker get on the first page of google for the keyword "email verify" worldwide.

SEO brought in clients like Mojang (Minecraft) and Netflix that integrated with our platform via API. All customers of these companies who created a new account on their platforms went through the real-time email validation engine. Emails were only triggered if TheChecker, in real-time, validated it as good.

We invest in PLG, focusing on selling credits (not a subscription) and retention from day zero. Building this acquisition channel allowed the company to have sustainable growth with available cash.

Before the pandemic, I built a 100% remote marketing, sales, and customer success operation of people working in 4 different countries and cities (USA, Brazil, Spain, Romania, China, and India.

TheChecker was acquired and made Emailable. CacheVentures wants to build the largest email solutions hub on the planet.

Summary:
- Webflow site with new user attribution tracking;
- 10x increase in quarterly revenue;
- MixPanel + Intercom for PLG;
- SEO for the first page of google for Email Verify;
- Large recurring clients like Netflix and Minecraft;
- Launching on ProductHunt and AppSumo;
- Building the remote Growth team before the pandemic

Growth Hacker and Chief Revenue Officer

B.blend

My first action was to fire the marketing agencies that cost R$1.3m per year, which were too slow, and I internalized the entire Growth Marketing operation.

With a good part of the budget still in the cashier, we worked on the UI / UX of the store using all the best CRO practices. We hired the Salesforce Marketing Cloud to create marketing experiences based on the user journey, engagement + RVF. We created a new app with a PLG subscription and member-get-member mechanics for the enterprise.

On Blackfriday 2018, we had our best-selling moment on the beverage machine website. So far it was our best year in internet sales.

With more people coming in, we had more sales of beverage capsules, and it was here that I created a success case with Salesforce, increasing retention and raising the average customer ticket.

Takeaways:
- Internalization of the marketing operation;
- Reconstruction of the entire store infrastructure on Vtex and App;
- Creation of a new Social Paid acquisition channel with 10x ROAs;
- Salesforce Marketing Cloud success story with a retention and engagement machine;
- Increase in CLTV.

Growth as a Service | Follow to unlock your Growth | B2B Sales Hacks | R$50M+ in M&A of Startups

You can call me Caner, and I'm one of the most active Growth Hackers Brasil group members. I lead high-engagement multidisciplinary growth communities. I am a Growth Hacking mentor at ACE Startups and an advisor to several other startups throughout Brazil. In addition, I helped in the growth of acquired companies totaling R$ 55 million reais.

I was cited in Europe as one of the 38 professionals to follow if you increase your income. Also by Gama Academy, for two years, as a top 50 Hypers to be followed in Brazil.

#lets grow up

My contacts:
- Email: henriquecaner@gmail.com
- Mobile: +55 (11) 945870033

Henrique Caner

Recusei R$ 150 mil pra não vender esse playbook 
Vou liberar ele de graça. Mas só pra 120 pessoas 
Deixa eu explicar…

Nos últimos 2 anos, montei um sistema de criação de conteúdo pro LinkedIn

Não é "dica de guru"
É o método exato que uso pra gerar alcance, autoridade e oportunidades reais

O resultado?

→ Posts que ultrapassam 100k de alcance
→ Leads entrando no inbox sem prospectar
→ Convites pra eventos, podcasts, parcerias

Já me ofereceram R$ 100 mil pra transformar isso em curso

Disse não
Prefiro entregar pessoalmente pra quem realmente vai aplicar

Dia 18/12, no Sales Club, vou fazer exatamente isso

120 pessoas na mesma sala
Olho no olho

Networking real com:

→ Heads de Growth
→ Líderes de Marketing
→ Diretores de Vendas
→ Founders
→ Heads de Produto e CS

Não é live
Não é webinar gravado
É presencial

E quem estiver lá vai sair com o playbook completo de conteúdo viral na mão 

Que vale mais de US$1.000

O mesmo sistema que uso todo dia
Nunca liberei isso antes
E talvez não libere de novo

120 vagas
Quando acabar, acabou

Enquanto você pensa, alguém já garantiu a sua...

1. Conecta comigo
2. Comenta "GROWTH" 
3. Te mando uma DM com todas as informações

Nos vemos dia 18 🔥

A maioria dos eventos corporativos é chata

Muita teoria. Pouca prática. Zero conexão real

No dia 18/12, vamos fazer o oposto disso em SP

Growth. Pizza. Breja Gelada. Networking de verdade 🍕🍺

Estamos de volta para a 6ª edição do maior encontro de Growth de SP

O tema é inevitável:
Inteligência Artificial para Marketing e Vendas

Não é sobre o futuro. É sobre o ontem

Vamos reunir 120 mentes brilhantes no Sales Club. O objetivo? Mostrar o que realmente funciona no campo de batalha

Quem estiver lá vai ter acesso a:

✅ 2 Painéis práticos sobre IA no B2B e B2C 
✅ Networking com grandes referências do mercado 
✅ Happy Hour para criar memórias (e negócios) 
✅ Sessão de fotos profissional 
✅ Lista de LinkedIn dos presentes para conexão futura

📅 Quando: 18/12 (Quinta-feira) 
⏰ Horário: 17:30h até 23:59h

O espaço enche rápido (são apenas 120 lugares)

Por isso, vou liberar o link oficial PRIMEIRO no nosso grupo de WhatsApp

Quer furar a fila e garantir seu ingresso?

1. Comente MEETUP aqui embaixo.👇
2. Me envie uma solicitação de conexão (se ainda não somos conectados)

Eu te envio o link do grupo na DM agora mesmo

♻️ Reposte e marque um amigo nos comentários para avisar sua rede

Vazei sem querer a data do próximo meetup de Growth IA ontem 🤣 

134 minutos depois: 16 vagas já tinham ido embora

Restam 104. De 120

Se tá esperando "o momento certo" pra fazer networking de verdade, trocar hacks e conhecer gente que tá jogando o mesmo jogo que você...

Esse é o aviso

Depois não vem perguntar "como faz pra entrar"

---

O que rola no meetup:

→ Networking com gente que EXECUTA (não só consome conteúdo)
→ Hacks reais de Growth e IA que ninguém posta no LinkedIn
→ Conexões que viram parcerias, clientes, amigos

Não é palestra chata

É gente trocando o que tá funcionando AGORA

---

600+ pessoas já passaram pelos nossos meetups

Algumas fecharam sociedade
Outras encontraram co-founders
Outras saíram com cliente no bolso

Todas têm uma coisa em comum:

Apareceram

---

120 vagas
16 já foram em 2 horas
104 restantes

A matemática é simples:

Ou você garante agora
Ou você vê stories de quem foi

Sua escolha

---

Quer garantir?

1. Comenta "EU VOU"
2. Te mando o link no DM

Simples assim. Mas só enquanto tiver vaga

Pensalab Instrumentação Analítica

Product Marketing and Market Intelligence Leader

Doc Marketing

• BUSINESS ANALYSIS: I excel in analyzing markets, trends, competition, product usage, pricing, service models, and end-to-end customer experiences.
• MARKET SIZING: I determine the market size for selling products and services.
• STRATEGIC EXPERTISE: I define business strategies, including positioning, value propositions, brand personality, and communication channels.
• MARKETING STRATEGY: I create action plans, allocate resources, and manage budgets.
• PRODUCT LAUNCH STRATEGY: I specialize in launching new products and business lines.
• GROWTH OPTIMIZATION: I maximize marketing and sales funnel stages.
• RESULTS-DRIVEN ANALYSIS: I analyze data, present insights, and implement corrective actions.

Results:

- BUSINESS STRATEGY: I established the marketing strategy, allocated resources, set priorities, and crafted the products/services' value proposition, communication strategy, and digital marketing plan from the ground up.
- INCREASED SALES: I successfully boosted sales of additional services by 200%, reducing the impact of seasonal fluctuations on revenue.
- COST REDUCTION: I optimized marketing strategies and prioritized actions with the highest return on investment, resulting in a 20% reduction in costs.

Marketing Director

Stone Age

Responsibilities:

• STRATEGIC MARKETING: craft marketing plans that attract, convert, and engage customers effectively.
• TEAM LEADERSHIP: Develop and implement business strategies, leading direct and indirect teams.
• OKRS AND BUDGETS: Define and direct OKRs, budgets, and resources for accurate forecasts and approvals.
• DATA-DRIVEN GROWTH: Deliver business growth by analyzing consumer behavior and sharing insights and trends.
• CAMPAIGNS: Create and lead digital campaigns across channels: Inbound, Outbound, social media, E-mail, Marketing Automation, influencers, hybrid and in-person Events, A/B tests, Digital Analytic Tools, SERP, Sales, and product materials.
• AGENCIES GUIDANCE: Guide agencies and other suppliers, ensuring measurement and evaluation of all marketing efforts.
• PERFORMANCE REPORTING: Analyze marketing plan performance, including creatives, channels, conversion, and ROI, reporting to leadership monthly.

Results:

› MARKETING IMPLEMENTATION: I successfully built the marketing department from scratch.
› GROWTH IMPACT: Marketing efforts create new sales opportunities with an exceptional return on investment (ROI).
› CUSTOMER-CENTRIC SHIFT: Successfully transformed all sales, product, and communication materials by 100%.

Head of Marketing

Sencinet

Responsibilities:

• STRATEGIC MARKETING: Deliver marketing plans tailored for Latin American countries, using the right tools to attract, convert, and engage customers.
• LEADERSHIP: Recruit and lead successful teams across Latin America, implementing business-driven strategies.
• OKRS AND BUDGETS: Established and managed OKRs, budgets, and resources for accurate forecasts and adoption.
• COMPREHENSIVE CAMPAIGNS: Manage digital campaigns across the website, SEM, SEO, ads, inbound, outbound, social media, email, marketing automation, hybrid and in-person events, A/B testing, digital analytics tools, SERP, sales, and product collaterals.
• PRODUCT MARKETING: Perform product campaigns for diverse sectors.
• DATA-DRIVEN INSIGHTS: Improve business results by analyzing trends across countries.
• AGENCY OVERSIGHT: Measure and evaluate marketing efforts with agencies and suppliers.
• PERFORMANCE REPORTING: Analyze creative, channels, conversion, ROAS, and ROI for monthly leadership Latin America reports.

Results:

› MARKETING IMPLEMENTATION: I successfully established the LatAm marketing department from scratch.
› SALES IMPACT: The marketing efforts successfully generated new sales opportunities.
› MARKETING IMPLEMENTATION: I successfully built the marketing department from scratch.
› CLEARLY DEFINED BRANDING: I structured the brand architecture to enhance market understanding.
› BRAND AWARENESS: Sensinet's press communications have significantly improved from zero.


Marketing | Digital Marketing | Growth | Inbound | Branding | SEM | SEO | Programatic | PR | Events | Social Media | Marketing Automation | Performance Marketing | Strategy

Senior Marketing Manager LatAm

Neurotech

Responsibilities:

• STRATEGIC MARKETING: deliver plans that attract, convert, and engage customers to achieve business goals.
• LEADERSHIP: Define OKRs, forecasting, and resources accurately. Successfully recruited and led direct and indirect teams developing and implementing all strategies and business-driven actions.
• COMPREHENSIVE CAMPAIGNS: Design and manage the execution of all digital marketing calendars and campaigns: website, SEM, SEO, advertising, inbound, outbound, social media, email, automated marketing, live events, A/B testing, analytics tools, SERP, sales, and product materials. 
• PRODUCT MARKETING: Perform Go To Market campaigns for diverse sectors.
• AGENCY OVERSIGHT: Measure and evaluate marketing efforts.
• PERFORMANCE ANALYSIS: Manage, analyze, and review the performance of the marketing plans, including creatives, channels, funnel conversion, and ROI, for monthly reporting to senior leadership.
• DATA-DRIVEN SUCCESS: improved business results by analyzing data and understanding consumer behavior.

Results:

› MARKETING IMPLEMENTATION: I started the marketing department from scratch.
› REMARKABLE GROWTH: Neurotech's revenue has surged in just two years with support from marketing actions.
› BRAND AWARENESS: Neurotech became a sector-leading brand.
› CRITICAL BENCHMARK: The Neurotech Credit Demand Index (INDC) is a vital market measure.
› CUSTOMER-CENTRIC APPROACH: The product brand architecture prioritizes clear communication and customer focus.


Marketing | Marketing Digital | Growth Hacking | Comunicação Corporativa | Inbound | Outbound | Canais | Branding | SEM | SEO | Programatica | Assessoria de Imprensa | Eventos | Midias Sociais | Automacao de Marketing | Endomarketing

Marketing Manager

Santander Brasil

Responsibilities:

• MARKET SEGMENTATION STRATEGIES: Designing and delivering plans that attract, convert, and engage customers to achieve business goals, sharing the best practices with Latin American countries, and driving B2C and B2B results.
•	CUSTOMER EXPERIENCE: Responsible for Customer Experience Management in all relationship stages for different consumer segments.
• LEADERSHIP: Define OKRs, forecasting, and resources accurately. Successfully led direct and indirect teams, developing and implementing all strategies and business-driven actions.
• BUDGETING: Prepare and revise forecasts and business cases.
• PRODUCT INNOVATION: Perform research, analyze product-market fit, and launch solutions for diverse sectors.
• MARKET INSIGHTS: Analyze and share market scenarios, trends, competition, research, consumer behavior, risks, and other information between countries, identifying opportunities for revenue growth to improve business results.
• PROJECT OVERSIGHT: Act as PMO for cross-departmental initiatives: sales, retail, IT, risk management, CRM, call center, legal, operations, product development, payments, and measure and evaluate project efforts.
• COMPREHENSIVE CAMPAIGNS: Briefing and managing the execution of all marketing calendars and campaigns, including website, digital channels, advertising, email, promotions, events, and sales and product materials. 
• COMMERCIAL PLANNING: Planned commercial visits and training sessions for bank agencies and other areas.
• PERFORMANCE REPORTING: reporting projects and results and segmented P&L for Brazil, Latin America, and Spanish leadership.

Results:

› COST EFFICIENCY: Significantly reduced costs while expanding customer reach through successfully launching a new digital product.
› REVENUE BOOST: I boosted per-customer revenue significantly by introducing an exclusive new segment value proposition and remote customer service model.

Marketing Strategy and Customer Experience Manager

ABN AMRO Brazil

- MARKET SEGMENTATION STRATEGIES: I developed and implemented plans to attract, convert, engage, and monetize customers to achieve business goals.
- CUSTOMER EXPERIENCE: I managed the customer experience at all stages of the relationship for different consumer segments.
- MARKET INSIGHTS: I analyzed and shared market scenarios, trends, competition, research, internal data, risks, and other information between areas, identifying revenue growth opportunities.
- BUDGETING: I prepared and reviewed volume, revenue, and project business case forecasts.
- PROJECT MANAGEMENT: I ​​acted as PMO for initiatives and projects, coordinating with segments, channels, sales, retail, IT, risk and credit, CRM, call center, legal, operations, products, payment methods, etc.
- PRODUCT LAUNCHES: I managed product launches and sales communications with online and offline materials. - COMMERCIAL PLANNING: I conducted sales visits and training sessions for bank branches, call centers, and other areas.
- PERFORMANCE: I prepared reports analyzing projects and results and segmented P&L for Brazil's Executive Committee and Presidency.
Results:
• NPS SURVEY: I implemented the NPS survey for customer segments.
• INCREASED REVENUE: I increased revenue per customer through a value proposition created for a new segment. I increased the average revenue per customer through intelligent offers based on the customer's life cycle.
• INCREASED SALES: I launched an innovative product version adapted to customer needs, resulting in a substantial increase in sales.

Marketing e Customer Experience consultant

Marketing Director. Excell in Strategy Development, Digital, Growth, Communication, and Branding | MCIM certified

🎯 I've been transforming Marketing and Customer Experience strategies into measurable results for 20 years.

I'm a marketing executive passionate about connecting brands with people and generating sustainable growth. Throughout my career, I've had the privilege of leading transformations at companies such as Santander, Neurotech, ABN Amro, and Totvs, always focusing on results that directly impact the bottom line.

My expertise includes:
• Leading multicultural teams and developing talent. 
• 360-degree strategies that increased revenue by up to 40% in previous projects. 
• Implementing data-driven methodologies (OKRs, NPS, sales funnel). 
• Budget management with proven ROI.

What drives me: I believe that marketing goes beyond strategy and actions—it's about creating genuine connections that transform businesses and lives. I have solid experience in B2B and B2C markets and am fluent in English and Spanish for international projects.

Let's connect to explore how my skills can enhance your team and unlock new opportunities for driving business success. Email: dedarizzi@gmail.com


#digitalmarketing
#growth
#socialmedia
#branding
#teamleadership
#productmarketing
#customerexperience

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The Battle

Henrique Caner

Adriana Rizzi, B.A., MBA

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taplio

The Battle

Henrique Caner

Adriana Rizzi, B.A., MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Henrique Caner's LinkedIn Performance

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