Hernan Daguerre

Alumni Member

B2B Social Selling Coach + Fractional Seller for US offshore SaaS & Agency Owners (tech services) – Lock in your H2-24 customer acquisition playbook and unlock pipeline predictability (once and for all!) [DWY In 90 days]

You made it to a 7-figure software business

But it feels stuck and frustrated.

Cuz landing that next dream logo looks like M:i-5.

You serve a demanding audience in the US
100% sourced overseas.

✓ You've validated the model
✓ You replicated success
✓ You scaled the team

→ But not at the pace you planned.

You aim for predictable growth

But deep inside
You know this sounds more like utopia.

Cuz you’re rowing in a sea of sameness
Where most repeat themselves.

Word of mouth. Referrers. Same old lead gen.
None of these are cutting it.

But LinkedIn.. Hmm

You know there's potential there
Somewhere beneath the surface. Close
To unfold the lead-gen powerhouse that lies within.

Yet it seems like a puzzle with missing pieces.

– You post whatever pleases you
– You ask your peers for engagement
– You summon the LinkedIn lords for a sign

And you double down on

– Media outlets
– Guest posts
– Blog posts
– Keywords

But the SQLs?

You spin your wheels chasing poor leads.

– To soothe anxiety
– And show progress

Meanwhile, the algo gurus claim:
" Even in 2025, LI's organic reach is IN-SANE!

Now, listen up.

→ Without the right mindset
→ And base strategy

You’re shouting into the void
No engagement. No leads. Just  🦗

And let's be real. That's not just annoying
It's a missed shot costing you big $$$

Here's where I come in:

I take you through your LinkedIn selling transformation

From a dreaded riddle
To your #1 lead-gen engine 🧲 

With my social-first, buyer-centric, lead-gen + sales playbook

+ Psychology
+ Practices
+ Tooling
+ Habits
+ Grit

Backed by 20y serving the B2B tech sector in the US

And your drive to outpace competition

I guide tech agency leaders

Through the maze of LinkedIn.

+ We’ll (re)define your lighthouse client
+ We'll ideate LI authority content
+ An engagement playbook
+ And brand positioning

In 90 days.

To make your audience stop scrolling

And start CARING.

Imagine locking in compelling profiles
For your raving brand advocates
Which do the selling for you

Humanly & AUTHENTICALLY.

Drawing in leads 24/7.

Here's the deal

I've been in your “growth” shoes.

I'm all about actionable nuggets that get results.

No fluff. No filler.

Just straight-up guidance on how to make LinkedIn
Your #1 client acquisition game plan

And your 2025 secret weapon
to resonate with your lighthouse clients.

So if you're sick of pumping money on

– non-converting ads
– endless prospecting motions
– playing guess with your social content

Once and for all

→ DM or Book your call in my Featured section
↳ And let's uncover this goldmine. Together.

Software Sales Consultant

US Offshore Software Agency Leaders:

– If you're not getting decent ROI from your Growth $$$,

Let's talk:

→  Workflows
→  Social Selling
→  Content Strategy
→  Brand Ambassadorship

---
And let's turn your LI brand
 ↳ into a Red X
 ↳ in an ocean
 ↳ of White circles.

A few weeks ago I met a U.S. founder with strong roots in Argentina.

Small product dev agency. Around 90 people. Twenty years in.

He did well for a long time working with backed startups in Silicon Valley and Austin.

But the last couple of years have been rough.
Referrals slowed. Cold outreach isn't converting.

Not because the channels are dead. The playbook just hasn’t changed.

His network in Córdoba told him to hire another SDR, revamp his site, buy ads, and fly out to meet prospects.

I know that path.

You burn money and time for tiny wins.

You walk out with a nice chat and nothing to show for it.
Then you chase poor leads for months hoping someone bites.

I’ve done it. Flights. Cold emails. Coffee chats that go nowhere. You end up trying to show ‘progress’ on leads that were never real.

Here’s the point:

- He already shows up on social.
- He's been posting 1-2x a week for over 6 months.
- He talks about real pains in tech talent outsourcing for Series A-C SaaS.

The gap isn’t effort.  It’s stories he’s been sitting on for years.

Twenty years gives you wins, misses, lessons, and scars. Tell the messy parts too.

Because I’ve watched larger agencies try to enter the U.S. the old way:

Fly in with a pitch. No credibility. Zero trust.
Another coffee chat from a mass email or LinkedIn blast.

It’s slow and expensive.

Look at the guys at lemlist, Adam Robinson, Michel Lieben 🧠 (ColdIQ), and plenty of others in B2B.

They didn’t force their way in. They shared what they learned, raw, in public.

And their teams share too. Organic reach compounds. One seller can’t beat that.

What works now:

- Pick micro-niches
- Connect without pressure
- Share useful lessons and breakdowns
- Say things the way you’d say them (not how they 'should' sound)

When you show up like that, buyers notice.

Stay consistent for a few weeks and you start getting profile views from people who matter.

So instead of chasing meetings across the country,

Use LinkedIn the way you’d network in real life.

(Except you get more time and more attention)

You don’t need more caffeine. You need visibility, genuine curiosity, and real conversations.

And you don’t have to figure it out alone.

Work with people who’ve done this for real, not theory.

In 2025, one clear post and a few meaningful conversations online can beat a week of airport-to-airport coffees.

--
What channel brings you warm leads right now?

PS. Dropping 30 hook/re-hook ideas to help agency founders pull their stories. Notion link in the comments. No email gate.

Helping B2B tech founders in U.S. offshore build qualified pipeline through social selling & niche authority-first content | Ex SWE turned into full-stack tech marketer | Check my Featured section for details ↓

Seven years since we last talked. But the weight he carried was different this time.

He looked beat. Shoulders low, eyes tired. He went straight in:

His oldest client in the U.S. Nine years. Top-five account. Canceling in 60 days.

Seventeen percent of revenue gone by January.

And his pipeline rested on four shaky legs: referrals, big conferences, a lead-gen agency flying blind, and waiting for ads to magically send him a warm lead.

Not exactly a plan.

Meanwhile his marketing team was still posting AI boilerplate no buyer of his services would care about after the first scroll.

Then he said it. Flat. Resigned:

“Our content is bad. Shallow. Irrelevant to our market. Ten years in and buyers still don’t know who we are. And we sound like everyone else posting the same AI hype.”

He wasn’t pointing fingers. He’d already taken the hit.

“Stop making content,” I told him.

He frowned. “What are you talking about?”

“It's not an idea problem,” I said.

"You’re just buried. Moving too fast to see the good ones. And you don’t need fresher ideas. You need cleaner visibility...

AI gives you a starting point. Your day gives you the substance...

Start by journaling your day. Not for branding. For clarity.”

Capture what’s already happening:

- the client call that wrecked your morning
- the tiny a-ha from a late-night broken test
- the teammate who spotted what you missed
- the hallway comment that flipped your thinking

That’s the stuff buyers trust because it's real.

The kind of stuff AI can’t fake because it doesn’t live your day.

LinkedIn spots operators fast. Stakes. Tension. Numbers. Details.

Boilerplate gets shelved as soon as it hits the feed.

Be a field reporter inside your own shop. Your own trail forensics.

Notes. Voice memos. Screenshots.

Capture the moments while they’re warm.

Then boil it down:

One story. One point. One takeaway for your ICP.

(And the algorithm knows exactly who to show it to.)

Your lens.
Your f*ckups.
Your fingerprints.

People who do this don’t need to “post more” to get the right visibility.

They just share the bumpy journey. How they're figuring things out. And they tie it back to what their buyers actually live with.

Nothing fancy. Just real.

And real, my friends...
Real pulls buyers in.

--
PS - If you freeze at the blank page, my Executive Insight Interviewer GPT might help. Great for surfacing the stories sitting in your head. Link in the comments.

Narativa Communications

Where do you start with  your thought leadership? By exploring Narativa's programs and services.

⭐ AUTHORITY TEAM BUILDING

In a world where product features constantly adapt to rapid market shifts, your Subject Matter Experts and experienced Leaders are the key to differentiation. To win in today's market, you need their insights, which typically remain hidden and are rarely used in marketing. 

Our programs train your team to extract and share those wisdom nuggets, and create thought leadership content in-house in 3 modules:

✅ Narrative & Strategy 
Assessment —> Workshop —> Strategy —> Profile Optimization

✅ Training & Workshops 
4 Hands-On Workshops —> POV Definition—> Writing Templates—> AI-Powered Tool

✅ Implementation & Support 
Digital Workspace—> Team Content Management—> Live Review Calls

Combine the 3 three modules into a 6-week program that builds a powerful digital footprint for your brand and people, or get them separately.

⭐ THOUGHT LEADERSHIP WRITING & CONTENT CREATION

👉 Executive Ghostwriting - Media articles, Keynotes, LinkedIn
👉 Original Data Industry Reports 
👉 eBooks & Lead Magnets 
👉Web Copy & Landing Pages
👉Case Studies

⭐ MICROSOFT PARTNER OF THE YEAR AWARD SUBMISSION WRITING

🏆 35% Win Rate—The average number of our clients who became winners or finalists
 
🗓️ 10 Years—A decade of experience woven into a proven system
 
🙌 +100 Entries—Award submissions delivered for dozens of partners

Founder & Thought Leadership Marketing Consultant 

IAMCP

As a project and content marketing manager of the Diversity and Inclusion Committee at the International Association of Microsoft Channel Partners, I help this organization in organising activities, content strategy advising, planning, and promoting their content for the website, LinkedIn, and more.

IAMCP International D&I Committee, Special Projects and Content Manager

Storytelling4Tech

Storytelling4Tech helps Microsoft partners win Partner of the Year Awards. 

We craft strong award submission stories that bring out the best in your flagship projects and have a track record of helping partners get to the podium. Around 30% of our clients have won a POTYA recognition and elevated their business by becoming finalists or winners.

We use a proven approach that was forged under expert guidance from seasoned marketers in the Microsoft realm and ex-judges in the Microsoft Partner of the Year award contest.

We also help IT businesses in writing engaging and human-centred web copy, eBooks, and case studies.

Founder & Senior Writer

Mercer-MacKay Solutions Inc.

Staff Writer

TreeTop Library

Bringing to life my story about a leopard and a cheetah, I produced an interactive storybook app for children called "Cats With Spots" (available on iTunes in English and Croatian). It combines illustrated fiction story with interactive elements and educational additions, accompanied with videos and photos from the wildlife. It was one of a few apps for children that was made in Croatia at the time and the first one made in my home town of Rijeka. For the purpose of the book app production I started a brand named TreeTop Library.

Book app/picture book author and producer

Novi list

I came to Novi List daily newspaper while I was still a journalism student, in my last year of college. Starting as a summer intern, I quickly proved my talent for writing and my hard working habits, so the editors invited me to stay as a part-time associate. A few years later they hired me full time, so I took the position of a reporter/columnist. 
I covered numerous areas, such as healthcare, traffic, city infrastructure, living and construction, real estate etc. I was the first journalist in Novi List who encouraged development and specifically covered the urban planning sector.
Besides journalism, I briefly cooperated with the marketing department of Novi List as a copywriter.

Journalist/Reporter

Personal Branding Strategist for Founders of Tech Companies and Microsoft Partners

Why won't I shut up about thought leadership marketing?
—> Because it's the only marketing that can extract your unique value and transform it into a message that attracts qualified leads.

Listen, 90% of marketing messages out there are probably never read or seen because:

—Boring! Those 'vanilla' blog posts with nothing unique or experience-based.
—Overly promotional. The corporate LinkedIn posts garnered with rocket emojis.
—Product-focused. The web copy about features that your competitors also have. 

With this approach, you only collect web dust, waste marketing dollars, and become a part of the digital noise (problem). Let's work on creating a signal instead.

Hi, I'm Iva. I'm on a mission to help Microsoft partner organizations craft authentic messages by empowering their people. 

After a decade in journalism, I shifted to content marketing and am serving Microsoft partner organizations for the last 10 years. I've written everything from web copies, eBooks, case studies, blog posts, executive LinkedIn posts, to Microsoft Partner of the Year Award submissions. I'm active in the IAMCP community, and I speak at partner events.

Now, I'm pouring all my knowledge, skills, and 25 years of writing experience into a thought leadership specialization. My vision is to transform the digital space polluted by misinformation, deepfake, and viral nonsense into channels with authentic content created by experts.

I believe the key to differentiation is not in your product features; it's in your team of Subject Matter Experts and experienced Leaders, their specific knowledge, shared values, and unique perspectives.

So, I've created programs and services that help partners win in today's market with original insights. 

⭐ AUTHORITY TEAM BUILDING—Thought Leadership Programs

A unique employee advocacy program for a selected group of experts ready to become active brand ambassadors. Together, they work across LinkedIn, the website, and online and offline events—while staying true to their personal voices, opinions, and values. We combine AI and critical thinking, and teach SMEs how to extract their wisdom nuggets that make ALL the difference in company's marketing.

⭐ WRITING & CONTENT CREATION SERVICE

—Executive Ghostwriting - Media articles, Keynotes, LinkedIn
—Original Data Industry Reports 
—eBooks & Lead Magnets 
—Web Copy & Landing Pages
—Case Studies
—Microsoft Partner of the Year Awards

Let's talk about thought leadership and how it can help your business. 
DM me here if you'd like to chat; I'd be happy to meet you and learn about your business.

Iva Vlasimsky

3,200 people gathered in Poznań at Directions for Partners last week. And I think that alongside new connection lists and tech announcements, we all brought home a suitcase of memories.
 
Let's start with the BC news:

👉 Business Central has a new logo (which I like very much). Many have commented: "Well, good, at least they didn't touch the product name this time!"

👉 AI Agents are moving fast with Sales Order Agent, Payables Agent, and Expense Agent in preview. What that means is that we can expect every routine process to soon be agentized.

👉 Development is fast-changing and is bringing AI-generated code along. It's not enough to provide implementations anymore. It's becoming critical for partners to be trusted advisors as well.

👉 The new MCP Server in BC 27.1 will make Business Central data usable for AI agents in other systems without traditional integration work.

And a few items from my memory suitcase:

🔘 I played Blackjack at the Gatsby Cloud Party and won an Apple Watch for the best dress! (Thanks Terri Paetz —best clothing ROI ever!)

🔘 We danced at the community party like it's 1999! You are such a fun bunch: Gerdien Cammeraat, Matt Abbott, Elena Baeva, Frank van Asten, Elmar Erben, Martin Smit 

🔘 Finding really interesting people to talk to among thousands of attendees is not easy, so I guess I was just lucky. Thank you for the inspiring conversations Nenad Sljivic, Heinz Martin Bense, AJ Ansari, Nina Potočnik, Inga Sartauskaite, Shannon Mullins, Tanya Henderson, Claude Rustom, Catherine Elizabeth Wilkes, Christian Sega, Senait Isaac, Jason Gumpert and so many others (including the people from the dancing group).

And, truly, thanks to everyone for a great experience, especially the organizers who put together another amazing event. 

What are some best memories and learnings you took away from this year's Directions?

Also, obviously, see you all in Paris in 2026!

#DirectionsEMEA2025

GTM Content Strategist | Fractional Marketing Lead For SMB Microsoft Partners | Narrative Explorer

Had to postpone my newsletter because today is the awards day!!! 🏆 

First of all, sincere congratulations to these IAMCP champions for winning our new LIFT Awards:

🏆 Americas: Think AI Corporation, an Inc 5000 company
🏆 APAC: Biztech Consulting & Solutions
🏆 EMEA: Mint Group 

We received a record number of submissions this year coming from IAMCP members across 3 continents. And let me tell you as someone who was a part of the judging committee: selecting a winner was far from easy! There were so many inspiring stories.

After thoughtful consideration and help from Gavriella Schuster, we selected the above IAMCP-ers as those who invested the most in their PEOPLE, have architected fantastic company CULTURES, and/ or have contributed to the broader COMMUNITY. 

Once again, congratulations Sugeshni Subroyen, Manish Bhardia, Maulik Shah and everyone on your teams.

***

But, wait, there are more awards in the channel.

Microsoft Partner of the Year Awards just announced their winners for 2025.

It's always so exciting to see my customers on that prestigious list (but those names I cannot reveal without consent :).

What I would like to spotlight is the fact that Microsoft also received a record, never-seen-before number of entries this year—it used to be around 3,000, but this year it was 4,600 partner submissions from 100 countries! 

Meaning, winning one of these was extremely hard this year, so I congratulate every single one of you winners and finalists! You should be so proud and I hope you get to celebrate as a team soon.

Bravo, partners, all over the globe!

#MicrosoftPartners #Awards #IAMCP #PartnerOfTheYear

AI is making writing easier for the masses. But it's making it harder for writing professionals.

Because writers today need to serve two masters across digital channels: humans making decisions and AI systems summarizing content for them. 

The solution that bridges those two very different expectations? Write like journalists using the inverted pyramid structure, define your angle, and write with clarity.

This shift is happening across websites (with AI search) and LinkedIn (with its 360Brew AI model, understanding language and parsing profiles and posts). 

Yet while everyone complains about AI slop, few discuss how AI has actually become our new readership. The shifts impact how we write much more than people currently realize.

Machines love:
✔️ Structure and precision 
✔️ Explicit entity naming 
✔️ Descriptive headlines 
✔️ Specific data points 
✔️ Logic, cohesion, alignment

And let's face it, for humans that reads: BORING!

Does all that mean we should replace creativity in writing, engaging intros and stories with machine-favored descriptions and definitions? I hope not.

As someone who spent one decade in jounalism and another one in marketing, I recognize 3 critical components that work for both audiences:

1.      Inverted Pyramid
First define Who, What, When, Where, Why, and How. Then introduce all of those elements in your first 2-4 sentences. Even if someone doesn't read until the end, they will capture the essence and the main message.

2.    Define your angle
Before you type in the first word, think about what it is that you actually want to say. What is the underlying meaning or perspective you will discuss? This gives context for AI—and 'the zest factor' for humans who read.

3.    Write with clarity
Follow the rule of ones:
👉 One idea per piece 
👉 One key point per sentence 
👉 One target audience

Avoid:
🔘 Unclear core message 
🔘 Too many competing ideas 
🔘 Overly broad focus (be specific and concrete) 
🔘 Run-on sentences, wordiness & repetition 
🔘 Complex language & jargon

>> I structured this post as an inverted pyramid. 

You can understand what was the point of this message from the first four sentences. What do you think: did it kill the creative flair and appear boring, or not? 

Feel free to critique, I can take it (like I said, ex journalist, so…) 

#Writing #GTMContentStrategy

Writing for Humans and LLMs Using Journalistic Techniques

Favorite productivity hack 👇

Get off of work and travel with your best friends, who are completely unrelated to your business (and you cannot talk marketing, tech, Microsoft, or agents with them).

Obrigada, Lisboa ❤️

Between 40 and 60% of our daily actions are habits. Not conscious choices >> behaviors that start almost automatically. LinkedIn is no different—it works when you make it a habit.

Let me share something about habits from personal experience.

Last spring, I dropped out of my regular 3x-week workout routine. I tried going back in September. Didn't work. Then jogging in October: dropped after three attempts. Then joined a new workout group and went exactly once.

I had excuses: frequent travel, too busy, no time. But the truth was that during that lengthy period of doing nothing, I developed a new habit —> choosing not to exercise and eating whatever I want, whenever I want. 

(Yes, I got the weight 'results' too; shocker, I know.)

So I decided to reverse this behavior and develop a habit that makes me WANT to exercise regularly again. How? By using the same psychology that 'helped' me develop bad habits: by repetition and consistency.

Starting strong this week: Mon–Thu at 7:30 am. Whether I feel like it or not: no excuses or 'thinking' about it; I just go.

And no, I'm not waiting for January like normal people making New Year's resolutions. That's a trap. Despite all the December food and jolly times, by January, I'll have new habits fully built.

Back to LinkedIn: build your practice as a habit. Even when you don't feel like doing it, make some time to write 2-3 posts per week, and comment on other posts for 10 minutes a day (or at least 3 days a week). It's really not as hard or as time-consuming as you might think.

It's just a habit you need to build. And like workouts, it's a habit that you want to develop for the wins it brings.

Let's go! 💪

#LinkedIn #GTMContentStrategy

On average, LinkedIn reach dropped by half this year.
And you might have thought you're doing something wrong. But it wasn't you.

LinkedIn quietly upgraded its engine this summer with 360Brew: an AI reasoning model that acts as one giant semantic brain. And it's changing just about everything here.

The old playbooks and growth tactics are pretty much useless now.

I spent weeks researching what 360Brew actually does and identified the 7 biggest shifts that change how we show up on this platform.

More in the article below.

#LinkedIn #MicrosoftPartners #GoToMarketStrategy

So, LinkedIn flipped the entire script on its head. The platform introduced some BIG changes to its engine. Changes so profound that you can throw awa

Open article: 360Brew Just Rewrote the Rules of LinkedIn (And the 7 Changes That Matter Most) by Iva Vlasimsky • 6 min read

360Brew Just Rewrote the Rules of LinkedIn (And the 7 Changes That Matter Most)

You've heard that LinkedIn runs on an entirely new engine, right? Right?! Oh, you haven't? OK, here's a quick snapshot:

So, LinkedIn replaced its old algorithm assembly line (with some light-touch machine learning elements) with a large-scale AI reasoning engine, referred to as 360Brew.

I call it Brewster.

Which is my way of making it sound a bit less sterile and mechanical than 360Brew (ew...). Why was this important to me? Because apart from being extremely smart, Brewster kinda communicates with us. I'll explain both.

👉 Unlike general purpose AI tools, 360Brew has been trained exclusively on LinkedIn's proprietary data—trillions of tokens of profiles, posts, jobs, and connection data. It's like a PhD-level expert in every aspect of the professional world with deep understanding of jobs, roles, connections, businesses, skills,  relationships, all of it.

👉 360Brew thinks in language and concepts, not just numerical signals. The old system counted likes, comments, and followers like a calculator. It went a step further in 2023 with ML additions to understand job recommendations, skill analyses, and feed relevance. But in 2025, Brewster reads and analyzes content like a human would. It understands context, meaning, and professional nuance.

>> Through our interactions on the platform, we are actually communicating with an AI that comprehends what we're doing and saying, and whether we add value to the professional conversation.

What does this mean for all of us here on LinkedIn? Tons of changes, including: 

—how we compile our profiles
—how we engage
—who we connect with
—what we post about
—how we write posts
—how we interact on the platform, and on and on. 

Basically, Brewster has put its paw on EVERYTHING we do here.

I've talked about these massive shifts on LinkedIn in the intro to my workshop at Directions for Partners, and I'll expand more in my Go-To Authority newsletter here.

It drops tomorrow, so watch this space. Or subscribe (if you haven't already), and you'll get a LinkedIn notification when it's out.

Read you soon!

#LinkedIn #MicrosoftPartners #360Brew

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The Battle

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Iva Vlasimsky

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hernan Daguerre's LinkedIn Performance

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