Hernan Daguerre

Alumni Member

B2B Social Selling Coach + Fractional Seller for US offshore SaaS & Agency Owners (tech services) – Lock in your H2-24 customer acquisition playbook and unlock pipeline predictability (once and for all!) [DWY In 90 days]

You made it to a 7-figure software business

But it feels stuck and frustrated.

Cuz landing that next dream logo looks like M:i-5.

You serve a demanding audience in the US
100% sourced overseas.

✓ You've validated the model
✓ You replicated success
✓ You scaled the team

→ But not at the pace you planned.

You aim for predictable growth

But deep inside
You know this sounds more like utopia.

Cuz you’re rowing in a sea of sameness
Where most repeat themselves.

Word of mouth. Referrers. Same old lead gen.
None of these are cutting it.

But LinkedIn.. Hmm

You know there's potential there
Somewhere beneath the surface. Close
To unfold the lead-gen powerhouse that lies within.

Yet it seems like a puzzle with missing pieces.

– You post whatever pleases you
– You ask your peers for engagement
– You summon the LinkedIn lords for a sign

And you double down on

– Media outlets
– Guest posts
– Blog posts
– Keywords

But the SQLs?

You spin your wheels chasing poor leads.

– To soothe anxiety
– And show progress

Meanwhile, the algo gurus claim:
" Even in 2025, LI's organic reach is IN-SANE!

Now, listen up.

→ Without the right mindset
→ And base strategy

You’re shouting into the void
No engagement. No leads. Just  🦗

And let's be real. That's not just annoying
It's a missed shot costing you big $$$

Here's where I come in:

I take you through your LinkedIn selling transformation

From a dreaded riddle
To your #1 lead-gen engine 🧲 

With my social-first, buyer-centric, lead-gen + sales playbook

+ Psychology
+ Practices
+ Tooling
+ Habits
+ Grit

Backed by 20y serving the B2B tech sector in the US

And your drive to outpace competition

I guide tech agency leaders

Through the maze of LinkedIn.

+ We’ll (re)define your lighthouse client
+ We'll ideate LI authority content
+ An engagement playbook
+ And brand positioning

In 90 days.

To make your audience stop scrolling

And start CARING.

Imagine locking in compelling profiles
For your raving brand advocates
Which do the selling for you

Humanly & AUTHENTICALLY.

Drawing in leads 24/7.

Here's the deal

I've been in your “growth” shoes.

I'm all about actionable nuggets that get results.

No fluff. No filler.

Just straight-up guidance on how to make LinkedIn
Your #1 client acquisition game plan

And your 2025 secret weapon
to resonate with your lighthouse clients.

So if you're sick of pumping money on

– non-converting ads
– endless prospecting motions
– playing guess with your social content

Once and for all

→ DM or Book your call in my Featured section
↳ And let's uncover this goldmine. Together.

Software Sales Consultant

US Offshore Software Agency Leaders:

– If you're not getting decent ROI from your Growth $$$,

Let's talk:

→  Workflows
→  Social Selling
→  Content Strategy
→  Brand Ambassadorship

---
And let's turn your LI brand
 ↳ into a Red X
 ↳ in an ocean
 ↳ of White circles.

A few weeks ago I met a U.S. founder with strong roots in Argentina.

Small product dev agency. Around 90 people. Twenty years in.

He did well for a long time working with backed startups in Silicon Valley and Austin.

But the last couple of years have been rough.
Referrals slowed. Cold outreach isn't converting.

Not because the channels are dead. The playbook just hasn’t changed.

His network in Córdoba told him to hire another SDR, revamp his site, buy ads, and fly out to meet prospects.

I know that path.

You burn money and time for tiny wins.

You walk out with a nice chat and nothing to show for it.
Then you chase poor leads for months hoping someone bites.

I’ve done it. Flights. Cold emails. Coffee chats that go nowhere. You end up trying to show ‘progress’ on leads that were never real.

Here’s the point:

- He already shows up on social.
- He's been posting 1-2x a week for over 6 months.
- He talks about real pains in tech talent outsourcing for Series A-C SaaS.

The gap isn’t effort.  It’s stories he’s been sitting on for years.

Twenty years gives you wins, misses, lessons, and scars. Tell the messy parts too.

Because I’ve watched larger agencies try to enter the U.S. the old way:

Fly in with a pitch. No credibility. Zero trust.
Another coffee chat from a mass email or LinkedIn blast.

It’s slow and expensive.

Look at the guys at lemlist, Adam Robinson, Michel Lieben 🧠 (ColdIQ), and plenty of others in B2B.

They didn’t force their way in. They shared what they learned, raw, in public.

And their teams share too. Organic reach compounds. One seller can’t beat that.

What works now:

- Pick micro-niches
- Connect without pressure
- Share useful lessons and breakdowns
- Say things the way you’d say them (not how they 'should' sound)

When you show up like that, buyers notice.

Stay consistent for a few weeks and you start getting profile views from people who matter.

So instead of chasing meetings across the country,

Use LinkedIn the way you’d network in real life.

(Except you get more time and more attention)

You don’t need more caffeine. You need visibility, genuine curiosity, and real conversations.

And you don’t have to figure it out alone.

Work with people who’ve done this for real, not theory.

In 2025, one clear post and a few meaningful conversations online can beat a week of airport-to-airport coffees.

--
What channel brings you warm leads right now?

PS. Dropping 30 hook/re-hook ideas to help agency founders pull their stories. Notion link in the comments. No email gate.

Helping B2B tech founders in U.S. offshore build qualified pipeline through social selling & niche authority-first content | Ex SWE turned into full-stack tech marketer | Check my Featured section for details ↓

Seven years since we last talked. But the weight he carried was different this time.

He looked beat. Shoulders low, eyes tired. He went straight in:

His oldest client in the U.S. Nine years. Top-five account. Canceling in 60 days.

Seventeen percent of revenue gone by January.

And his pipeline rested on four shaky legs: referrals, big conferences, a lead-gen agency flying blind, and waiting for ads to magically send him a warm lead.

Not exactly a plan.

Meanwhile his marketing team was still posting AI boilerplate no buyer of his services would care about after the first scroll.

Then he said it. Flat. Resigned:

“Our content is bad. Shallow. Irrelevant to our market. Ten years in and buyers still don’t know who we are. And we sound like everyone else posting the same AI hype.”

He wasn’t pointing fingers. He’d already taken the hit.

“Stop making content,” I told him.

He frowned. “What are you talking about?”

“It's not an idea problem,” I said.

"You’re just buried. Moving too fast to see the good ones. And you don’t need fresher ideas. You need cleaner visibility...

AI gives you a starting point. Your day gives you the substance...

Start by journaling your day. Not for branding. For clarity.”

Capture what’s already happening:

- the client call that wrecked your morning
- the tiny a-ha from a late-night broken test
- the teammate who spotted what you missed
- the hallway comment that flipped your thinking

That’s the stuff buyers trust because it's real.

The kind of stuff AI can’t fake because it doesn’t live your day.

LinkedIn spots operators fast. Stakes. Tension. Numbers. Details.

Boilerplate gets shelved as soon as it hits the feed.

Be a field reporter inside your own shop. Your own trail forensics.

Notes. Voice memos. Screenshots.

Capture the moments while they’re warm.

Then boil it down:

One story. One point. One takeaway for your ICP.

(And the algorithm knows exactly who to show it to.)

Your lens.
Your f*ckups.
Your fingerprints.

People who do this don’t need to “post more” to get the right visibility.

They just share the bumpy journey. How they're figuring things out. And they tie it back to what their buyers actually live with.

Nothing fancy. Just real.

And real, my friends...
Real pulls buyers in.

--
PS - If you freeze at the blank page, my Executive Insight Interviewer GPT might help. Great for surfacing the stories sitting in your head. Link in the comments.

Jedox

As the Senior Marketing Manager at Jedox, I am responsible for developing and executing comprehensive regional marketing strategies that drive demand generation and contribute to our sales pipeline.

Key responsibilities:
• Lead and oversee the implementation of integrated marketing campaigns, employing a range of demand generation tactics to maximise results.

• Elevate brand awareness, engage leads, nurture the sales pipeline, and enhance customer acquisition and retention through a diverse set of online and offline marketing tools, ensuring an exceptional customer journey.

• Foster collaboration with global marketing counterparts, cross-functional teams, external partners, and vendors to ensure the success of our marketing endeavours.

• Measure the effectiveness of marketing campaigns, monitor and track relevant KPIs to continuously optimise marketing activities & budget

Senior Marketing Manager

credolab

At Credolab, I was promoted to the role of Senior Marketing Manager in Nov 2022, driving global B2B marketing strategies, optimising campaigns, and generating significant revenue growth through innovative lead-generation tactics.

Key responsibilities:
• Managed a 6-figure budget, driving B2B marketing strategy globally for a SaaS B2B Fintech scale-up with a presence in 42 countries.

• Built revenue pipeline, achieving a +330% increase in leads to date, generating millions in revenue with a lead-to-win ratio of 1.3%.

• Directed content creation and nurtured email campaigns, resulting in 16 eBooks (1k+ organic downloads) and 217 blogs.

• Led global PR efforts, creating 33 thought leadership articles and press releases, enhancing brand visibility and positioning.

• Worked with external vendors to direct SEO/SEM efforts, achieving top 10 rankings for 3 keywords, top 20 for 10 keywords, and +221% overall improvement in impressions.

• Strategised and executed webinars, trade shows, and events, winning 7 deals (10% of total revenue from marketing wins).

• Provided valuable competitor analysis and insights for management decision-making

As the Marketing Manager at Credolab from Jun 2021 to Nov 2022, I demonstrated exceptional leadership and played a pivotal role in the company's growth by collaborating with the Chief Strategy Officer to build the marketing team from the ground up, expanding it from 1 person to a team of 5 highly skilled professionals. I got the marketing team running and successfully handled all marketing strategic planning and execution, working closely with the Chief Strategy Officer and Head of Marketing.

Key responsibilities:
• Singled-handedly strategised, coordinated, and executed credolab's participation in Singapore Fintech Festival 2022, resulting in outstanding results contributing to 17% of 2022 Annual Revenue won and counting!

• Planned, developed, and managed the overall digital marketing strategy, leading to a remarkable 26% improvement in ad conversion and a 275% increase in leads generated.

• Developed, implemented, and managed the social media strategy on LinkedIn, Facebook, and Twitter, contributing to a 23% increase in LinkedIn followers and a 2.5% improvement in engagement rate.

• Undertook content marketing initiatives that achieved remarkable business targets, driving a 40% improvement in website traffic, a 197% increase in leads created, and an 8% increase in total wins.

Marketing Manager

Nippecraft Ltd

As the Brand Manager at Nippecraft Limited, I excelled in developing effective brand communication strategies, evaluating marketing ROI, and overseeing successful 360-degree marketing support.

Key Responsibilities:
• Developed effective brand communication strategies and ensure assets are synergised with local marketing plans.

• Evaluated brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, report tracking, dashboards and related key reporting.

• Oversaw successful execution of brand marketing and 360-degree marketing support calendar based on 12-month launch window.

• Supervised all marketing initiatives in all markets (AU, UK and SEA), ensuring deliverables are executed on time, on strategy, with required approvals.

• Prepared and monitored the marketing budget on a quarterly and annual basis and allocate funds wisely.

• Directed and launched the global e-commerce website for Collins Debden in 3 major markets.

• Spearheaded PR and online marketing activities for SG market with over 300% online sales growth.

Brand Manager

Dr. Wolff Singapore Pte. Ltd.

As a Trade Marketing Manager at Dr. Wolff Singapore Pte Ltd, I excelled in developing competitive marketing plans and trade channel strategies for SEA and HK markets. I demonstrated a keen understanding of market and sales trends, which informed strategic business decisions.

Key Responsibilities:
• Directed Below-the-Line (BTL) activities for the successful Alpecin launch in Indonesia in 2017.

• Spearheaded Above-the-Line (ATL) and BTL activities for the WinWithAlpecin Campaign in Malaysia, achieving a remarkable 24% increase in sell-in average.

Trade Marketing Manager

As a Brand Marketing and Sales Executive at Dr. Wolff Singapore, I actively contributed to regional marketing strategies and execution, working closely with Senior Managers to develop and execute a diverse range of marketing tactics.

Key responsibilities:
• Collaborated with regional partners, including PR agencies, to support and develop effective Public Relations strategies.

• Worked closely with country teams to facilitate new brand and market launches, fostering effective communication and collaboration between the Germany headquarters, regional partners, and internal teams to garner support and resources.

• Conducted market analysis and research, monitoring and analysing sales data and marketing activities to inform data-driven decision-making. 

• Evaluated media plans and strategies for existing and new regional markets to optimise marketing efforts.

Brand Marketing and Sales Executive

Nurture Education Group

As a Business Development Executive at Nurture Education Group, I actively contributed to driving marketing communications, branding, and market analysis, while fostering strong relationships with internal and external stakeholders.

Key Responsibilities:
• Initiated development and implementation of marketing campaigns for enrolments to Kiddiwinkie Schoolhouse and its enrichment wings.

• Managed corporate branding across print, online, and alternative media, providing weekly updates on 4 corporate Facebook accounts.

• Coordinated with internal designers to produce marketing collaterals, including event flyers and advertorials, while monitoring their impact on enrichments' business performance.

• Conducted market analysis and research, performing database management, and delivering informational reports on competitors' analysis and market position.

Business Development Executive

I'm a seasoned Senior Marketing Manager, dedicated to propelling revenue growth within the B2B SaaS and Fintech sectors. 

How I Can Help:
✅ Strategic Marketing
✅ Demand Generation
✅ Brand Management
✅ Digital Marketing
✅ Content Strategy
✅ Market Research
✅ Public Relations
✅ Event Planning

My skills have consistently translated into substantial revenue gains and enhanced brand recognition for the companies I've collaborated with.

Achievements:
🏆 Spearheading global expansion efforts, resulting in an impressive 330% surge in leads.
🏆 Consistently driving a robust 200% growth in total marketing revenue.


Industry Knowledge:
Fintech | Healthcare | Consumer Goods | Education | Marketing | Technology

I'm excited to discuss how we can work together to achieve your marketing goals. Feel free to connect!

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Kyson Xu

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