ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

---

Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

------------------------------------------------------------------------------------
Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Before you sell, research. Before you speak, listen.

That phrase has guided the way I work for over 10 years, helping SMEs, entrepreneurs, and sales teams generate real business opportunities. No fluff, no magic formulas. Just strategy, focus, and action.

I’m an economist and founder of We Empower Your Business, where we help professionals and organizations structure their marketing strategy and sales system through consulting, training, and strategic mentoring—combining LinkedIn strategies, AI applied to sales, automation, and process design.

I’m also the founder of Mujeres con ADN Emprendedor, a thriving community of women entrepreneurs who share one core drive: to grow without losing themselves along the way.

I've delivered training and mentoring for institutions such as: Economistas, ICEX, ISDI, Startup Valencia, UCA, UNIR, Universidad de Sevilla, Connecting Visions, CEEI, Aticco, and many other amazing organizations.

Today, I work with companies that want to stop improvising their sales, professionals who want to use LinkedIn strategically (not just be present), and teams that need to move from noise to clarity.

✅ If you need commercial clarity, a realistic marketing and LinkedIn strategy, and tools that actually work—we should talk.

🟡 Because selling isn’t about pushing. It’s about facilitating decisions.
And once you understand that, everything changes.

📩 cristina@weempoweryourbusiness.com

Cristina Rodríguez

taplio

The Battle

Franco T. Hernandez

Cristina Rodríguez

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?