ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

The Palace Company

Leader in software engineering and architecture. Leveraging GenAI to prioritize focus on agile product development

Director de Arquitectura e Ingeniería

Siigo

I lead the digital transformation of a company with innovation, new technologies and agile methodologies in multicultural areas.
I Drive changes with next-generation software architectures on cloud platforms.

Vicepresidente Senior de Arquitectura SW

Liderazgo en proyectos de Innovación enfocados en la Transformación Digital con herramientas Big Data y Machine Learning para SW Financieros y Contables:

* Arquitectura de Microservicios de alto rendimiento con .NET Core: AspNet Core Zero, RestFul, .NET Boilerplate, Golang, Gizmo Toolkit (Event Driven), Kafka.
* Bigdata y Machine Learning con Hadoop, Apache Flume, Apache Flink, Spark ML, Spark SQL Hive, Redis, Spring Boot (5 Reactive) y Play 2 Scala, Oozie, Python sci-learn. 
* Spring Cloud para AWS: EKS (Elastic Kubernetes Services), ECS (Containers), ERM (Hadoop y Big Data) 
* Frontends: Metronic, Angular 8, React JS, Xamarin (Mobile), Npm, BDD, Jest, Karma, Jasmine.
* Containers con Kubernetes, Kubeless (Serverless), Helm, Skaffold, Docker, Kubeapps (AKS, EKS). Strimzi(Kafka).
* Microservices frameworks como Eureka, Hystryx, Ribbon, Conductor,  Spark Operator.
* Business Inteligent con R Studio, ElasticSearch, Kibana, Logstash (EKS), New Relic Insights.
* CI /CD con Azure DevOps y automatización con Cypress enfocada en SW de Alta Calidad (TDD y BDD), Sonar. 
* Scrum Master Experience
* NoSQL: MongoDB, Cassandra y DynamoDB, HBase, etc ..

Gestiono proyectos de I+D BigData / Machine Learning cuyos objetivos son mejorar los KPIs empresariales empleando el agilismo, la pasión y la motivación como bases para unas expectativas de éxito.

También realizo emprendimientos de BI, BigData y ML con Algorytma:   https://www.algorytma.com

Vicrepresidente de Ingeniería 

Almundo

• Leading the Tech team Smartcom Project
• Implanting tools to enable the company to take better decisions based on Agile Methodology
• Ability to lead and work in a multicultural environment.
• A fast learner, adaptable, motivated, able to work independently or as a member of a team. 
• Friendly and easygoing with a good sense of humor.  
• Dedicated and focused with a strong work ethic. 

Smartcom Project: 

With Promocodes we will reduce the cost of acquiring new customers and increase the conversion. Our suppliers and customers will be directly connected to each other to always offer and receive the best offer through a self-management tool.

Technologies:

Spring 5 Framework, Reactive Programming, Angular 8, Typescript, Java 8/11, Jenkins, Sonar, TDD, Nest, Node, Angular Material, Jest, Mockito, Docker, AWS, JPA, MongoDB, Spark, Groovy, Python, Restful HATEOAS, Golang

IT Coach

GDX TRAVEL

https://gdx.travel

Role and Responsibilities:

•	Leading the Tech team to deliver a Cloud platform (AWS) high-performance software with reactive and functional programming (Scala)
•	Designing Architecture in AWS (back) and front (Angular 4) with Responsive Design techniques using TypeScript language.
•	Implanting tools to enable the company to take better decisions based on Agile Methodology
•	Scrum Master in products based in AWS in Cloud
•	Defining and implementing Machine Learning Algorithms with Tensor Flow, AWS ECR, Spark ...
•	Implanting TDD practice for High Quality Software Result with more than 90 percent coverage. 
•	Defining Business Intelligent Solutions in AWS
•	Implementing Continuous Integration Tools.
•	Technological Training courses for company developers.
•	Results orientation with a focus on short and quick sprints delivery.
•	Hiring and manage a complete Tech team of 10+ developer.

Technologies and Frameworks:

•	Scala, Golang, jHipster, Logstash, Kibana,  ElasticSearch, Play-scala, MongoDB, Redis, Rabbit, 
•	AWS EC2, IAM, S3, EBS, ECS, Cloud Watch, CloudSearch, RDS, SQS …..
•	Spring Boot, RestFul Services, Angular4, PrimeNG, VueJs, React, TypeScript
•	Pyhton Lambda, NodeJs, Groovy, Java 8, Bash, ...
•	Microservices in Docker, Rabbit MQ

SW Architect and Team Leader Of Engineering Department

Innovery España

https://innovery.net

• Leading the Tech team to deliver a BigData platform (Cloudera) for the mass archiving of information from any sources and integrity control. 
• Designing Architecture BigData (back) and Panel Control(front) with Responsive Design techniques 

Technologies:

• Spring 4, Spring Boot, Spring Data, Spring Rest, Angular JS, Testing, Sonar, Jenkins, Thymeleaf.
• Cloudera CDH5: Herramienta centralizada de  procesamiento,almacenamiento y análisis de datos.
• Hadoop: HDFS y MapReduce.
• Transferencia de información: Sqoop.
• Sincronización de cluster y configuración de nodos: Zookeeper
• Administración de clústeres y gestión de recursos:Yarn(MapReduce 2.0) 
• Bases de Datos NoSql: HBase,Hive
• Ingestión de datos unificada: Apache Flume 
• Motor de consultas SQL: Impala
• Herramientas crawling: Motor de búsqueda A.Nutch
• Herramientas de búsqueda e Indexación: Apache Solr y Cloudera Search
• Plataforma de procesamiento de datos: Spark / Lenguajes de programación: Python y Scala.
• Herramientas de integración y gestión de datos: Talend

Arquitecto de Software Big Data - Srum Master

PROFILE SOFTWARE SERVICES

https://www.lineadirecta.com

• Transforming the company to be one of the top tech insurance companies. 
• Leading the Tech I+D Team to deliver a new platform based on quality software 
• Technological Training courses for company developers. 

Arquitecto J2EE, Spring en aplicaciones con las siguientes tecnologías : 

Spring,JPA, RestFul, Oracle, Db2, JHipster, Dimensions, Angular JS, Jasmine, Karma, AngularFaces, JSF 2.2, Circle UI (Integración continua), Spring Boot, Spring Cloud, Swagger, JMX, Maven, componentes personalizados ReacJs, AOP, Apache CXF, HTML5, Liquibase, CSS3, Sonar, Jenkins, GIT, WebSphere 8.0 TDDDocker Microservices, 
Cloud Computing PaaS with Heroku, Salesforce, OutSystems, ElasticSearch

Arquitecto de Software - Scrum Master

Entelgy

https://www.bbva.com.co

• Diseño e implementación de la Arquitectura front(JSF2-Spring) y back (ASO-RestFul-Spring) de la App Banca Personas para BBVA Colombia:  https://www.bbva.com.co

• Arquitecto J2EE - Spring para varios proyecto de banca en BBVA basados en Spring Roo, Spring MVC, Thymeleaf, Primefaces, Spring WebFlow, HTML5, CSS3, jQuery, Responsive Design, Oracle, JPA(HIbernate), Apache CXF, Integración Continua (Jenkins), Sonar, Nexus,TDD, Testing(Mockito), SOA, RestFul, Soap-UI, Metodología Scrum....

Arquitecto J2EE - Scrum Master

TINSA

Arquitecto J2EE - Scrum developer en una aplicación J2EE basada en Spring, TDD, Mockito, JSF 2.2, Primefaces 5.1,  Alfresco, MyBatis, JPA, RestFull, Integración continua (Jenkins, Sonar, PMD...) con metodología Scrum y orientado a un producto de calidad.

Arqutiecto J2EE - Scrum developer

DIA%

https://www.dia.es

Diseño e implementación de una arquitectura Web bajo las siguientes tecnologías: GWT, Sencha GXT, J2EE, Spring, MyBatis, JPA, MySql, JUnit, Mockito, Power Mock, Servicios Web (Hessian), GWT- EventServices, compilación Maven, Eclipse y bajo entorno Linux y servidores Tomcat y Jetty.

Arquitecto Web

Análisis, diseño e implementación de una aplicación J2EE con Spring MVC, MySQL, MDA, Hibernate, JUnit, SOA y bajo entorno Linux, Maven, Eclipse y servidores Tomcat y Jetty con diagramado UML2. 

Arquitecto Java/C++ para App de TPV`s

Arquitecto software

DIA %

Analista-Programador en el desarrollo de una aplicación para TPV's  en C++ bajo Linux. Acceso a BD MySQL, scripts, bash, python y xml.

Analista-Programador C++

Development Manager in Innovation projects focused on Digital Transformation with Big Data and Machine Learning tools for Financial and Accounting SW:

• More Than 15 years’ experience working in international companies and overseas projects.
• Leading the Tech team to deliver a Cloud platform (AWS) high-performance software with reactive and functional programming (Scala)
• Scrum Master in products based in AWS in Cloud with Microservices Architecture, Kuberntetes
• Defining and implementing Machine Learning Algorithms with Cloudera CDH5, Tensor Flow, AWS EMR, EKS, ECS, ...
• Technological Training courses for company developers.
• Defining Business Intelligent Solutions in AWS.  R Studio
• Products based in AWS API Gateway/AWS Lambda Serverless (low-cost), 

Technologies and Frameworks:   

•      Spring Framework, Play Scala, Java 8/11, NodeJs, Groovy, Python, Typescript, Golang, Bash, .NET Core
•      Logstash, Kibana, ElasticSearch, Play Framework, MongoDB, Redis, Rabbit, Postgre, MySQL
•	AWS EC2, IAM, S3, EBS, ECS, ELB, RDS, SQS, Gateway, Lambda, ....
•	Spring Boot 2, RestFul Services, Angular 8, HTML5, Bootstrap, PrimeNG, VueJs, React, Thymeleaf ....
•	Microservices in Docker (Kubernetes, Kubeless, AWS ECS, Open Shift, Netflix OSS)
•	Cloudera CDH5 Framework: HDFS, Sqoop, Zookeeper, HBase,Hive, Solr, Flume, Impala, A.Nutch, Spark
•	TDD, Gatling, Sonar, Jenkins, QA


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Franco T. Hernandez

Fernando Gutiérrez Paramio

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