ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Osme Logistica S.A.

Creemos en la confianza, honestidad y transparencia para llevar adelante nuestras relaciones comerciales. Buscamos relaciones a largo plazo donde la experiencia del cliente en OSME LOGISTICA sea excelente. Buscamos ofrecer esa calidad de servicio. Con nuestros errores y virtudes pero siempre en un liderazgo participativo.

Directora- Asesora Logística

Responsable total del área.  Ocupe la Gerencia de RRHH. Inicié el área hasta ese momento inexistente. Se impulsó un plan de desarrollo organizacional que actualmente se continúa, dando lugar a un importante cambio cultural que nos permitirá concretar los objetivos futuros. Empresa dedicada a la Logística Integral.
Actualmente me desempeño de manera externa como asesora en temas de capacitación para el personal de la compañia

Asesora 

Desa Logística

Directora

EMTV Consultores

EMTV Consultores está conformada por un equipo de profesionales especializados. Nos dedicados a acompañar a los empresarios, ejecutivos y gerentes y a sus respectivas organizaciones a superar los obstáculos propios de la conducción organizacional.
De esta forma ayudamos a las empresas, a desarrollar una ventaja competitiva a través de un nivel de servicio más alto a sus clientes, de la eficiencia de sus operaciones y la mejora de sus procesos.

Conforman el equipo de expertos:
Ingenieros en Seguridad e Higiene
Licenciados en Psicología con orientación laboral
Consultores en Gestión Empresarial
Consultores en Gestión Comercial
Especialistas en logística

Directora- Asesora logistica

Freelance

Profesional Free Lance en Evaluaciones de Potencial. Colaboración en el desarrollo del área de Formación Profesional

Consultor Independiente

Distribuidora de Entretenimientos S.A.

Start up Área de RRHH. Gestión del área. Responsable del sector. Empresa dedicada al sector de entretenimientos. Musica y DVD

Director de proyecto

Ayudo a empresarios pymes a llevar su negocio al próximo escenario de crecimiento con mi programa de los 7 pasos logísticos.
Mis 17 años de logística en mi propia empresa, me han enseñado la vida misma. Transitar por aciertos y errores son mi mejor carrera universitaria

taplio

The Battle

Franco T. Hernandez

Johanna Saraleguy

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