ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Julk

Propietario

Cinema 7 Films

Postproductor

IURDTV

40+ League

The exclusive league of Experts, Leaders, CEOs, C-Level, Entrepreneurs, and Professionals who are 40+ and want to reinvent themselves 👊

As 40+ League Members, we seek to benefit from our years of experience, enhance our talent, acquire new skills, grow our network, get out of our comfort zone, and change our mindset to gain new opportunities.

Our goal is to unite all of us in one place to accelerate our reinvention. We have created the most complete and specialized Professional Reinvention Platform and Community of Practice. In 40+ League "By sharing, we grow".

We developed a unique method, and we offer training and education from the most recognized experts in different subjects. And we also enjoy unforgettable experiences.

Our mantra is "Never Stop Learning." We follow it every single day. By doing so, we become relevant, increase our competitiveness, and position ourselves many steps ahead of the rest.

40+ League: Where we reinvent ourselves and become stronger than ever! 💪

Senior Digital Producer & Creative Video Editor

Gobierno de la Provincia de Buenos Aires

Departamento de comunicación y difusión de la Provincia de Buenos Aires.

Web Content Editor

La Nacion

Editor de vídeo

La Corte Producciones

TELEFE

Editor No Lineal PREMIERE PRO / FINAL CUT / AVID.
Edición de contenido exclusivo, artística, comerciales y redes sociales.
Adaptación de contenido y formato de programas de Aire para WEB y redes sociales.

Editor Audiovisual Web

History Channel

Programa: UNA IDEA 2017
Editor No Lineal PREMIERE PRO / FINAL CUT / AVID.

Editor de Contenidos

The Walt Disney Company

Editor No Lineal PREMIERE PRO / FINAL CUT / AVID.
Edición de contenidos exclusivos y adaptación de contenido On air para Web y redes sociales.
Edición de Promos On Air para DISNEY CHANNEL / XD / DISNEY JUNIOR (idea, guión y musicalización).
Producción y Postproducción de especiales para TV de Lanzamientos Cinematograficos Y Televisivos.
Coordinador islas de versionado DISNEY CHANNEL / XD.
Reedición y adaptación series para DISNEY CHANNEL y XD.
Postproducción eventos de promoción CINE y TV.

Logros:

Participé de una actividad extra laboral denominada “Disney labs” (fuimos seleccionados 20 personas de toda la región LATAM, para proyectar comercialmente a Disney en 30 años, generando nuevas posibles unidades de negocios).
También formé parte del proyecto “Expolerning”. Por haber participado de LABS, fui convocado, junto a otras personas, para replantear una actividad de capacitación interna llamada EXPOLEARNING, la cual eran solo charlas hasta ese momento (Pasiva). En este proyecto reformulamos el formato e hicimos un LOOLAPALOSA del conocimiento, con charlas, workshops, sala de escape, teatro ciego, etc., (Participativa), obteniendo la felicitación de presidente de Disney Latinoamérica.

Editor / Writer Producer

Postproductor Realizador en Cinema 7 Films

Productor Integral de TV con sólida experiencia en Producción y en Edición. Actualmente busco nuevas oportunidades en el rubro de medios audiovisuales sumando nuevas tecnologias y plataformas digitales para seguir haciendo lo que me apasiona dando siempre lo mejor de mi.

Julian Rejtman

taplio

The Battle

Franco T. Hernandez

Julian Rejtman

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