ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Tata Consultancy Services

Head of Enterprise Cognitive Business Operations LATAM 
Consulting and Business development -Shared Service Centers-  Finance and Accounting, SCM, HRO and M&S. 
Transformation, Digitalization, and reduction of operating costs of our customers.

Responsable de Operaciones Empresariales Cognitivas LATAM
Consultoría y Desarrollo de Negocios de Centros de Servicios compartidos - Finanzas y Contabilidad, Abasto, RRHH y M&S. Transformación, Digitalización y reducción de costos operativos de nuestros clientes.

Director of Business Services Latam- TCS 

Executing Business Process Outsourcing (BPO) line of business for TCS Uruguay delivering Finance & Accounting (F&A), Human Resources (HRO), Marketing and Sales (M&S) with a team of 380+.

Responsible for Technology and Service Manager model implementation across all F&A services , generating savings to customers. Business relationship manager for Uruguay BPS services and responsible for Reporting, growth, Budget, KPIs implementation  and standardization of all processes. 

Key Achievements:  Successful Due diligence and Transitions from USA , Canada, Caribbean and Mexico. Productivity improvement over 20% driven through process standardization, Lean, re engineering and automation. Customer satisfaction survey average over 92% .CAGR of Growth  12 % during last 6 years.

BPO Head - Gerente de Operaciones  Contabilidad & Finanzas, RRHH y  Abastecimiento para Uruguay

Lead the creation of Uruguay BPS  shared service center in Uruguay to deliver Back Office Services in Finance and Accounting from a BIG 4 US company with more than 40.000 employees. 
These included several due diligence trips to US and transition of those activities to Uruguay. Responsible of hiring and training the local team along with the infrastructure setup.
This transitions were very successful and the Uruguay Operations grew from 30 to 400 FTEs, including not only all F&A services but also HRO ( including Payroll , GM & Onboarding), Marketing and Sales and Legal process services.

Finance and Accounting Manager

Tenaris

TENARIS GLOBAL SERVICES; leading supplier of tubes and related services for the world’s energy industry and certain other industrial applications. Belongs to Techint Group. 

Tasks: Administrative and financial Sector: Intercompany balance consolidation with all Tenaris branches around the World, with focus in United States.  Working with Sarbanes – Oxley ( SOX), SAP accounting modules, in charge of month balance closure and quarterly balance reported to the SEC and NYSE.
               With responsibilities on the final month balance of Tenaris USA, Arabia and France. Also participating in preparing of the annual budget, accounts variation analysis. Working with PWC auditors and dealing with Tenaris people working in USA. 
              Delivery responsible for SAP implementation for the stock management

Reporting Analyst

Transformacion de procesos // Digitalización y analítica // Business Services/ Contabilidad finanzas y compras  - LATAM BUSINESS SERVICES DIRECTOR para Tata Consultancy Services
Desarrollo del negocio en Latinoamérica con foco en Transformacion , rediseño y reducción de costos operativos de clientes. Reportes en tiempo real y analítica aportando valor al negocio.

SUMMARY
Helping customers transform Shared Service Center | Head of Business Development and Solutions - TCS LATAM.
Certified Public Accountant, 20+ years of experience in Finance and Accounting and as well as Project Management and SSC setup and growth. 
20+ successful years of Business Process Outsourcing / Shared Services working for global US/EU and LATAM leading companies across various Industries including Professional Services, Banking, Retail, Lifesciences , Manufacturing , TTH, Energy & Utilities multinational companies. 
Being in both sides of the business , responsible of managing 500+ team operations and lately Transformation and Business development and transformation head for LATAM. Have successfully grown the Latin America BPS operations from cero to 5000 associates across all services specially for F&A .
Experienced in Accounting, Financial and Planning Analysis, Budgeting, Reporting and GAAP. Executed RPA , BPM, CRM and ERP Implementation.  Focused on delivering high quality of services to internal / external customers.

taplio

The Battle

Franco T. Hernandez

Luis Sapelli

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