ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

Telecom Argentina

Manage: 28 project Agile (Scrum), team size: 94 QA (Manual / Automation)
Transform the traditional testing tribe to continuous testing, evolving profiles, tools, and processes.
Manage and coordinate testing phases on SalesForces
Use monitoring tools and gather metrics to measure performance
Implementation of Continuous Testing with BDD, Gherkin on Salesforce
Work closely with the Delivery Manager, Architect engineering, business and stakeholders.
Define, control and manage budget of the QA practice.

QA Chapter Lead

eTestOps

Founder & CEO

N5 Now

In my role as software quality manager at N5, I designed and implemented quality standards focused on the DevOps culture. I collaborated with the development team, executing continuous testing to surpass quality objectives and ensure adherence to best practices. I concentrated on continuous improvement, employing innovative testing tools and techniques, which resulted in increased customer satisfaction and solid market positioning.

Head of TestOps

Rappi

In my time as QA Manager at Rappi, I focused on continuously improving quality control and establishing technical and testing standards to ensure quality. I supervised all quality control activities, analyzed test results and defects to identify areas for improvement, and implemented necessary changes. I also established criteria for QA entry and release, coordinated the delivery of releases and projects, and wrote technical and management reports.

In addition, I created and maintained high-level plans for quality assurance and specific projects, ensuring that timelines were followed and risks were managed. I also conducted performance evaluations, collaborated in the hiring process, trained and advised team members. Lastly, I provided leadership and guidance to maintain a high-performance environment and drove a cross-training plan within the team.

QA Manager

Globant

As a QC Lead, I had the opportunity to lead projects in the quality control area. During my time in the role, I implemented the Scrum Agile methodology to plan and coordinate technical activities related to testing. Additionally, I provided support, assistance, and training to testing teams from other projects.

As a QC Lead, I participated in projects in the area and carried out the tracking of defects, user stories, and epics in Jira. I also participated in defining the ATDD methodology and automation strategy to ensure greater efficiency in testing processes. As a result, we were able to improve the quality of final products and reduce delivery times.

QC Lead at JPMorgan Chase Bank (Globant Contractor)

As a Software Testing Mentor at Globant, I provided support and guidance on topics related to Quality Engineering to ensure the quality of the team's work. I made sure to communicate and reinforce the guidelines established in the QE study, participated in the induction of new team members, and coordinated with the practice for career development. 

Additionally, I planned, organized, and conducted meetings with Quality Engineering Coordinators to oversee the implementation of defined action plans and ensure quality objectives were met. My contribution was fundamental in keeping the team aligned with quality expectations and achieving established goals.

QC Eminence Program Coordinator

QA / QC Lead

As QC Lead at Comafi, I drove software quality excellence by implementing and refining quality control processes, aligned with industry best practices. I ensured project effectiveness by meticulously reviewing requirements and technical documents, and by providing valuable, real-time feedback.

I meticulously monitored key metrics, identifying and documenting errors, and conducting rigorous regression testing. I designed and implemented an effective strategy to achieve our goals and strengthened the team's knowledge through tailored training.

I fostered clear communication and collaboration within the team, addressing their feedback and continuously assessing their training needs. I successfully managed the daily operations flow, promoting a proactive and efficient approach in delivering high-quality software.

QC Lead at COMAFI Bank (Globant Contractor)

o Tracks quality assurance metrics, like defect densities and open defect counts.
o Identifies, records, documents thoroughly and tracks bugs.
o Performs thorough regression testing when bugs are resolved.
o Testing in devices. 
o Analyzes and writes test standards and procedures.
o Analyzes test results to ensure existing functionality and makes recommendations for corrective action.
o Oversees documentation of test results to assist in the debugging and modification of software.
o Consults with development engineers in the resolution of problems.

QA / QC Lead at GO Inversion (Globant Contractor)

o May assess testing efforts for all project stages. 
o Defining testing strategies for different types of problems. 
o Planning the whole testing of a project.
o Performing the start-up and execution of a low and medium-complexity testing project. 
o Performing monitoring and control tasks.
o Defining report and metrics plans (Reports, Metrics, Signoff, etc.) as well as executing them throughout a project.
o Supporting the definition and execution of UAT.
o Technically leading low and medium-complexity project testing. 
o Experience in different projects (different platforms and technologies)
o Skills to detect and suggest improvement opportunities in testing processes of the projects involved. 
o Skills to detect and communicate risks, and to suggest mitigation and/or contingency plans. 
o Managing technical interviews of people of a lower seniority.

QA / QC Lead / Project Configuration Management at JPMorgan Chase Bank (Globant Contractor)

o Write and edit test scripts based on business requirements / application needs.
o Monitor and re-test all defects resolved by a separate development team.
o Review requirements specifications and technical design documents to provide timely and meaningful feedback
o Create detailed, comprehensive and well-structured test plans and test cases
o Estimate, prioritize, plan, and coordinate testing activities
o Design, develop and execute automation scripts using open source tools
o Identify, record, document thoroughly and track bugs
o Perform thorough regression testing when bugs are resolved

QA / QC Engineer at JPMorgan Chase Bank (Globant Contractor)

Freelancer

o Consulting on process control technological change
o Implementation of working methodologies ITIL V3, ISTQB, COSO, COBIT.
o Design and implementation of systems testing processes.
o Standardization of IT processes bank.
o Evaluation of technological platform for the implementation of support services, computer security.
o Design alternate data center for banking contingency.

System Consultant

Venezolano de Crédito

o Change control within quality management systems (QMS)
o Generate management indicators of the activities of staff in charge and tests performed by department application. 
o Manage the participation of all users on the certification tests. 
o Write and edit test scripts based on business requirements / application needs
o Monitor and re-test all defects resolved by a separate development team
o Participate in some requirements and usability testing to understand key expectations in the final deliverables
o Install, configure and maintain software testing lab environment.
o Design and implement change management deliverables/activities such as: readiness assessment, stakeholder’s assessment, change impact assessment, champion network, communications plan, training plan, education materials, and user adoption metrics.

QA / QC Specialist

SUSCERTE

o Manage project resources, provide leadership and serve as a focal point. 
o Provide leadership and oversight in the implementation of project-specific project execution and quality plans within the framework of an established project delivery work process.
o Project planning and resources activities by (PMI Methodology). 
o Resource Manager: physical, technological, human and financial belonging to the project. 
o Coach to train, encourage, supervise, motivate and correct to the members of the project team.

Project Management

Informática Gerencial, INFOGESA

o Managing eDirectory (Novell), Active directory (Microsoft), ORACLE, SQL, DB2 
o Assigning Privileges using the tools: ONE Console, Harvest, Oracle PFC's, PFC's DB2, Oracle Enterprise Manager Console, Service Desk, LDAP Administrator. 
o Application server, users, email accounts and messaging for Novell GroupWise. 
o Support 1st, 2nd and 3rd level: administration firewalls, IPS, IDS, web content inspection, mail tool with WebSense - TRITON, antivirus Mcafee.
o Configure, deploy, and troubleshoot MS Windows/Novell  based servers.
o General support knowledge including hardware, software, and networking.
Change Management
o Prioritising and responding to business change proposals
o Contributing to meet governance, legal, contractual and regulatory requirements
o Assessing the risks associated with the transition of services (introduction or disposal)
o Aiding productivity of staff through minimising disruptions due to high levels of unplanned or emergency change.
o Generate executive reports: exchange controls, project management change management area. 
o Managing directory services certification, production, contingency and alternate center. 
o Verification and management of user privileges in Mainframe, eDirectory, Active Directory, Oracle.

IT Manager at Venezuelan Central Bank (Infogesa Contractor)

SOFTECH

o Responsible for working with developers and end users to gather testing requirements and then develop and execute test strategies, test plans, manual test cases and documenting the results.
o Produce test cases for detailed and high level requirements.
o Accurately assess impact of software defects
o Log and report defects found during string testing

QA Tester

How can Software Testing teams not just keep up with change, but lead it?
My approach to software testing is disruptive, focused on creating strategies that transform processes, enhance product quality, and align teams with a mindset of collaboration and continuous improvement.

What sets me apart?
I work under an iterative and practical framework I call "experiential mentoring." This model pushes teams out of their comfort zones, allowing them to learn while delivering tangible results. As a specialist in Gherkin and BDD methodologies, I enable seamless collaboration between QA, development, and business teams, ensuring that requirements are translated into clear, high-quality deliverables.

Proven Results:
- Increased delivery speed by 25% in recent projects while maintaining high quality standards.
- Helped a multinational company implement Gherkin, optimizing their testing approach and strengthening collaboration between QA and development, resulting in a 40% improvement in efficiency and teamwork.
- Through my mentoring program, 86% of participants secured jobs in software testing within six months.
- 60% of the professionals I’ve trained have become high-performing individuals capable of excelling in any project.

My Leadership Style:
I describe myself as a strategic facilitator and mentor. I foster autonomy, innovation, and diversity within self-directed teams. Under my leadership, teams develop both technical and soft skills, delivering exceptional results and cultivating a work culture that values transparency and collaboration.

How can I help you?
Whether you're a company seeking to transform your QA processes or implement BDD methodologies with tools like Gherkin, or an individual looking to grow in this field, I’d be delighted to work with you. From business strategies to personalized mentoring, my approach is designed to help you achieve your goals and overcome any challenge. 

Let’s connect and discuss how I can support you on your journey to excellence!

taplio

The Battle

Franco T. Hernandez

Oscar Trejo

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