ÉTER

Product as a service (PaaS) company building audience-first products.

We believe products can be copied, but communities don't:


This is the spot if you have a community looking for a product-led growth strategy.

We can help you with: 
| ÉTER consulting: community growth and monetization
| ÉTER academy: master product-led growth strategies
| ÉTER growth: products conversion rate optimization

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Join the community of next-gen leaders building audience-first products! 
Apply for your spot by DM 'ÉTER community' only by invitation.

CEO & Co-founder

MATERIA D

Co-Founder & COO

Smart Foods

Partner

go4clic

Advisory Board

MATERIABIZ

Digital strategy Professor

Academia aprehender

Acquired by ÉTER to expand our vision of developing next-gen audience-first products. 
You can productize yourself too so now Academia Aprehender is ÉTER academy. 

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Tech Academy on how to achieve peak performance with personalized habit design. 

Learn how to use your fitness tracker data to discover what optimizes your uniqueness. 

Join us to master Biohacking, Productivity, and Timeless Mental Models for personal growth. 

We are a community of tech entrepreneurs, product managers, doctors, and like-minded people.

Founder

Universidad de Palermo

Product management professor

Winter Capital

Business Consultant

HC  Corporation

Business Development Consultant

Coderhouse

Chief Product Officer

Helping others to transform their ideas into real successful products. 

Teaching the theory of Product Management with focus in UX and Web Analytics, relating always with my experience and other successful business. 

4.9 Stars calification

Product Management Professor & Industry expert 

x3 Founder | x2 Investor | I build community-led businesses to scale growth | Currently building ÉTER, product studio focused on audience-first products

Over the last 13 years, I’ve helped build and scale businesses across Latin America, leading product and growth teams at companies like Rappi, Despegar, ICBC, and Coderhouse.

But in 2021, I hit a wall.

I felt burnt out and disconnected from my purpose, so I decided to walk away from the corporate world and pursue my true calling: empowering others through technology and knowledge.

Before I made the leap, I had a hypothesis: Community-led businesses are the future, and tech-driven education will empower entrepreneurs to lead them. I believed in the power of personalized growth through bioindividuality—leveraging health and technology to unlock potential.

So, I launched ÉTER, a product studio focused on designing community-driven business models. In just 3 months, we grew the community to over 17,000 members.

I also founded MATERIA D, where over 5,000 people have learned to optimize their personal growth and business through technology and AI, helping them scale both professionally and personally.

My mission is simple: To empower people with knowledge and technology to reach their highest potential.

My Results:
→ Scaled ÉTER to 17,000+ community members in 3 months. → Helped 5,000+ people optimize their growth and business with MATERIA D. → Led product and growth teams at some of the largest tech companies in Latin America. → Grew my Hearth Rate Variability to 80ms average 

If you want to learn more about how I help people unlock strategic functional growth, you can join my community or explore my courses.

Follow me for content to grow everyday!

Franco T. Hernandez

CIO Landing, Inc.

• Member of the Leadership Team of the company operating on EOS (Entrepreneurial Operating System).
• Finance and Legal Team Leader responsible for overseeing financial and legal operations.
• Developed and maintained budgets, forecasts, and cash flow projections to support strategic decision-making.
• As the Legal Department Leader, facilitated communication with lawyers and PEOs to establish agreements and updates aligned with new company procedures and legal requirements.
• Led process improvement initiatives, developing finance-related processes impacting internal operations, vendors, and other areas of the company.
• Played an active role in the M&A activities undertaken by the company in 2023, which involved merging software systems, billing platforms, and managing relationships with clients and vendors.

Finance Manager

- Provided financial analysis and reporting ensuring accuracy and compliance with regulations.
- Managed accounts payable and receivable functions, optimizing processes for efficiency and accuracy.
- Processed payroll, ensuring timely and accurate payment to employees.
- Offered financial insights and recommendations to support business objectives.
- Maintained accurate financial records and documentation in accordance with industry standards and regulations.

Finance Controller

Bank of Investment and Foreing Trade

Identification of companies in need of financing for investment projects or export prefinancing. Comprehensive analysis of their economic and financial position to determine their repayment capacity. Active portfolio management to ensure effective monitoring and maintain strong client relationships.

Banking Officer - Semi Senior

Banco Patagonia

Responsible for delivering small business revenue opportunities through relationship development.

Small Business Banking Officer

Nine-Month Rotation/training by key areas of the organization with the permanent guide of the Human Resources area.

Young Professional

Secretary of Finance and Administration of the Municipality of Plaza Huincul

Design of specifications for Public Tenders of the Municipality of Plaza Huincul. Development of fund recovery systems for loans granted by the Municipality.

Advisor

✨ Nací en Bahía Blanca y me formé como Licenciado en Economia en la Universidad Nacional del Sur. 

🏀 Como jugador de básquet, aprendí el valor del trabajo en equipo, una lección que aplico tanto en la cancha como en mi carrera profesional. 

✨ Trabajé en el sistema financiero argentino acompañando a empresas a obtener financiamiento para sus proyectos.

🌍 En 2019, decidí dar un salto y mudarme a España, donde comencé a trabajar a tiempo completo en CIO Landing, una empresa para la que ya había colaborado como freelance desde Argentina. En CIO Landing, formo parte del Leadership Team que sigue el modelo EOS.

📚 En 2022, di un gran paso al escribir mi libro "Construye tu Libertad Financiera", una guía para alcanzar la independencia financiera.

💼 Además, en 2022 decidí ampliar mis horizontes y embarcarme en una formación en Coaching Ontológico Profesional y desde ahi, acompaño a organizaciones a alcanzar su mejor versión.

taplio

The Battle

Franco T. Hernandez

Santiago Susbielles

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