ParetoHealth

• Streamlining workflows and improved processing speed within the Underwriting operations team.
• Collaborating cross-functionally with Product, Engineering, and Account Management to identify inefficiencies and implement technology-led solutions.
• Leading early-stage projects to enhance data visibility, reduce error rates, and improve turnaround times.

Strategy & Operations Manager

Wana Create

▪ Increased operational efficiency by 25% by streamlining internal workflows and optimizing resource allocation, reducing project delivery timelines by 15%.

▪ Drove 20% revenue growth in six months by analyzing user behavior to identify high-value customer segments, guiding strategic initiatives and targeted campaigns.

▪ Improved customer retention by 35% through process enhancements and data-driven initiatives that addressed key churn factors and optimized user onboarding.

Head of Strategy & Operations

Northwell Health

▪ Directed cross-functional teams to execute key revenue integrity initiatives, resulting in a 15% increase in revenue capture and ensuring compliance with healthcare regulations. 

▪ Steered the end-to-end project lifecycle for RIO projects through strategic planning, execution, and monitoring, consistently delivering all projects on time and within budget.

Project Manager

Accenture

•	Project Manager - Health Provider – Hospital Pharmacy Application Deployment: Orchestrated seamless collaboration between eight technology leads, both onshore and offshore, and clients to facilitate the successful deployment of a pharmacy application within the hospital. 
Spearheaded change management throughout all project phases, including the smooth transition to "run mode" 

•	Application Lead - Health Payer- Care Management Transformation: Conducted a comprehensive series of 70+ interviews to map current state processes and workflows. Distilled gathered information into ~30 key themes for implementation. Developed an interview map illustrating client engagement during the discovery phase, providing clients with visibility into the individuals reached

•	Business Process Architect - Health Provider-Revenue Cycle Optimization: Spearheaded an impactful five-month engagement that optimized the revenue cycle functions of a large-scale hospital system. Collected and analyzed 30+ work activity surveys to develop a robust capability assessment model to evaluate the maturity of current revenue cycle functions against industry best practices; implementation of this model resulted in an annualized value of over $1.6 million in financial benefits

Management Consultant

R1 RCM

•	Recovered $8M+ in underpayments for leading hospital revenue review consultancies through meticulous analysis of managed care contracts and government-based fee schedules
•	Conducted contract analyses for 20+ health systems, identifying lucrative long-term revenue recovery opportunities and bolstering provider negotiating power in reimbursement
•	Utilized PowerBi, Excel, and client software platforms to analyze and ensure the quality control of underpayment risk areas

Revenue Cycle Analyst

Thomas Jefferson University Hospitals

•	Oversaw and maintained a registration database of 150+ end-users, ensuring seamless preparation for Epic Go-Live
•	Streamlined project management by delegating action items to project leaders; completed deliverable deadlines in advance
• Conducted market research, financial budgeting, and SWOT analysis to develop a comprehensive proposal presentation for upper-level management and the hospital President
• Coordinated “At-Your-Service” rounds in the inpatient setting by collecting and analyzing patient surveys to better understand and improve patient satisfaction rates in hospital operations

Project Manager/ Operational Excellence Lead

Hi, I'm Hetali!

𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 + 𝐌𝐞𝐧𝐭𝐨𝐫
• Former Accenture consultant with deep expertise across healthcare operations and strategy
• Trusted advisor to execs at Rare Beauty, Oracle, Planoly & beyond
• Mentored dozens of high-performers in executive presence, career elevation, and personal brand building

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 + 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫
• Founder of Inner Wealth Collective - a media brand helping people build confidence, influence, and inner wealth
• Partnered with Notion, Beehiiv, folk & more to spotlight smarter ways to live and work
• Creator of high-impact leadership, mindset, and lifestyle content - reaching 1M+ professionals on LinkedIn

Industries of Interest:
Health tech, AI in healthcare, and digital transformation, though I’m always open to exploring new opportunities and challenges.

___

→ For inquiries/sponsorships: DM me or email CollabwithHetali@gmail.com

All views are my own and do not reflect that of my employer.

Hetali Mehta, MPH, CAPM

Tom Pestridge

Scaled 2 x Startups to £7m with Marketing | Founder @Goose Agency | Follow for Daily Marketing, Leadership & Psychology Strategies

Hey, I'm Tom, a senior marketing leader, fractional CMO and agency owner with 15 Years experience. Over the past several years I've scaled 2 businesses to £7m+ revenue through digital marketing. Most recently I've been focussing on driving growth for start-ups and scaleups, and optimising SaaS product strategies for maximum impact.

My story:
Here’s a look at my career journey:

2013-17 – First marketing hire for travel company, grew and led the team for several years
2018 - Started side-hustle digital marketing agency, Goose Digital
2019 - Scaled travel company from 4 employees/£400k AR to 30+ employees/£7m AR 
2020 - Covid decimated travel industry. Placed on furlough. 
2020 - Dedicated myself entirely to my marketing agency 
2021 - Took on our first few employees & grew our client base
2023 - Began working with BT, building & launching new digital & SaaS products 
2024 - Scaled our first major agency client from £0 to £7m AR through digital marketing 

I currently run Goose Digital where we deliver results-driven, digital marketing solutions tailored to each client's unique needs. I firmly believe that transparency and honesty are the cornerstones of effective marketing, and I'm obsessed with ensuring that every marketing penny is spent efficiently, driving tangible results.

Whether you're a business owner seeking digital marketing expertise or a fellow marketer passionate about driving impact, I'd love to connect and exchange ideas.

Outside of the marketing world, you will normally find me running after my Irish Setter or 1-year-old son.

📢 Things I post about daily: Growth Strategy, SEO, PPC, AI, SaaS, Product Marketing, Design, Leadership & Management, CRO & everything in-between.

Founder

Goose Digital provides you with your own dedicated marketing team complete with experts in Web Design, SEO, Social Media, Branding, PPC, Content and much more. We work with highly ambitious start-up and scale-ups looking to grow through digital marketing

Marketing looks easy from the outside.

Until you’re in the trenches.

Catchy slogans. Viral posts. Pretty visuals.

But the real work? It’s invisible.

It’s strategy over slogans.
Trust over tactics.
Understanding over aesthetics.

What people don’t see is the messy middle:
- The testing.
- The rewrites.
- The late-night “what’s not working?” sessions.

Here’s what great marketing actually demands:

 → Deep audience understanding
 → Strategic positioning
 → Storytelling that sells
 → Trust-building
 → Constant iteration
 → Data-driven action
 → Seamless customer experiences
 → Long-game thinking

And that’s just the start.

Marketing isn’t about making things look good.
It’s about making them work.

So if you're underestimating it. Don’t.

Because even the best product fails with the wrong message.

What’s one thing you wish more people understood about marketing?

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

A pay rise won't fix a broken culture. 

It’s just a temporary patch.

If you’re unhappy at work, more money might numb the pain but it won’t heal the wound.

Happy employees = Productive employees

And true job satisfaction comes from purpose, growth, and respect.

Not just a padded bank account.

Here are some red flags that no paycheck can cover:

🚩 Your role feels unchallenging
🚩 There’s no room for autonomy
🚩 You’re not growing or learning
🚩 You’re overwhelmed with work
🚩 Your contributions go unnoticed
🚩 You’ve lost your passion for the job
🚩 Your salary doesn’t reflect your value
🚩 You’re not compensated for extra work
🚩 You’re not getting the support you need
🚩 There’s little to no room for advancement

If these hit home, don’t wait for change.
Start creating it.

Repost ♻️ to help your network.
And follow Tom Pestridge for more posts like this.

I see this quote a lot.

But what does it actually mean?

Most people miss the point.

It’s not about justifying higher fees.
It’s about recognising the real value of expertise.

Because “fast” doesn’t mean “easy.”
And “easy” doesn’t mean “cheap.”

Just because something doesn’t take long doesn’t mean it’s not valuable.

I once joined a company that used a shared drive with an unusual folder structure. Everyone else quickly found what they needed because they’d learned the system over time.

But as a new hire, I wasted hours just hunting for the right documents.

This simple scenario shows how even basic tasks can involve a learning curve.

Now, imagine how much more significant that curve is for specialised, technical work.

Time spent is a terrible way to measure value.

Here’s what really matters:
• The quality of the outcome
• The experience it took to get there
• The insight to avoid costly mistakes
• The speed that comes from mastery

That’s why I back outcome-based pricing over time-based.
Every time.

If it feels easy now,
it’s because you’ve earned it.

Price accordingly.

Share ♻️ this post if it resonates with you.
Follow Tom Pestridge for more posts like this.

Most marketers obsess over the message.

But the battle is in the mind of the customer.

Because perception ALWAYS shapes reality.

Here’s the psychology behind this:
Your audience never hears your words in a vacuum.

They hear them through:

- Their biases
- Their past experiences
- Their assumptions
- Their current emotional state

This is why the same message can convert one person and completely miss another.

It’s not the copy.
It’s the context.

Here’s what actually shapes what people hear:

1. The Framing
↳ The way information is presented changes how it’s understood.

Say “Save £300” and people feel gain. 
Or
Say “Stop losing £300” and urgency spikes.

Same message → different reaction.

2. Cognitive Fluency
↳  If your message feels easy to process, people trust it.
If it feels heavy, complex, or jargon-loaded, they tune out.

How it reads matters more than what it says.

3. Confirmation Bias
↳ People interpret your message in a way that reinforces what they already believe.

If your positioning doesn’t match their worldview, they reject it, instantly.

4. Assumed Intent
↳ Humans judge intent before content. If your message feels self-serving, the meaning shifts.

The intent you signal determines the meaning they assign.

-- 

Here’s what you should do with this:

Stop writing messages for YOUR understanding.

Start crafting messages for THEIR interpretation.

✔ Make your intent obvious
✔ Simplify your language
✔ Frame the message around their worldview
✔ Remove ambiguity
✔ Lead with emotion, support with logic

When you control perception, you control the response.

Messaging isn’t what you say.

It’s what they hear and what they feel because of it.

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

taplio

The Battle

Hetali Mehta, MPH, CAPM

Tom Pestridge

Followers

Posts

Engagements

Likes

Performance ScoreTom Pestridge's LinkedIn Performance

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taplio

The Battle

Hetali Mehta, MPH, CAPM

Tom Pestridge

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Pestridge's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTom Pestridge's LinkedIn Performance