Jahanzaib Ahmed

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀.

I build 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 that scale your business on autopilot—combining AI agents, intelligent automation, and strategic digital transformation to deliver real outcomes.

If you’re a solo founder, lean team, or startup looking to scale without adding headcount, I develop and ship production-ready AI agents  wired to CRM/help desk/calendars/docs—response time ↓, bookings ↑, 20+ hours/week saved.

𝗪𝗵𝗮𝘁 𝗜 𝗿𝘂𝗻

	- 𝗔𝗴𝗲𝗻𝘁𝗶𝗰𝗠𝗼𝗱𝗲 𝗔𝗜 — Custom AI agents for Ops, Support & Growth. We pick one KPI and launch a working AI Agent fast—outcomes, not hype.

	- 𝗚𝗿𝗼𝘄𝗪𝗶𝘁𝗵𝗔𝗜𝗔𝗴𝗲𝗻𝘁𝘀 — My education hub with agent tutorials, tips & templates for building, deploying, and scaling AI agents the right way.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲

	- 𝗢𝗽𝗲𝗿𝗮𝘁𝗼𝗿 𝗳𝗶𝗿𝘀𝘁: For 6+ years I’ve run 𝗘𝗰𝗼𝗺𝗣𝗮𝗻𝗱𝗮, an e-commerce agency at $30k+ MRR—systems, service delivery, and client results are my defaults.
	- 𝗣𝗿𝗼𝗼𝗳 > 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀: Clear scopes, visible metrics, and weekly iteration.

𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲

	- Check my Featured section to subscribe to 𝗚𝗿𝗼𝘄𝗪𝗶𝘁𝗵𝗔𝗜𝗔𝗴𝗲𝗻𝘁𝘀 Newsletter.
	- Want an agent live quickly? DM “AI Agent” for the scope + integrations + KPI plan.
	- 𝗙𝗼𝗹𝗹𝗼𝘄 𝗳𝗼𝗿 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁 𝘁𝘂𝘁𝗼𝗿𝗶𝗮𝗹𝘀 & 𝘁𝗶𝗽𝘀.

Chief Executive Officer

Working as Shopify Developer and E-commerce strategist.

Jahanzaib Ahmed 🌟 Shopify Developer 👨‍💻

Ciaran Finn

Helping DTC Brands Scale 5+ New Ad Creatives Every Week // $150M+ In Trackable eCom Sales // DM me CREATIVE and let’s chat

DTC Brands: Click the button in my featured section below 👇

Founder & CEO

Founder & CEO of an award-winning growth consulting and performance marketing agency for eCommerce brands.

We partner with growth-focussed eCommerce brands, taking a CMO-based approach to hitting revenue goals through paid advertising, performance creative and growth consulting.

Learn more here: bluefinnmedia.com

We produce 2000+ ad creatives every month.
 
 We wouldn’t be able to do it without this::
 
Every single video we produce goes through the same 17-point review process before it goes live.
 
This is our internal Editing Review Checklist.
 
It's the exact checklist our Performance Editors use daily to catch mistakes before they cost us money.
 
Here's what it covers:
 
→ Hook quality check - will it stop the scroll?
→ Pacing and cut frequency - keeping attention throughout
→ Text, transitions, and safe zone compliance
→ Audio - music fit, sound effects, engagement triggers
→ Visual dynamics - zoom, b-roll, split-screen opportunities
→ Storyline flow and end card accuracy
 
This process has taken us 3 years to build and refine.
 
It's why we catch 90% of issues before the first review - saving hours of back-and-forth and getting ads live faster.
 
And you can have it for free.
 
To get access:
 
1. Connect with me
2. Like this post and comment 'CHECKLIST' below
 
And I'll send the checklist straight over.
 
Ps. If you manage editors or review video ads yourself, this will save you hours every week ♻️

DTC Growth Expert // $700M+ In Trackable DTC Sales // Scaling 7-9 Figure DTC Brands

Your landing page & website determine your conversion rate.
 
And increasing your CVR will directly increase your ROAS.
 
That’s why we’ve compiled 100+ DTC landing pages that generate 9-figures in yearly revenue.
 
These are the exact landing pages driving revenue for brands like:
 
✅ Loop Earplugs
✅ Magic Spoon
✅ Athletic Greens
✅ Represent
✅ Obvi
✅ Harrys
✅ & many more
 
We’ve compiled 100+ of them into one resource so you can:
 
→ See exactly how the biggest brands structure their pages
→ Identify high-converting layouts you can model
→ Stop guessing what "good" looks like
→ Improve your CVR before spending another dollar on ads
 
This took weeks to put together.
 
But it’s had an exponential impact on our clients conversion rates
 
To get access:
 
1. Connect with me: Ciaran Finn
2. Comment 'PAGES' below 👇
 
And I'll send the full 100+ Landing Page Swipe File straight over.
 
—
 
Feel free to repost to help someone in your network improve their landing pages ♻️

Sometimes your ads aren’t the problem.
 
Your landing page is:
 
Most DTC brands obsess over increasing their ROAS.
 
What they fail to realize is that no amount of creative testing will fix a page that doesn't convert.
 
I've audited hundreds of ad accounts over the past 3 years.
 
Here’s the pattern I find with many brands:
 
→ Solid creative
→ Decent CTR
→ ROAS stuck below 2x
 
The bottleneck isn't the ads - It's the page.
 
Here's what separates a low CVR page from a landing page that prints money:
 
𝟭. 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗰𝗹𝗮𝗿𝗶𝘁𝘆
 
Within 3 seconds, the visitor knows exactly what the product does and why it matters. No scrolling required.
 
𝟮. 𝗔𝗱-𝘁𝗼-𝗽𝗮𝗴𝗲 𝗰𝗼𝗻𝗴𝗿𝘂𝗲𝗻𝗰𝗲
 
The promise in the ad matches the promise on the page.
 
𝟯. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳
 
Reviews and UGC placed where objections naturally arise - not buried in a testimonial section nobody reads.
 
𝟰. 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗺𝗼𝘃𝗮𝗹
 
Every unnecessary click, scroll, or form field that doesn't lead directly to conversion gets cut.
 
The brands doing 9-figures treat their landing pages as sales conversations.
 
That’s why I've compiled 100+ high-performing landing pages from 9-figure DTC brands into a swipe file.
 
Connect with me and comment 'PAGES'
 
I'll send it over to you.

"What's the optimal split between Meta and Google?"
 
DTC founders ask me this question on a weekly basis.
 
It varies by brand and niche.
 
But across most accounts the split is consistent:
 
70% Meta, 30% Google
 
Here’s why:
 
𝗠𝗲𝘁𝗮 𝗶𝘀 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
 
It's top of funnel in the truest sense.
 
You're getting people who have no idea about your business to learn about it for the first time.
 
𝗚𝗼𝗼𝗴𝗹𝗲 𝗶𝘀 𝗶𝗻𝘁𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.
 
This is where people already know about your brand.
 
A few days later, that same customer searches your brand name on Google.
 
They click on your search ad.
 
Go straight to checkout.
 
And complete the purchase.
 
Looking at per-channel ROAS, Google will usually look better.
 
But Meta is what drove the discovery.
 
Google just captured the intent that Meta created.
 
If you only looked at Google's ROAS, you'd think it's a gold mine.
 
And you'd kill your Meta budget.
 
But then your Google performance would collapse.
 
Because there's no new demand being created.
 
The truth is all channels work together.
 
Start using your blended numbers and Marketing Efficiency Ratio (MER):
 
→ MER for overall performance
→ aMER for new customer acquisition performance
 
Because this customer wasn't the first to be influenced by multiple channels.
 
And won't be the last.
 
So stop solely focusing on per-channel CPA or ROAS.
 
Make MER and blended metrics your focus in 2026.
 
Think macro, not micro.

Last year I gave my first Affiliate World speech with my business partner Evan Carroll 

Since then we've been invited to 2 more, with the next one being held in Dubai in a few weeks.

There's a pattern I see between memorable speeches and ones that bomb:

The best speeches focus on the audience first, then the information.

Keeping the audience engaged throughout your entire presentation should be your primary objective. 

The best speeches I see are:

• Informative
• Different
• Entertaining

Most speakers completely ignore the last 2 points.

I have a checklist to go over before I finalize any material I'm going to present on stage.

Here's what it consists of:

→ Lead with a story, not just stats
→ Use curiosity loops to keep the audience engaged
→ Prioritize speed (don't bore the audience)
→ Make high-level concepts easy to digest
→ Use the Rule of 3 (people remember 3 things max)
→ End with a specific action they can take today

Your first speech wont be the best.

But if you:

• Build a solid framework
• Aim to make an impact
• Put the audience first

People will remember you.

This 1 strategy can cut your CPA by 30-40%
 
But 95% of brands have no idea how to do it properly.
 
I'm giving away our internal Whitelisting Cheatsheet that we use with every client - completely FREE.
 
This is the exact step-by-step system we follow to launch whitelisted ads for 7 and 8-figure DTC brands, which has helped us reduce CPAs by an average of 35% across our client portfolio.
 
This cheatsheet includes everything:
 
✅ The 3 types of whitelisting (and when to use each one)
✅ Pros and cons of each whitelisting method
✅ The 8-step process to launch whitelisted ads
✅ Step-by-step Facebook Business Manager setup guide
 
We've spent the last 2 years perfecting this process across hundreds of creator partnerships.
 
This training is worth thousands to brands that implement it correctly.
 
Today, you can have it for 100% free.
 
To get access, all you need to do is:
 
1. Connect with me
2. Comment 'WHITELIST' below
 
And I'll send the Whitelisting Cheatsheet straight over (no email sign-up needed).

---

Feel free to repost to help someone in your network lower their CPA with whitelisting ♻️

3 ad creative shifts separating the brands scaling on Meta in 2026 from the ones stuck:
 
1. Platform-native creative
 
The highest-performing ads don't look like ads anymore.
 
Meta's algorithm rewards content that feels native to the feed with lower CPMs. We've seen costs drop significantly when creative mirrors the look and feel of organic content.
 
The best creative teams in 2026 are studying what's already working organically in their niche and reverse-engineering it for paid.
 
2. Format diversity over volume
 
Andromeda changed how Meta evaluates creative.
 
Minor variations like headline swaps & background color changes no longer move the needle. The algorithm groups visually similar ads together and limits their reach.
 
The accounts scaling are feeding the algorithm genuinely different formats:
 
→ Video
→ Statics
→ GIFs
→ Carousels
 
Each unlocks different placements and resonates with different buyer types. This isn't about producing more. It's about producing different.
 
3. Algorithmic creative optimization
 
The brands winning in 2026 are feeding Meta 15-20 diverse inputs and letting the system find the optimal combinations per user.
 
The media buyer's role has shifted.
 
Less time tweaking manual settings - more time on creative strategy, input quality, and week-over-week iteration.
 
To win in 2026:

study native content in your niche, prioritize genuine creative diversity, and trust the algorithm to optimize.
 
Get these three right and you're ahead of most brands still running the old playbook.

This is by far the easiest growth lever you can pull to scale profitably.
 
But most DTC brands completely ignore it.
 
I'm talking about increasing your Average Order Value.
 
Most brands either avoid it entirely or implement it so poorly it has zero impact on their bottom line.
 
They'll spend thousands testing new creative angles and restructuring campaigns.
 
But won't take 24 hours to implement bundling that could increase profitability overnight.
 
𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗿𝗲𝗲 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗔𝗢𝗩 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆:
 
1. Post-purchase upsells
2. Free shipping thresholds
3. Strategic bundling
 
If you're unsure how to make bundles that will convert for your brand:
 
𝗦𝘁𝗲𝗽 𝟭: 𝗟𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮
 
→ Use Triple Whale to see which products are frequently bought together
→ Identify natural product pairs and bundles customers are already creating
 
𝗦𝘁𝗲𝗽 𝟮: 𝗠𝗮𝗸𝗲 𝗯𝘂𝗻𝗱𝗹𝗲𝘀 𝘁𝗵𝗲 𝗱𝗲𝗳𝗮𝘂𝗹𝘁 𝗼𝗽𝘁𝗶𝗼𝗻
 
→ Use product bundle apps to create dedicated bundles
→ Create a dedicated landing page for the bundle
→ Drive all Meta traffic to this landing page
 
𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁𝗲:
 
Humans take the path of least resistance.
 
If you have your bundle as the backup option, no one will go for it.
 
But if it's the primary option, they will buy it.
 
So make it easy for them to buy what you want them to buy.
 
Most brands obsess over creative testing and campaign structure.
 
But they're leaving money on the table by not optimizing what happens after the click.

This 1 lifestyle change has made me more money than anything else.
 
I grew up believing that hard work meant long hours.
 
That's why I prioritized working hours over everything else.
 
I needed to work a minimum of 12 hours a day to feel like I was giving it my all.
 
There was only one issue - I was averaging 5-6 hours of sleep per night.
 
I convinced myself it was necessary.
 
But I was just putting in more time doing less quality work.
 
Here's what changed:
 
Instead of prioritizing work - I started to prioritize sleep.
 
The more your business grows The bigger your organization gets The more your decisions count.
 
Your job as a CEO is to make good decisions consistently.
 
And you can't do that if you’re not getting the sleep you need.
 
That's why sleep is now the cornerstone of my daily routine.
 
Here's what it looks like:
 
→ I go to bed at the same time every single night
→ I have my last meal of the day 4 hours prior to bed
→ Blue-light glasses go on 4 hours before I sleep
→ Phone goes away 2 hours before bed
→ I read a paperback book to wind down - no screens
→ Bedroom stays at 19°C
 
To make sure I’m getting high quality sleep on a nightly basis, I track everything with an Oura ring.
 
My target: 9 hours in bed, minimum 8 hours of actual sleep.
 
The result:
 
→ Clearer thinking in strategy sessions
→ More patience with my team
→ Better decisions under pressure
→ No burnout by Thursday
 
Sleep isn't a luxury. It's the foundation everything else is built on.
 
If you're grinding on 5 hours and wondering why you feel stuck - start here.

The most productive thing I do each day takes 20 minutes:

And it happens after all the work is done.
 
Every evening, I spend 20 minutes preparing for the next day.
 
→ I review my calendar.
→ I identify my top 3 priorities
→ I write down exactly what I'll work on during my first deep work block.
 
By the time I sit down the next morning, there's zero thinking required.
 
No "what should I focus on today?" No scanning through emails to find direction.

No wasted mental energy deciding where to begin.

I just start.
 
This sounds simple. But most people do the opposite.
 
They wake up, check their inbox, and let other people's priorities hijack their day before it even starts.
 
Then they wonder why they're busy but not productive.
 
Here's what I've learned:
 
Mornings are for execution, not planning.

Your best mental energy shouldn't be spent figuring out what to do.
 
It should be spent doing the work that actually moves the needle.
 
So I front-load the thinking to the night before, when the stakes are lower and my mind can process without pressure.
 
20 minutes of planning the night before.

Hours of focused output the next day.
 
It’s a small habit that will compound your output like nothing else.

Last month I spoke with five 8-figure DTC brand owners that missed their BFCM targets.
 
After auditing their accounts these same patterns kept showing up:
 
𝟭. 𝗧𝗵𝗲𝘆 𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗤𝟰 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗽𝗿𝗼𝘃𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲.
 
Black Friday doesn't fix broken ads. It amplifies them.
 
The brands that crushed it had their winning angles locked in by October.
 
They used November to scale what was already working.
 
Everyone else scrambled to "figure it out" while CPMs were at their peak.
 
𝟮. 𝗧𝗵𝗲𝗶𝗿 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝘄𝗮𝘀 𝗹𝘆𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲𝗺.
 
Many brands celebrated 4x platform ROAS while their bank accounts told a different story.
 
7-day click + 1-day view attribution in Q4 is a fantasy.
 
Winners were tracking MER, running post-purchase surveys, and making decisions based on actual cash collected.
 
𝟯. 𝗧𝗵𝗲𝘆 𝘁𝗿𝗲𝗮𝘁𝗲𝗱 𝗤𝟰 𝗮𝘀 𝗮 𝗹𝗶𝗳𝗲𝗹𝗶𝗻𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮𝗻 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿.
 
The biggest wins came from brands that were already scaling profitably in September.
 
Q4 was jet fuel for their existing momentum.
 
𝟰. 𝗧𝗵𝗲𝗶𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘃𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝗸𝗲𝗲𝗽 𝘂𝗽.
 
Winning ads fatigue faster during peak season.
 
The brands hitting record numbers were launching new iterations weekly.
 
Most were too slow to make the right changes by the time their winners burned out.
 
If you underperformed in Q4, remember Q1 is the reset.
 
CPMs drop. Competition pulls back.
 
The window to build your foundation for 2026 is now.

3 extremely difficult lessons I had to learn as an agency owner:
 
𝟭. 𝗦𝗮𝘆𝗶𝗻𝗴 "𝘆𝗲𝘀" 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝘀𝗮𝘆𝗶𝗻𝗴 "𝗻𝗼" 𝘁𝗼 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲.
 
When you're starting out, you take every client.
 
Every opportunity.
 
Every meeting.
 
I thought that's what it took to grow.
 
But growth without focus is just chaos.
 
The moment we started saying "no" to clients who weren't the right fit?
 
→ Our results got better
→ Our team got happier
→ Our reputation got stronger
 
The key is to do less, better.
 
𝟮. 𝗬𝗼𝘂𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 𝗰𝗲𝗶𝗹𝗶𝗻𝗴.
 
This one hit the hardest.
 
Most agency owners start their business for the lifestyle
 
That’s why most agencies inevitably end up failing
 
I realized that every time I accepted "good enough" from myself
 
I was telling my team that "good enough" was acceptable.
 
You can't demand excellence from others while accepting mediocrity from yourself.
 
Your team will never consistently operate above the standard you set.
 
So set it high.
 
𝟯. 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝘀𝗮𝘃𝗲 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲.
 
Early on, I held onto team members way too long.
 
I thought: "If I just give them more time, more training, more support..."
 
But here's the truth:
 
Wrong fit = wrong fit
 
No amount of training will fix misalignment, and keeping the wrong people hurts everyone in the long run
 
Sometimes the kindest thing you can do is let someone go find where they belong.
 
What are some of the most difficult lesson you've had to learn in your career?

Most 8-figure brands will never hit 9-figures.
 
Here's why:
 
Every 8-figure DTC brand I consult with follows this pattern.
 
They have the budget, and the talent.
 
But they're missing these core principles:
 
𝟭. 𝗧𝗵𝗲𝘆 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿𝘀
 
Most brands obsess over minor account adjustments when creative is what drives performance.
 
Should be prioritizing creative quality above all else.
 
Test more creative formats, different angles, different concepts.
 
The brands that scale deeply understand creative diversity.
 
𝟮. 𝗧𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗱𝗮𝘁𝗮 𝗯𝗹𝗶𝗻𝗱𝗹𝘆
 
Stop looking at Facebook attribution as gospel.
 
It's modeling most of your data anyway.
 
Look at:
 
→ Blended metrics across channels
→ Marketing Efficiency Ratio (MER)

Use 3rd Party Attribution tools to make accurate decisions.
 
𝟯. 𝗧𝗵𝗲𝘆 𝗼𝘃𝗲𝗿𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
 
You don't need 10+ campaigns.
 
You need only 3 at most:
 
→ Creative testing (ABO)
→ Scaling (Advantage+ or CBO)
→ Retargeting (audience expansion OFF)
 
Consolidation = better algorithm learning = more scale.

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The Battle

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