Bald Agency

CEO and Founder

Momentum Unlimited

Chief Marketing Officer

Director of Marketing and Communications

Israel Experience

Senior Director of Marketing

Primesense Ltd (Acquired by Apple)

Marketing Communications Manager

Blonde 2.0 (HP Social Media Account Manager)

Social Media Marketing Manager

Paramount Pictures

Marketing Intern

I spent 15+ years as a CMO and Marketing Director for other companies before I went Bald. I lost my hair – but found my calling:

Leading a creative agency that builds unapologetically bold ideas for brands with big (hairy) audacious goals. 

With emotion, insight, and imagination, we Baldly take you where no brand has gone before.

Brands go Bald because:

❌ Full marketing teams are expensive to staff in-house
❌ Finding reliable freelancers takes a ton of trial and error with high turnover
❌ Companies need fresh takes from people who can see the forest for the trees
❌ Average agencies burn businesses with cookie-cutter processes and soulless results

What Bald does different:

✅ Treat clients like partners and collaborate
✅ Operate as an immediate extension of your in-house creative
✅ Provide golden trifecta of strategy, creative, and marketing under one roof

Bald’s team of world-class branding experts, designers, strategists, and marketers have worked with brands like Tesla, Audi, Coca Cola, Under Armour, HP, and Volkswagen. 

Between us, we’ve directed Super Bowl ads, won 9 Cannes Lions, 19 Loerie awards, Best ad on TV awards, and more…

Here’s what we offer:
Brand strategy
Brand identity
Brand marketing
Brand campaigns

We’re rulebreakers, misfits, free-thinkers, and future-dreamers.

With our unique process, we’ll help you go Baldly where no brand has gone before. 

Our magic method:
1️⃣ Research and discovery
2️⃣ Insights & pattern recognition
3️⃣ Brand definition
4️⃣ Brand expression
5️⃣ Brand distribution

It’s hard to see what makes your brand truly shine and stand out from the inside. Bald can shave your creative load and comb through the noise to wax smooth your bald spots.

Let your heart rule your head.

Ready to go Bald? —> ​​https://bald.agency/

Hillel Hurwitz

Brand Bureau

Senior Vice President, Strategy & Brand

Head Of Strategy

Strategy Director

Responsibilities:
• Create compelling and viable brands, concepts, and experiences that address the client’s business objectives and overall vision.
• Steer and direct the strategy team to root our work in research, critical thinking, and a keen understanding of culture.
• Interpret and present data in support of our concepts.
• Develop strong client relationships and serve as their trusted partner on all projects.
• Formulate engaging narratives on our process and work product resulting in dynamic and persuasive presentations.
• Lead client meetings with the assistance of strategists and designer colleagues.
• Mentor and develop the strategy team members while inspiring creativity.
• Foster cross-disciplinary collaboration among our studio’s strategy, graphic design, interior design, and marketing teams.
• Structure the team and shape the conceptual and creative work flow of each project with the client’s ultimate needs in mind.
• Support the new business process in developing proposals and pitching our capabilities and services.

Key Accomplishments
• Led the studio’s largest creative initiative to date, developing the Protagonist beer brand and engaging all of our multi-disciplinary capabilities in the process.
• Repositioned and refreshed the visual identities for Union Square Hospitality Group’s Bluesmoke barbecue and ArcLight Cinemas.
• Led strategic initiatives for clients including Disney, Virgin Voyages, Four Seasons, Thompson Hotels, Rockefeller Center, and McDonald’s, among many others.

Associate Strategy Director

BrandBox (podcast)

A (playful and thoughtful) podcast on the strategies and effects of brands.

Co Host

School of Visual Arts

Alumna, TA, and Advisor turned Faculty Member at the Masters in Branding Program at SVA. 

Responsibilities:
• Assist faculty in the development of curricula
• Moderate class discussions to achieve learning objectives
• Assess student work and advise on growth opportunities
• Coach students in honing and conveying their ideas

Key Accomplishments
• Guided students through client engagements to reposition and rebrand not-for-profit organizations including the Sundance Institute, The Center for Humanities, Arts and Technoscience at the SUNY Albany, Museum of Awe, Alan Alda Center for Communicating Science at SUNY Purchase, and the Writer's Lab
• Mentored students through their thesis projects, including a reexamination of the role of work in culture, and an analysis of food and hospitality in the time of COVID-19
• Assisted faculty in adapting core course content for the program's first-ever online learning format

Faculty Member, Masters in Branding program

Pratt Institute

Instructor of branding, messaging, and art direction curricula in the undergraduate Communications Design department.

Visiting Assistant Professor

THE DOOR

Responsibilities:
• Lead design and branding new business development, including pitching, scoping, and client contracting.
• Manage creative recruitment: review portfolios, match aesthetics and skill sets to project requirements.
• Conduct research, analyze competitive landscape, and develop strategic platforms for clients.
• Oversee all creative development to ensure it fits the strategy, meets the client’s needs, and reflects The Door’s quality standards.
• Serve as primary point of contact for clients, designers, and vendors on all aspects of development.
• Create and manage all timelines and budgets.
• Consult with internal teams and PR clients as needed on creative endeavors.

Key Accomplishments:
• Creative Directed brand activation events for Super 8 Hotels at NY's Frieze and Miami's Art Basel art fairs. With the help of hosts Amy Sedaris and the Bob Ross estate, the two events garnered over 1 billion earned impressions for the hotel brand.
• Refreshed the visual identity and updated the brand, retail, and service collateral for New York's iconic Sullivan Street Bakery. Home to the first-ever recipient of the James Beard award for Outstanding Baker, Jim Lahey, Sullivan Street Bakery has been called "a church of bread." 
• Refreshed the visual identity and updated the brand and service collateral for Vernick Food & Drink, home to chef Greg Vernick, 2017's James Beard award winner for Best Chef: Mid-Atlantic.
• Developed the visual identity as well as the brand, retail, and service collateral for Benny's Big Time Pizzeria, the latest restaurant from from chef / author / PBS personality Vivian Howard and Ben Knight. 
• Developed and launched the brand identity and website for Vivian Howard.
• Orchestrated the launch of The Door’s social media division and oversaw all processes and collateral including brand strategy, visual identity, messaging platform, and web design and development.

Creative Director

Anomaly

Responsibilities:
• Campaign planning from brief to launch across a variety of clients and business units: Budweiser
(US and Global), Google, Diageo (US and Global), P&G, and Innovations.
• Creative resourcing: assessing current and future project requirements and working to secure resources according to need, timings, and skill set.
• Production of video and print collateral to support creative development.
• Management of creative stimulus development for global testing.
• Complete coordination of efforts for new business initiatives.

Key Accomplishments:
• Facilitated the launch of numerous campaigns, most notably: Budweiser Super Bowl 2015, Android Lollipop OS, FKA Twigs #throughglass, and Swash (P&G).

Senior Project Manager

Young & Rubicam

Responsibilities:
• Managed a portfolio of domestic and international brand campaign launches.
• Developed detailed project plans and timelines.
• Liaised with Account team, creatives, external agencies, vendors, and international collaborators to accomplish campaign goals.
• Monitored for timeline threats and alert the team as necessary.
• Disseminated regular project status updates to key stakeholders.

Key accomplishments:
• Successfully launched a complex international brand campaign on an aggressive timeline.

Freelance Project Manager

Johannes Leonardo

Responsibilities:
• Managed the development of pitch materials for client research. This included creating and maintaining the project timeline, organizing teams around milestones, and overseeing the budget.
• Served as a liaison between creative, production, strategy, and management teams to foster efficient communication.
• Interfaced with the client to establish deadlines and deliverables.
• Facilitated transcreation of the materials for testing in international markets.

Key accomplishments:
• Shipped global pitch deliverables on time and within budget.
• Introduced project management processes and tool to increase efficiency and accountability.

Help Remedies, Inc.

Responsibilities:
• Managed the development of consumer products and marketing campaigns. This included creating timelines, allocating resources, managing budgets, and sourcing materials.
• Served as a liaison between creative, sales, and operations teams to streamline workflow and communications.
• Performed a number of auxiliary functions including media relations, office management, and sales support.

Key accomplishments:
• Contributed to "help I’ve cut myself & I want to save a life" campaign, awarded Cannes Lions Grand Prix for Good.
• Facilitated the production of "help I have the flu" Facebook app which gained over 200 million impressions.
• Orchestrated help®’s largest campaign to date featuring a pop-up shop, outdoor media, and street activations.
• Implemented project management tools and processes to increase efficiency.
• Managed the development, production, and promotion of eight new SKUs.

Project Manager

Behavioral Tech Research

Responsibilities:
• Managed all aspects of software development including timeline creation and budget oversight.
• Conducted focus groups with key stakeholders and target end-users.
• Oversaw company-wide visual direction and user interface design.

Key accomplishments:
• Managed the development of innovative software programs for the treatment of eating disorders, PTSD, and depression.
• Served as Art Director for the official DBT Skills mobile application.
• Implemented cohesive visual direction for web, print, email, and video marketing materials.

Brands fascinate me: how they show up in the world, how they figure in our lives, and how they’re simultaneously a mirror of our culture and an accelerant that shapes it. 

Initially spellbound by the creative itself, only to discover that the underlying “whys” were somehow even more captivating, my career arc follows the process of branding–except in reverse.

Working in-house at a brand-led CPG startup revealed the broad ecosystem of functions, capabilities, insights, and relationships necessary to launch a brand, grow it, and inspire people to care about it. 

My time at advertising agencies illuminated the remarkable power of ideas and creativity to influence everything. And I do mean *everything*. My experience building a branding studio within a PR agency opened my eyes to the reach and impact of media in amplifying a brand’s message, position, and value.

Now, I channel all of my past lives (and not to mention my graduate degree in branding) to build, strengthen, and express brands. As the SVP of Strategy & Brand at Brand Bureau, I relish the opportunity to work at the outset–of a question, a framework, an activation, an idea–and to bring that to fruition guided by strategic rigor and implemented through rich collaboration. I strive to inspire my team of utterly brilliant Strategists and Designers to think about brands in 360 degrees, using every conceivable tool in the brand’s toolbox. I have had the pleasure of partnering with organizations including Ford, Amazon, UCSF, Sazerac, Related, Virgin, and Marriott among many others to usher their brands into new frontiers, ventures, and seasons. 

I also teach branding at the School of Visual Arts Masters in Branding program. In the Fall, Dr. Tom Guarriello and I help the practitioners of tomorrow understand the psychological mechanisms of branding and our attachment to objects. In the Spring, we add Mark Kingsley into the mix and lead students through a pro-bono branding exercise for a non-profit client. In the Summer we advise students on their thesis projects and evaluate their defenses thereof.

Tom, Mark and I also host a podcast called BrandBox where we unpack brand phenomena and the cultural shifts which affect them. Sometimes the conversation veers academic, other times it's personal and subjective, but it’s always three good friends riffing and trying to better understand the wild world of branding.

taplio

The Battle

Hillel Hurwitz

Melinda Welch

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