Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

Netflix started with DVDs.

Youtube started as a dating site.

Amazon started by selling books.

Shopify started as a snowboard company.

Shell started with decorative seashells.

Instagram started as a whiskey app.

Samsung started as a grocery store.

Nokia started as a paper mill.

↓

Business is about PIVOTING until you find product market fit. 

We should apply the same approach to our career. 

Never have second thoughts about reinventing yourself. 

And don't worry about the f*ckups along the way. 

It's part of the process 💯

Agree?

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Before anyone believes in us we need to believe in ourselves. 

It starts with us.

Back yourself.
Show your work.
Ask for the call.
Raise your price.
Publish on social media.

Promote yourself like your life depends on it, because it does 💯

Book the flight.
Make the call.
Send the text.
Quit your toxic job.
Build your personal brand. 
Write a book.

Do it.

STOP waiting.
STOP hesitating.
STOP letting our people's opinions hold you back.

Shoot your shot.

We got one life. 

You're alive → Act like it.

Let's give it all we've got 👊


Pic credit: tl_archives on IG

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

She sold her company for $900,000,000 (!)



This is one INSANE business model.

Here's how Reese Witherspooon did it - let's break it down:

↓

Reese built a book club with 2,5M subscribers.

↓

She approached publishers of books 📚

↓

She told them that in exchange for having her book club read their book, and they get the book revenue, she negotiated the exclusive rights to turn these stories into movies or TV shows.

(such a brilliant example of how she turned HER knowledge and background into a competitive advantage)

↓

She then A/B tested which books did well in the book club - and if they would make a good TV show (!!).

↓

She went to all the major platforms like HBO, Netflix, Apple TV, Disney + Prime Video, and SOLD the RIGHTS to turn the book into a movie or show.

📚 → 🎥

↓

The money she got from the major platforms she used to produce Emmy Award winning content like:

- The Morning Show
- Big Little Lies etc.

↓

The revenue she got from the movies/shows went back into the book club again.

This is such a BRILLIANT flywheel and ecosystem ♻️

She did all of this without ever putting in a dollar.

A perfect example of the compounding effect of personal branding.

(and no... this is NOT just for Hollywood actors)

→ Start building your personal brand into an asset that will compound for you.

Building your personal brand on social media makes it so much easier to:

- acquire new customers
- fundraise
- bootstrap
- and hire top talent

The value of a personal brand will only increase as we see more and more adoption of AI and AI agents.

Your personal brand drives your business.

If you’re not using it to its full potential, you’re missing out on both business and career opportunities.
 
Get started today.


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

✅ Your personal brand is your biggest asset

agree?


📌 Hi, I'm Hanna Larsson, I help people to monetize their knowledge, and build a profitable online business through their personal brand → Follow me for more content like this ♻️

This video hit 3M+ views in 32 min on Twitter.

These romantic AI billboards are taking over the internet.

All across the US, Bland AI has put up billboards displaying an AI robot embracing a human on a phone call, with the caption “customer support that actually cares”.

👉 Some think it’s genius.
👉 Others think it’s going too far.

But the real reason it explodes is simple:

We all hate calling big companies.

We dial in and enter into menu hell with holds, transfers, frustration, and no answers.

It’s exhausting.

Then we see a version of support we wish existed.

→ First ring answers.
↳ Understands context.
↳ Solves the issue.
↳ No circus of transfers.

It’s not about robots hugging humans.

It’s about a phone call that works and feels HUMAN.

If AI does what companies failed to do for years, people won’t fear AI.

↓

They’ll crave it.

Why do you think Bland AI is going this viral?

A sh*t ton of money. 

A gorgeous house. 
A fancy car. 
Expensive watches and designer clothes. 

↓ 

❌ NONE of those things makes us happy. 
👉 Still, most people are chasing them.

It's the perfect cage that so many people try to leave between their 40-50s but can't.

What actually makes us happy:

1. Owning our time
2. Building something meaningful

That's why I chose entrepreneurship.

It gave me options, autonomy, and real freedom.

And yes, earning well makes life EASIER.

If you want more control, start building your own thing.

Use your 9 to 5 to fund your 5 to 9.

Start small.
Work on it every day.
↳ Eventually it will start to compound.

If you do well as an entrepreneur, the money comes as a bonus. 

I genuinely believe most people would be happier if they built  something of their own.

Agree? Disagree?


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

You can have the best product in the world, but without the right strategic messaging and content, it's just noise.

People remember stories 22x more than they remember facts.

Why?

Because stories light up our brains. 

They make us feel, connect, and engage. 

Data might inform, but stories inspire ACTION and connection.

Agree?

Oct8ne

Customer Success Manager

Strategic Mood.

Strategic Mood is a personal project where we talk about Go To Market strategies for digital businesses.

The purpose is to help professionals and entrepreneurs have strategic and profitable businesses.

It's a Blog | Weekly newsletter with four main sections:

- Go To Market Strategies
- Expert tips
- Personal growth
- AI tools

Blog + Newsletter | Go To Market Strategy

Revolut

- Outreaching prospects with multiple touchpoints across channels, with a strong focus on cold-calling
- Developing and executing a robust lead-sourcing strategy
- Building and managing your own pipeline, from prospecting to closing and account management.
- Orchestrating customer relationships with Revolut internal stakeholders to ensure a smooth experience from getting started to daily usage
-  Using solution-based selling to understand customer needs and communicate the value proposition

Account Executive

Remoters

Remoters help Spanish e-commerce companies to attract digital talent. It offers the best remote teams to provide business solutions to ecommerce and the entire sector of the technology market that requires incorporating remote talent.

Sales Manager

VTEX

VTEX (NYSE) is one of the SaaS ecommerce platforms that has grown the most in recent years in the enterprise segment. It stands out by Gartner in its Magic Quadrant as "Visionary" and by IDC as "Leader".

Main responsibilities:

- Designed and executed the prospecting process, successfully automating a significant portion of it, resulting in a predictable number of MQL/SQL leads for the sales team.
- Developed and implemented the go-to-market strategy for the Spanish market, increasing the number of meetings for the sales team.
- Collaborated with the marketing department to create and design the ABM (Account-Based Marketing) and Inbound strategies, achieving 30% of new leads.
- Enhanced brand presence at events and trade shows, increase in leads generated from this source.

Business Development

SCE - Agencia de eCommerce

At Sea Coast Ecommerce we create digital businesses for brands. We use SaaS platforms like Shopify, Hubspot, and marketing automation tools.

Responsibilities:

- Digital Business consultant
- Designed and executed the go-to-market strategy for Sales and Marketing, winning 8 clients (S&M size) in 8 months.
- Developed and implemented the Sales Playbook, effectively standardizing sales processes and commercial approach.
- Designed and implemented the Hubspot CRM, successfully optimizing processes and reporting.
- Designed and implemented an Account Base Marketing Strategy (ABM)

Co-Founder & Sales Manager

Comunidad Transportista

- Designed and launched the Minimum Viable Product (MVP) of the e-commerce platform, managing to list 1000 vehicles in three months and establishing a community of more than 20,000 transporters.
- I successfully executed the project's exit strategy by selling the platform to a business group within the industry in 2019.
- Online Business Strategies. Design of the business model and through Lean Start up.
- Digital Marketing Strategies.

Founder

Volkswagen Group Argentina

Within the Volkswagen Truck and Bus Division, my responsibility was to carry out the bus business nationwide.

Responsabilities:

_ Design and implementation of Marketing Mix strategies.
_ Design and implementation of Sales strategies with the dealer Network and Key Accounts of the sector.
_ B2B sales plan and discount policies
_ Branding Strategy. Repositioning of Volkswagen and the Volksbus line in the Bus market.
_ Market analysis identifying medium and long-term trends in search of opportunities for the development of new businesses.
_ Development of new projects with bodywork factories in Argentina and Brazil.
_ Institutionally represent the company before Stakeholders. Government, Banks, auto body factories and related associations.
_ Business reporting and monitoring to MAN LA (Brazil).

Alenco SAIC

Responsabilities:
- Leader of a work team of 7 (seven) collaborators.
- Responsible for coordinating 3 (three) Business units, 0 km, Used and Management.
- Re-engineering and implementation of new internal processes.
- Monitoring of commercial operations and Stock
- Unit logistics
- Commercial advice to Internal Public (B2B Sales Force and Directors) and External (Clients and Suppliers).
- Relationship with Mercedes Benz Arg., Commercial issues and Marketing.
- Coordination of work with the rest of the areas (Billing, Credits, Finance, Delivery of units)
- B2B sales

Marketing & Sales Manager

Throughout my experience, both in my own projects and in companies, I focus on establishing and maintaining a profitable client portfolio that generates predictable income and long-term sustainable growth. My philosophy lies in a Customer-Centric strategy. I am convinced that the success of any company depends on offering real, tangible value to its customers.

From my experience, many companies focus their attention exclusively on acquiring new customers, neglecting existing ones. Not only is this strategy unsustainable, it also wastes recurring revenue potential and encourages high churn rates. I believe that the key to a profitable and sustainable business is to adopt a customer-centric vision. This not only improves retention and loyalty, but also reduces the costs associated with acquiring new customers.

EXPERTISE:
B2B sales, business strategy, SaaS platform sales, SaaS business model, technology consultative selling, technology sales, sales funnel, Senior Account Executive, prospecting, lead generation, leads, Sales Qualified Leads, sales closing, Sales Development Representative (SDR), negotiation, product demonstration, product demo, commercial pitch, sales pitch, team coordination, leadership, team work, teamwork.

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Hanna Larsson

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taplio

The Battle

Hanna Larsson

Lautaro Scolpatti

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hanna Larsson's LinkedIn Performance

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