Hanna Larsson

I help founders build revenue growth, audience & personal brand 🔥 From 0 → $30M ARR | Startup & GTM Advisor & Builder 📈 ex-LinkedIn & ex-Remote 🦄 | Founder: Huntrs

I am a builder. 

Over the last decade, I have built and scaled go-to-market engines, sales orgs and revenue at disruptive SaaS, Deep tech and HR tech companies.

Since leaving my 9-to-5: 

🔥 Became a Top Voice on LinkedIn
📈 Grown an audience of 239,000+ followers
✍️ Publish 2 weekly newsletters; Beehiiv + LinkedIn
📣 Been featured by Entrepreneur, Inc and CXO Magazine
💰 Built a 6-figure ($) business in less than 12 months from organic content

→ In 2023 I founded Huntrs - we build personal brands for founders and help them GROW their business.

The BEST way to build a business today is through your personal brand. 

I'm also deeply passionate about helping more people to monetize their knowledge and build multiple income streams. 

Before starting my own business, I built and scaled the unicorn and hyper growth company Remote.

MY RESULTS:

→ Built, hired and led the EMEA team and market for Remote from 0-$30M ARR 
→ In July 2021 we became a unicorn 🦄, and in April 2022 Remote was valued to $3 billion
→ From 2 sales reps → team of 87 people across 22 countries - we all worked remotely 
→ EMEA was Remote’s best performing market and team
→ Built a scalable and repeatable sales process and business model
→ I’ve built an audience of 214,000+ followers, with 92 million+ impressions, and I teach founders, investors and executives how they can achieve the same

When I coach founders, I teach them how to build lean and efficient, profitable revenue growth, fuel growth through their personal brand, build an organic content funnel, keep a laser focus on the customer, speed, and build systems.

♻️ As well as building an ecosystem around their company.

PREVIOUS GO-TO-MARKET EXPERIENCE: 

→ Global hiring - hire anyone, anywhere in the world 
→ Strongest material in the world 
→ Digital transformation of HR
→ Nano surfaces optimisation
→ Call tracking 

If you want to work with me, reach out to me via: 

👉 hannalarsson.me
👉 hunt.rs 
👉 or send me an email: hello@hannalarsson.me

Reach out, don't be shy 👋 Talk soon.

CEO & Founder

We help startups build revenue growth, audience and high-performing teams. Don't be shy, get in touch 👋

Netflix started with DVDs.

Youtube started as a dating site.

Amazon started by selling books.

Shopify started as a snowboard company.

Shell started with decorative seashells.

Instagram started as a whiskey app.

Samsung started as a grocery store.

Nokia started as a paper mill.

↓

Business is about PIVOTING until you find product market fit. 

We should apply the same approach to our career. 

Never have second thoughts about reinventing yourself. 

And don't worry about the f*ckups along the way. 

It's part of the process 💯

Agree?

Building personal brands for CEOs and Founders 🔥 Founder @ HUNTRS 💸 Startup & GTM Advisor 📈 From 0 → $30M ARR | ex-LinkedIn & ex-Remote 🦄 Helped 4,900+ people build their personal brand

Before anyone believes in us we need to believe in ourselves. 

It starts with us.

Back yourself.
Show your work.
Ask for the call.
Raise your price.
Publish on social media.

Promote yourself like your life depends on it, because it does 💯

Book the flight.
Make the call.
Send the text.
Quit your toxic job.
Build your personal brand. 
Write a book.

Do it.

STOP waiting.
STOP hesitating.
STOP letting our people's opinions hold you back.

Shoot your shot.

We got one life. 

You're alive → Act like it.

Let's give it all we've got 👊


Pic credit: tl_archives on IG

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

She sold her company for $900,000,000 (!)



This is one INSANE business model.

Here's how Reese Witherspooon did it - let's break it down:

↓

Reese built a book club with 2,5M subscribers.

↓

She approached publishers of books 📚

↓

She told them that in exchange for having her book club read their book, and they get the book revenue, she negotiated the exclusive rights to turn these stories into movies or TV shows.

(such a brilliant example of how she turned HER knowledge and background into a competitive advantage)

↓

She then A/B tested which books did well in the book club - and if they would make a good TV show (!!).

↓

She went to all the major platforms like HBO, Netflix, Apple TV, Disney + Prime Video, and SOLD the RIGHTS to turn the book into a movie or show.

📚 → 🎥

↓

The money she got from the major platforms she used to produce Emmy Award winning content like:

- The Morning Show
- Big Little Lies etc.

↓

The revenue she got from the movies/shows went back into the book club again.

This is such a BRILLIANT flywheel and ecosystem ♻️

She did all of this without ever putting in a dollar.

A perfect example of the compounding effect of personal branding.

(and no... this is NOT just for Hollywood actors)

→ Start building your personal brand into an asset that will compound for you.

Building your personal brand on social media makes it so much easier to:

- acquire new customers
- fundraise
- bootstrap
- and hire top talent

The value of a personal brand will only increase as we see more and more adoption of AI and AI agents.

Your personal brand drives your business.

If you’re not using it to its full potential, you’re missing out on both business and career opportunities.
 
Get started today.


✅ Are you ready to systemize your personal brand? Grab my new guide: https://lnkd.in/dNGJ3KfN

📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

✅ Your personal brand is your biggest asset

agree?


📌 Hi, I'm Hanna Larsson, I help people to monetize their knowledge, and build a profitable online business through their personal brand → Follow me for more content like this ♻️

This video hit 3M+ views in 32 min on Twitter.

These romantic AI billboards are taking over the internet.

All across the US, Bland AI has put up billboards displaying an AI robot embracing a human on a phone call, with the caption “customer support that actually cares”.

👉 Some think it’s genius.
👉 Others think it’s going too far.

But the real reason it explodes is simple:

We all hate calling big companies.

We dial in and enter into menu hell with holds, transfers, frustration, and no answers.

It’s exhausting.

Then we see a version of support we wish existed.

→ First ring answers.
↳ Understands context.
↳ Solves the issue.
↳ No circus of transfers.

It’s not about robots hugging humans.

It’s about a phone call that works and feels HUMAN.

If AI does what companies failed to do for years, people won’t fear AI.

↓

They’ll crave it.

Why do you think Bland AI is going this viral?

A sh*t ton of money. 

A gorgeous house. 
A fancy car. 
Expensive watches and designer clothes. 

↓ 

❌ NONE of those things makes us happy. 
👉 Still, most people are chasing them.

It's the perfect cage that so many people try to leave between their 40-50s but can't.

What actually makes us happy:

1. Owning our time
2. Building something meaningful

That's why I chose entrepreneurship.

It gave me options, autonomy, and real freedom.

And yes, earning well makes life EASIER.

If you want more control, start building your own thing.

Use your 9 to 5 to fund your 5 to 9.

Start small.
Work on it every day.
↳ Eventually it will start to compound.

If you do well as an entrepreneur, the money comes as a bonus. 

I genuinely believe most people would be happier if they built  something of their own.

Agree? Disagree?


📌 Follow me, Hanna Larsson for more content about entrepreneurship, personal branding, business and the future of work - please repost this to your network ♻️ to help others.

You can have the best product in the world, but without the right strategic messaging and content, it's just noise.

People remember stories 22x more than they remember facts.

Why?

Because stories light up our brains. 

They make us feel, connect, and engage. 

Data might inform, but stories inspire ACTION and connection.

Agree?

Jeppsen Performance Group

JPG helps sales leaders create legendary impact with the teams they lead.  Whether you're a new sales leader looking to create high-impact faster, an experienced sales leader looking to take your leadership skills to a new level, or an organization in search of ways to solve the sales leadership crisis for your team...JPG has solutions for your sales leadership needs.  Companies spend Billions each year in sales training, sales tools, and sales process...but virtually nothing in what is arguably the most important role in sales:  the Sales Leader.  JPG helps transform average managers to world-class sales leaders...fast.

Managing Director

Sales Leadership United

Sales Leadership United is a community of Sales Leaders committed to becoming the top 1-2%.  I share presentations given at events around the world, trainings presented to companies in 52 countries worldwide, and insights as I coach sales leaders in market-leading companies. Got a sales leadership question?  Getting ready for your next sales meeting? Want insight on forecasting, the 1:1 process, or anything else sales leadership related?  Sales Leadership United provides new content every week around Mindset, Skillset and Performance.

Do your best work...live your best life.  Check us out at www.patreon.com/SalesLeadershipUnited.

Founder

The Sales Leadership Podcast with Rob Jeppsen

The Sales Leadership Podcast is the top podcast for sales leaders looking to raise their leadership game.  Each week I interview an active, practicing sales leader that is taking what the market gives, and then some.

Join us every week to get actionable insights that you can put to use immediately.

Find us on your favorite podcatcher and subscribe.

Host

Xvoyant

Xvoyant is a technology tool to help fix the broken sales coaching model.  Xvoyant is a sales coaching technology platform embedded in salesforce.com to help create a world-class coaching culture for any sales organization.  We provide sales leaders insights through predictive analytics to become legendary coaches.  If the odds of winning at Craps in Vegas (49%) are higher than the odds of your team hitting goal (44%), something is wrong.  Xvoyant helps sales organizations create predictable, sustainable growth through coaching. Most sales leaders have to rely on gut and spreadsheets.  Xvoyant uses existing sales data to create coaching plans and add method to the madness of sales coaching.

HireVue

HireVue Accelerate (http://hir.vu/HireVueAccelerate) gives you a scalable, effective way to coach, teach, and improve the performance of your sales team. Accelerate solves this problem.

SVP & General Manager at HireVue Accelerate

Zions Bank

I help lead a team of about 300 commercial bankers in a full-service offering of products to help grow and manage businesses.  I manage sales, sales process, and the leadership/coaching model that we have rolled out to our 8 regions in 2 states.

One of our initiatives was to develop and deliver the content in a sales curriculum for business owners on how to develop a World Class Sales Organization.  The course is named The Business Performance Series and is offered free of charge to clients of Zions Bank.  Our curriculum was recognized as "Sales Curriculum of the Year" and received the 2011 Gold Stevie Award for Sales and Service.

Sr. Vice President, Sales

Primary Intelligence

Primary Intelligence provides enterprise-class sales intelligence solutions.  Since 2000, Primary Intelligence has evaluated more competitive wins and losses than any other firm.  In addition to identifying key sources of sales intelligence, Primary Intelligence has developed patent-pending predictive analytic tools, and leading indicators of competitive sales outcomes.  These tools are used by market leaders in 32 industries worldwide.

I am responsible for Marketing, Business Development, and Corporate Strategy and Vision.  In this capacity I manage relationships with key influencers and third parties, am responsible for maintaining alignment with customers and partners, and work closely with the development teams to ensure our offerings are best in class and highly differentiated.

As the CSO, corporate positioning, company focus, and strategic development are my responsibility.

Chief Strategy Officer

Allegiance Technologies

I co-founded Allegiance Technologies and operated it as CEO for several years.  Allegiance provides feedback management systems, and customer and employee retention systems with predictive analytics.  Allegiance helps maximize the lifetime value of those that drive the growth of a company...the people.

Founder & CEO

Coach to ELITE Sales Leaders Worldwide | Host of The Sales Leadership Podcast | Curator of the World's Largest Collection of Sales Leadership Assets | Keynote Speaker

I help develop Elite sales leaders so they can develop Elite sales teams.  I've been the sales leader in a startup chasing the first $1MM in ARR dealing with aggressive boards and I've been the sales leader leading a team of 1,000 chasing multiple Billions in new revenue and reporting to Wall Street.  I've sat in nearly every sales leadership chair and I've learned that how you lead your team is your most defensible competitive advantage. 

I work with Sales orgs around the world.  Literally hundreds of sales leaders in every vertical market.  I have spoken at the biggest conferences and am regularly one of the highest-rated speakers.  I love to share best practices and help sales leaders find the next level in their leadership game.

Sales Leadership is what I think about, what I speak about, what I write about, what I podcast about, and what I DO.  I'm a practitioner...not an armchair QB posing as a thought leader.  I help leaders create impact and influence.

I have received 18 Stevie Awards for Sales and Service since 2007.  These awards are in categories such as Sales Team of the Year, Sales Coaching Program of the Year, Sales Training Curriculum of the Year, Sales Process of the Year, Sales Director of the Year, & Sr. Sales Executive of the Year.  I speak in over 100 events each year.  I received the Salesforce Surfboard Award for the Salesforce user that best used their technology for winning new business in 2014. 

My firm helps sales leaders create Elite Impact and Elite Performance.  Our mission is to help you become a legendary leader that helps each member of your team do their best work and live their best life.  I have 5 leadership frameworks so we can meet any leader where they are and give them structure that scales...and scales fast.

Most companies invest heavily in their sales team, their sales process, their sales tools, and their sales process.  Then they leave the leaders to figure the leadership part out on their own.  Most companies find that the "Figure it Out" approach doesn't work.  The most expensive way to learn is with your own experience.  Too many people try to save money and spend time.  I help people invest a little money but save tremendous amounts of time.  If you're tired of "figuring it out on your own..." hit me up.

Specialties: Sales Performance, Executive Coaching, Sales Coaching, Sales Consulting, Sales Training, Keynote Speaker, Sales Speaker, Corporate Strategy, Sales, Sales Management, Quota Attainment, Revenue Generation,  Marketing, Business Development, Relationship Management.

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Hanna Larsson

Rob Jeppsen

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The Battle

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Rob Jeppsen

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hanna Larsson's LinkedIn Performance

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