Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

📞Todd 📲 Nelson 🐢🏝

CXO - Founder - Chief Strategist

Ti Solutions

Ti Solutions is an interaction experience design and management services firm established to provide service centric SaaS & SME clients access to enterprise level services capable of establishing industry experience expectations that produce predictably profitable results. 

We provide the PEOPLE, PROCESS, & TECHNOLOGY growing companies need to implement integrated OMNICHANNEL CUSTOMER ACQUISITION & EXPERIENCE MANAGEMENT SYSTEMS augmented with AUTOMATED INTELLIGENCE 💡

Interaction Management systems engineered across all channels:

   📬 Direct Mail
📩 Email
💬 Chat
📲 SMS
📞 Voice
📺.Television
💻 Digital
💲  PAID ADVERTISING

We're helping Ti Life prove happier people create better experiences https://turtleisland.life/life

CxGuy - Founder

Ti Life

We work together.
We work everywhere

Ti Life was established to act as an example of corporate accountability by monetizing social responsibility through talent life experience improvement. 

🔸 WE’RE PROVING HAPPINESS IS PROFITABLE 🔸

💾 Data and behavioral sciences 🔬integrated with traditional talent acquisition systems & 🛎 concierge Services to  help us to ATTRACT, TRAIN, and RETAIN NATIVE ENGLISH SPEAKING & INTERNATIONAL TALENT REMOTELY ONSITE in Koh Tao🐢🏝 Turtle Island 

TI LIFE TALENT EXPERIENCE MANAGEMENT provides onsite 🛎 CONCIERGE LIFESTYLE MANAGEMENT services to the Ti Companies’ 🐢🏝 team & client community partners.

We’re growing quickly and looking for talent in lots of different roles. 

If you're interested in learning while you work living an 🏝 lifestyle we should connect.

JOIN US:  www.turtleisland.life/join  to start your TI Life Talent Journey 

SCHEDULE YOUR  🐢🏝VISIT:  www.turtleisland.life/retreat

CXO - Founder

Referrizer LLC

Referrizer is an AUTOMATED DIGITAL MARKETING & REPUTATION MANAGEMENT SaaS company serving independent local business owners across the United States & Canada. 

As a fractional CXO,  I was responsible for transitioning the company from existing affiliate marketing client acquisition systems to a traditional business model with company owned clients, managed to profitability 📈 . 

Centralizing customer data and  implementing omnichannel omnichannel client acquisition & management systems created the opportunity to launch targeted client acquisition systems with 🔮  predictable COS.

Implemented INTEGRATED CLIENT EDUCATION & MARKETING SYSTEMS to help INCREASE USER ADOPTION & REDUCE CLIENT MANAGEMENT to IMPROVE CUSTOMER EXPERIENCE & INCREASE PROFIT. 

PEOPLE
-Interaction guides integrated with automated coaching assistance & live data capture to reduce agent training liability and increase short term success
-Targeted talent acquisition, onboarding,training, and management systems designed to create career -development potential needed to optimize staffing costs 
-Talent Policies & Performance Management systems engineered to achieve COS & brand voice messaging guidelines
-Workforce Management optimized staffing allowing for 9-8PM blended sales & support interaction management nationwide

PROCESS
-Lead Generation and Sales Cycle Design
-Targeted Marketing
-Client Education
-Complete Journey Data Capture integrated with Sales Cycle Design

TECHNOLOGY
-Automated lead scoring segmented data integrated e and market saturation management system engineered to increase revenue by maximizing total market saturation 
-Talent Application & Tracking System 
-ViciDial Architecture, Design, Development, Implementation, Optimization, and Administration

Contract CXO

Telesero

As a founding partner, I was responsible for the original EXPERIENCE DESIGN and AUTOMATED BUSINESS INTELLIGENCE of what is now Telesero.com. 

My responsibilities helped support the successful launch of client acquisition, onboarding, and management systems integratedneeded to acquire, onboard, and support high volume outbound regulated contact center operations to 📈 within 6 months of conception 
⏱ Per Minute pricing allowed our clients to understand their cost of sale easier
🔔 Automated management notifications help improve performance faster
📞 Automated business logic to reduce VOIP costs through usage reductions better targeting /optimized dialing strategies
👨‍💼 Automated agent staffing & management optimization to increase connects per hour and lower data costs
💯% compliant:  PCI, HIPPA, TCPA, FTC, & SEC compliance

Call Center Improvement

Call Center Improvement is a boutique contact center and outsourced business process systems consulting agency providing short term high impact change management services to SME clients excluded from being able to retain specialized talent cost effectively.

Our services provide  to simplify management of optimized 35-150 FTE contact centers focused on total net program 📈  profitability.

Talent Acquisition & Management
Workforce Management
Interaction Guides
Remote telephony & IT systems management
Quality Assurance and Control program Implementation
Agent Performance
Remote Call Center Supervision

Our diversified TALENT MATRIX is able to implement 

Customer Acquisition & Support
Client Onboarding & Services




Please contact cxguy@turtleisland.solutions for specific CONTACT CENTER MANAGEMENT service descriptions.

Owner

Exceptionaire Technologies

Exceptionaire Technologies is an award-winning outsourced IT & Online Marketing services provider partnering with clients to develop intelligent products within the 🚗, retail, hospitality, real estate, media & technology.

With the help of my partner, I was responsible for the design, implementation, and management of targeted client acquisition & management systems that helped a 37 person company operating at a loss, transition into an 88 person team predictably producing 40% profits. 

Reach out if you're going to be visiting Pune 🇮🇳

Founder - Chief Experience Officer

iQor

iQor is a team of 35,000 passionate employees harnessing 💡 CX technology to deliver an outstanding omnichannel customer experience for brands across the globe. 

Spanning nine countries, we enable diverse teams to scale our BPO digital solutions from local to 🌏 to create the CX experience brands demand to win and keep customers. 

Our BPO solutions result in customer experiences optimized with a 😊  in each interaction. 

Our culture creates 😊  employees who delight customers. 

At iQor I was responsible for the operations and client management of utility service providers regulated by the PUC operating on 90/10 SLA agreements.

SVP Utilities

Americall - Teleperformance

Americall Group Inc.,  now Teleperformance was a customer acquisition & management Business Process Outsourcing service provider supporting Fortune 500 clients across multiple industries
🔹Financial Services & Insurance
🔹Telecommunication
🔹Education
🔹Direct Mail
🔹E-commerce
🔹Political
🔹Non Profit

Manager

McDonald's

At 15, I made the biggest career decision of my life and decided free 🍔🍟 and an air conditioned work environment were better than manual labor in 100+ temperatures detasseling 🌽. 

On my 2nd day, the GM explained how I could 💲  more, cleaning less, if I could take orders and bag 🍔🍟 faster.  

As a senior in highschool I got a corporate education
🔹Sales forecasting & Integrated Inventory Management
🔹Process & Training Systems Management
🔹 Frontline Worker Team Management
🔹P&L vs Profitability Management
🔹People are 🔮  predictable, customers aren’t 🎱

General Manager

Omni Experience Mathematician | Revenue & Profitability Management | BPaaS | Interaction Management | Outsourcing | 🏝️Expert | Let's 💬

I use data and behavioral sciences to architect 💡 intelligent information systems capable of producing predictably profitable experiences
 
In the Corporate Consulting & BPO industries, I was responsible for the design, implementation, and management of direct to consumer Omni Channel Customer Acquisition & Management Systems for clients within the Financial Services & Insurance, Telecom, Utilities, Political, and E-commerce industries across multiple channels.
 
📬 Direct Mail
📩 Email
💬 Chat
📲 SMS
📞 Voice
📺.Television
 
The outsourcing industry taught me to generate profits, providing better value at a lower cost.
 
🔸As an independent Contact Center & Business Process Consultant, I've helped multiple BPO & SME (5-50M) clients automate performance with 💡 systems designed to simplify talent management & reduce costs through process system simplification and error reduction.
 
🔸 As a contract COO, I've helped service-centric clients implement Business Intelligence 💡 engineered to data driven and augmented, scalable people systems capable of producing 🔮 profit.
 
🔸 As a fractional CXO, I've helped SaaS & Startup clients increase user adoption & reduce client management costs with integrated client education & marketing systems engineered to increase LVC through customer experience improvement.
 
🔸As an Offshore Software & Digital Marketing Agency Owner, I monetized my skills to reverse buy a service-based software development & digital marketing company, now Exceptionaire Technologies.
 
Currently, the majority of my time is invested in developing Ti Solutions & launching Life in Koh Tao, 🐢🏝 🇹🇭

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Todd Nelson

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