Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Dalton K. Jensen 💭

pclub.io

Leading the go-to-market (GTM) engine at pclub.io. Skill transformation for B2B revenue teams - on target to change the $28 Billion sales training industry!

Director of Sales Development

Southern Utah University Professional Sales

As a Board Member for the SUU Professional Sales Department, I drive sales leadership initiatives by collaborating with faculty, students, and industry executives to enhance the professional sales curriculum.

I focus on strategic planning, mentorship, and fostering sales networking opportunities to build sales talent pipelines.

My role strengthens sales education, promotes business development partnerships, and equips students with sales skills and leadership strategies for high-impact sales careers.

Board Member

B10 Capital

B10 Capital is THE leader in the Renewable Energy Tax Credits. We’re a boutique specialty tax firm that services credits like R&D and others.

2024 - $1.4MM closed revenue

Senior Account Executive

ETS Consulting

A business consulting firm I founded to help emerging businesses develop GTM strategies with a specialty in revenue operations, sales training, business development, and CRM/ERP implementation.

The average clients saw an average or 2x - 3x ROI and sustainable growth. Industries included: accounting, SaaS, marketing, home services, and health and wellness brands

Senior Business Consultant

The Thinking Project

Long-form interviews with CEO's, SMB owners, and creatives to talk about their journey in starting and scaling their businesses. Communications with the entrepreneurial spirit in all of us.

Top 50 Indie Entrepreneur podcast with over 1MM lifetime downloads.

Host

Skipio

A B2B messaging automation software to help SMBs increase speed-to-lead and decrease their sales cycle.

2024: Increased MRR from $248k to $315k in 12 months. Average ticket $299/month. Led an AE team of 3.

Director of Sales

Dirty Dough

Lowering the barrier of entry to entrepreneurship with the world's most simple food franchise! 

Created and implemented a sales process that helped grow Dirty Dough from 60 franchisees to 350. Led a team of 4 franchise developers.

Director of Franchise Development

Account Executive II | The most innovative mobile marketing platform for DTC and E-commerce brands. A SaaS company.

Worked with enterprise clients and provided strategic recommendations that helped them make decisions around their e-commerce brand. Held demos and handled requests for proposals (RFPs) with clients.

B2B, full sales cycle position where attention to detail and supporting the vision of VIA was key. Quota-carrying position where I used my problem-solving skills and network to achieve results.

Account Executive II

CloudApp

Sold CloudApp's suite of asynchronous SaaS software to small and medium-sized businesses. Responsible for net-new business. Promoted to Account Executive for attention to detail and proven results in my performance role. Sold into the SMB and Enterprise company's and handled C-Suite executives.

Quota carrying, full sales cycle position that involved holding discovery and decision making meetings with clients. Used prospecting software (Seamless AI) to make data driven decisions on my prospecting efforts.

Prospected through cold outbound contacting (calling, emailing, social DMs). Used Salesforce as our CRM.

Account Executive

Achieved an average of 20-25 qualified opportunities and subsequently promoted to Account Executive.

Supported the vision of the SDR team communicated with company leaders providing solutions that would help the SDR team and culture.

Sales Development Representative

Revolution Machine Tools

Outside B2B sales position. Specializing in industrial metal fabrication equipment. Covered the Midwest region.

Q3 2021: 103% of quota

Regional Sales Representative

My name is Dalton Kaimiikapono Jensen. My family is from Hawaii, though I was raised in Iowa. I attended college at Colorado State University for my undergraduate in Accounting and an MBA from SUU. This helped me put my organizational, technical, written, and verbal skills to the test and helped me improve overall!

I grew up loving sports and anything outdoors. I've played almost every sport but excelled in football and wrestling. I love to help others, especially in business.

I host a podcast called The Thinking Project. My mission is to help people overcome imposter syndrome and "analysis paralysis" to start their businesses. It's my passion project. I've learned a great deal about what it takes to succeed through the stories of others. This podcast brings my abilities to prioritize and multitask to the front. In addition, it's a great way to develop my leadership skills.

Selling is my profession. I believe that selling is all about connecting, and connecting with someone starts with empathy. Empathetic selling allows us to ask tough questions, set good boundaries, and understand others. Empathy makes for better customers, leaders, and connections. Empathy-based selling has allowed me to progress as a salesperson, stay on top of the leaderboards, and win.

I try to embody the principles of Stoicism which aids in my success in sales and life. The story of my life is summed up in one quote found on all the Roman Sundials "Enjoy yourselves; it's later than you think."

Thanks for coming to my TedTalk (a goal of mine).

Worked directly with companies to manage and deliver sales training, craft offers, generate leads, create custom sales playbooks, and help them attain the right tools to enable their sales and customer-facing teams to win more clients.

This is a side-gig that I am passionate about and came from people hearing my podcast and asking me to help train their teams and perfect their sales processes. In doing so, I've generated over $1M in revenue after implementing and training new sales processes.

Worked with companies like the National Permanent Cosmetics Academy, TRC Agency, Mountain View Mortgage, The Daily MBA, and many more.

taplio

The Battle

Matthew Holman

Dalton K. Jensen 💭, MBA

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