Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Looking for a great deal on tickets for Ecom Elevated next month?

Yes, Commerce Catalyst has another big ecom conference. :)

We've run a few promotions, but with a new ticketing platform it's easier to offer some special discounts.

So, if you're interested in hearing from people like Dan Griffiths the CEO of Lume, or Akwasi Frimpong OLY an Olympian and Senior Manager of Partnerships at Momentous... or any number of our incredible sessions, then here is the deal:

Brand Tickets are $99 until March 15th. Then they're $150, then $199.
Saas/Service Tickets are $170 until March 15th. Then they're $249, then $349.

Grab them before prices go up! https://lnkd.in/gnsM__y8

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Open article: Ecom Elevated Spring by live.eventtia.com

While everyone is thinking about AI completely replacing software, you get great product releases like this one that use AI incredibly well:

- You install
- AI analyzes repeat purchase history
- AI determines the timing to send messages
- AI writes the messages with offers based on parameters you set

Customers buy on rePete.

AI right now is making implementation and configuration a no-brainer, enabling powerful customer experiences like this one.

🎙️Shopify1Percent Pod • BOLD Co-Founder • EY Entrepreneur of the Year ‘18 • @Shopify Partner ‘12 • Merchant ‘98

It is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋

Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent  that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉

Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle.
Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience.

While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription.

And that's exactly why they love rePete so much ❤️

Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill.

Predicted. Not scheduled. On-demand, not forced.

rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees...

The future of repeat commerce isn't a subscription. It's a prediction.

#shopify #reorders #ecommerce #shopifyplus #repete

The top 5 things I'd do to improve a subscription program with little time.

I'll list them by potential impact for your business:

1. Default to subscribe and save with some simple design changes to make the subscription option more prominent.

Impact: 30-40% opt-in rate (minimum) - more subscribers coming in

2. Upsell to subscriptions in the cart. Simple, straightforward, but effective.

Impact: additional 10% improvement to opt-in rate

3. Make the billing reminder feel like a value reminder than a transaction. Show them why they subscribed in the first place.

Impact: lower monthly churn 10-15%

4. Update the cancel flow with better copy, stronger offers to stay, and a founder video on the splash screen when someone first cancels.

Impact: minimum 10% improvement on your cancel save rate

5. Make the onboarding flow feel educational and welcoming. There are so many questions people have; show them how you're different and how they can be successful with you.

Impact: lower MoM churn by 5-10%

Where do you think some of the best retention expertise comes from?

You might think an email agency, or growth background.

Sure, those people have a ton of skill. But there's something special about someone with a background in customer success when it comes to retention.

They already know the people. Know how to communicate with them.

They understand timing - not just for comms but in upsells and product usage.

That's why this week's dose is so special! We were lucky to sit down with Jade Moffatt from DIRTEA to talk all things retention.

Three great takeaways: strong education onboarding, timing your cross-sells, and how to better segment winbacks.

Let's dive in!

View newsletter: Subscription Prescription

Matt here with your weekly Subscription Prescription 💊 A big part of retention is timing. Not just how often you communicate, but what and when. In t

Open article: Dose #193: Education, Cross-sells, and Winbacks by Matthew Holman • 5 min read

Dose #193: Education, Cross-sells, and Winbacks

DASHP

DASHP specializes in enhancing recruitment and retention for pest control and sales marketing companies. Born from our founders' summer sales experience, we address recruitment and retention challenges within the pest control industry. There is a void in door-to-door pest control sales, with companies lacking essential tools and training while prioritizing quick results over skill development.

Our solution empowers pest control companies with a suite of tools, including experience management, accessible sales training, data organization, and insightful analytics, enhancing customer acquisition and sales skills.

Founder

Angora

In my role as VP of Partnerships, I've led strategic initiatives generating over $2M in revenue, demonstrating my ability to drive financial growth and market expansion. My leadership has enabled the sales team to consistently exceed targets through effective guidance and motivation. I have been instrumental in developing new revenue streams and enhancing company growth, while also optimizing operational efficiency by streamlining processes.

I've strengthened strategic partnerships, significantly broadening our market reach and fostering valuable collaborations. My initiatives included creating Angora's proprietary private label brand and establishing a comprehensive sales process, further solidifying our competitive position in the market. Additionally, I've directed potential partnerships and played a key role in the recruitment and training of new employees, ensuring our team's continuous development and success. Through these efforts, I have not only contributed to the organization's financial achievements but also to its operational and team excellence.

VP of Partnerships

Sencion Performance Auto Sales

In this role, I lead the dealership's comprehensive operations, including sales, finance, and marketing, significantly contributing to an average of 40 cars sold monthly. Key responsibilities and achievements include:

Sales Leadership: Direct and train the sales team to exceed sales targets.
Marketing Collaboration: Work with the marketing team on strategy and content creation to enhance market visibility.
Strategic Planning: Coordinate with owners and investors for long-term growth and immediate objectives.
Operational Oversight: Manage daily operations, ensuring customer satisfaction, overseeing auto sales, loan approvals, and document processing, leading to over $13M in sales and loans.
Process Improvement Implement efficient processes and systems to streamline operations.
Partnership Development: Forge and manage partnerships, including launching a proprietary private label brand and establishing effective sales processes.
HR Management: Handle recruitment, interviewing, and training, building a capable and high-performing team.

This role demands a strategic, results-driven leader with robust industry knowledge and the ability to foster strong relationships, driving operational excellence and revenue growth.

Partner, Sales Manager and Finance Manager

PM Capital llc

As a Diversification Specialist at PM Capital, my primary role involved guiding affluent clients through the intricacies of diversifying their investment portfolios with gold and silver products. Leveraging PM Capital's extensive marketing strategies across TV, internet, investor seminars, direct mail, and radio, I played a pivotal role in educating potential and existing clients on the value of precious metals as part of a well-rounded investment strategy. This not only elevated brand awareness but also positioned PM Capital as a trusted advisor in the precious metals market.

My responsibilities extended to the training and management of new employees, where I instilled a culture of excellence and high performance. By fostering this environment, I ensured that our team was not only knowledgeable about our products and services but also adept at communicating the benefits of portfolio diversification to our clientele.

Additionally, I represented PM Capital at various trade shows, further enhancing our industry presence and establishing valuable connections. These opportunities allowed me to directly engage with our target audience, providing insights and building relationships that have been instrumental in our marketing and sales efforts.

Overall, my role as a Diversification Specialist was crucial in educating clients on the importance of precious metals in investment diversification, enhancing our brand's visibility, and contributing to the professional development of our team, thereby supporting the company's growth and success in the competitive precious metals market.

Diversification Specialist

Boomr - Moments That Come Back To You

In my role at Boomr App, I devised and executed strategic revenue and partnership plans, significantly raising the brand's profile through targeted marketing events. My comprehensive strategies heightened brand awareness and solidified crucial industry relationships, driving our market presence and business growth. My achievements included crafting and implementing comprehensive marketing and partnership strategies that fostered substantial brand engagement and opened new revenue avenues, underpinning Boomr App's success and competitive standing in the market.

Investor & Business Development

Aptive Environmental

Involve with recruiting, training, management and most important as a manager I am heavily involved with finding the sales individual's success.

Team Leader Manager

Vivint Smart Home

Direct Sales-Rep for Smart Homes. Knowledgeable on being able to set up a smart home and find efficiency to all of the homes to make it technological.

Sales Representative

Alterra Corp.

As a route manager, I worked with scheduling, sales and customer satisfaction with the product that was sold by a representative.

Route Manager

Brent Brown Toyota

Professional Auto Sales Representative. I worked in helping customer find the right car with he right budget and that is suitable for their need.

Wells Fargo

Precise with the counting of cash, attention to detail and certainly honesty is needed for this job.

Bank Teller

Domus Go is an accomplished entrepreneur with over a decade of experience in spearheading initiatives that span Sales, Revenue Generation, Project Management, Start-Up Consulting, and Product Brand Development. With a career that has flourished across the technology, automotive, and financial sectors, Domus has demonstrated a remarkable ability to drive growth, innovate revenue strategies, and execute projects with precision. Born and raised in Manila, Philippines, his journey is a testament to the fusion of diligent Filipino work ethic and the expansive vision characteristic of the American entrepreneurial spirit.

His career milestones include generating over $20 million in sales, leading strategic partnerships that have significantly expanded market reach, and launching successful product brands that have set new standards in their respective industries. Domus's professional narrative is deeply influenced by his family's entrepreneurial background, particularly inspired by his grandmother's venture from commodity sales into the realms of real estate and financial lending, instilling in him the virtues of diversification and resilience.

Adhering to a philosophy of "Virtue, Value, Valiance," Domus embraces challenges as avenues for professional and personal growth, maintaining that the true rewards of entrepreneurship extend far beyond financial success. As a first-generation entrepreneur and immigrant, he is keenly focused on building a legacy that emphasizes the importance of integrity, ethics, and sustainable business practices.

Domus's ultimate ambition is to establish businesses that not only thrive within his lifetime but also create a foundation of enduring wealth for future generations. His approach combines strategic foresight with a commitment to ethical practices, making him a respected figure among peers and a source of inspiration for aspiring entrepreneurs. Domus Go stands as a visionary leader, navigating his entrepreneurial journey with unwavering determination, ethical rigor, and a relentless pursuit of his dreams.

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Matthew Holman

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