Matthew Holman

Subscription Prescription

It's no surprise when subscription growth stalls.

Most ecommerce businesses look at subscriptions as a secondary action to one-time acquisition. Subscriptions are a retention strategy meant to keep people on for as long as possible. Discounts and gifts are the tools most brands employ. But still, growth struggles.

How do you unlock subscription growth?

We start by understanding the entire customer experience. What and how they buy. What they're looking for. How your product, and the subscription, answers that. We build programs that scale, because we find better insights from your data.

Subscription Prescription exists to empower ecommerce brands to new heights of subscription growth. Through content, community, and our unique consulting approach, you'll find the right prescription for your subscription program.

Founder

Commerce Catalyst

Commerce Catalyst was born out of my love for community that both educates and empowers.

After two stints building communities with Marketers Unite and Sharehouse, I founded Commerce Catalyst to fully focus on empowering the ecommerce community.

Starting in Utah, which has an amazing group of startups, founders, and operators in the ecom space, Commerce Catalyst seeks to bring together the knowledge and support of this community for the benefit of all.

Come join our Slack with 600 members or learn about an upcoming event here: https://ccatalyst.co

Creator

QPilot.cloud

Leaning into my superpower around relationships and connectivity, I help build out partnership for QPilot including agency, technical and community partners.

Head of Partnerships / Cofounder

Building subscription revenue is a goal for many ecommerce companies, but...

Making that happen is harder thank it looks. Customers churn, software is cumbersome, and most marketers don't have a ton of experience in subscriptions.

That's where QPilot comes in: subscription software + team of experts.

If you need a flexible subscription experience for your customers, with control for them and automations on the backend to make operations easy on you, then QPilot is worth taking a look.

Plus, we have an amazing content arm to help educate and provide guidance on how to grow.

Come see more at https://qpilot.com.

Head of Growth / Cofounder

Silicon Slopes Marketing Chapter

Help setup and run events, spread awareness for the group, and generally build up the Silicon Slopes Marketing Community.

Vice Chair

RiseKit

RiseKit is a technology platform that helps underprivileged people get training and find jobs that are meaningful and pay well.

I work directly with their CEO on marketing strategy and tactics. Specifically, lead acquisition and scale.

Community Advisory Board Member

SUBTA (Subscription Trade Association)

As part of the leadership committee for SUBTA, I am involved in:
- Creating relevant content for the community
- Driving growth through events, activities, and brand awareness
- Quarterly meetings

SUBTA Committee - Operations CoChair

ShareHouse 

Joined Madelyne van Hoff and Wade Sleater building Sharehouse.

Early focus on building community, events, and carving out a space just for ecommerce.

Ultimately left to continue this focus through Commerce Catalyst.

Founder, Head of Growth + Outreach

Essential Hub

Create, implement, and manage marketing vision.
Step 1: Redo the website with effective messaging, testimonials, and content.
Step 2: Create additional collateral for digital marketing, referral, and outside sales channels.
Step 3: Implement new technology stack to manage contacts and create some automation for lead nurturing.
Step 4: Build out website pillar content on key topics that are valuable to our base.
Step 5: Execute a paid digital marketing strategy to generate new leads.
Step 6: Optimize.

Marketing Director

Aspen Chutes

Manage an ecommerce investment and consulting company. Create and implement digital marketing strategies for clients, including SEO, blog, Google Ads, Facebook Ads, Display, Affiliate, and Email. Implementing best practices for conversion optimization of product landing pages and consulting on how to capture the lowest-hanging fruit.

Responsible for lead generation and initial screening on investment opportunities for portfolio.

E-Commerce Manager

Power Graphics Digital Imaging

Graphic designer and prepress operator. Customer service, some printing and production.

Graphic Designer / Prepress

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Comentorship

As a business development expert with over 15 years of executive experience, I have a proven track record of selling software to Fortune 500 companies (Unilever, Estée Lauder, L'Oreal, Revlon, etc.), managing global startup operations, raising funds, leading product development, and team management.
 
I've also attended the GEMBA program at INSEAD Business School and have international exposure, having studied, lived, and worked in Singapore, Russia, France, Abu Dhabi, the United States, and Mexico.
​
I've been through the same ups and downs that come with running a startup. I know how tough it is, and I'm here to share my insights with you. Whether you're looking to grow your business, expand to new markets, or navigate the complexities of B2B sales or fundraising, I'm here to help you achieve your goals. If you're interested in learning more about my approach, contact me directly.

Founder & Business Mentor

Sellesta.ai

1. Coordinated cross-border efforts of the product, marketing, and sales team to secure the very first revenue in the U.S. 
2. Led customer discovery efforts in several different markets (U.K, U.S., Mexico, and the Middle East), 
3. Managed a team of 5 SDRs in different geographies,
4. In close collaboration with the Global Head of Sales, fully automated lead generation and nourishment process (SalesLoft, Expand.io, Apollo, HubSpot).

Head of Sales North America

LOYALME

• Built startup from the ground up, managing operations, sales, team, strategy, and fundraising
• Led outbound sales efforts, closing deals with L’Oreal, Estée Lauder, LVMH, Revlon, and Unilever (deal size between $100k and $500k)
• Developed customer success approach leading to up to 9 years of customer retention
• Led product development team; product awarded Best Loyalty Management solution in B2B (2022)
• Raised $750k from a diverse group of angel investors in the U.S., France, Indonesia, and Japan
• Attended leading tech conferences as vendor and speaker: Ascent (New York), VivaTech (Paris), L’Oreal Open Innovations (Paris), Arctic (Helsinki)
• Managed strategic consulting projects in CRM and customer retention strategy
• Accepted into acceleration programs at StationF in Paris and Starta in New York

Buongiorno

• Led outreach initiatives, identified leads, and explored business needs through networking, market research, and cold calls
• Closed deals with Unilever, and facilitated relationships with P&G, Milta, Hyundai, and Land Rover
• Designed high-level concepts of customer retention solutions (consulting and software)
• Designed business plan, P&L, calculated NPV, and other financial and legal materials to facilitate sales to C-level executives
• Identified possible partners of Loyalty Programs (rewards providers, technology, offline support, customer care)
• Increased annual retention rate by 20% by building deep relationships with existing clients

Key Account & Business Development Manager

L'Oréal

• Led launches of over 10 products, creating ATL/BTL materials such as local TV commercials, press releases, in-store promotional materials, and POS displays
• Received reward from the L'Oreal committee for the most successful launch (Garnier's 'Melting Mask')
• Improved brand positioning, leading to Garnier Fructis becoming the top-selling mask brand in terms of both volume and value (ACNielsen Jan-Feb 2008)
• Collaborated with Sales, Logistics, Merchandising, and Trade Marketing on common initiatives
• Developed and managed the brand's online presence

Brand Manager (Hair Care category)

I’m lucky to have an extraordinary life journey. Born in the Soviet Union on a remote island near Japan, I transitioned into the corporate world in Moscow, ventured into entrepreneurship with a tech business, and earned a place at a prestigious Business School in France. I have built a track record of selling software to Fortune 500 companies (Unilever, Estée Lauder, L'Oreal, Revlon, etc.). 

Having visited 27 countries and lived, studied, and worked in Singapore, France, Abu Dhabi, the United States, and Mexico, I have experienced diverse cultures firsthand. Ended up in New York, eventually.

Throughout my journey, I have encountered both success and failure, raised funds, participated in two acceleration programs in France and the U.S., and was featured in Le Figaro, Le Monde, Financial Times, and Forbes.

One of my enduring passions has been learning and teaching. This passion led to the creation of my mentorship practice, COMENTORSHIP - a place to mentor and learn from my clients at the same time!

As a business mentor with a global perspective, I collaborate with leaders poised for business expansion. 

My expertise lies in:

- Building a robust sales organization,
- Preparing for the first round of financing,
- Providing clarity on Go-to-Market strategies and other executive functions.

Feel free to reach out via PM or use the link to book a free session here: https://calendly.com/constantine-rhoda/30min

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Matthew Holman

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