Matthew Holman

Subscriptions Leader: Consultant, Newsletter, Podcast | Events | Communities | Commerce Catalyst | Partnerships @QPilot | Formerly Incarcerated

Most people don't see subscriptions the way I do.

For many of the brands I come into contact with, subscriptions are about retention. Figuring out how to keep people longer to drive up lifetime value (LTV).

But subscriptions are much more than LTV and recurring revenue. They are a way to engage with your best customers, provide more value, and capture more value in return. When looked at through an acquisition lens, subscriptions become less about retention and more about customer experience.

That's what we do at Subscription Prescription - craft acquisition and retention experiences to unlock greater profitability and sustainability for your business.

Message me to learn more about how we can improve acquisition of subscribers, retention of subscriber, and the profitability of subscribers with our approach. Unlock new growth for your business with the right prescription for your subscriptions.

Partner, Cofounder

Patterns in the Cloud builds fun software for commerce

Probably our biggest event to this point outside of our conference.

In case you've wondered what we're covering, agenda is live:

We're putting experts on stage, combined with the ability to meet and learn from your peers in the afternoon. This day is PACKED with learning.

9am - 9:30am: Welcome, coffee, breakfast snacks ☕ 

9:30am - 10am: Jon Ricketts, from EKOM AI, on how brands are prepping landing pages for agentic commerce and how to show up correctly in AI search.

10:00am - 10:30am: Nate Larkin, from Gladly, and Nancy Orgill from KÜHL Clothing Company, break down how AI can either win a customer or lose one for you.

10:30am - 11:00am: Van Oakes, from Goat Media, on how he's leveraging AI across the acquisition funnel for brands like Diesel Power Gear, Minky Couture, and Everyday Dose.

11:00am - 11:30am: Matthew Schmitt, from Shoperator, on how AI is creating massive scale for static ad creation.

11:30am - 12pm: Drew Clary, from TIDLOS supplements, shows how his small brand has built its own Enterprise-grade AI solutions (yes, plural) on a shoestring budget.

12:00pm - 12:30pm: Panel discussion with Stephanie Hileman from 1800 Contacts, Steve Clark from Spoonful of Comfort, and Nick Christensen from GIMME Beauty on how brands are evaluating and implementing AI right now in their orgs.

12:30pm - 1:30pm: LUNCH 🥘 

1:30 - 3pm: Networking and chance to speak more with our speakers and sponsors

Happening in Lehi, Utah on January 20th.

If you don't have your ticket left, we are at 80% capacity right now. Grab a ticket now: https://luma.com/jvwnjkbb

D2C Subscription Agency | Weekly Subscription Tips --> Newsletter + Podcast | Commerce Catalyst Community | Partnerships @QPilot

Not many know this about me, but actually I started my career in film. But after running a successful production company for a few years, I quickly realized that marketing budgets often dictated production schedules. So, I decided to "climb the ladder" to have more influence over the projects I worked on—resulting in a career shift into marketing.

Having gone to one of the nation's top ad schools, combined with my film background, the transition was natural and smooth. It was the right call, and has led to failures, massive wins, and a fulfilling career.
Now, with a foundation as an experienced marketing executive, entrepreneur, and creator, I've made another career change—though it's more of an evolution than an actual shift.

Putting my experience to work and implementing my hard-earned playbooks, I've gone all-in on GTM engineering and AI orchestration.

This evolution has been a lot of fun and has opened up incredible opportunities. Whether I'm building AI agents and workflows, leading workshops, or consulting with organizations, I help organizations and individuals navigate the fast-moving and ever-changing world of artificial intelligence.

Pete Larkin

Utah marketing friends!
 
Utah Tech Week is next week and here are the top events marketers will want to be aware of (in chronological order). 
 
Mobly GTM Hackathon @ Utah Tech Week
The Mobly GTM Hackathon is a 2-day, in-person competition during Utah Tech Week to build GTM tools and automations.
Time: 9:00 AM to 1:00 PM
Date: 2/2/26 - Monday
Link: Register here - https://luma.com/jy72ywkl

Crafting StoryBrand Soundbites for Smarter SEO & Paid Ads
Utah Marketing Group - Tech Week Edition! Join Amy Kendall of Hello Story and Sydni R. Dunn of Sebo Marketing for an interactive workshop where we’ll help you clarify your StoryBrand soundbites—and then show you how to turn them into real SEO and PPC strategy for Google and Meta.
Time: 11:30 am to 1:30 pm
Date: 2/3/26 - Tuesday
Link: Register here - https://luma.com/x22ixs4n

GTM Job Fair by Mobly @ Utah Tech Week
Mobly is hosting a GTM job fair during Utah Tech Week for anyone exploring roles in marketing, sales, customer success, operations, and other go-to-market paths.
Time: 10:00 AM to 2:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/gn-w_KDc
 
LinkedIn Growth Hacking for Executives and GTM Teams
Join Robert Clark from rudiment, Justin Ashby, and Crystalee Beck from Comma Copywriters from Linkd for a session built around a proven LinkedIn growth playbook that works across industries, deal sizes, and GTM motions.
Time: 12:00 PM to 1:00 PM
Date: 2/4/26 - Wednesday
Link: Register here - https://lnkd.in/guM-cwZ6

Clay Club @ Utah Tech Week
​Expect a relaxed, community-driven afternoon. We’ll kick things off with drinks and networking, followed by masterclass sessions for beginners and experts.
Time: 3:00 to 5:00
Date: 2/4/26 - Wednesday
Link: Register here - https://luma.com/4zkku4uk
 
UMX: How to create a quality AI brand system that works consistently
We couldn't let UTW go by without getting in on the action! Come hang with us as we do a deep dive on using AI to create consistent, on-brand assets for marketing and sales enablement.
Time: 3:00 pm to 5:00 pm
Date: 2/5/26 - Thursday
Link: Register here - https://luma.com/2khkjmcx

Silicon Slopes GTM Chapter: Revenue VIP Happy Hour
Join Amy Osmond Cook, Ph.D. and Joe Grover for a Revenue Happy Hour! We’re taking over the Rose Room at Lake Effect, the private upstairs club reserved especially for revenue leaders and GTM chapter guests. Expect everything you hope for in a party--wall-to-wall networking, great vibes, good music, unlimited food and drinks, and especially good company.
Time: 4:30 pm to 6:30 pm
Date: 2/6/26 - Friday
Link: Register here - https://luma.com/3y5bthi5

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Chad Jardine, Kristine Widtfeldt, and I hope you have an incredible Tech Week and enjoy all the amazing events hosted by Utah's vibrant marketing community.

Marketing Executive | AI Consultant | Community Builder | Public Speaker

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The Battle

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