Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Coefficient

Providing business teams with self-service automation without the need for coding or even SQL. Boost your productivity and efficiency by automating repetitive tasks for you and your team while driving real-time data directly from your spreadsheets.

Senior Account Executive

TripActions

Corporate Account Executive

Commercial Account Executive

NetSuite

Account Executive | Manufacturing, Wholesale Distribution & Retail

• Qualify and produce quality leads for Account Executives in order to build their pipelines and provide value for the company. 
• Providing a consultative approach to companies evaluating new Enterprise Resource Planning solutions. 
• Interact with key personnel including but not limited to C-Level executives to analyze prospect business needs, understand processes, identify projects, determine requirements and ascertain potential solutions. 
• Acquire and maintain a working knowledge of the complete capabilities of NetSuite's solution from multiple perspectives-support, professional services, client management and sales. See less

Business Development Representative | Social Impact Team

Phi Delta Theta Fraternity

•      Develop, maintain, and grow recruitment while expanding and creating new chapters to universities across North America through lead generation and cold calling.
•      Completed The Hill Group sales training course and public speaking programs.

Expansion Consultant

Gentle Ben's

•	Revitalized restaurant business into a popular college hot-spot through employment of guerrilla marketing techniques, investigating competitor strategies, and turning customer input into organizational change.
•	Promoted to management after one year and delegated responsibilities in social media marketing and content/digital advertising to 11 marketing assistants. 
•	Achieved a 30% increase in quarterly sales by researching the marketplace and implementing promotional deals based on trending competitor concepts.
•	Drove up nightly attendance by 400% through the successful coordination of events and theme nights inspired by clientele feedback.

Marketing Manager

TGI Enterprises, Inc.

•	Built a base of loyal customers by generating qualified customer leads, conducting successful cold calls, and answering product questions with up-to-date knowledge of merchandise and sales promotions.
•	Consistently ranked top sales producer due to excellent client relations management and to the sale of over $30,000 in licensed apparel on campus.

Campus Sales Representative

JusCollege

•	Effectively promoted and sold student outings and trips to destinations in Mexico
and on the west coast
•	Booked 185 trips totaling over $35,000 in revenue

Campus Sales Representive

•	Created an internal customer relationship management system (CRM) to organize the organizations recruiting pipeline into 5 different levels of interest.

Recruitment Chair

•	Coordinated a pet adoption philanthropy event, raising $10,000 for Pima Animal Care Center. Asked by other chapters nationwide for assistance in setting up similar events at their schools. 
•	Organized ALS walks and bowling fundraisers with 130+ participants, raising $3,000+.
•	Facilitated media print and on-line media coverage including the fraternity magazine and an Op/Ed appearing in The Arizona Daily Star newspaper.

Philanthropy Chair

Nielsen

•	Selected to sponsor the company showcase after prototyping a mobile app designed to disrupt the brick and mortar shopping experience. Created UX/UI design and wrote detailed requirements for development. 
•	Improved customer brand-engagement and bridged the gap between the real and digital world by employing augmented reality to deliver mobile media solutions.

Advanced Research and Development Consultant/Intern

Arizona Football

•	Participated in promotions, marketing, giveaways, and pre-game and game day operations.
•	Worked with team members to oversee the 10,000-seat Zona Zoo student section during games, the largest student section in the Pac-12 conference.

University of Arizona Football Street Team

Account Executive with a diverse skill set and creative outlook for driving new business. Professional experience includes an established history in SaaS sales, as well as marketing campaigns resulting in drastic revenue growth.

taplio

The Battle

Horacio Rodriguez Rilo

Charlie Block

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taplio

The Battle

Horacio Rodriguez Rilo

Charlie Block

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horacio Rodriguez Rilo's LinkedIn Performance

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Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance