Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Apps, sites, & software for startups and the big companies they strive to become.

👋 Hi there!  

I'm a serial entrepreneur and founder of SPARK6, a software and product innovation agency focused on helping companies implement AI-powered solutions that create effective organizations and products people love. 

After a decade of working in robotics, I’ve started and sold several companies in both CPG and software. 

I post daily on how AI can be a force-multiplier for leadership, business leverage, and personal productivity - for you, your team, and your customers. 

For actionable tips and insights into the latest AI developments, subscribe to my newsletter Framework Friday.  

We specialize in designing and building: 

→ Websites (CMS agnostic) 
→ Custom enterprise software 
→ Mobile apps (iOS and Android) 
→ E-Commerce platforms (Like Shopify) 
→ Workflow automations powered by LLMs 
→ AI strategy, training and change management  
→ Conversational AI experiences for customer service 
→ AI agents for internal and customer-facing workflows 
→ AI-powered telepresence and holographic experiences  

Our clients range from startups to global brands across industries like:  

→ Arts  
→ CPG 
→ Telcom
→ Fintech  
→ Fit-tech
→ Logistics  
→ For-cause
→ Education  
→ Healthcare
→ Personal care 

We've been doing this for 14 years, and over that time, we've built for Fortune 500s and scrappy startup teams alike.  The common thread? High-impact work delivered with strategic care and real technical precision. 

Sound like something you're exploring?  Send me a message. Just don’t open with a pitch-slap. And if you're a bot, I'm looking forward to that dad joke 😉 

Let’s build something amazing. 

- Elijah

Elijah Szasz

Everyone at work has a personal story.
 
Almost no one shares it.
 
The teammate who snapped in the meeting?
They are carrying something heavy.
 
The report who missed the deadline?
Their life just changed overnight.
 
The leader who feels distant?
They are running on empty.
 
Kindness is not softness.
It is operational maturity.
 
But kindness is not the same as being nice.
 
Nice avoids tension.
Kindness addresses it with respect.
 
What real kindness looks like at work:
 
→ Asking "What do you need right now?"
↳ Before defaulting to blame
 
→ Designing flexibility into systems
↳ So people do not have to ask for grace
 
→ Noticing behavioral drift
↳ And checking in early, not after damage
 
→ Protecting focus and boundaries
↳ Especially when pressure comes from above
 
→ Building workflows that allow humans
↳ To be human on bad days
 
Strong leaders understand this:
 
You can demand excellence
AND design for reality.
 
You can move fast
AND leave room for struggle.
 
You can be direct
AND lead with empathy.
 
Targets get forgotten.
Moments of support do not.
 
♻️ Repost to help your network.
🔔 Follow Elijah Szasz for actionable insights on AI, systems, and strategy.

Founder | Follow to leverage AI in Products & Leadership

You’re not overwhelmed.
 
You’re under-systemized.
 
Most people blame discipline.
The real issue is missing leverage.
 
Here are the AI systems you’re probably not using:
 
1. The AI Systems You’re Not Using
↳ Reduce friction
↳ Increase leverage
 
2. Cognitive Load
❌ Hold everything in your head
✅ Externalize thinking with AI
↳ Notes, summaries, memory
 
3. Task Flow
❌ Repeat the same work manually
✅ Automate recurring tasks once
↳ Let the system handle repetition
 
4. Decision Speed
❌ Overthink small choices
✅ Use AI for fast first drafts
↳ Decide faster, refine later
 
5. Information Intake
❌ Consume everything in real time
✅ Let AI filter and summarize
↳ Focus only on what matters
 
6. Execution Loop
❌ Plan endlessly, delay action
✅ Short cycles: idea to test
↳ Adjust based on feedback
 
7. Personal System
❌ Scattered tools, scattered focus
✅ One trusted system of record
↳ AI keeps it clean and current
 
8. Discipline Design
❌ Rely on motivation and willpower
✅ Systems plus AI enforce habits
↳ Consistency without friction
 
♻️ Repost to help your network.
🔔 Follow Elijah Szasz for actionable insights on AI, systems, and strategy.

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Horacio Rodriguez Rilo

Elijah Szasz

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The Battle

Horacio Rodriguez Rilo

Elijah Szasz

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horacio Rodriguez Rilo's LinkedIn Performance

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Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance