Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Jay Desai

Head of Marketing @ Captivate Talent | Founder at SummarAIze | Sharing actionable marketing

I’m a GTM operator, marketer, and builder who thrives at the intersection of growth, product, and AI.

I’ve spent the last few years helping early-stage companies scale from zero to repeatable revenue, building marketing functions from the ground up, launching standout event and content plays, and turning automation into leverage.

At Captivate Talent, I was the first marketing hire and built inbound from 0 — driving $4.4M+ pipeline, $1.4M+ sourced & influenced revenue, and helping a bootstrapped recruiting firm become one of the most recognized names in GTM recruiting. I also created playbooks for almost 50 events that consistently turned brand awareness into pipeline.

Around the same time, I started SummarAIze, an AI-powered content repurposing tool that helps creators and marketers turn long-form audio or video into short-form assets like clips, posts, and newsletters. That experience deepened my hands-on understanding of AI, product building, and user experience, blending my GTM instincts with technical execution.

I operate like a full-stack GTM builder:

Creative → events, content, and storytelling that drive attention
Analytical → pipeline ROI, CRM and enrichment workflows
Technical → building with APIs, automation tools, and now learning full-stack (JavaScript, React, Node)

My focus: turning complex go-to-market problems into scalable, human-centered systems that create growth.

If you’re building at the edge of AI, GTM, or SaaS, let’s connect.

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