Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

LinkedIn doesn't have enough real humans.

Here's what we can do about it....

Howdy folks, it's been a whiiiiiile.

I spent 2025 mostly offline working on my health and myself and some cool projects.

Truth is though, I missed the banter... 

Scrolling this feed this past week I can see that most of you miss the good ol days when people kinda read your content, commented back...

AND actually connected human-to-human. 

I know I know...

It's easy to feel lost and upset about what has changed.

(guilty as charged over here hehehe)

But truth is it's harder to show up
AND work towards a solution. 

So look if you are a rebel, an outcast and feel lost on this platform I hope we can connect.

I believe it's still possible to build a business here...

n also have fun doing it!

PS Join me. Lets make our corner of LinkedIn great again.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

Join 14k+ others and sub here: https://lnkd.in/eagxG_7k

LinkedIn is boring. I am not. Follow for memes, anti-guru hate speech, practical AI tool workflows and to join my movement of rebel creators.

I became what I hated.

A guru with a 6-figure course launch...

Actually.. I fell just short of a 6-fig launch. 

But see that's how this silly game works...

(nobody cares what's true anymore) 

Anyways... the product was "AI Writing Made Easy" and it was the best LinkedIn writing course about AI in early 2024.

But I was a terrible guru. 

I refused to promise buyers platform growth OR an increase in revenue because I couldn't honestly assure that. 

Not only that... 

But I didn't leverage buyers into...

→ Selling a "special" paid community.
→ Upselling more courses, secrets, workshops.

Because I had realized a dark truth...

Selling on LinkedIn is easier if you have no soul because all you have to do is SELL THE DREAM. 

(with 0 care if ur product delivers)

I can't freaking do that.

So eventually I had to just accept it.

So I....

Shut down a second course launch.
Killed an attempt at a paid community.
Nuked all my LinkedIn coaching offers.
Deleted everything, including the course...
AND ghosted 100k+ followers! 

I spent most of 2025 offline, and for a while I was pretty frustrated with myself; that I couldn't sell out and go all in. 

But as I had time to reflect... 

I realized. 

I built my business by being myself. 

I didn't need to quit building business online.

I just had to do it my way

(n play my own game)

See I believe...

You dont have to become what you hate to build a life of freedom..  

You just gotta sell something you believe in.

👊

PS Am I smiling or cringing here?

(I'm not sure either)

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

I write for rebels here: https://lnkd.in/eagxG_7k

It's unfortunate what happened to this guy. I mean I get it.

70% of new fathers report higher stress levels.

It's hard to raise a kid and post on LinkedIn.

But enough is enough.

A friend in need is a friend indeed.

Sooo I'm helping Tasleem show up on LinkedIn regularly in 2026.

I've seen him go from perfect hair to a frazzled beard thanks to becoming a new father.

Hey the real world is stressful!!

But you know what's more stressful than kids?

The kind of carnage we see on LinkedIn these days.

LinkedIn's lost it's soul.

I'm not even sure there are any real people here anymore?

It's mostly just AI slop and the same self absorbed nonsense.

I've had enough of it.

Tas has had enough of it.

That's why we've agreed to meet every week and keep each other accountable for showing up on LinkedIn and making this place more fun for all.

Tas was there for me in hard times.

I want to return the favor.

So look LinkedIn, we're gonna make this a better place in 2026.

P.S. What's the worst thing about LinkedIn you'd want changed this year?

Gary Vs $1.80 commenting strategy STILL WORKS!!

If u are broke this is how to win in 2026... 

Are you hot? Don't read further u still fine babe.

(the rest of you read on)

Have a budget? Pay for ads or you lose. 
Don't have a budget? Hustle or you lose.

Last year LinkedIn introduced thought leader ads and I called the end of organic reach.

Creators do NOT matter here. That is fact.

The platform cares about money. The money is in paid ads. 

BUT not all is lost, u still have a shot my fellow peasant...

→ 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 $𝟭.𝟴𝟬 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It = leaving real comments on 90 posts a day.

But most creators get it wrong.
It’s not about the volume.

You ACTUALLY HAVE TO READ the post, be interested in the person and want to genuinely get to know them and their brain and their business.

You can’t automate this.
You can’t outsource this.
You can’t shortcut this.

Starting from 0 with $0 budget means putting in the work, and networking with people’s content that you actually find interesting and are your target audience.

Automating this method is spammy, you are too broke too outsource this work to an underpaid virtual assistant.

Want to build a business online without a budget?

You have to outwork those with money to burn.
You have to outTHINK those outsourcing their brand.

Otherwise yes.. it's time to go work at McDonalds peasant. 

Sorry but this is the brutal truth.

Adapt or lose.

Splash cash or work hard.

👊

Substack is built for creators. LinkedIn is not. 

I got treated better in 6 days on Substack than I did in 6 years of building here... 

David Paykin runs the tech, AI and biz partnerships at Substack and found me after my first post on the platform ranting about ChatGPT...

He fired off a helpful intro email to me and....
Got me verified in LESS THAN 24 HOURS!!!

This blows my mind.

We jumped on a call. He shared what Substack is doin in 2026. 

Substack pushes good content weeks after you post.
Substack has actual silos of fresh creative content.
Substack is a writing FIRST platform (phew)...

AND....

They have live streaming that alerts your entire email list... 

David is a champ and asked for nothing from me.

Pretty darn rare on the internet these days.

So thanks my dude and well....

I for one am excited to build my newsletter on a platform where every follower gets a chance to become an email subscriber, where the team gives back to it's users and.....

Where I actually have someone to email if I get banned.

(lol)

PS Have you tried Substack yet?

--

Join me on Substack and check out my newsletter.

(I post 5 days a week)

The Rebels Guide to the Creator Economy.

Read the first article here: https://lnkd.in/eagxG_7k

Chatting about Substack as the place to be for creators in 2026

I deleted Instagram, Facebook, cut a billion AI tools, changed my profile pic to a cartoon and ghosted LinkedIn for 6 months. . .

Now the rebuild has begun on my terms.

Shoutout to anyone else showing up and trying again.

Lets get it stranger....

PS Don't repost this for others!

Pretty sure they'll be ok without this post.

I'm old. 

But my 8 hour morning routine keeps my young... 

3:00am → Wake up
3:01am → Smile
3:05am → Cold shower
3:09am → Make 3 CUPPA coffees
3:15am → 100 Pushups and 15k steps
3:31am → Write five elite LinkedIn posts
3:57am → Comment "WOO" on 1000 posts
4:22am → Eat a cheap $500 steak for breakfast
9:69am → 650 pushups, 3 more coffees & tanning
4:33am → Post on linkedin. Get rich. Be hot. Win. 

Now I know this might seem extreme.

But this routine is the key to my rugged good looks and well... my incredible LinkedIn profile. 

Let me break it down for you:

Struggling with lead gen?
↳ Drink more coffee.

Nobody reading your posts? 
↳ Do 750 pushups and lose some weight u fatty.

Everyone but Bryan Johnson says you can't live forever.
But they are wrong (he is too)

You don't need to spend thousands on peptides. 

All you really need is. 

My incredible, elite morning routine.

PS I lied; I hate smiling.

(comment ETERNAL for the guide)

Making $1000 an hour is simple. 

Step 1: Make your LinkedIn profile a landing page.
Step 2..... 

Just kidding, this isn't one of THOSE posts...

𝗙𝗮𝗰𝘁: if you make $$ on LinkedIn, you are winning. 
𝗙𝗶𝗰𝘁𝗶𝗼𝗻: everyone makes money on LinkedIn.

It's easy to feel down, scrolling the feed.

10k months.
100k MRR AI tools. 
1000 dollar coaching calls.

It's all in our face all of the freaking time on every flippin scroll. 

But we only see the wins. 
Trust me, we all lose.

(and many people inflate their numbers) 

So the next time you feel down, just stop for a second and walk over to a mirror..

Look at yourself and scream WOOOO. 
↳ celebrate a small win and encourage yourself. 

Then, get back to work.

Let's GO!

✌️

LinkedIn blocked me from commenting for 24 hours.... 

So Imma go hang out on Substack today...

If you wanna join me and check out my newsletter there come say hello.

It's called: "A Rebel's Guide to the Creator Economy"

Oh...... you didn't know?

Yeah so if you comment too much LinkedIn thinks you are a robot. 

(I used to do this every day back in 2020-2021)

Guess I gotta take it a bit easier huh...

PS Have you ever been blocked or restricted on LinkedIn?

Cz I sure have ha ha ha ha....

Open article: Rebels and non-conformists are the pioneers of change... by substack.com

Rebels and non-conformists are the pioneers of change...

This is my 3rd post of the week. 
I have hit my weekly target. 
Good job Luke. I am king.
I've also decided that.
This post will be so.
Formatted like dis.
That it doesn't.
Make much.
Sense.
woo
!!

These are the 13 commandments of organic reach.

(A mostly helpful guide to get u 200k followers)

It took me 6 years to hit 200,000 followers.

But you can do it in triple the time. 

Let's get started eh?

Blessed are the impressions, cz dopamine...
Blessed are the mid selfies, for they get the likes
Blessed are the live streams, for they reach no one
Blessed are the em-dash haters for they are correct
Blessed are the AI comments for they boost our stats
Blessed are the coaches, for they will take your moneys
Blessed are the engagement pods, for they kill your soul
Blessed are the "We hit 500k MRR posts" for they are tru
Blessed are the "how to" educational posts, for they zzzzz
Blessed are the "comment this" posts for they make us $$
Blessed are the memes for they help me show up........

All but half of these will get as much reach as we should all like, but less than half of you will use these methods as much as they deserve.

So you see...

Organic reach is fleeting.
Followers don't matter.

But ancient texts (and modern translations) live on forever.

PS Yeah there's only 11 commandments (sue me)

taplio

The Battle

Horacio Rodriguez Rilo

Luke Matthews

Followers

Posts

Engagements

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Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Horacio Rodriguez Rilo

Luke Matthews

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horacio Rodriguez Rilo's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance