Horacio Rodriguez Rilo

Founder @ Boop 🤝 | Revolutionizing Marketing & Sales at Conferences & Events | Transforming Handshakes into Lasting Connections with SMS Business Cards & Forms

Your team had 47 conversations at the last conference. How many turned into meetings?

Most sales leaders I talk to say 5-10%. The rest go cold before anyone follows up.

Boop fixes that. We help your team book meetings while the conversation is still happening, before the prospect walks away. Works via SMS (no app, no WiFi). 

Qualifies buyers in 60 seconds. Routes hot leads straight to calendars. 90% completion vs. 12% for traditional badge scanners.

If you're exhibiting in the next 60 days, DM me "booth" and I'll show you the 2-minute demo.

Founder

Join Boop in Revolutionizing Networking for Sales, Business Development, and Marketing at Events & Conferences:

Instant Connect 📲🤝: Effortless and immediate networking.
Strategic Insights 📊🔍: Data-driven approaches for impactful relationships.
Meaningful Engagements 🤝💡: Deepen connections with relevant information.
Unlock Potential 🌐🎯: Identify and leverage crucial opportunities.
Sustainable Connections 🌿⚙️: Green, digital networking solutions.

Hosting the official AI Builders Meetup at SXSW with Matthew Smiley.

Come trade stories with founders, engineers, and product leaders building real AI products.

Compare notes on what's working, what's not, what's overhyped, tools you're using, scaling challenges.

If you’re training models, shipping products, or scaling teams, you belong here.

Mar 16 | 4:00pm – 5:00pm CT | JW Marriott – Room 303

Horacio Rilo

Last week at CES, I watched Stevie Wonder walk away from an exoskeleton booth because the rep didn't recognize him.

A mobility tech company let Stevie Wonder, potential user, potential ambassador, once-in-a-lifetime marketing moment, walk away unengaged.

That booth probably cost $100K. They spent $0 training the person working it.

Three days on the floor taught me most exhibitors are optimizing for the wrong thing:

❌ Booth aesthetics over conversation quality
❌ AI companies handing out paper business cards
❌ "AI" massage chairs that feel like every other massage chair
❌ Flashy demos that don't work in noisy environments
❌ Building-sized QR codes on the Strip that link nowhere useful
❌ Badge scanners instead of real-time qualification

The only booths that worked? Eureka Park startups where founders were on the floor, not booth temps reading scripts.

You're not paying $100K for impressions. You're paying for conversations.
If you can't convert the conversation into a routed next step before they walk away, you're just an expensive business card dispenser.

P.S. Wrote up more CES takeaways on my blog, link in comments.

Talked to a VP of Sales last week who said something that stuck with me:

"By the time I get the lead list from marketing, the event might as well have been a month ago."

His timeline:

- Event ends Friday
- Marketing exports leads Monday
- Data gets cleaned Tuesday
- CRM upload Wednesday
- SDRs start outreach Thursday

6 days. On leads from conversations that happened almost a week earlier.
He wasn't blaming marketing. He was just describing reality.

The handoff isn't broken because anyone's dropping the ball. It's broken because the process was never designed for speed.

Deel

Deel helps companies hire anyone, anywhere through its global payroll and compliance platform. Companies can hire, manage, and pay independent workers and full-time employees in more than 150 countries, in a few minutes, compliantly.

Partnerships Manager - Private Equity

Unlonely

Unlonely brings blockchain functionality to live streaming

Advisor

Boop

Boop turns in-person intros into long-lasting connections

Valley

Valley uses AI to automate and customize your sales outreach

Figure

Radically transforming financial services through blockchain technology.

Figure Equity Solutions is a platform built to simplify raising capital and managing your cap table. Raise, manage, and trade equity on the industry's first complete equity management platform.

Partnerships Manager - Figure Equity Solutions 

Newchip Accelerator

Partnerships Manager

Business Development Manager

Newchip provides entrepreneurs with all of the skills and tools necessary to build, scale, and fund their startups from idea to IPO via our online accelerator, investor funding platform, and venture fund.

Venture Analyst / Business Development

Ott Coffee

CBD infused coffee, embrace your pace. Simply, Coffee + CBD = an alert, focused, and mellow state of mind minus the annoying jitters, anxiety, and crashes. We handcraft our products, made with high-quality ingredients that leave you with a relaxed and focused state of mind. How coffee was meant to feel.

Co-Founder & CBDO

Depository Works

A cloud solution for e-commerce that provides tools to manage your inventory and supply chain, optimize your warehouse, and scale your business.

Marketing and Business Development

SKU’s world-class program is driven by a community of the nation’s top CPG leaders, successful founders and industry experts. Our intensive programs offer best-in-class education, hand-picked teams of  mentors and access to retailers and investors, all dedicated to building brands that change lives.

Accelerator Program Assistant

Twenty Four Seven Hotels

Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment and development.

Social Media and Branding Consultant

The VC & PE scenes exhilarate me. I advise multiple startups. I would love to help you with your startup, project, or idea. 

I have experience at 2 accelerators and 6 startups. Before Deel, I managed partnerships at Figure Technologies and Newchip Accelerator. I also have experience at Depository Works: ecommerce software, Sku: CPG Accelerator, Vablet: sales enablement platform, Twenty Four Seven Hotels: hotel management and investment firm, Heyday Cold Brew Coffee, SpaceCar Rideshare, and pretty much any startup in my ecosystem that I could get my hands on. 

When I’m not pursuing my professional passions, I’m traveling, making people laugh on a stage, or fishing.

taplio

The Battle

Horacio Rodriguez Rilo

Noah Obstfeld

Followers

Posts

Engagements

Likes

Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Horacio Rodriguez Rilo

Noah Obstfeld

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Horacio Rodriguez Rilo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHoracio Rodriguez Rilo's LinkedIn Performance