My SEO Growth

Turning your site and blog into a 6 figure sales channel.

I help companies get more qualified traffic, sales, and revenue through years of experience with conversion-focused SEO and content marketing.

I flip the traditional content funnel into a pyramid that:
- Prioritises Revenue
- Scales organic traffic
- Maximises conversions (e.g. email lists, course sales, product sales)
- Builds Backlinks organically

This strategy has helped some of our clients 10x their blog traffic and increase sales by over 150%


Who you are:
You are serious and ready to invest in your content and grow your blog
You are ready to invest in a conversion-focused SEO marketing strategy
You are looking to work with a partner that is invested in your success

To the right people, Here is my offer:

3, 6, 12 month sprints - We offer your company a crash course and intensive SEO strategy that packs 12 months of work in just 3 months

12-month retainer - We offer your company a long term relationship, sustained growth with constant updates.

Let's talk about Growth. Schedule a call today

Founder

Nation Wide Boat Training

Principle of this rya training centre. That teaches high-level shore-based RYA courses.

I started my Digital marketing journey by growing an Instagram account to 80,000 followers within the space of 2 years through this I had started to learn more about social media marketing and began helping others. Since then I have helped multiple clients archive social success with some of my top stories being:
-> 35m + impressions in 6 months from an account that had 2k-17k followers 
-> grown an account from 1million to 2m followers
-> 0-80k followers in 2 years
-> 2k - 17k followers in 6 months

Freelance Digital Marketing

Powder White

Powder White is a ski travel agency. During my time I worked on 3 main socials: Instagram, Facebook and Tiktok I then
used my skills to create a social media strategy while also building a sense of community, i had every limited resources to do
this so i went for what i call a redbull approach which took off and i quickly had 5x their socials which had previously taken them
10 years to do and i did this all in just 3 months and by the end of my time I had 10x Instagram and 10x Facebook, though these
channels we were also able to make several confirmed holiday bookings but also we were able to build a community where
people could ask us as experts what to do. During my time with Powder White I also worked on their blog which used my seo
skills to go after low hanging fruits and with this in a space of 1 mont hwe saw a 3x in blog traffic and saw them ranking top of
google again. I was also managing an external team called Ality who ran our ppc campaigns and i would supervise and suggest
changes to those, this relationship worked well as I previously worked for an agency so I was able to understand and know both
sides of our companies.
• Ran all socials and the blog
• 5-10x all socials in 3-6 months
• Managed PPC and Meta Ads campaigns through an external team
• Responsible for analysing and reporting all data customer and media data eg: microsoft clarity , google analytics ect
• Created KPI’s Each week and set them into a weekly marketing report to share to my higher ups
• Ran the weekly newsletter and ad campaigns which led an increase in sales
• Created and Implemented an SEO strategy for both the blog and Main site resulting in a 3x traffic spike
• Produced multiple viral posts having 10+ reach over 1 million views
• Reached over 6 million people in 3 months from 1 social platform alone

Marketing Manager

Content Growth

We help software companies get more qualified traffic, sales and revenue through conversion-focused SEO and content marketing. Turn your blog into a 6 figure sales channel.

SEO Specialist

If you're reading this, it means you know SEO is the way your company needs to go, but don't know who to hire or what to do.

Well, that's exactly what I can do for you.

My offer is as goes:

If you're looking to work with someone who is invested in your success so you can archive your dream
by transform your website and blog into lucrative sales channels, I'm here to help.

I specialise in on page SEO, guiding clients to convert their online platforms into six-figure revenue generators. With years of expertise working for Jake ward, various clients including amex, jabra, carv and many more companies, In conversion-focused SEO and content marketing. I prioritise revenue and optimise organic traffic to maximise conversions, including email lists, course sales, and product sales. I build backlinks organically to strengthen your online presence.
This strategy has proven successful for numerous clients, with some experiencing a tenfold increase in blog traffic and a sales boost of over 150%.

I offer flexible sprint options tailored to your needs. Whether it's a 3, 6, or 12-month sprint, I provide a crash course and intensive SEO strategy that condenses twelve months of work into just three months, delivering rapid results.

For long-term growth and sustained success, I offer a 12-month retainer option. With this arrangement, you'll benefit from ongoing support and constant updates, ensuring your business continues to thrive.

Lets schedule a call if you want to chat: https://meetings-eu1.hubspot.com/hugo-jennings

what i do outside of work:
In my time outside of work, I actively volunteer teaching sailing at various different sailing clubs, teaching people of all ages the RYA method. I also teach the Powerboat scheme and am the principle of a shore based sailing club

Hugo Jennings

SERPsculpt

Co-Founder & SEO Director

Contact Studios

Senior SEO Strategist 

SEO Strategist

Inspiration Digital Marketing

Led Content & SEO team in implementing strategies, keyword research & content creation across different awareness levels of audience for a portfolio of clients in B2B & Ecom.

Content

- Provide ongoing training & up-skilling for both colleagues & clients. 
- Provide content briefs & delegation to team.
- Drive high intent traffic for a variety of clients leading to increased conversions & ultimately revenue.
- Regular content updates and editing - using GSC & GA to prioritise.
- Build backlinks with link-worthy content & targeted outreach.
- Social Media distribution for key clients content - mainly LinkedIn for B2B.

SEO

- Conducted SEO audits.
- Ran SEO Experiments
- Technical SEO fixes  - schema reviews, pagination, canonicals etc.
-  Use tools such as Google Analytics, Search Console, Ahrefs, Answer the Public, Also Asked, frase.io, Jarvis, sitebulb etc for content & SEO. 


Direct Response & Copywriting

- Managed Paid for 1 B2B client (Google search & LinkedIn ads) increasing conversions & performance.
- Copywriting: emails, landing pages, product pages etc.
- Engaged in up-sell copywriting on site for e-commerce clients.

SEO & Content Marketer

English house Monteverde 

English Second Language Teacher

NĀDŪR

- Involved with the launch of the company and extensive product development.
- Managed deadlines for product development process including scheduling raw material deliveries, packaging and components to meet production deadlines.

- Pre and post-launch ran Email Marketing, Social Media Marketing & brand awareness campaigns.
- This lead to a growth in social audience and sign-ups.
- Liaised with Instagram Influencers, Bloggers and engaged in other PR activities.
- Coordinated on Amazon Seller central, FBA along with Shopify site.

- Assisted with any requests from NPD Manager and the Lab Manager
- Liaised with external testing laboratories and managed test result information necessary for the compilation of regulatory documents
- Managed campaign samples, new products and promotion timings to PR calendar dates and deadlines. 
- Assisted new product information research, including ingredient sourcing, cost etc. Shipping, Freight & payment Co-ordination.

Marketing Associate

Parkswood Tree Centre

I worked with this company as part of a Christmas sales campaign. 

Sales increased by 31% from previous year.

Implemented through Facebook advertising, SEO optimization and copy-writing.

Digital Marketing Consultant

CompareBroadband.ie

- Social media Marketing. This included setting up listening posts through Hootsuite and active engagement with audience.

- Content creation. This included blogs and on-site edits.

- Created full SEO audit. This included adopting onsite keyword optimization and identifying influencers for link building campaign. This audit led to a noticeable increase in organic traffic.

Digital Marketing Intern

Homestart Majik

- Engaged with market research & identified key target audiences.

- Created and advised a Social media and content marketing plan that is relevant and strategic to the organisation. 

- Through the adoption and implementation of social channels while using tools such as Hootsuite and Buffer, Homestart Majik's social media audience has grown by 18%.

- Implemented Email Marketing while creating automation processes with the most appropriate Email Service Provider: Mailchimp.

- As part of the content marketing plan, blogs & inforgraphics were created and shared.

- Collaborated and helped with implementation and design of new WordPress website.

- Created and simplified storage of content through Google Drive.

- Trained and instructed staff to use digital media output.

The Digital Scot

Content Creation in the form of blogs and press releases. 

Email Marketing.

Led communications and PR. Liaised and collaborated with internal and external media for news release upon launch of website.

Strategically scheduled news releases to coincide with release of key content.

Communications Manager

SEO for B2B Companies 📈 Drive Customer Acquisition with Your Blog

Sound familiar? You're..
- not generating enough leads
- struggling to compete with a well funded competitor
- generating free trials but not turning to paid customers
- the sales team are saying the SEO leads are no good

If so, a holistic & product focused SEO strategy *may* be what you need. (I say may as SEO is not right for every company)

My name is Bill. I help B2B companies scale with SEO & content.

( more details below ⬇️ )



𝐀𝐛𝐨𝐮𝐭 𝐦𝐞:

I am from Waterford, Ireland.

I am a Marketer (& life-long learner) with a focus on SEO & content marketing for B2B & SAAS clients.

With 8+ years experience from startups to agencies, I live & breathe quality content that drives results.

Having helped well over 100 clients generate consistent leads with SEO (mostly in B2B), I'm very aware of what the right SEO strategy can do for business.

And since April 2024, I've been the co-founder & SEO director of SERPsculpt.



𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐰𝐢𝐭𝐡 𝐒𝐄𝐎 & 𝐜𝐨𝐧𝐭𝐞𝐧𝐭?

If you're a B2B company, and are ready to scale your business with SEO, drop me a DM or book a call with me here: https://serpsculpt.com/

Or if you just want to see SEO & content tips in your feed, hit follow. Say hi in the comments and I'll respond :)

Bill Gaule

Big News in the SEO tool space. Adobe will acquire Semrush.

And the market has reacted accordingly.

Still bearish or bullish on SEO?

Sustainable Organic Revenue for Q1 📈 l Modern SEO for B2B Companies l Helping you grow with AI Search & Google

Will conversational search be the default in Google? To me, that's the big question over the long term. 

Up to now, Google has embraced AI massively with AI overviews in SERPs & giving the users the option to have AI mode.

But it has stopped short of being ChatGPT. 


Because maybe... just maybe... there's a future where conversational AI search & traditional search (with AI influence) can co-exist.

I base that on the idea that many people have a hybrid approach to search. They use both Google & ChatGPT.

It's not necessarily an either or.


What do you think?

taplio

The Battle

Hugo Jennings

Bill Gaule

Followers

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Performance ScoreBill Gaule's LinkedIn Performance

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taplio

The Battle

Hugo Jennings

Bill Gaule

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bill Gaule's LinkedIn Performance

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Performance ScoreBill Gaule's LinkedIn Performance