ForChiefs Alliance e.V.

ForChiefs is an Alliance of transformation specialists who believe it’s the people who create great companies, great cultures, and great results. We work hand in hand with front-runners – or ‘Chiefs’ – to empower and support ambitious change using our first-hand experience from working in global organizations. We invest time to understand their needs, design a customized journey, make them fall in love with their potential, and create experiences that connect minds and hearts.

Founding Member

Shift Collective

With ForChiefs we co-founded Shift Collective, a group of innovative agencies and consultancies in Germany, that stands for a new economy. We have joined forces to provide even better support for organisations, with the capacity of over 100 people and the agility of 10 founder-managed companies.

We are all united not only by our mission to change the economy in a sustainable way, but also to be a role model for this new economy: With the Shift Collective we turn 10 competitors into one strong partner.

Startup Institute

- Responsible for the European Startup Institute activities, based in Berlin. 
- Managed the team and developed courses that help people accelerate their career by building their professional and personal skills and increasing their network within the startup community.

Director 

Delivery Hero

- Responsible for HR, Talent Management, Internal & External Communication, Office Management, Brand Development and Project Management.
- Developed organisational health, professionalised people and projects and fostered culture, to strengthen the organisation of Delivery Hero whilst going through fast growth.

Chief Development Officer (CDO)

- Responsible for the global marketing ambitions of Delivery Hero, leading a multicultural team of 80 ambitious and talented marketers.
- Created the winning consumer-oriented service for food delivery with the motto 'The easiest way to your favourite food'.

Chief Marketing Officer (CMO)

- Led a department of 35 marketers, responsible for the performance of KPN in the consumer market, with a 2.2 million customer base and a €650 million P&L. 
- Created a future-proof business model, improvinge NPS and growing the customer base.

Director KPN Mobile

- Led a department of 30 marketers, responsible for the performance of KPN in the residential market, with a 1.8 million customer base and a €800 million P&L. 
- Took the commercial lead of a +100€ million project for nationwide introduction and roll out of network upgrades.

Director KPN Residential

- Led a team of five marketers, responsible for launching, developing and growing KPN TV.
- Designed the TV strategy and TV portfolio, which turned the traditional telecom operator KPN into a TV brand and a media company.

Director Interactive TV

E-Plus Mobilfunk

- Led a team for introducing and expanding a nationwide network of 300 franchise brand stores.

Manager E-Plus Partnershops

KPN Mobile

- Created the first mobile internet portfolio ‘i-Mode’.
- Led the market introductions and mass communication campaigns.

Senior Marketer Consumer Market and Soho Market

Ben (predecessor of T-Mobile)

- Legal Advisory in the field of customer care and complaints management.

Legal Counsel

I inspire people, teams and organizations with growing pains to ignite meaningful work.

I am an off-the-chart ENFP, a challenger, an activator and an optimist.  I use my left- and right brain hemispheres simultaneously, always exploring routes to the full potential of my clients. I don’t just work for companies, I work for people. I prefer to work with frontrunners, who are the multipliers in organizations, also known as ‘Chiefs'.  I love crafting highly ambitious plans, supporting brave transformations and creating future-proof cultures with them. I build long-term relationships and follow my clients on their path of transformation. 

My approach is an intense cocktail of learning, experiencing, debating, deepening, speeding up, laughing and translating all into daily life. People leave my sessions energized and determined to start. 

I travel around Europe to work with a high variety of clients and always return to my favorite city Berlin, where I live with my wife and kids.

If you need a sidekick to help you drive your transformation or need a coach to support your team, please reach out to me at hugo@forchiefs.com

Hugo Suidman

Kamera Express

Manager Marketing & ESG

AS Adventure Group / Bever

Responsible for improving product content and the experience of online advice and expertise for all e-commerce platforms within the AS Adventure Group (o.a. Bever, AS Adventure, Cotswold Outdoor & McTrek)

Digital Program Manager Advice & Expertise

Wanderwall by Celine

Wanderwall by Celine is an online gallery for art photography. We offer photos with an art gallery quality but without an art gallery price. We work together with independent and upcoming photographers because we believe the photo is more important than the name.
Have a look at www.wanderwall.nl

Founder / Entrepreneur

Outdoor Exclusive - a start-up initiative from the AS Adventure Group

Responsible for all commercial activities of international e-commerce platform Outdoor-Exclusive.com

Commercial Manager

Telfort

Responsible for the acquisition of new mobile customers (sim-only and handset) of Telfort. Go-2-market introduction of new propositions. In collaboration with channel managers, responsible for the sales in Telfort's channels (shops, call center, online, affiliates etc.).

Sr. Acquisition Marketing Manager Telfort Mobile

XS4ALL Internet BV

Responsible for the acquisition of new Internet, Voice and TV customers of XS4ALL (broadband and fiber network, consumers and business customers), through ATL-campaigns and sales offers (online and offline channels). Developed and introduced a new commercial approach for new fiber areas. Developed and introduced a new portfolio line-up for all customers.

Sr. Acquisition Marketeer

Responsible for selling Interactive Television subscriptions to KPN's Internet customers by direct marketing campaigns (email, direct mail, telesales), and also by stimulating sales in other sales channels (inbound call centers, shops, online). Analyzing the customer base for smart-selling offerings.

Base Marketing Interactive TV

Responsible for cross-selling value added services like anti-virus software, service subscriptions and public WiFi subscriptions to Internet customers by direct marketing campaigns (mainly e-mail marketing). Also responsible for maintaining the relationship with the customer through communication and service.

Base Marketing Value Added Services Internet & Voice & TV

LINQ

Several part-time jobs, whereas shop assistent (clothes; Pauw boutiques), event hostess (KLM Open), secretary at market research (Synovate) and handling billing complaints (Telfort).

Part-time jobs

Russia Profile

Responsible for selling advertising space to companies that have a business or political interest in Russia. Maintaining the online database about Russia, its provinces and important people.

Marketing Assistant

I'm an enthusiastic team player. I spot commercial chances and with my creativity, problem-solving and hands-on mentality, I put these chances into concrete results. I like to work in a constantly changing environment, whereby adapting quickly to the circumstances is a must. I have a visual strong eye and I am also well-organized and pro-active to get a job done.

taplio

The Battle

Hugo Suidman

Celine Lokhorst - van den Brink

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